JCDecaux
JCDecaux is the world's largest outdoor advertising company, operating street furniture, transport, and billboard advertising networks across 79 countries under long-term exclusive contracts with cities and transport authorities, generating \u20ac3,967 million in FY2025 revenue with a growing digital and programmatic DOOH portfolio.
- Company typePublic
- Founded1964
- HeadquartersNeuilly-sur-seine, France
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What JCDecaux does
JCDecaux SE, founded in 1964 in Neuilly-sur-Seine, France by Jean-Claude Decaux, is the world's largest outdoor advertising company by revenue and geographic reach, listed on Euronext Paris under ticker JCDX (former ticker DEC). The company reports three business segments \u2014 Street Furniture, Transport, and Billboard \u2014 and generated \u20ac3,967.1 million in FY2025 revenue from advertising on assets it designs, installs, and maintains in exchange for long-term exclusive contracts with cities, airports, metro and rail operators, and shopping-center owners. It operates in 79 countries with a daily audience of 850 million people and a 10,000+ headcount, with a documented history of conversion from JCDecaux SA to a Soci\u00e9t\u00e9 Europ\u00e9enne in 2020.\n\nThe product portfolio centers on physical and digital advertising surfaces embedded in urban infrastructure \u2014 bus shelters, public benches, information panels, airport and metro concourses, rail networks, billboards, and self-service bike systems. The technology stack is increasingly Adtech-flavored: Digital OOH grew 13.1% organically to represent 41.7% of group revenue in Q1 2026, and Programmatic DOOH scaled at 27.2% across 30,000+ premium digital screens in 35+ markets, distributed exclusively through VIOOH's SSP and integrated with 55+ DSPs. A majority stake in DSP Displayce anchors demand-side capability, while 360 Footprint (multi-dimensional impact measurement across 235+ campaigns for ~50 advertisers) and an AI audience-measurement pilot with SmartRetail represent the emerging data layer.\n\nRevenue is generated almost entirely through advertising on owned/operated surfaces under contractual exclusivity with public and private infrastructure owners, complemented by program-by-program media sales through agencies and DSPs. The company pursues selective external growth via tuck-in acquisitions (Vista Communications Japan, IMC Central America, Pisoni, Displayce, High Traffic Media) and cross-sells into retail media networks (Carrefour/Carmila). Co-CEOs Jean-Charles Decaux and Jean-Fran\u00e7ois Decaux retain family-led executive leadership under a Supervisory Board, and FY2025 produced record free cash flow of \u20ac342.9 million.
JCDecaux firmographics
Firmographics- Name
- JCDecaux
- Legal name
- JCDecaux SE
- Website
- https://jcdecaux.com
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- JCDecaux is the world's largest outdoor advertising company, operating street furniture, transport, and billboard advertising networks across 79 countries under long-term exclusive contracts with cities and transport authorities, generating \u20ac3,967 million in FY2025 revenue with a growing digital and programmatic DOOH portfolio.
- Ownership category
- akta.pro rank
JCDecaux industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
- akta.pro secondary industries
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where JCDecaux is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
JCDecaux business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Street Furniture Advertising: Revenue from advertising on street furniture including bus shelters, public toilets, information panels, and other urban furniture. Complemented by MCDecaux JV operations in Japan with over 850 B-Stop bus shelters and newly acquired taxi shelter network.
- Transport Advertising: Revenue from advertising at airports, metro stations, railway stations, and other transport hubs. Includes Denver Airport 10-year contract, Luxembourg rail network, Norway railway stations, Helsinki metro, and Dubai International Airport operations.
- Billboard Advertising: Traditional billboard and large-format outdoor advertising revenue, though this segment experienced a -2.9% organic decline in Q1 2026, partially offset by growth in other segments.
- Digital/Programmatic Advertising: Growing revenue stream from digital screens and programmatic DOOH capabilities. Digital OOH grew 13.1% organically to represent 41.7% of total group revenue, with programmatic DOOH accelerating at 27.2%.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
JCDecaux product offering
Product offeringCore offering
JCDecaux designs, installs, and operates outdoor advertising infrastructure and services across three segments: street furniture (bus shelters, benches, info panels), transport advertising (airports, metro, rail, bus networks), and billboards. The company sells this advertising inventory to brands and media agencies, increasingly through its Programmatic DOOH platform covering 30,000+ premium digital screens in 35+ markets. It also operates self-service bike-sharing systems and is developing smart-city street furniture with embedded sensors and digital displays.
