What Les Opticiens Mobiles does

Les Opticiens Mobiles SAS, founded in 2015 and headquartered in Lyon, France, operates the first national franchise network of mobile opticians in the country. The company delivers complete optical services — vision assessments, frame selection from over 120 models, lens recommendation, on-site fitting, tiers-payant (third-party payer) processing, delivery, and after-sales adjustments — directly at the client's home, at partner establishments (EHPAD nursing homes, Résidences Services Seniors, disability facilities), or on corporate sites. Its underlying technology consists of portable optometric equipment carried by mobile franchisees, an in-house Lyon edging and mounting workshop (L'Atelier), and digital booking/CRM infrastructure hosted on an ISO 27001-certified European provider. The proprietary LUCIID sub-brand, launched in 2023, supplies eco-responsible bio-acetate frames manufactured in Oyonnax, France, at a flat €189 TTC price point, sold exclusively via home visits and complemented by a 100% Santé zero-cost frame collection and Essilor Transitions photochromic upgrades.

The business model combines one-time retail revenue from eyewear sales with recurring franchise fees and supply-chain margin from LUCIID. Customer acquisition flows through a hybrid direct-to-consumer channel (website, SEO, word-of-mouth) and a B2B2C channel anchored by 2,200+ partner care establishments and referral networks including Bonjour Senior and Silver Alliance. Pricing is anchored on a single LUCIID price point and the French 100% Santé reform, with tiers-payant reducing out-of-pocket friction. Matthieu Gerber (founder & CEO) leads a 101-250-person organization that holds AFNOR NF Service certification (since 2016), the ESUS social-utility label (2023, a first in French optical retail), and has cumulatively served more than 60,000 beneficiaries with a self-reported 96% satisfaction rate, NPS of 87, and 4.9/5 rating across 1,274 Avis Vérifiés reviews.

Name

Les Opticiens Mobiles

Legal name

Les Opticiens Mobiles SAS

Website

https://lesopticiensmobiles.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Les Opticiens Mobiles operates France's first national franchise network of mobile opticians, delivering home- and on-site eye exams, fittings, and eyewear (including its LUCIID eco-responsible brand) to seniors, care facilities (EHPAD/RSS), and corporate clients.

Ownership category

akta.pro rank

Product category

Mobile Optical Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Managed Vision Care Networks (Provider Network Management) (HLAEAJAJ)

akta.pro secondary industry

Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)

Keywords

• Mobile optical services
• Home eye examinations
• Eyeglass retail
• Senior care services
• Franchise optician network

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sale of Eyeglasses (Frames + Lenses): Revenue is generated from the sale of optical frames (including the LUCIID proprietary brand) and corrective lenses directly to end consumers during home visits and at partner establishments. Third-party health insurance payment (tiers-payant) is accepted, facilitating customer transactions.
2. Franchise Fees: The company operates a franchise model, generating recurring franchise fee revenue from the network of mobile opticians who operate under the Les Opticiens Mobiles brand. Franchisees benefit from brand recognition, lead generation from partner establishments, and the established network of EHPAD and RSS partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Les Opticiens Mobiles is the first national franchise network of mobile opticians in France, bringing complete optical care directly to customers' homes, nursing homes (EHPAD), senior residences (RSS), disability care facilities, and workplaces. The service includes on-site vision assessment, frame selection from a portfolio of 120+ models including the proprietary LUCIID eco-responsible range, lens prescription, social security and mutual insurance processing (tiers-payant), delivery, and after-sales adjustments.

Product overview

Les Opticiens Mobiles operates a franchise-based mobile optical care network that brings eye care directly to customers' homes, medical-social establishments (EHPAD, senior residences), and workplaces. The core offering is the Opticien Mobile service — a comprehensive at-home optical consultation including vision assessment, frame selection from over 120 models, lens ordering, social security and insurance processing (tiers-payant), delivery, and after-sales care. The proprietary sub-brand LUCIID provides an eco-responsible eyewear line (10+ frame models, bio-acetate, made in France, €189 per frame). A 100% Santé collection of 54 frames offers zero-cost optical equipment under France's national reform. An in-house Lyon workshop handles lens edging and mounting. The franchise arm recruits and trains licensed opticians to operate independently within the network.

Differentiator

Problem solved

Functional benefit

Brands

• LUCIID: The only eco-responsible eyewear range sold exclusively at home, favoring short circuits and co-created with opticians. Frames made in France from bio-acetate, priced at 189 EUR TTC.

