Hella Cocktail
- Company typePrivate
- Founded2011
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Hella Cocktail firmographics
Firmographics- Name
- Hella Cocktail
- Legal name
- Hella Cocktail Co.
- Website
- https://hellacocktail.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hella Cocktail industry classification
Industry- Product category
- Premium Craft Cocktail Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Hella Cocktail is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hella Cocktail business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells directly to consumers through their e-commerce platform, offering products including bitters (individual bottles and sets), Bitters & Soda (cases), premium mixers (cases), and ready-to-drink margaritas. Products are shipped directly to customers across eligible US states.
- Wholesale Distribution: Products are sold through wholesale channels to retail partners including Whole Foods Market, BevMo!, Total Wine & More, and regional grocery chains. The company also utilizes Faire for B2B wholesale ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Five Flavor Bitters Bar Set - $39.95 |
| Unit Pricing | Pay-as-you-go | Two-Flavor Bitters Bar Set - $22.99 |
| Unit Pricing | Pay-as-you-go | Classic Dry Aromatic Bitters & Soda Case - $59.99 |
| Unit Pricing | Pay-as-you-go | Grapefruit Bitters & Soda Case |
| Unit Pricing | Pay-as-you-go | Habanero Margarita Mixer - Case pricing (6 x 750ml bottles) |
| Unit Pricing | Pay-as-you-go | Classic Margarita Mixer - Case pricing (6 x 750ml bottles) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Hella Cocktail product offering
Product offeringCore offering
Hella Cocktail Co. manufactures and sells a portfolio of botanically-inspired cocktail products, including crafted cocktail bitters (Aromatic, Orange, Ginger, Mexican Chocolate, Smoked Chili), non-alcoholic sparkling apéritifs (Bitters & Soda), premium non-alcoholic mixers (Margarita, Moscow Mule, Old Fashioned, Bloody Mary), and ready-to-drink canned margaritas made with additive-free blanco tequila and organic agave syrup. Products are made with real ingredients and no artificial colors or flavors, and are sold through direct e-commerce, major national retailers, and on-premise hospitality partners.
Product overview
Hella Cocktail Co. offers a portfolio of botanically-inspired cocktail beverage products centered around their core Crafted Bitters line, complemented by the non-alcoholic Bitters & Soda sparkling apéritifs, Premium Mixers for at-home cocktail preparation, and the Ready-to-Drink Hella Margaritas launched in 2024 as the company's first alcoholic product line. The company positions itself as providing elevated beverage choices where great taste is essential and the buzz is optional, with a focus on real ingredients and minority ownership. Products are available for direct-to-consumer online purchase and through major retail partners including Whole Foods, BevMo!, Total Wine & More, and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Crafted Bitters Small-batch cocktail bitters in five flavors (Aromatic, Orange, Ginger, Mexican Chocolate, Smoked Chili) crafted with real botanicals and no artificial ingredients, designed for professional bartenders and home cocktail hobbyists.
- Bitters & Soda Non-alcoholic sparkling apéritifs (Classic Dry Aromatic and Grapefruit) that get their flavor from Hella Aromatic Bitters, marketed as zero-sugar, low-calorie beverages.
- Premium Mixers Non-alcoholic cocktail mixers including Margarita Mix (Classic and Habanero), Moscow Mule, Old Fashioned, and Bloody Mary varieties, designed to be combined with spirits to create bar-quality cocktails at home.
- Hella Margaritas (Ready-to-Drink) Ready-to-drink canned margaritas in Classic Lime, Pineapple, and Habanero flavors, made with additive-free blanco tequila, organic agave syrup, and Hella Bitters. The company's first entry into the alcoholic RTD market.
- Five Flavor Bitters Bar Set Starter kit containing five 1.7 oz travel-sized bottles of Hella bitters (Aromatic, Orange, Ginger, Mexican Chocolate, Smoked Chili) with 35 servings per bottle, designed for both professional bartenders and hobbyists.
- Two-Flavor Bitters Bar Set (Aromatic & Orange) Starter kit containing two 1.7 oz travel-sized bottles of Hella Aromatic and Orange bitters with 35 servings per bottle, featuring the most-used bitters in classic cocktails.
Companies that use Hella Cocktail
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Hella Cocktail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hella Cocktail partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- SeedlipminorCollaboration on 'Hella x Seedlip More than a Margarita' limited-edition Non-Alcoholic Cocktail Kit featuring Seedlip's Notas de Agave Non-Alcoholic Spirit and Hella Habanero Margarita Mixer with curated garnishes.
