What Anch.ai does

Anch.AI (legal name: Anch.AI AB) was a Stockholm-based AI governance platform founded in 2021 that provided end-to-end AI Trust, Risk, and Security Management (AI TRiSM) for organizations deploying AI systems. Its core technology combined patent-pending automated governance controls with a living AI Management System aligned to the EU AI Act, ISO/IEC 42001, and NIST AI RMF, enabling continuous assessment, adversarial testing, and runtime monitoring of AI systems and agents across their full lifecycle. The product portfolio included the Enterprise AI Governance Platform, Enterprise Agent Management for runtime oversight of agentic AI and LLMs, AI-Compliance-in-a-Box for startups and SMBs, Red Teaming & Jailbreaking Audit capabilities, and vertical solutions for HR Bias Audit, Fair Lending, and Mental Health AI, supported by an AI Act Governance Sandbox community program.

The company operated a SaaS subscription revenue model with a dual-track go-to-market: enterprise field sales targeting large regulated organizations (evidenced by the 'Schedule a Call' CTA and named customers including the Swedish Tax Agency, Swedish Employment Agency, Telia Company, SAS Institute, UBS, and Microsoft), and a self-serve tier for startups and SMBs. Distribution combined direct enterprise sales, community-led growth through the Sandbox membership program, event-driven demand generation (e.g., RSAC 2025), and content marketing through AI trackers, research papers, and newsletters reaching 138K+ viewers.

In January 2022 the company raised $2.1 million in seed funding led by Benhamou Global Ventures. In June 2025, Anch.AI AB was acquired by Canadian AI governance vendor Fairly AI Inc.; the combined entity was rebranded as Asenion and is now headquartered in Kitchener, Ontario. Anch.AI is no longer operating as an independent entity. The company held ISO/IEC 42001 and SOC 2 Type II certifications and was recognized by Gartner as a representative vendor across four AI TRiSM categories (2023–2026).

Name

Anch.ai

Legal name

Anch.AI AB

Website

https://anch.ai

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

11–50 employees

Short description

Anch.AI was a Stockholm-based AI governance SaaS platform (now Asenion under Fairly AI) that provided automated AI Trust, Risk, and Security Management tools — including EU AI Act, ISO/IEC 42001, and NIST-aligned controls — to enterprises, regulated industries, and startups deploying AI systems.

Ownership category

akta.pro rank

Product category

AI Governance Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

akta.pro secondary industries

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI governance platform
• AI risk management
• EU AI Act compliance
• AI TRiSM software
• AI compliance auditing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (AI Governance Platform): Subscription-based SaaS model providing a risk assessment platform for ethical AI use. The platform is offered to startups, SMBs, and enterprise organizations, likely with tiered plans based on organization size and scope of AI systems governed.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Anch.ai (now operating as Asenion following the June 2025 acquisition by Fairly AI) provides a SaaS-based AI governance platform delivering end-to-end AI Trust, Risk, and Security Management (AI TRiSM). The platform continuously assesses, tests, and governs AI systems and agents against regulatory standards including the EU AI Act, ISO/IEC 42001, and NIST AI RMF, with patent-pending automated controls providing verifiable assurance across the full AI lifecycle. Specialized offerings include AI-Compliance-in-a-Box for startups/SMBs, runtime governance for agentic AI and LLM systems, AI red teaming and jailbreaking audits, and vertical-specific compliance solutions for HR, fair lending, and mental health applications.

