Eazy Digital
Eazy Digital is a Bangkok-based insurtech SaaS company founded in 2022 that provides a modular, AI-enabled platform for insurance carriers and brokers across Southeast Asia, covering workflow, commissions, CRM, and direct-to-consumer channels.
- Company typePrivate
- Founded2022
- HeadquartersPathum Wan, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eazy Digital does
Eazy Digital is a Bangkok-headquartered insurtech SaaS company, founded in 2022 by insurance industry veterans Harprem Doowa (CEO) and Maethavee Sukul (COO), that sells a modular platform to insurance carriers and brokers in Southeast Asia. The platform unifies workflow and quotation management, multi-tier commission engines, agent onboarding and competition tools, broker CRM, group policy administration, credit and billing, dashboarding, media and communications, an integrated chat layer, and embedded widget and direct-to-consumer channels into a single stack. Eazy Digital holds ISO 27001 and SOC 2 certifications and offers AI-powered capabilities spanning campaign automation, product recommendations, and customer conversation management that can be white-labeled by clients.
The company primarily serves insurance carriers and large brokerage networks, with publicly disclosed enterprise users including Ergo Insurance, Tokio Marine Safety Insurance, Aegon, Zurich, FWD, HSBC, and Falcon Insurance. The platform underwrites 850,000 digitally insured individuals and has processed 100,000 policies with Ergo and Tokio Marine specifically. Eazy Digital monetizes via enterprise SaaS subscriptions to its modular platform, with deployment scope spanning agent onboarding, sales enablement, broker operations, and increasingly end-customer channels.
Eazy Digital has raised approximately $3.15 million across three rounds led by Wavemaker Partners and M Venture Partners, including a $2.3 million Series A in 2024. With a headcount in the 11-50 range and an active push into Malaysia, the Philippines, Indonesia, and additional Thai distribution partnerships including Peak3, the company is positioned at the regional scaling stage of vertical SaaS growth.
Eazy Digital firmographics
Firmographics- Name
- Eazy Digital
- Legal name
- Eazy Digital Company Limited
- Website
- https://eazydigital.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eazy Digital is a Bangkok-based insurtech SaaS company founded in 2022 that provides a modular, AI-enabled platform for insurance carriers and brokers across Southeast Asia, covering workflow, commissions, CRM, and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Eazy Digital industry classification
Industry- Product category
- Insurance Agency and Brokerage Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where Eazy Digital is headquartered
LocationHeadquarters
- HQ city
- Pathum Wan
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Eazy Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Services: Eazy Digital operates as a SaaS platform providing subscription-based services to insurance companies and brokers. The subscription model includes various modules such as Campaigns & Competition, Workflow Management, Customer Portal, Commissions Rule Engine, Dashboarding & Reporting, Credit & Billing Management, Agent Onboarding, and Media & Communications. Fees are subscription-based with monthly SaaS billing as indicated on their website.
- Professional Services: Upon customer request, Eazy Digital provides professional services including consulting, training, success, and implementation services. These are indicated on Order Forms or Statements of Work. Fees for professional services are separate from subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Subscription with modular add-ons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Eazy Digital product offering
Product offeringCore offering
Eazy Digital provides a modular AI-powered SaaS platform for insurance companies and brokers in Southeast Asia to automate agency and brokerage operations. The platform includes modules for campaigns and gamification, workflow and quotation management, customer portals, commission rule engines, dashboarding and reporting, credit and billing management, agent onboarding with E-KYC, media and communications, brokers CRM, and group policy management. The solution is white-label, ISO 27001 and SOC 2 certified, and is delivered with implementation in 6-8 weeks.
Product overview
Eazy Digital offers a modular SaaS platform for insurance companies and brokers in Southeast Asia. The platform is organized into two main user segments: (1) Solutions for Insurers, including Campaigns & Competition for gamification-driven sales, Workflow & Quotation Management for lead-to-quote automation with AI recommendations, Customer Portal for self-service policy management, Commissions Rule Engine for automated multi-tier commission calculations, Dashboarding & Reporting for KPI tracking, Credit & Billing Management for financial operations, Agent Onboarding with E-KYC verification, and Media & Communications for content sharing; and (2) Solutions for Brokers, including Brokers CRM for end-to-end quote management, Campaigns & Competition, Customer Portal, Commission Rule Engine, Dashboarding & Reporting, and Group Policy Management. Additional offerings include Widget Implementation for embedded deployment, Direct to Consumer Platform for e-commerce, Integrated Chat Platform for AI-powered conversations, and Digital Transformation Consultancy. The platform is AI-powered with white-label capabilities, delivered as SaaS with implementation in 6-8 weeks.
