BINGO

What BINGO does

BINGO (legal entity: 北京爱宾果科技有限公司 / Beijing Aibingo Technology Co., Ltd.) is a Beijing-based private AI education technology company founded in 2015 that originates from Tsinghua University and develops an integrated AI education stack spanning hardware, software, curriculum, and competition services. Its core technology combines the proprietary "BINGO GPT" educational large language model with purpose-built learning hardware, including the flagship 智慧光 (Smart Light) — a 4-in-1 desktop device integrating a desk lamp, projector, and one-on-one AI personal tutor — together with an AI Teaching Assistant Robot designed for classroom deployment. The product surface extends across a Smart Light Education Version for teacher desk use, an AI Classroom dual-teacher solution, an AI Experimental School whole-school deployment package, a tiered AI curriculum from early childhood through competition level, AI Lab facilities, and official whitelist STEM competition services.

The company monetizes through four revenue streams: (1) unit-priced hardware sales of the Smart Light consumer device (standard retail price ¥9,980) and the AI teaching assistant robot; (2) recurring AI course subscriptions and training for children covering foundational through competition-level content; (3) one-time license deployments of AI Experimental School systems to K-12 institutions; and (4) professional services around official AI programming competitions, including curriculum training and competition support. Distribution is executed through direct school sales, government education bureau project partnerships (notably for AI education experimental zones in Guangxi), the company's own e-commerce storefront, and event-driven channels. Customer segments are split between institutional buyers (K-12 schools and government education bureaus as primary verticals) and household/student buyers (secondary), with the institutional channel anchored by reference customers such as the Tiandeng County and Guanyang County Education Bureaus in Guangxi Zhuang Autonomous Region, Beijing Normal University, and Shanghai Jiao Tong University.

The company has raised approximately $19.6M cumulatively across four disclosed rounds (most recently a $13.8M round led by Sanhe Capital in November 2024), and operates with a headcount of 11-50 employees from its Shijingshan District headquarters in Beijing, with field operations across Beijing, Shanghai, and the Guangxi region.

Name

BINGO

Legal name

北京爱宾果科技有限公司

Website

https://hi-bingo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BINGO is a Beijing-based AI education technology company founded in 2015 that builds proprietary learning hardware (4-in-1 Smart Light device, AI teaching assistant robot) powered by its BINGO GPT education LLM, selling integrated solutions to K-12 schools, government education bureaus, and families across China.

Ownership category

akta.pro rank

Product category

AI Education Technology (K-12 EdTech hardware and integrated AI solutions)

NAICS

Educational Support Services (611710), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• AI education solutions
• Educational hardware devices
• K-12 AI curriculum
• AI tutoring systems
• Smart classroom technology

Headquarters

HQ city

Fengtai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. 硬件产品销售: Sale of AI-powered hardware products including the 智慧光 smart learning device and AI teaching assistant robot.
2. AI课程与培训: Professional AI courses for children covering early childhood AI exposure, foundational knowledge, and competition preparation with teaching materials.
3. AI实验校解决方案: Complete school-wide intelligent teaching system solutions for AI experimental schools and educational institutions.
4. 赛事服务: Official competition services including course training, teaching aids, and competition support for AI programming competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BINGO (爱宾果/宾果智能) develops and sells integrated AI education products combining proprietary hardware (the Smart Light 4-in-1 desktop learning device and AI teaching assistant robot) with the proprietary BINGO GPT education large language model. It also delivers AI classroom, AI lab, and whole-school AI experimental school solutions, alongside tiered AI courses (kindergarten through competition level) and official whitelist STEM competition services for K-12 institutions, government education bureaus, and family consumers.

Product overview

爱宾果 (Bingo Intelligence) is an AI education technology company originating from Tsinghua University, offering a comprehensive education technology ecosystem. The portfolio consists of a platform-plus-modules architecture centered on two core products: the Smart Light (智慧光) — a 4-in-1 desktop learning device combining desk lamp, projector, and AI tutor — and the AI Teaching Assistant Robot (AI助教机器人) powered by the BINGO GPT education large model. These are complemented by the Smart Light Education Version for classroom use, AI Courses providing tiered curriculum from kindergarten through competition levels, AI Experimental School for whole-school deployment, AI Classroom featuring dual-teacher teaching mode, Official Competitions offering whitelist STEM events, and AI Lab for hands-on experimentation.

Differentiator

Problem solved

Functional benefit

Brands

• 智慧光: 4 in 1智能桌面学习设备，集台灯、投影仪、AI私教功能于一体
• AI助教机器人
• 智慧光教育版
• AI实验校
• AI教室
• AI实验室
• 官方白名单赛事

