Konga Group
- Company typePrivate
- Founded2012
- HeadquartersLagos, Nigeria
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Konga Group firmographics
Firmographics- Name
- Konga Group
- Legal name
- Konga.com Online Shopping Limited
- Website
- https://konga.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Konga Group industry classification
Industry- Product category
- Online Marketplace / E-commerce
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Clothing and Clothing Accessories Retailers (458110), Health and Personal Care Retailers (456)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industries
- Consumer Electronics & Appliances Online Retailers (CRAFADAD), Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Konga Group is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices3 records
Markets served
Konga Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- E-commerce Marketplace Transaction Fees: Konga operates as a marketplace connecting buyers and sellers, earning commissions from merchants selling on the platform
- KongaPay Payment Processing: Secure payment processing through KongaPay generates revenue from transaction fees on payments processed through the platform
- Retail Product Sales: Direct sales of products through Konga.com and 25 physical retail stores across Nigeria
- Konga Travels & Tours: Travel agency services including booking and package deals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing based on product category, brand, and promotional periods |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Konga Group product offering
Product offeringCore offering
Konga Group operates Konga.com, a consumer-facing e-commerce marketplace that connects shoppers with over 200,000 registered merchants across multiple product categories including electronics, phones, fashion, home appliances, and groceries. The company complements its online marketplace with 25 physical retail stores and a portfolio of sub-brands covering mobile payments (KongaPay), logistics (Konga Logistics), health (Konga Health), travel (Konga Travels & Tours), insurance (TDILife), and on-demand delivery (KongaNow).
Product overview
Konga Group operates a multi-vertical e-commerce ecosystem anchored by Konga.com, Nigeria's largest composite online and retail channel. The platform is supported by integrated services including KongaPay (payment solution), Konga Health (healthcare products), Konga Travels & Tours (travel booking), Konga Logistics (delivery), TDilife (lifestyle), and KongaNow (same-day delivery). The portfolio includes Konga Fashion, an extensive electronics and mobile phones marketplace, and 25 physical retail stores. Key differentiating services include Pay on Delivery, Konga Wallet, and the Konga Mobile App. Konga Yakata is their flagship annual Black Friday event.
Differentiator
Problem solved
Functional benefit
Brands
- KongaPay: Secure digital payment solution offering seamless checkout, instant cashback, and discounts on bill payments, airtime, data, electricity, and cable TV subscriptions.
- Konga Health
- Konga Travels & Tours
- Konga Logistics
- TDILife
- KongaNow
- Konga Yakata
Products and services
- Konga.com Marketplace Consumer-facing online marketplace where over 200,000 registered merchants list and sell products across electronics, phones, fashion, home appliances, groceries, and other categories to Nigerian consumers.
- KongaPay Mobile payment platform that enables secure digital transactions for consumers and merchants on the Konga ecosystem.
- Konga Logistics Order fulfillment and delivery service that handles nationwide shipping and last-mile delivery for Konga.com marketplace merchants and customers.
- Konga Health Online health and pharmacy vertical offering health, wellness, and personal care products to Nigerian consumers through the Konga platform.
- Konga Travels & Tours Online travel booking service offering flights, hotels, and tour packages to Nigerian consumers within the Konga ecosystem.
- TDILife Life insurance and related financial products offered to Nigerian consumers as part of the Konga Group sub-brand portfolio.
- KongaNow On-demand rapid delivery service providing quick commerce fulfillment for selected product categories to Nigerian consumers.
- Konga Physical Retail Stores Network of 25 owned physical retail stores in Nigeria selling electronics, phones, fashion, home appliances, and other categories to consumers, supporting click-and-collect and returns.
Quantifiable outcome
- 3+ Million monthly average web traffic
- +2 more outcomes
Companies that use Konga Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Konga Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Konga Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SamsungcoreSamsung operates an official store on Konga platform, offering genuine Samsung phones and devices with guaranteed authenticity.
- ApplecoreApple operates an official store on Konga for iPhones and Apple products.
- LGcoreLG operates an official store on Konga offering LG electronics and appliances.
- HPcoreHP operates an official laptop store on Konga offering authentic HP computers and accessories.
- StarlinkcoreKonga is an authorized Starlink retail distributor offering genuine Starlink internet kits including Standard Kit, Business Kit, and upcoming Starlink Mini.
- L'Oreal (CeraVe and La Roche-Posay)coreExclusive Nigerian distributor of L'Oreal's CeraVe and La Roche-Posay dermatological skincare brands.
- TecnocoreTecno operates an official store on Konga with exclusive access to latest Tecno smartphones before market release.