Differentiator
Problem solved
Functional benefit
Brands
- Eazy Agent: Product brand mentioned in privacy policy for online platforms
- Eazy Connect
- Eazy Direct
Products and services
- Campaigns and Competition
- Workflow and Quotation Management
- Customer Portal
- Commissions Rule Engine
- Dashboarding and Reporting
- Credit and Billing Management
- Agent Onboarding
- Media and Communications
- Brokers CRM
- Group Policy Management
- Direct to Consumer Platform
- Integrated Chat Platform
- Digital Transformation Consultancy
Quantifiable outcome
- Increase Sales by up to 20% (claimed on website for insurers using their telesales solutions)
- +2 more outcomes
Companies that use Eazy Digital
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Eazy Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Eazy Digital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Peak3corePeak3, a Singapore-based provider of digital insurance solutions, formed a strategic partnership with Thailand-based insurtech EaZy Digital to accelerate digital transformation in the Thai insurance sector. The collaboration aims to enhance insurance operations and distribution capabilities, initially building on a successful joint project in Vietnam.
- Ergo InsurancecoreEazy Digital partnered with Ergo Insurance, facilitating 100,000 policies, renewals, and claims in Thailand. This is one of the company's key customer partnerships demonstrating platform scale.
- Tokio Marine Safety InsurancecoreEazy Digital partnered with Tokio Marine Safety Insurance, facilitating 100,000 policies, renewals, and claims in Thailand. This is one of the company's key customer partnerships demonstrating platform scale.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Eazy Digital competitors and assessment
Company assessmentDirect peers
- eBaoTech: Established insurtech platform providing core insurance software (policy administration, claims, distribution) across Asia. Directly comparable to Eazy Digital as a regional insurance software vendor — and explicitly referenced in Eazy Digital's ecosystem materials.
- ZA Tech: Asia-focused insurtech providing digital insurance infrastructure and distribution software to insurers and brokers. Competes with Eazy Digital in the same regional insurance software category and is named in Eazy Digital's competitive set.
- Peak3: Singapore-based provider of digital insurance solutions and Eazy Digital's strategic partner for ASEAN expansion. Competes in the same core insurance SaaS and distribution space, particularly in Thailand and Vietnam.
- OneDegree: Hong Kong-based digital insurer and insurtech investor (also an investor in Eazy Digital). Operates in the same AI-driven digital insurance distribution space across Asia and is a natural strategic/competitive peer.
- Appman: Thailand-based insurance software vendor providing agency management and core insurance systems. A direct regional competitor to Eazy Digital's insurer and broker platform, explicitly named in Eazy Digital's materials.
- Newinsure: Insurance technology platform serving carriers and distributors in the ASEAN region. Listed as a partner/ecosystem reference by Eazy Digital and operates in adjacent insurance SaaS and distribution capabilities.
Broad incumbents
- Bolttech: Singapore-headquartered global insurtech with a broad ecosystem of insurance distribution and technology offerings. Comparable as the acquirer of Eazy Digital's founder's prior business (Frank Insurance), making it a related competitive and potential strategic benchmark.
- Duck Creek Technologies: Global SaaS provider of core insurance software (policy, billing, claims) used by large insurers. Broad incumbent competitor relevant to Eazy Digital's workflow and commission modules, particularly when selling into larger carriers like Zurich and Aegon.
Emerging players
- IXT: Insurance technology company referenced in Eazy Digital's ecosystem materials, providing digital insurance solutions. An emerging regional player with partial overlap on insurance distribution and core platforms.
- Earnix: AI-driven rating, pricing and personalization platform for insurance. Overlaps with Eazy Digital's AI-driven product recommendation and workflow/quotation modules at the pricing-and-personalization layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Eazy Digital social profiles
Digital presenceEazy Digital compliance and trust
Trust signalCompliance2 records
Eazy Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eazy Digital leadership team
Management profileNumber of profiles
Profiles2 records
Eazy Digital funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eazy Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eazy Digital
What does Eazy Digital do?
Eazy Digital provides a modular AI-powered SaaS platform for insurance companies and brokers in Southeast Asia to automate agency and brokerage operations. The platform includes modules for campaigns and gamification, workflow and quotation management, customer portals, commission rule engines, dashboarding and reporting, credit and billing management, agent onboarding with E-KYC, media and communications, brokers CRM, and group policy management. The solution is white-label, ISO 27001 and SOC 2 certified, and is delivered with implementation in 6-8 weeks.
Is Eazy Digital a public or private company?
Eazy Digital is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eazy Digital founded?
Eazy Digital was founded in 2022. It employs 11 to 50 people.
Where is Eazy Digital based?
Eazy Digital is headquartered in Pathum Wan, Thailand, in the Asia region.
How does Eazy Digital make money?
Two revenue lines are on record. SaaS Subscription Services are the primary driver. The others are professional Services.
Who are Eazy Digital's main competitors?
Direct peers on record are eBaoTech, ZA Tech, Peak3, OneDegree, Appman and Newinsure. Broad incumbents are Bolttech and Duck Creek Technologies. Emerging players are IXT and Earnix.
Does Eazy Digital have an API?
No public API is recorded for Eazy Digital.
What industry is Eazy Digital in?
Eazy Digital's product category is Insurance Agency and Brokerage Management Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 513210 and its SIC code is 7372.