Products and services

• Smart Light (智慧光) — 4-in-1 AI Learning Device A 4-in-1 desktop learning device that combines a desk lamp, a projector, and a one-on-one AI personal tutor (powered by the BINGO GPT education large model). Designed for family consumers / parents purchasing AI-assisted learning tools for K-12 children for at-home use.
• Smart Light Education Version (智慧光教育版) A classroom-oriented variant of the Smart Light device aimed at empowering teachers with AI capabilities at their desks to support teacher-centered workflow transformation in K-12 schools.
• AI Teaching Assistant Robot (AI助教机器人) An AI-powered teaching assistant robot integrating the proprietary BINGO GPT education large model. Designed for K-12 classrooms to enable intelligent classroom interactions where every student question receives a response, supporting the dual-teacher teaching model.
• AI Courses (AI课程) A comprehensive AI curriculum offering tiered courses from general AI knowledge to advanced/competition-level content, covering kindergarten through competition levels and aligned with China's new curriculum standards. Includes companion teaching materials for early-childhood AI exposure, foundational AI knowledge, and competition preparation. Targets schools and families.
• AI Experimental School (AI实验校) A whole-school intelligent teaching system solution that provides comprehensive AI education infrastructure for K-12 schools, integrating hardware, software, and curriculum to enable school-wide AI education deployment.
• AI Classroom (AI教室) An AI classroom solution for K-12 schools featuring dual-teacher teaching mode (human teacher plus AI robot), project-based learning with real tasks and visible outcomes, and integrated software/hardware/curriculum to enable lightweight, standardized, and rapid deployment.
• AI Lab (AI实验室) An AI laboratory facility solution for K-12 schools supporting hands-on AI education and experimentation.
• Official Whitelist AI Programming Competitions (官方赛事) Official whitelist AI programming / STEM competition services for K-12 students, including curriculum training, teaching aids, and competition support. Includes core competition segments of the National Youth Scientific Inquiry and Modeling Capability Competition hosted by Beijing Normal University.

Quantifiable outcome

• 4-in-1 functionality combining lamp, projector, and AI tutor in single device
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• 字节跳动火山引擎 (ByteDance Volcano Engine)coreStrategic or Co-development Partner · 23 June 2026爱宾果 participated in the 2026 ByteDance Volcano Engine FORCE26 conference held at Beijing National Convention Center. The company showcased the 宾果智慧光 AI learning robot at this major technology event, indicating a strategic partnership for technology ecosystem integration.
• 北京师范大学 (Beijing Normal University)coreStrategic or Co-development Partner · 31 May 2026爱宾果 partnered with Beijing Normal University to officially launch the 全国青少年科学探究建模能力大赛 (National Youth Science Exploration and Modeling Competition). The company released core competition segments for this BNU-hosted initiative focused on youth science and AI education.
• 广西壮族自治区桂林市灌阳县 (Guanyang County Education Bureau)majorStrategic or Co-development Partner · 26 May 2026爱宾果 supported the AI education experimental zone construction launch in Guanyang County, Guilin City, Guangxi Zhuang Autonomous Region, helping to establish AI education infrastructure for the county.
• 广西壮族自治区崇左市天等县 (Tiandeng County Education Bureau)majorStrategic or Co-development Partner · 21 May 2026爱宾果 supported the AI education experimental zone project launch in Tiandeng County, Chongzuo City, Guangxi Zhuang Autonomous Region. The company provided equipment donations and implementation support for AI education development in border areas.
• 上海交通大学 (Shanghai Jiao Tong University)coreStrategic or Co-development Partner · 1 May 2026爱宾果 collaborated with Shanghai Jiao Tong University to complete an AI education space design research课题 (research project). This partnership focuses on research and development of AI education space design solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Squirrel AI (松鼠AI): China-based AI adaptive learning company serving K-12 students with proprietary AI tutoring. Direct competitor in AI-driven personalized K-12 education, with overlapping focus on AI literacy and adaptive learning.
• iFlytek (科大讯飞): Leading Chinese AI company with a major K-12 education division (iFlytek Education) selling AI classroom solutions, smart learning devices, and educational LLMs. Strong overlap with BINGO in AI-in-education hardware and school deployments.
• NetEase Youdao (网易有道): Edtech subsidiary of NetEase offering AI-powered learning hardware (e.g., Dictionary Pen), K-12 courses, and AI tutoring. Comparable on the hardware-plus-AI-tutor combination and K-12 target market.
• Yuanfudao (猿辅导): Major Chinese K-12 online education company with AI tutoring and learning products. Direct competitor in K-12 AI-powered learning and supplementary education services.
• Zuoyebang (作业帮): Large K-12 education platform combining live courses, AI tutoring, and learning hardware. Competes directly with BINGO in AI-enabled personalized learning for primary and secondary school students.

Broad incumbents

• TAL Education Group (好未来): One of China's largest K-12 education companies with AI-driven learning products (e.g., Xueersi). A broad incumbent that overlaps with BINGO in AI tutoring and K-12 curriculum but at much greater scale.
• ByteDance Education / Doubao Edu: Education initiatives from ByteDance including AI tutoring features in Doubao and Volcano Engine ecosystem partnerships. BINGO already partners with ByteDance Volcano Engine, and Doubao's AI education offerings are a broad competitive threat.
• New Oriental Education (新东方): One of China's largest private education groups with expanding AI and edtech offerings across K-12. A broad incumbent that could move further into AI tutoring and school-side solutions.

Emerging players

• Think Academy: K-12 math and STEM education company expanding AI-enabled curriculum and small-class offerings in China. Comparable in K-12 STEM/AI enrichment focus though with different delivery model.
• Koolearn (新东方在线): Online education subsidiary of New Oriental with K-12 AI and live-course products. Comparable in K-12 AI-enabled learning services, though distributed via online channels rather than hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BINGO