What Bonjour Senior does

Bonjour Senior, operated by Silver Leads SAS, is a France-based comparison and lead-generation portal serving seniors aged 55 and above and their family caregivers. Founded in 2018 in Toulouse by Marc Waller and Jeremy Dols, the company publishes the Bonjour Senior website at bonjoursenior.fr, which acts as an information hub and request-for-quote aggregator across approximately 30 product and service categories. Categories span home adaptation (stairlifts, home elevators, accessible showers, walk-in bathtubs, platform lifts, ramps, accessible kitchens, occupational-therapy assessments), services à la personne (home care, night care, meal delivery, companionship, housekeeping), health products (hearing aids, hospital beds, wheelchairs, lift chairs, mobility scooters), senior living (EHPAD nursing homes, senior residences, family-based care, intergenerational cohabitation), and financial and insurance products (senior health insurance, funeral insurance, dependency insurance, life annuities, retirement savings plans, credit consolidation, viager).

The underlying technology is a web-based directory and CRM-style lead-routing platform with category landing pages, structured intake forms, and a 12-person teleconseiller team in Toulouse that qualifies and routes requests to verified local professionals. No public API, SDK, or native mobile application is offered; sub-brands such as Bonjour Talents (virtual activities for isolated seniors), Bonjour Aidants (caregiver support), and Calendrier du Sourire (solidarity drawing exchange) extend the platform into community engagement.

The business operates a B2B2C model: services are entirely free for seniors and caregivers, while the company monetises through referral and lead fees paid by a national network of more than 600 verified partner professionals, artisans, insurance brokers, and senior-living providers. Distribution relies primarily on organic search and content marketing (practical guides, news, and financial-aid educational content) supplemented by earned media coverage in French outlets such as Le Point, TF1, Madame Figaro, M6, La Tribune, Europe 1, and France 3. The company is privately held by its founders, registered as Silver Leads SAS (RCS Toulouse 838 347 706), with public-sector support from BPI France and the Occitanie regional council.

Name

Bonjour Senior

Legal name

Silver Leads

Website

https://bonjoursenior.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonjour Senior (Silver Leads SAS) is a Toulouse-based comparison and lead-generation portal serving French seniors aged 55+ and their caregivers, connecting them with over 600 verified local professionals across 30 home-adaptation, home-care, health, senior-living, and insurance product categories on a free B2B2C model.

Ownership category

akta.pro rank

Product category

Senior care comparison & lead generation platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Home Health Care Services (8082), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Senior care comparison
• Home adaptation services
• Lead generation marketplace
• Elderly assistance services
• Silver economy platform

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Lead Generation / Referral Fees: Bonjour Senior connects seniors with verified local professionals (artisans, service providers, insurance companies) and receives compensation from those professionals in exchange for qualified leads. The service is free for seniors. The company operates on a B2B2C model where professional partners pay for the referral/lead generation service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bonjour Senior is a free online comparison and lead-generation portal connecting seniors (55+) and their caregivers with verified local professionals across France for home adaptation, personal care, specialized housing, mobility/health products, and senior-oriented insurance and finance products. The platform covers 30+ product and service categories including stairlifts, home elevators, accessible showers, in-home care, nursing homes, teleassistance, hearing aids, and senior health insurance, supported by a teleconseiller team that routes qualified leads to a network of 600+ partner artisans and providers. Revenue is earned entirely on the professional side through referral and lead-generation fees paid by partner companies.

Product overview

Bonjour Senior operates as a comprehensive comparison and lead-generation portal for seniors (55+) and their caregivers in France. The platform is not a single unified software product but rather a directory-and-quote-comparison service connecting users with over 600 partner professionals across 30 product and service categories. Core offerings span home adaptation (monte-escalier, accessible showers, home elevators, platform lifts, walk-in bathtubs, accessible kitchens, wheelchair ramps), home care services (aide à domicile, aide à l'autonomie, night care, meal delivery, companionship, housekeeping, toileting assistance), health products (hearing aids, hospital beds, wheelchairs, lift chairs, mobility scooters), senior living (EHPAD/nursing homes, senior residences, family-based care, intergenerational cohabitation), and financial products (senior health insurance, funeral insurance, dependency insurance, life annuities, retirement savings). Additional sub-products include Bonjour Talents (virtual activity platform for isolated seniors) and Bonjour Aidants (caregiver support platform). The platform generates revenue through referral fees from partnered professionals. All services are free for end users.

