Rubbles
Rubbles is a Russian enterprise AI/ML software company that builds registered proprietary platforms for demand forecasting, promotional optimization, customer value management, MLOps, and on-premise generative AI, serving large banks, retailers, telecoms, pharma firms, and industrial companies across Russia and the CIS.
- Company typePrivate
- Founded2010
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Rubbles does
Rubbles is a Russian enterprise AI/ML software company that develops platforms for integrated business planning, customer analytics, MLOps, and on-premise generative AI. Founded in 2010 (formerly SBDA Group) and headquartered in Moscow under legal entity OOO RABLZ, the company employs more than 170 people and has been operating under its current enterprise focus since 2014. Its product portfolio includes Rubbles Planning Force (demand forecasting, promotional optimization, replenishment, and assortment planning); Rubbles Customer Insight (a CVM platform for personalized omnichannel marketing); Rubbles MLOps Suite (full ML lifecycle management); Rubbles Application Development Framework; Rubbles Geospatial Analytics (a situational analytics center for mining, production, and logistics); and Rubbles Generative AI Suite (an on-premise generative AI stack built on Stable Diffusion and LLaMA). Five products are registered in the Russian domestic software registry, supporting import-substitution procurement under current Russian regulatory requirements.
The company serves large Russian enterprises across banking and financial institutions, retail/CPG/QSR, telecom, pharmaceuticals, oil and gas, and mining/metallurgy. Documented customers include X5 Group, Mars Petcare, Henkel, Alfa-Bank, Bank Otkritie, Home Credit Bank, MTS, Sberbank, VTB, Raiffeisen Bank, Gazprom Neft, Nornickel, Pharmacy Chain 36.6, Dr. Reddy's, Dixy, Leroy Merlin, Hoff, and Utkonos. Go-to-market combines direct enterprise sales with implementation partnerships through system integrators such as IBS Group and GlowByte, technology integration with Arenadata, and strategic co-development with MTS. The company has executed 50+ projects in production and cites consistent, quantified outcomes across customers, including 20% reductions in forecast error (Demand Planning), a 10%+ improvement in promo effectiveness (Mars Petcare), a 23% improvement in concentrate mixing accuracy (Nornickel), +21% product penetration among digital users (Home Credit Bank), and +1.9% revenue growth with 11% loyalty base growth (Pharmacy Chain 36.6, reaching 14.4 million active users in 2024).
Rubbles generates revenue through contract-based software licensing of its proprietary platforms, implementation and integration professional services, and ongoing technical support. Pricing is not publicly disclosed; comparable Western platforms with similar functionality start around $100,000 per year, while Russian enterprise solutions are typically priced in the millions of rubles annually on multi-year contracts. The company raised $6 million in 2021 led by Elbrus Capital Fund III with participation from FinSight Ventures, and in 2022 named Aleksandr Korneev (formerly a senior leader at SAS Russia for over a decade) as CEO, with the founders departing and the firm pivoted explicitly toward import substitution of Western enterprise analytics stacks. It is privately held, with no public listing or acquisition disclosed.
Rubbles firmographics
Firmographics- Name
- Rubbles
- Legal name
- Общество с ограниченной ответственностью «РАБЛЗ»
- Website
- https://rubbles.ru
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rubbles is a Russian enterprise AI/ML software company that builds registered proprietary platforms for demand forecasting, promotional optimization, customer value management, MLOps, and on-premise generative AI, serving large banks, retailers, telecoms, pharma firms, and industrial companies across Russia and the CIS.
- Ownership category
- akta.pro rank
Where Rubbles is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Rubbles business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: Sale of software licenses for proprietary platforms including Rubbles Planning Force, Customer Insight, MLOps Suite, Generative AI Suite, and Application Development Framework. License costs are determined contractually based on commercial price list.
- Implementation and Integration Services: Professional services for deployment, customization, and integration of software solutions into client infrastructure.
- Technical Support Services: Technical support services for deployed solutions, with costs dependent on scope of services and specialist rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B pricing - quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rubbles product offering
Product offeringCore offering
Rubbles develops and sells proprietary AI/ML software platforms for enterprise business process optimization. Core offerings include Rubbles Planning Force for demand forecasting and supply chain optimization, Rubbles Customer Insight for customer value management and personalized marketing, Rubbles MLOps Suite for ML lifecycle management, Rubbles Application Development Framework for enterprise app development, Rubbles Generative AI Suite for on-premise generative AI services, and Rubbles Geospatial Analytics for industrial operational monitoring. Five products are registered in the Russian domestic software registry, enabling import-substitution compliance for large enterprise and government procurement.
Product overview
Rubbles is a Russian AI/ML software company offering a portfolio of platforms and specialized modules for enterprise optimization. The core offerings include: Rubbles Planning Force (integrated business planning covering demand forecasting, promo optimization, replenishment, and price/assortment planning); Rubbles Customer Insight (CVM platform for marketing campaign management and customer analytics); Rubbles MLOps Suite (MLOps infrastructure for ML lifecycle management); Rubbles Application Development Framework (enterprise app development); Rubbles Geospatial Analytics (situational analytics for mining/production/logistics); and Rubbles Generative AI Suite (on-premise generative AI with Stable Diffusion and LLaMA models). Five products are registered in the Russian domestic software registry: Planning Force (No.25261), MLOps Suite (No.20732), SCM Platform (No.15442), Application Development Framework (No.14835), and Customer Insight (No.14669). The company serves banking, retail/FMCG/QSR, telecom, pharma, oil & gas, mining, and metallurgy industries.
Differentiator
Problem solved
Functional benefit
Brands
- Rubbles Planning Force: AI-powered solutions for demand forecasting, promo optimization, production planning, and inventory, pricing, and assortment management.