Product overview
JCDecaux is a global outdoor advertising company operating three core business segments: Street Furniture (bus shelters, public benches, information panels), Transport Advertising (airports, rail, metro, tram/bus networks), and Billboard Advertising. The company has evolved into an Adtech company with digital capabilities including Programmatic DOOH (pDOOH) enabling real-time campaign activation across 30,000+ digital screens in 35+ markets through VIOOH and 55+ DSP integrations. Key products include the innovative 'Le Bus Shelter' featuring urban services (cooling, sensors, defibrillator), 'Unlimited DOOH' with AI-generated content, and the 360 Footprint sustainability measurement tool. The portfolio is complemented by Displayce (acquired DSP), self-service bike systems, and AI-powered audience measurement using computer vision technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Furniture Advertising Flagship advertising segment in which JCDecaux installs, maintains and monetizes advertising faces on bus shelters, benches, information panels, public toilets and other urban street furniture under exclusive multi-year contracts with cities and municipalities.
- Transport Advertising Advertising solutions deployed at airports, metro/subway stations, railway stations, and tram and bus networks, sold to brands and media agencies via long-term exclusive concession contracts with transport authorities (e.g., Denver International Airport, Dubai International Airport, Luxembourg CFL rail, Helsinki metro, Norway rail).
- Billboard Advertising
Quantifiable outcome
- Digital Out-of-Home revenue grew 13.1% organically to represent 41.7% of total group revenue in Q1 2026
- +4 more outcomes
Companies that use JCDecaux
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
JCDecaux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature5 records
JCDecaux partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- RobocoreminorHong Kong-based robotics provider Robocore signed a deal to supply 1,000 robots to JCDecaux at VivaTech 2026. This partnership is part of HKSTP's Asia-Europe Innovation Gateway delegation generating over 200 potential business leads.
- VISTA COMMUNICATIONS Inc.coreJCDecaux acquired VISTA COMMUNICATIONS Inc., a Tokyo-based company operating 29 taxi shelters with 58 advertising faces across high-traffic districts including Shibuya, Roppongi, Shinjuku, Shinagawa, Akihabara, and Ueno. The acquisition through MCDecaux JV marks entry into Japan's taxi shelter segment, complementing the existing portfolio of over 850 B-Stop bus shelters.
- VIOOH IrelandcoreStrategic partnership bringing JCDecaux Ireland's premium digital inventory across the Republic of Ireland and Northern Ireland to VIOOH's global programmatic marketplace. The deal grants access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of Ireland's DOOH market.
- VIOOHcoreGlobal partnership making JCDecaux's programmatic DOOH solution available exclusively through VIOOH Supply-Side Platform and more than 55 integrated Demand-Side Platforms, covering over 30,000 premium digital screens across 35+ markets.
- CFL (Société Nationale des Chemins de Fer Luxembourgeois)core10-year exclusive contract awarded by CFL to operate advertising assets across Luxembourg's rail network. JCDecaux will deploy a fully digital advertising inventory of 143 screens across 44 stations, including new LiveTouch systems at 19 stations.
- Carrefour, Carmila & UnlimitailcoreStrategic retail media partnership deploying innovative digital screens and outdoor media across Carrefour and Carmila shopping centers and outdoor areas in France and Spain. The deployment includes 900 digital screens as part of a retail media alliance.
- Dubai AirportscoreJCDecaux Dicon received Excellence in Long-Term Partnership award recognizing 17 years of collaboration with Dubai Airports. The partnership focuses on innovation and enhancing passenger experience through tailored media solutions at Dubai International Airport.
- IMC (Central America)coreJCDecaux Top Media SA acquired 70% of IMC, a leading outdoor out-of-home advertising company in Central America, including Costa Rica. Joint venture with Publigrafik, Top Partners, and IMC's former shareholders covering six Central American countries.
- DisplaycecoreStrategic alliance with Displayce including acquiring a majority stake to develop it into a leading demand-side platform (DSP) for outdoor advertising. The alliance aims to accelerate Displayce's growth, expand its international presence, and enhance JCDecaux's digital and programmatic advertising capabilities.
Scale indicators7 records
Recent moves7 records
Expansion highlights8 records
JCDecaux competitors and assessment
Company assessmentDirect peers
- Outfront Media: Outfront Media is a major North American OOH operator with strong positions in transit (particularly U.S. rail and subway) and billboard advertising. Directly comparable business mix and target advertiser base as JCDecaux's transport and billboard segments.
