Think Academy
Think Academy US, founded in 2019, is a privately held K-12 online and in-person math education provider serving US families with structured programs, competition preparation (Math Kangaroo, AMC 8/10), and supporting products like Think Kids, Think Zone, and 1-on-1 tutoring.
- Company typePrivate
- Founded2019
- HeadquartersSan Jose, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Think Academy does
Think Academy US is a privately held K-12 math education company founded in 2019 that delivers live online and in-person instruction to US families. Its core platform is structured around grade-band programs (Lower Elementary Grades 1-2, Upper Elementary Grades 3-5, Middle School, High School) plus dedicated competition tracks for Math Kangaroo, AMC 8, and AMC 10, with tiered Honors and Challenge levels mapped against the Common Core. The technology stack combines a real-time audio/video live classroom with reward systems, in-class games, automated lesson reports, homework feedback, weekly office hours, monthly quizzes, and free 1:1 sessions, supported by an English Language Arts offering, a community platform (Think Zone), early-childhood sub-brand (Think Kids), one-on-one tutoring, gamified practice (Think Math Game), and a shared question library (Think Question Wiki). The business operates on a subscription-recurring enrollment model with publicly undisclosed pricing and an anytime-refund policy positioned against no-refund competitors (AoPS, RSM, Kumon). GTM is evaluation-led (families start with a skill assessment) and multi-channel (self-serve online, in-person, community, and 1-on-1), serving more than 10,000 US families with a teacher pool recruited from the top 0.1% of applicants. The reported outcome metrics — 90% of students scoring above the 90th percentile on state or national exams, 89% admitted to gifted programs or private schools, 94% placed in the fastest middle-school math track, and 1,072+ national math competition awards in 2024 — are the company's primary performance claims.
Think Academy firmographics
Firmographics- Name
- Think Academy
- Legal name
- Think Academy
- Website
- https://thethinkacademy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Think Academy US, founded in 2019, is a privately held K-12 online and in-person math education provider serving US families with structured programs, competition preparation (Math Kangaroo, AMC 8/10), and supporting products like Think Kids, Think Zone, and 1-on-1 tutoring.
- Ownership category
- akta.pro rank
Think Academy industry classification
Industry- Product category
- K-12 Math Education (Supplemental Education Services)
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Math Learning Centers (Small-Group) (EDANAHAE)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Accelerated Learning & Grade Advancement Programs (EDAJAGAE), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)
Keywords
Where Think Academy is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Think Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- K-12 Math Programs Enrollment: Think Academy generates revenue through enrollment fees for its structured math programs covering grades PreK-12. Programs include Lower Elementary, Upper Elementary, Middle School Math, High School Math, and competition preparation courses (Math Kangaroo, AMC 8, AMC 10). The company has a refund policy allowing cancellations anytime, suggesting subscription-based recurring revenue from ongoing program enrollment.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Think Academy product offering
Product offeringCore offering
Think Academy provides structured K-12 math education programs delivered through live online and in-person classrooms, covering grades PreK through 12 with tiered tracks (Honors and Challenge levels). The core offerings include grade-specific math programs (Lower Elementary Grades 1-2, Upper Elementary Grades 3-5, Middle School, High School), competition preparation (Math Kangaroo, AMC 8, AMC 10), English Language Arts, and supporting products such as Think Kids for early learners, Think Zone for community-based learning, and 1 On 1 personalized tutoring. Each program is reinforced by a 4-core system of pre-class preparation, live class, after-class practice, and 1-on-1 support.
Product overview
Think Academy is a unified K-12 math education platform offering live online and in-person instruction through multiple tiered programs. The core offerings include grade-specific Math programs (Lower Elementary Grades 1-2, Upper Elementary Grades 3-5, Middle School, and High School), specialized competition prep tracks (Math Kangaroo, AMC 8, AMC 10), and English Language Arts. Supporting products include Think Kids (early childhood), Think Zone (online community), and 1 On 1 (personalized tutoring). The platform integrates resources like Math Worksheets, the Think Question Wiki, Think Math Game, and Webinars to create a comprehensive learning ecosystem with pre-class preparation, live classroom sessions, after-class practice, homework feedback, and weekly office hours.
Differentiator
Problem solved
Functional benefit
Brands
- Think Kids: Early childhood math program for young learners
- Think Zone
- Think Academy 1 On 1
Products and services
- Lower Elementary Math (Grades 1-2) Math program for grades 1-2 focused on building solid foundations for confident math learning, available in Honors Level (0.5-1 year ahead of Common Core, top 10% on standardized tests) and Challenge Level (1-2 years ahead of Common Core, top 1%, Math Kangaroo preparation) tracks. Designed for young students needing early math foundation and academic acceleration.
- Upper Elementary Math (Grades 3-5) Math program for grades 3-5 that continues building on foundational skills with more advanced concepts and preparation for math competitions. Targets students advancing to higher-level mathematical concepts and competition-level preparation.
- Middle School Math Math program for middle school students (grades 6-8) focusing on advanced concepts and competition preparation, including fast-track placement and AMC 8 preparation. Designed for students preparing for high school-level mathematics and math competitions.
- High School Math Math program for high school students covering advanced mathematics and preparation for standardized tests and competitions, including AMC 10 preparation and STEM readiness. Designed for students advancing in mathematics toward college preparation and STEM careers.