Differentiator

Problem solved

Functional benefit

Brands

• Bonjour talents: Virtual platform launched during COVID-19 connecting isolated seniors with activities and allowing them to share their skills and talents via video calls.
• Bonjour aidants
• Calendrier du sourire

Products and services

• Monte-escalier (Stairlift) Stairlift installation comparison and quote-matching service connecting seniors with certified installers across France, with savings up to 30% across 27 models from 7 brands.
• Ascenseur de maison (Home Elevator) Mini home elevator installation comparison service for single-floor homes, including ultra-compact models that do not require major construction work.
• Plateforme élévatrice (Platform Lift) Vertical platform lift comparison service for wheelchair (PMR) accessibility, enabling movement between floors for persons with reduced mobility.
• Douche senior / Douche sécurisée (Senior / Accessible Shower) Accessible shower installation comparison service, replacing bathtubs with walk-in showers to prevent falls and enable aging in place.
• Baignoire à porte (Walk-in Bathtub) Walk-in bathtub comparison service enabling seniors to enter the tub safely by door without climbing over tub walls.
• Cuisine PMR (Accessible Kitchen) Accessible kitchen adaptation comparison service modifying kitchens to be wheelchair-accessible and senior-friendly.
• Rampe PMR (Wheelchair Ramp) Wheelchair ramp installation comparison service for barrier-free home access.
• Ergothérapeute (Occupational Therapist) Occupational therapist matching service for home accessibility assessments and adaptation recommendations.
• Téléassistance (Medical Alert / Remote Assistance) Medical alert and remote monitoring comparison service for seniors living alone, providing emergency response and fall detection.
• Appareil auditif (Hearing Aid) Hearing aid consultation and provider connection service for seniors with hearing loss.
• Lit médicalisé (Hospital / Medical Bed) Hospital bed rental or purchase comparison service for home care, including adjustable beds for bedridden seniors.
• Fauteuil roulant (Wheelchair) Wheelchair rental and purchase comparison service for mobility-impaired seniors.
• Fauteuil releveur (Rise-and-Recline Lift Chair) Rise-and-recline lift chair comparison service helping seniors with mobility issues sit and stand more easily.
• Scooter PMR / Scooter électrique (Electric Mobility Scooter) Electric mobility scooter comparison service for persons with reduced mobility (PMR) to enhance outdoor independence.
• Aide à domicile (In-Home Care) In-home care comparison service connecting seniors with certified caregivers for daily assistance including personal care, meal preparation and household tasks.
• Aide à l'autonomie (Autonomy Assistance) Autonomy assistance comparison service helping seniors maintain independence with daily activities including toileting, dressing, and mobility support.
• Garde de nuit (Night Care) Night-time caregiving comparison service providing overnight supervision and assistance for seniors requiring continuous monitoring.
• Portage de repas (Meal Delivery) Meal delivery comparison service bringing nutritious meals directly to the residence of homebound seniors.
• Dame de compagnie (Companion Care) Companion care comparison service providing social interaction, conversation and emotional support to combat isolation among seniors.
• Aide au ménage (Housekeeping) Housekeeping and cleaning comparison service for seniors to maintain a clean and safe living environment.
• Aide à la toilette (Bathing / Personal Hygiene Assistance) Personal hygiene assistance comparison service for seniors needing help with bathing and grooming, provided by trained caregivers.
• Pédicure podologue (Podiatry / Foot Care) Foot care comparison service by podiatrists for seniors, including nail care, corn treatment, and orthopedic insoles.
• Aide administrative à domicile (In-Home Administrative Assistance) Administrative assistance comparison service helping seniors with paperwork, tax declarations and government procedures.
• Mutuelle senior (Senior Health Insurance) Senior health insurance comparison service connecting users with insurance providers offering elderly-tailored coverage.
• Assurance obsèques (Funeral Insurance) Funeral insurance comparison service helping seniors pre-plan and finance funeral expenses.
• Assurance dépendance (Dependency Insurance) Dependency insurance comparison service covering care costs if the policyholder loses autonomy.
• Rachat de crédits (Credit Consolidation) Credit consolidation comparison service helping seniors manage multiple debts by combining them into a single payment.
• EHPAD (Nursing Home Placement) Nursing home placement service helping families find available beds in EHPAD (Établissement d'Hébergement pour Personnes Âgées Dépendantes) across France.
• Résidence senior (Senior Living Residence) Senior residence comparison service for independent or semi-independent seniors seeking community housing with services.
• Accueil familial (Family-Based Senior Care) Family-based care placement service matching seniors with host families for daily care.
• Cohabitation intergénérationnelle (Intergenerational Cohabitation) Intergenerational cohabitation matching service pairing seniors with younger residents for mutual benefit.
• Viager (Life Annuity / Property Sale) Life annuity (viager) property sale comparison service allowing seniors to generate income from their property while retaining residence.
• Assurance-vie (Life Insurance) Life insurance comparison and advisory service for estate planning and savings.
• Plan Épargne Retraite (Retirement Savings Plan) Retirement savings plan comparison service for retirement income optimization.
• Bonjour Talents Virtual social platform connecting isolated seniors with volunteers for activities such as sophrology, crafts and philately via video calls to combat isolation.
• Bonjour Aidants Support platform for family caregivers providing resources, advice and connection to help manage caregiving responsibilities.
• Calendrier du Sourire (Smile Calendar) Solidarity initiative pairing isolated seniors with children who send daily drawings to brighten their spirits, particularly during the holiday season.
• Bonjoursenior.fr Portal (overall comparison platform) The overall Bonjoursenior.fr portal — a free online comparison and lead-generation platform connecting seniors (55+) and their caregivers with verified local professionals across more than 30 senior-care product and service categories, supported by a teleconseiller team.