- Clear Channel Outdoor Holdings: Clear Channel Outdoor is one of the largest global outdoor advertising companies, competing directly with JCDecaux across street furniture, transit, and billboard inventory. The two companies have been the #1 and #2 OOH operators globally for decades and frequently bid against each other for municipal and airport advertising concessions.
- APG|SGA: APG|SGA is Switzerland's leading outdoor advertising company across street furniture, transport, and billboard formats. JCDecaux held a meaningful stake in APG|SGA and divested most of it in 2025-2026, indicating direct competitive and equity-level overlap in the Swiss market.
- Lamar Advertising Company: Lamar Advertising is one of the largest U.S. outdoor advertising companies, focused on billboard and digital billboard inventory. Highly comparable to JCDecaux's billboard segment with similar advertiser relationships and revenue model, though more U.S.-centric.
- Ströer SE & Co. KGaA: Ströer is one of Europe's largest OOH and digital advertising companies, with strong positions in German and broader European street furniture, transit, and digital out-of-home. A direct European competitor that competes with JCDecaux for major municipal contracts in Germany and surrounding markets.
Emerging players
- Hivestack: Hivestack is a leading programmatic DOOH supply-side platform (SSP) and ad-exchange. While not a direct competitor for advertising inventory, it is a key technology partner and competitive alternative to JCDecaux's preferred VIOOH SSP for programmatic OOH distribution.
- Broadsign: Broadsign provides a leading CMS and SSP platform for digital out-of-home networks globally. While not operating its own advertising inventory, it powers many competitor OOH networks and competes with JCDecaux's programmatic infrastructure at the platform layer.
- Vistar Media: Vistar Media is one of the leading global programmatic DOOH SSPs, providing real-time ad serving and audience targeting for digital out-of-home networks. An alternative technology infrastructure provider that competes at the platform level for OOH programmatic budgets alongside JCDecaux's VIOOH integration.
Others
- AdRoll (NextRoll): AdRoll is a digital marketing platform focused on programmatic display, video, and connected TV advertising. Represents the broader digital advertising competitive set whose improving measurement and targeting capabilities increasingly compete for the same brand marketer budgets as JCDecaux's DOOH offering.
Regional players
- Focus Media: Focus Media is the dominant Chinese OOH and elevator advertising company, operating a massive network of digital screens in commercial buildings. Comparable business model (digital OOH) and advertiser base, though primarily serving the Chinese market rather than competing directly with JCDecaux's geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
JCDecaux social profiles
Digital presenceJCDecaux compliance and trust
Trust signalCompliance3 records
JCDecaux financial estimates
Financial estimateRevenue estimate
Valuation estimate
JCDecaux leadership team
Management profileNumber of profiles
Profiles11 records
JCDecaux subsidiaries and ownership
Company hierarchySubsidiaries12 records
JCDecaux funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JCDecaux M&A and investment
M&A and investmentM&A20 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JCDecaux
What does JCDecaux do?
JCDecaux designs, installs, and operates outdoor advertising infrastructure and services across three segments: street furniture (bus shelters, benches, info panels), transport advertising (airports, metro, rail, bus networks), and billboards. The company sells this advertising inventory to brands and media agencies, increasingly through its Programmatic DOOH platform covering 30,000+ premium digital screens in 35+ markets. It also operates self-service bike-sharing systems and is developing smart-city street furniture with embedded sensors and digital displays.
Is JCDecaux a public or private company?
JCDecaux is a public company. It is classified as public and is currently operating.
When was JCDecaux founded?
JCDecaux was founded in 1964. It employs 5,001 to 10,000 people.
Where is JCDecaux based?
JCDecaux is headquartered in Neuilly-sur-seine, France, in the Europe region.
How does JCDecaux make money?
Four revenue lines are on record. Street Furniture Advertising is the primary driver. The others are transport Advertising, billboard Advertising and digital/Programmatic Advertising.
Who are JCDecaux's main competitors?
Direct peers on record are Outfront Media, Clear Channel Outdoor Holdings, APG|SGA, Lamar Advertising Company and Ströer SE & Co. KGaA. Emerging players are Hivestack, Broadsign and Vistar Media. AdRoll (NextRoll) is listed as an others. Focus Media is listed as a regional player.
Does JCDecaux have an API?
No public API is recorded for JCDecaux.
What industry is JCDecaux in?
JCDecaux's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths), with a secondary code of BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 54185 and its SIC code is 7310.