- Math Kangaroo Competition Prep Competition preparation program for Math Kangaroo contests, targeting Level 1-2 students and designed to help achieve top 1% rankings on standardized tests. A standalone competition track offering within the Math Kangaroo category.
- AMC 8 Competition Prep American Mathematics Competitions preparation course for middle school students preparing for the AMC 8 competition. Part of the competition track offerings targeting national recognition.
- AMC 10 Competition Prep American Mathematics Competitions preparation course for high school students preparing for the AMC 10 competition. Designed for advanced competition preparation and high school math advancement.
- English Language Arts English Language Arts program covering reading, writing, and language skills for K-12 students, complementing the math curriculum. Designed as a core subject offering alongside the math programs.
- Think Kids Early childhood math program designed for young learners to build foundational math skills and a positive attitude toward mathematics. Sub-brand serving the PreK / early elementary segment.
- Think Zone Online platform and community for Think Academy students providing additional learning resources and engagement tools. Sub-brand offering reach beyond the core programs.
- Think Academy 1 On 1 Personalized one-on-one tutoring service offering individualized instruction and support for students needing additional attention. Sub-brand focused on bespoke tutoring outside the group programs.
- In-Person Math Classes Physical in-person classes at select US locations for families preferring face-to-face instruction. Complementary channel to the online program, covering the same grade-tiered math curriculum.
Quantifiable outcome
- 9 out of 10 students (90%) scored above 90th percentile on state or national math exams
- +3 more outcomes
Companies that use Think Academy
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Think Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Think Academy partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Think Academy competitors and assessment
Company assessmentDirect peers
- Varsity Tutors: Direct online tutoring competitor offering 1-on-1 and small-group math instruction across K-12. Both offer live online math classes, personalization, and competition prep, and compete for the same parent demographic seeking accelerated math outcomes.
- Art of Problem Solving: Direct competitor focused on advanced math and competition prep (AMC, olympiads). Think Academy explicitly benchmarks against AoPS on program focus, refund policy, and interaction style, and both serve K-12 families seeking rigorous math acceleration.
- Kumon: Direct competitor in K-12 math supplemental learning with a global franchise model. Think Academy explicitly benchmarks against Kumon's worksheet-based approach and no-refund policy, positioning its live classroom and refund-anytime stance as differentiators.
- Russian School of Math (RSM): Direct competitor offering K-12 math enrichment with strong in-person presence. Think Academy explicitly compares against RSM on refund policy and after-class support, and both target families seeking academic reinforcement and competition readiness.
- Mathnasium: Direct competitor in K-12 math tutoring with a large franchise footprint. Both target families seeking math acceleration and remediation, primarily through in-person and online small-group instruction.
Emerging players
- Beestar: Online K-12 math and ELA practice and competition prep platform. While Beestar is more self-paced and worksheet-driven, it competes with Think Academy for families seeking math enrichment and competition preparation (Math Kangaroo, AMC).
- Outschool: Marketplace for live online small-group classes for kids, including significant math enrichment and competition prep offerings. Competes with Think Academy for parent attention and discretionary enrichment dollars in the same K-12 online format.
Broad incumbents
- Imagine Learning: Broad K-12 supplemental and intervention education provider serving schools and families. Overlaps with Think Academy in math acceleration and supports similar student outcomes (gifted placement, grade advancement) at scale.
- IXL Learning: Broader supplemental learning platform covering math, ELA, science, and social studies. While Think Academy is a live-instructor-led business and IXL is largely self-paced software, both compete for the same K-12 supplemental-learning wallet and target similar families.
Regional players
- BYJU's: Large international K-12 tutoring platform primarily serving India. While not a US-headquartered competitor, BYJU's operates an online math enrichment model that overlaps with Think Academy's live-classroom, video-based approach and represents a comparable scale play in the global K-12 tutoring market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Think Academy social profiles
Digital presenceThink Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Academy leadership team
Management profileNumber of profiles
Think Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Academy
What does Think Academy do?
Think Academy provides structured K-12 math education programs delivered through live online and in-person classrooms, covering grades PreK through 12 with tiered tracks (Honors and Challenge levels). The core offerings include grade-specific math programs (Lower Elementary Grades 1-2, Upper Elementary Grades 3-5, Middle School, High School), competition preparation (Math Kangaroo, AMC 8, AMC 10), English Language Arts, and supporting products such as Think Kids for early learners, Think Zone for community-based learning, and 1 On 1 personalized tutoring. Each program is reinforced by a 4-core system of pre-class preparation, live class, after-class practice, and 1-on-1 support.
Is Think Academy a public or private company?
Think Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Academy founded?
Think Academy was founded in 2019. It employs 5,001 to 10,000 people.
Where is Think Academy based?
Think Academy is headquartered in San Jose, United States, in the North America region.
How does Think Academy make money?
One revenue line is on record: K-12 Math Programs Enrollment.
Who are Think Academy's main competitors?
Direct peers on record are Varsity Tutors, Art of Problem Solving, Kumon, Russian School of Math (RSM) and Mathnasium. Emerging players are Beestar and Outschool. Broad incumbents are Imagine Learning and IXL Learning. BYJU's is listed as a regional player.
Does Think Academy have an API?
No public API is recorded for Think Academy.
What industry is Think Academy in?
Think Academy's product category is K-12 Math Education (Supplemental Education Services). Its primary akta.pro industry code is EDANAHAE, Math Learning Centers (Small-Group), with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611691 and its SIC code is 8200.