Products and services

• Mobile Optician Service (Opticien Mobile à domicile) Core mobile optical service delivering comprehensive eye care directly at the customer's home or place of choice. Opticians travel with over 120 frames and full examination equipment to provide vision assessments, personalized frame and lens recommendations, social security and mutual insurance processing (tiers-payant), delivery, and after-sales adjustments.
• LUCIID Eco-Responsible Eyewear Exclusive proprietary brand of eco-responsible eyeglass frames manufactured in France from bio-acetate (wood/cotton fibers bound with natural plant products such as lemon and corn). Features short supply chains and co-created with mobile opticians. Priced at €189 TTC per frame.
• 100% Santé Frame Collection Collection of 54 zero-cost optical frames for women, men, and children with anti-scratch and anti-reflective treatment included, covered under France's 100% Santé reform.
• Lens Treatments and Specialty Lenses Optional lens coatings and specialty lenses including anti-reflective treatment, blue light filter, UV protection, and photochromic lenses (Essilor Transitions) in 8 colors that automatically tint upon UV exposure.
• Mobile Optician Franchise Network Franchise offering enabling licensed opticians to operate as independent mobile optical professionals within the Les Opticiens Mobiles network, benefitting from brand support, training, administrative tools, lead generation from 2,200+ partner establishments, and collective purchasing power.
• In-house Optical Workshop (L'Atelier) In-house optical workshop in Lyon responsible for edging, mounting, and adjusting lenses and frames before final delivery to customers, ensuring on-site quality preparation of custom eyewear.

Quantifiable outcome

• 96% customer satisfaction rate in 2023
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bonjour SeniorcoreGTM or Marketing PartnerBonjour Senior is a digital portal and referral network focused on senior services in France. The partnership allows Les Opticiens Mobiles to be recommended to seniors and their families searching for at-home optical services through the Bonjour Senior platform, generating qualified leads for the mobile optician network.
• Silver AlliancecoreGTM or Marketing PartnerSilver Alliance is a network of companies providing products and services to seniors. Les Opticiens Mobiles participates as a member and referral partner, benefiting from cross-referrals within the senior care ecosystem and co-marketing opportunities.
• EHPAD (Nursing Homes)coreOthersMore than 2,200 EHPAD (Établissements d'Hébergement pour Personnes Âgées Dépendantes) across France host on-site optical visits by Les Opticiens Mobiles franchisees. These establishments are direct clients of the service, providing recurring group appointment demand.
• RSS (Résidences Services Seniors)coreOthersRésidences Services Seniors (RSS) are senior living residences that partner with Les Opticiens Mobiles to provide on-site optical care services to their residents, generating recurring B2B2C demand within the franchise network.
• Disability Care EstablishmentsminorOthersCare facilities serving people with disabilities partner with Les Opticiens Mobiles to deliver accessible optical services on-site to residents with mobility or accessibility barriers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Krys Group: One of France's largest optical retail chains with ~1,500 stores. While Les Opticiens Mobiles serves customers through a mobile/domicile model, Krys represents the traditional incumbent channel that Les Opticiens Mobiles is disrupting; both sell eyewear and corrective lenses to French consumers under similar reimbursement regimes.
• Optic 2000: Major French optical retail cooperative with over 1,000 stores nationwide. Operates in the same French optical market, sells the same categories of frames and lenses, and is exposed to the same 100% Santé reimbursement dynamics as Les Opticiens Mobiles.
• Alain Afflelou: Large French optical retailer with a strong national brand and hundreds of franchised stores. Comparable as a French optical retailer selling frames and lenses under the tiers-payant system; Afflelou has the scale and capital to potentially launch mobile or home-visit services.
• Atol Les Opticiens: French cooperative optical retail network with several hundred stores. Direct competitor in the French eyewear market with similar reimbursement exposure and franchise-style operating model.
• Lissac: French optical retail chain with a strong family-focused positioning and presence across France. Comparable as a competitor for prescription eyewear and corrective lens sales through physical retail.
• Optical Center: French optical discount retail chain with hundreds of stores. Comparable as a French optical competitor serving price-conscious and mainstream consumers, with overlapping exposure to tiers-payant and 100% Santé reform.
• Acuitis: French optical and hearing-aid retail chain with a boutique positioning. Competes in the same French optical market with overlapping customer segments (urban, middle-aged and senior consumers).

Emerging players

• Polette: France-based online-first eyewear retailer offering low-cost prescription frames and lenses. Comparable as an alternative French eyewear channel targeting price-sensitive consumers, though Polette operates digitally rather than through mobile/domicile visits.
• Direct Optic: French online optical retailer offering budget prescription eyewear. Competes with Les Opticiens Mobiles for French eyewear demand via a different channel (digital) and price point.
• Lunettes Pour Tous: French low-cost optical retail chain focused on high-volume, fast-delivery prescription eyewear. Comparable as an alternative French eyewear channel that pressures incumbent retail economics, indirectly shaping the price ceiling for mobile providers like Les Opticiens Mobiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opticienmobile
• YouTubeyoutube.com/channel/UCmTW0YNy2PRn7Pngu06Dn-w
• Facebookfacebook.com/LesOpticiensMobiles
• LinkedInlinkedin.com/company/les-opticiens-mobiles/mycompany
• Instagraminstagram.com/rejoindre.lesopticiensmobiles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Opticiens Mobiles