- Rubbles Customer Insight
- Rubbles Generative AI / Rubbles Generative AI Suite
- Rubbles MLOps Suite
- Rubbles Application Development Framework
- Rubbles Geospatial Analytics (Ситуационно-аналитический центр)
- Rubbles Replenishment
- Rubbles Developer Copilot
- Rubbles Enterprise Copilot
- Rubbles Content Hub
- Rubbles Campaign
- Rubbles DXS
- Rubbles Demand Planning
- Rubbles Promo Planning & Optimization
Products and services
- Rubbles Planning Force
Quantifiable outcome
- 20% reduction in forecast error with Rubbles Demand Planning
- +10 more outcomes
Companies that use Rubbles
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
Rubbles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Rubbles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, major, core and flagship.
- K2 NeuroTechminorJoint solution presented at FINOPOLIS 2024 - software-hardware complex (PAK) with Rubbles MLOps Suite installed for ML and data analysis tasks for corporate clients.
- GlowBytemajorIT integrator that helped implement Rubbles Customer Insight for Pharmacy Chain 36.6, handling migration and customization requirements while ensuring data migration from legacy systems.
- MTS AdsminorLaunched Omni Retail Product beta - CDP solution combining MTS Ads and Rubbles Customer Insight for automated marketing activities collecting customer data from multiple sources.
- IBS GroupmajorPartnership agreement for joint promotion of targeted marketing optimization and omnichannel communications solutions using AI technologies. Extended in 2024 for integrated business planning (IBP) for manufacturing and retail companies.
- ArenadatacoreEnsured compatibility between Rubbles MLOps Suite and Arenadata data storage and processing solutions. Confirmed by joint customer implementation and deployment experience.
- MTSflagshipStrategic partnership for joint development of AI and Big Data products across multiple industries. Economic effect potential reaches billions of rubles in long-term perspective. MTS is a leading Russian digital services provider.
- DuominorTechnology partner shown in key partners section of website.
- CrocminorTechnology partner shown in key partners section of website.
- IBS Group (in logos)minorLogo partner shown in key partners section of website.
- AerominorTechnology partner shown in key partners section of website.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Rubbles competitors and assessment
Company assessmentDirect peers
- SAS Institute: Global enterprise analytics and AI platform serving banking, retail, and industrial customers. Direct competitor to Rubbles across demand planning, fraud, and customer analytics — and Rubbles' CEO Aleksandr Korneev spent 10+ years at SAS Russia before joining.
- Palantir Technologies: Enterprise AI/data platform (Foundry, Gotham) serving similar use cases — supply chain optimization, customer analytics, operational decisioning — for large institutions. FinSight Ventures (a Rubbles investor) also holds Palantir, signaling portfolio overlap.
- Loginom: Russian low-code data analytics and AI platform targeting enterprise users; competes in the same import-substitution category and overlaps with Rubbles' MLOps and analytics positioning.
- Polyanalyst (Megaputer Intelligence): Russian-origin text and data analytics platform serving enterprise and government; positioned as a domestic alternative in the same import-substitution category as Rubbles.
- Yandex Data Factory: Russian AI/ML solutions unit of Yandex offering enterprise data science and optimization services; competes directly with Rubbles in the Russian market across banking, retail, and industrial verticals.
Others
- Arenadata: Russian big data platform vendor with technology partnership for MLOps Suite integration; functions as both an enabling ecosystem partner and adjacent infrastructure provider to Rubbles' analytics stack.
Emerging players
- IBS Group: Major Russian system integrator and implementation partner for Rubbles (extended in 2024 for IBP); competes indirectly by offering adjacent analytics and enterprise software deployment services.
- GlowByte: Russian data and analytics consulting/SI that is both a Rubbles implementation partner and a potential competitor offering analytics services to overlapping banking, retail, and pharma clients.
- OneFactor: Russian AI/ML platform focused on banking, telecom, and retail — overlapping directly with Rubbles' Customer Insight and Planning Force product lines in the Russian enterprise market.
Broad incumbents
- Sberbank AI (SberDevices / Sber AI): Sberbank's internal AI/ML platform and GigaChat product represent both a customer relationship (Sberbank) and a state-backed competitive threat with effectively unlimited capital for the Russian enterprise AI market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubbles social profiles
Digital presenceRubbles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubbles leadership team
Management profileNumber of profiles
Profiles9 records
Rubbles funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubbles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubbles
What does Rubbles do?
Rubbles develops and sells proprietary AI/ML software platforms for enterprise business process optimization. Core offerings include Rubbles Planning Force for demand forecasting and supply chain optimization, Rubbles Customer Insight for customer value management and personalized marketing, Rubbles MLOps Suite for ML lifecycle management, Rubbles Application Development Framework for enterprise app development, Rubbles Generative AI Suite for on-premise generative AI services, and Rubbles Geospatial Analytics for industrial operational monitoring. Five products are registered in the Russian domestic software registry, enabling import-substitution compliance for large enterprise and government procurement.
Is Rubbles a public or private company?
Rubbles is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rubbles founded?
Rubbles was founded in 2010. It employs 101 to 250 people.
Where is Rubbles based?
Rubbles is headquartered in Moscow, Russia, in the Europe region.
How does Rubbles make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are implementation and Integration Services and technical Support Services.
Who are Rubbles's main competitors?
Direct peers on record are SAS Institute, Palantir Technologies, Loginom, Polyanalyst (Megaputer Intelligence) and Yandex Data Factory. Arenadata is listed as an others. Emerging players are IBS Group, GlowByte and OneFactor. Sberbank AI (SberDevices / Sber AI) is listed as a broad incumbent.
Does Rubbles have an API?
No public API is recorded for Rubbles.