What Urban Sharing does

Urban Sharing is a Norwegian B2B software company founded in 2018 and headquartered in Oslo that provides a hardware-agnostic fleet management platform for shared micromobility operators. Its product suite comprises three modules: Urban Fleet (the flagship admin console, rider app/web, sales, repair, and fleet-management system), Urban Crew (an operations optimization add-on using Optimal State Algorithms that combine historical trip data and weather conditions to generate ranked rebalancing, battery-swap, and maintenance tasks), and Urban API (Operations, MaaS, and Analytics APIs for integration with hardware IoTs, public transit agencies, and BI tools). The platform supports mechanical bikes, e-bikes, cargo-bikes, and e-scooters through integrations with multiple IoT lock providers and is built on the General Bike Share Feed Specification (GBFS) standard.

Name

Urban Sharing

Legal name

Urban Sharing

Website

https://urbansharing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Sharing is an Oslo-based B2B software firm providing a hardware-agnostic fleet management platform for shared micromobility operators across Europe, with Urban Fleet, Urban Crew, and Urban API products.

Ownership category

akta.pro rank

Product category

Micromobility Fleet Management Software

NAICS

Transit and Ground Passenger Transportation (485)

akta.pro primary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

akta.pro secondary industry

Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)

Keywords

• Micromobility software
• Shared mobility platform
• Fleet management software
• Bike sharing platform
• Mobility SaaS

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Licensing: B2B SaaS model selling fleet management software (Urban Fleet, Urban Crew, Urban API) to operating partners including cities, transit operators, and private operators. Revenue derived from software licensing and platform fees.
2. API Add-ons: Additional revenue streams from API products including Operations API and Analytics API sold separately to enhance system capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Urban Sharing provides a B2B software platform for managing shared micromobility services such as bike-share, e-bike, and scooter-share operations. The platform combines three products — Urban Fleet (operations management), Urban Crew (field operations and redistribution), and Urban API (third-party data integrations) — to help cities and operators run public and station-based micromobility systems.

Product overview

Urban Sharing is a B2B technology company offering a modular micromobility software platform comprising three core products. Urban Fleet is the flagship fleet management platform providing complete system interfaces including Admin Console, Fleet Management, Sales & Reports, Repair & Maintenance, and white-labelled Rider App/Web for customer-facing interactions. Urban Crew is an add-on operations optimization tool using Optimal State Algorithms to generate ranked tasks for rebalancing, battery swap, and maintenance based on historical and weather data. Urban API provides data export and integration capabilities via Operations API, MaaS API, and Analytics API. All products are hardware-agnostic, support multiple vehicle types (mechanical bikes, e-bikes, cargo-bikes, e-scooters), and can be deployed in four weeks. The platform is deployed across multiple European cities including Oslo, Bergen, Trondheim, Tampere, Rouen, Gdansk, Milan, and Verona.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Fleet: A fully-integrated, hardware agnostic, fleet management platform offering all interfaces for riders to interact with shared micromobility systems, including admin console, reports, sales and maintenance modules.
• Urban Crew
• Urban API

Products and services

• Urban Fleet Core operations platform for shared micromobility operators and cities, managing fleet deployment, station status, vehicle availability, and day-to-day service operations.
• Urban Crew Field operations application for rebalancing bikes, managing maintenance crews, and executing on-street service tasks for shared micromobility systems.
• Urban API Integration API for connecting the platform with third-party mobility apps, payment systems, and city data services using the GBFS standard.

Quantifiable outcome

• Mevo Gdansk operates 4,700+ bikes serving 330K+ users with 4.5M+ trips
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Inurba MobilitycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Operating partner for Lovélo in Rouen, France. Inurba Mobility uses Urban Sharing's Urban Fleet platform to manage the bike share service, achieving increased operational efficiency.
• IGP DecauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Major international street furniture and bike share operator. Partnership with Urban Sharing for bike share operations including VeronaBike since 2019.
• UIP Drift AScoreChannel Partner/ Reseller/ Distributor · 1 January 2016Operating partner for Oslo Bysykkel since 2016. UIP Drift AS manages the Oslo bike share system using Urban Sharing's platform.
• Hardware IoT PartnerscoreTechnology or IntegrationPartnership with multiple IoT hardware providers enabling Urban Sharing's hardware-agnostic platform approach. The company integrates with various vehicle lock and IoT systems to provide flexibility for operating partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyft Urban Solutions: Lyft's micromobility division (formerly Motivate) operates large bike-share systems (e.g. Citi Bike, Divvy, Capital Bikeshare) using its own bike-share technology platform. It is the closest direct peer to Urban Sharing in the business of providing bike-share fleet operations and software to cities and operators at scale.
• PBSC Urban Solutions: PBSC builds and operates station-based bike-share systems (BIXI, Santander Cycles) with proprietary hardware and software. It competes with Urban Sharing in the same RFP-driven municipal bike-share market and offers an integrated tech + hardware + operations stack.
• Nextbike: Nextbike operates bike-share systems in over 300 cities with its own proprietary software and hardware. It is a direct competitor in station-based and free-floating bike-share deployments, particularly across the DACH and broader European markets where Urban Sharing also sells.
• BCycle: BCycle (Trek Bicycle) operates community bike-share programs across the US and internationally with a unified bike-share platform. It is comparable to Urban Sharing as a software-and-operations provider to city and university bike-share deployments.
• Bewegen Technologies: Bewegen provides e-bike share systems and supporting technology to cities and campuses, including station-based and hybrid deployments. It is a direct peer in the municipal bike-share procurement space with comparable B2G go-to-market dynamics.

Broad incumbents

• JCDecaux: JCDecaux is the world's largest street-furniture and out-of-home advertising company and a major bike-share operator via Cyclocity and partnerships (it is also a partner of Urban Sharing via IGP Decaux). It competes with Urban Sharing indirectly by offering in-house bike-share technology alongside its hardware and ad-funded business model.

Emerging players

• Shift Transit: Shift Transit operates bike-share systems for cities (e.g. New Haven, Chattanooga, Boulder) using a tech-enabled operating model with its own management software. Comparable to Urban Sharing as a smaller-scale operator-and-tech provider to municipal bike-share clients.
• Beryl: Beryl operates UK bike-share and e-scooter share schemes (e.g. Santander Cycles in London previously, Bournemouth, Hereford) with proprietary WeBike software. It overlaps with Urban Sharing on UK/European municipal micromobility deployments and software-led operating model.
• Donkey Republic: Donkey Republic runs a tech-enabled bike-share operator franchise model in 80+ European cities, with proprietary booking and fleet-management software. Comparable as a smaller European peer that sells a software-led bike-share product to cities and operators.

Others

• MaaS Global (Whim): MaaS Global operates the Whim multi-modal mobility app integrating public transit, taxis, bikes and scooters. It is adjacent to Urban Sharing's MaaS API business and an emerging ecosystem partner for transit agency integrations, rather than a direct fleet-software competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/urbnsharing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Sharing