- InfinixcoreInfinix operates an official phone store on Konga with guaranteed access to original and affordable Infinix products.
- Xiaomi (Redmi)coreRedmi operates an official phone store on Konga offering authentic Redmi and Xiaomi products.
- Payment Networks (Verve, Mastercard, Visa)coreIntegration with major payment networks enabling customers to pay using Verve cards, Mastercard, and Visa for secure online transactions.
- Konga x KlumpminorBuy Now Pay Later partnership allowing customers to spread payments for products purchased on Konga.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Konga Group competitors and assessment
Company assessmentDirect peers
- Flutterwave: Flutterwave is a leading Nigerian/African payments infrastructure provider. It is comparable to KongaPay as a payment processing layer for Nigerian merchants and consumers, and represents competitive overlap in the embedded fintech segment.
- Jumia Technologies: Jumia is the leading pan-African e-commerce marketplace, operating in Nigeria and multiple other African countries. It is the most direct competitor to Konga in Nigeria, offering marketplace listings, JumiaPay, and Jumia Logistics with overlapping consumer and merchant segments.
Broad incumbents
- Amazon: Amazon is the global benchmark for integrated marketplace, logistics (FBA), and embedded payments. While it does not focus on Nigeria, it sets the strategic template and competitive baseline that Konga's marketplace-plus-logistics-plus-payments model aspires to replicate.
- Alibaba Group: Alibaba pioneered the integrated marketplace-plus-payments (Alipay) plus logistics (Cainiao) model in China. It is broadly comparable as a reference architecture for Konga's marketplace, KongaPay, and Konga Logistics ecosystem.
- Shopify: Shopify is a global commerce platform enabling merchants to build online storefronts. It overlaps with Konga's marketplace infrastructure and merchant onboarding flow, though Shopify serves merchants directly rather than running its own retail brand.
Others
- Carrefour (Majid Al Futtaim): Carrefour operates hypermarkets across Africa (including Nigeria) and is comparable in the omnichannel general merchandise retail segment. It represents a competitive offline retail benchmark against Konga's 25-store physical network.
- Sterling Bank / Paystack: Paystack (owned by Stripe) is a Nigerian payments gateway widely used by online merchants. It is comparable to KongaPay as a payment processing alternative for Nigerian e-commerce and represents ecosystem overlap rather than direct marketplace competition.
Regional players
- MercadoLibre: MercadoLibre is the leading e-commerce and payments platform in Latin America, combining marketplace, Mercado Pago, and Mercado Envios. It is comparable to Konga as a regional marketplace that bundles commerce with proprietary fintech and logistics.
- Takealot Group: Takealot is the dominant e-commerce platform in South Africa, combining marketplace and owned inventory across general merchandise and electronics. It is comparable to Konga as a regional African e-commerce leader, though it operates in a different geography.
- Kilimall: Kilimall is an e-commerce platform founded in Kenya with operations across East Africa. It is comparable as a regional African online retailer competing for similar cross-border electronics and general merchandise demand.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Konga Group social profiles
Digital presenceKonga Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konga Group leadership team
Management profileNumber of profiles
Profiles2 records
Konga Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Konga Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konga Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konga Group
What does Konga Group do?
Konga Group operates Konga.com, a consumer-facing e-commerce marketplace that connects shoppers with over 200,000 registered merchants across multiple product categories including electronics, phones, fashion, home appliances, and groceries. The company complements its online marketplace with 25 physical retail stores and a portfolio of sub-brands covering mobile payments (KongaPay), logistics (Konga Logistics), health (Konga Health), travel (Konga Travels & Tours), insurance (TDILife), and on-demand delivery (KongaNow).
Is Konga Group a public or private company?
Konga Group is a private company. It is classified as family owned and is currently operating.
When was Konga Group founded?
Konga Group was founded in 2012. It employs 1,001 to 5,000 people.
Where is Konga Group based?
Konga Group is headquartered in Lagos, Nigeria, in the Africa region.
How does Konga Group make money?
Four revenue lines are on record. E-commerce Marketplace Transaction Fees are the primary driver. The others are kongaPay Payment Processing, retail Product Sales and konga Travels & Tours.
Who are Konga Group's main competitors?
Direct peers on record are Flutterwave and Jumia Technologies. Broad incumbents are Amazon, Alibaba Group and Shopify. Others are Carrefour (Majid Al Futtaim) and Sterling Bank / Paystack. Regional players are MercadoLibre, Takealot Group and Kilimall.
Does Konga Group have an API?
No public API is recorded for Konga Group.
What industry is Konga Group in?
Konga Group's product category is Online Marketplace / E-commerce. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 449 and its SIC code is 5961.