Quantifiable outcome

• Up to 30% savings through price comparison on monte-escalier
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Thyssenkrupp (TK Home Solution)majorChannel Partner/ Reseller/ Distributor · 1 January 2019Major stairlift and elevator brand partner featured prominently on the platform. Provides home elevator solutions through the Bonjour Senior comparison platform.
• StannahmajorChannel Partner/ Reseller/ DistributorLeading stairlift manufacturer partner offering solutions through the platform.
• Indépendance RoyalemajorChannel Partner/ Reseller/ DistributorPartner specializing in showers and stairlifts for seniors.
• O2majorChannel Partner/ Reseller/ DistributorMajor home care services provider partner for aide à domicile services.
• Petits-filsmajorChannel Partner/ Reseller/ DistributorHome care services provider partner for senior assistance.
• DomitysmajorChannel Partner/ Reseller/ DistributorSenior residence services provider partner.
• BluelineacoreChannel Partner/ Reseller/ DistributorTeleassistance (remote assistance) partner for senior safety at home.
• AudikacoreChannel Partner/ Reseller/ DistributorHearing aid provider partner for senior auditory health.
• Zen prévoyancecoreChannel Partner/ Reseller/ DistributorInsurance broker partner for mutual/health insurance quotes. SAS au capital social de 1 000€, RCS Nanterre 890 4236 01, ORIAS n°20 008 715.
• MutaccoreChannel Partner/ Reseller/ DistributorMutual insurance partner for dependency insurance products.
• ADM Value Assurance (Metlife)coreChannel Partner/ Reseller/ DistributorInsurance broker partner underwritten by Metlife. SARL, RCS Paris 521 671 149, ORIAS n°10 055 724.
• HandicaremajorChannel Partner/ Reseller/ DistributorStairlift manufacturer partner.
• KinedomajorChannel Partner/ Reseller/ DistributorShower solutions partner for accessible bathrooms.
• Jeanne et JeancoreChannel Partner/ Reseller/ DistributorSenior care services partner.
• SeniorAdomcoreChannel Partner/ Reseller/ DistributorRemote assistance/teleassistance partner.
• DestiacoreChannel Partner/ Reseller/ DistributorHome care services partner.
• Oui HelpcoreChannel Partner/ Reseller/ DistributorHome assistance services partner.
• Silver ValleyminorStrategic or Co-development PartnerSilver economy ecosystem cluster in Ile-de-France region, promoting innovation in aging-related products and services.
• Silver EcominorStrategic or Co-development PartnerSilver economy media and ecosystem organization.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SeniorAdom: French teleassistance and remote assistance provider; already a Bonjour Senior partner. Comparable because it also operates in the senior services space with both direct service delivery and lead-acquisition needs.
• Aide-aux-aidants.fr: French resource portal for family caregivers, addressing a similar caregiver persona. Partial overlap with Bonjour Senior's Bonjour Aidants initiative and the caregiver-facing side of its comparison service.

Broad incumbents

• O2 Care Services: Major French home care services franchise network and an existing Bonjour Senior partner. Comparable as a senior home care provider that also invests in customer acquisition, though O2 is a direct service operator rather than a comparison layer.
• Soliha: Federation of French non-profits specializing in home adaptation and habitat indigne work. Overlaps with Bonjour Senior's Habitat & Sécurité vertical but operates as a service provider network rather than a comparison portal.
• France Rénov': French public service providing information on home renovation and adaptation, including for seniors. Comparable because it serves the same informational/lead-prep needs in home adaptation, though as a free public resource rather than a commercial comparison portal.

Direct peers

• Assurland: French insurance comparison platform serving consumers including seniors. Overlaps with Bonjour Senior's Assurances & Crédits vertical (mutuelle, dépendance, obsèques, assurance-vie) using the same lead-generation revenue model.
• Cap Retraite: French comparison and information portal specializing in senior residences and EHPAD placement. Directly competes with Bonjour Senior's senior housing vertical (Logements spécialisés) and shares the same lead-generation business model targeting seniors and their families.
• Magnolia: French platform offering information and services for seniors and caregivers, including home adaptation, home care, and senior living. Closely comparable to Bonjour Senior's horizontal comparison approach across the silver economy.
• DevisMutuelle: French mutuelle/health insurance comparison platform. Directly competes with Bonjour Senior's Mutuelle senior vertical and shares the lead-generation referral revenue model for insurance distribution.
• Cap Assistance: French comparison and referral service focused on elderly assistance products (teleassistance, home care, dépendance insurance). Overlaps significantly with Bonjour Senior's Services à la personne and Assurances verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BonjourSeniorFr
• LinkedInlinkedin.com/company/bonjour-senior

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour Senior