Product overview

Asenion (formerly anch.AI, then Fairly AI) offers a unified AI governance platform architecture combining core products with specialized modules and solutions. The main Enterprise AI Governance Platform serves as the foundation for AI Trust, Risk, and Security Management (AI TRiSM), supported by Enterprise Agent Management for runtime governance of agentic AI systems. The platform includes AI-Compliance-in-a-Box for startups/SMBs and specialized vertical solutions (HR Bias Audit, Fair Lending, Mental Health). Regulatory compliance is addressed through EU AI Act and Colorado AI Act solutions aligned with ISO/IEC 42001 and NIST standards. The portfolio also includes AI Red Teaming & Jailbreaking Audit capabilities and AI Act Governance Sandbox program for regulatory readiness testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise AI Governance Platform Next-generation AI governance platform for AI Trust, Risk, and Security Management (AI TRiSM), overseeing AI with confidence across its entire lifecycle through patent-pending automated controls, built for enterprise organizations in regulated industries.
• Enterprise Agent Management Runtime governance solution for agentic AI and LLM systems, providing continuous control, monitoring, and trust in production environments for organizations deploying multiple AI agents or vendor models.
• AI-Compliance-in-a-Box (Startups and SMBs) Packaged AI compliance offering for startups and SMBs to achieve AI governance readiness quickly at lower price points than the enterprise platform.
• EU AI Act Compliance Solution Solution helping organizations prepare for and comply with the EU AI Act through governance frameworks and risk calculators.
• Colorado AI Act Compliance Solution Solution helping organizations prepare for and comply with the Colorado AI Act requirements.
• ISO/IEC 42001 Certification Support Solution Solution supporting organizations in achieving ISO/IEC 42001 certification for AI management systems.
• HR Bias Audit / HR Tech Audit solution for identifying and mitigating bias in HR technology and AI-driven hiring decisions.
• Fair Lending Audit Solution Audit solution for ensuring fairness and compliance in AI-driven lending decisions.
• Mental Health AI Audit Solution Audit solution for AI applications in mental health contexts, ensuring safety and ethical use.
• AI Red Teaming & Jailbreaking Audit Adversarial and behavioral stress-testing service that uncovers security, privacy, fairness, and safety vulnerabilities in AI systems before and during deployment.

Quantifiable outcome

• Deployed on private cloud in under 8 days for a Tier-1 global bank — described as a 'world record' deployment speed.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered acquirer and collaborative initiative.

• Fairly AI Inc.acquirerStrategic or Co-development Partner · 1 June 2025Canadian AI governance software provider Fairly AI Inc. acquired Anch.AI AB in June 2025 to enhance its end-to-end AI governance capabilities for regulatory compliance. Following the acquisition, the combined entity was rebranded as Asenion.
• AI Sustainability Centercollaborative initiativeStrategic or Co-development PartnerMulti-stakeholder collaborative initiative focused on AI sustainability. Anch.AI participated alongside Microsoft Western Europe and Sweden's innovation agency Vinnova, among others. The initiative aims to set purpose-driven business standards and share experiences to ensure responsible AI development.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ModelOp: ModelOp provides enterprise AI governance, model risk management, and AI lifecycle governance software, competing with Asenion on centralized AI GRC for large enterprises with multiple AI systems in production.
• Monitaur: Monitaur is an AI governance and assurance platform that helps organizations govern, audit, and monitor machine learning models, directly comparable to Asenion's continuous assessment and audit capabilities.
• Holistic AI: Holistic AI offers an AI governance, risk, and compliance platform for enterprises, directly competing with Asenion on AI GRC, EU AI Act readiness, and ISO/IEC 42001 support for regulated organizations.
• Credo AI: Credo AI provides an AI governance platform focused on responsible AI, regulatory readiness (EU AI Act, NIST), and AI risk management, closely overlapping Asenion's AI Governance Platform and Governance Sandbox positioning.
• Fiddler AI: Fiddler AI offers AI observability, monitoring, and explainability for ML and LLM systems, comparable to Asenion's AI observability, monitoring, and runtime governance components for production AI systems.

Broad incumbents

• ServiceNow: ServiceNow offers AI governance and risk capabilities as part of its integrated risk management and workflow platform, competing for the same enterprise GRC budgets as Asenion via a broad, established platform.
• Microsoft (Responsible AI / Azure AI): Microsoft embeds responsible AI, content safety, and governance capabilities into Azure AI and the broader M365/Entra stack, representing a large incumbent alternative to Asenion for organizations standardizing on Microsoft AI infrastructure.
• OneTrust: OneTrust has expanded its privacy and ethics platform into AI governance, offering AI readiness and EU AI Act-related modules that compete with Asenion's compliance-in-a-box and enterprise GRC positioning.
• IBM watsonx.governance: IBM watsonx.governance is a broad AI governance and model risk management offering inside the IBM watsonx platform, addressing EU AI Act readiness, model monitoring, and compliance for large enterprises as part of a much larger AI and data stack.

Emerging players

• Arthur AI: Arthur AI provides an AI observability and model monitoring platform for ML and LLM systems, partially overlapping Asenion's runtime governance, monitoring, and evaluation capabilities for production AI.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fairlyai
• LinkedInlinkedin.com/company/fairlyai
• Facebookfacebook.com/AIsustainabilitycenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anch.ai