- Southern Glazers' Wine & SpiritscoreNational brand partnership with major spirits distributor for product distribution across their network.
- TGI FridaysminorNational brand partnership with restaurant chain for cocktail bitters and mixers.
- DisneyminorNational brand partnership with Disney for cocktail bitters and mixers.
- Delta AirlinesminorNational brand partnership with airline for cocktail bitters and mixers.
- BevMo!coreRetail distribution partnership for Hella Margaritas now available at BevMo! stores in California.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hella Cocktail competitors and assessment
Company assessmentDirect peers
- On The Rocks Cocktails: Premium RTD bottled cocktails distributed nationally. Comparable to Hella Margaritas as a premium-positioned RTD brand built on real spirits and clean ingredients.
- Fever-Tree: Global premium mixer brand (tonics, gingers, cocktail mixers) with broad on-premise and retail distribution. Comparable on premium mixers category, real-ingredient positioning, and bar/restaurant channel strategy.
- Cutwater Spirits: Canned RTD cocktails (margaritas, palomas, mule) with national retail and on-premise distribution. Closest direct comparable for Hella Margaritas in the canned RTD tequila-cocktail category.
- Q Mixers: Premium cocktail mixer brand selling tonic, ginger, and sparkling mixers through DTC and major retail (Whole Foods, etc.). Closest direct comparable on premium positioning, real-ingredient ethos, and DTC-plus-retail GTM.
- Fee Brothers: Established bitters and cocktail mixer manufacturer (Aromatic, Orange, etc.) with deep on-premise and bar distribution. Most directly comparable in the bitters category that anchors Hella's product portfolio.
- Stirrings: Premium cocktail mixers (margarita, mojito, Bloody Mary) sold through retail and on-premise. Comparable on craft cocktail mixer positioning and channel mix; acquired by Diageo, illustrating acquirer interest in this category.
Emerging players
- De Soi: Non-alcoholic sparkling apéritif brand (founded by Katy Perry and Morgan McLachlan) targeting the mindful/sober-curious occasion. Comparable to Bitters & Soda in non-alcoholic apéritif positioning and direct-to-consumer GTM.
- Ghia: Non-alcoholic botanical aperitif targeting sophisticated, design-forward consumers. Comparable on non-alcoholic apéritif positioning, real-botanical ingredient story, and premium DTC price points.
- Töst: Non-alcoholic sparkling beverage (white tea, ginger, and grape versions) with national retail distribution. Comparable as a premium non-alcoholic sparkling alternative in the mindful-drinking occasion.
Broad incumbents
- Angostura: Global bitters and rum giant with Aromatic and Orange bitters as category-defining SKUs. Comparable as the broad incumbent anchor of the cocktail bitters category against which all craft bitters (including Hella) compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Hella Cocktail social profiles
Digital presenceHella Cocktail compliance and trust
Trust signalCompliance1 record
Hella Cocktail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hella Cocktail leadership team
Management profileNumber of profiles
Profiles3 records
Hella Cocktail funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hella Cocktail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hella Cocktail
What does Hella Cocktail do?
Hella Cocktail Co. manufactures and sells a portfolio of botanically-inspired cocktail products, including crafted cocktail bitters (Aromatic, Orange, Ginger, Mexican Chocolate, Smoked Chili), non-alcoholic sparkling apéritifs (Bitters & Soda), premium non-alcoholic mixers (Margarita, Moscow Mule, Old Fashioned, Bloody Mary), and ready-to-drink canned margaritas made with additive-free blanco tequila and organic agave syrup. Products are made with real ingredients and no artificial colors or flavors, and are sold through direct e-commerce, major national retailers, and on-premise hospitality partners.
Is Hella Cocktail a public or private company?
Hella Cocktail is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hella Cocktail founded?
Hella Cocktail was founded in 2011. It employs 11 to 50 people.
Where is Hella Cocktail based?
Hella Cocktail is headquartered in Long Island City, United States, in the North America region.
How does Hella Cocktail make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Hella Cocktail's main competitors?
Direct peers on record are On The Rocks Cocktails, Fever-Tree, Cutwater Spirits, Q Mixers, Fee Brothers and Stirrings. Emerging players are De Soi, Ghia and Töst. Angostura is listed as a broad incumbent.
Does Hella Cocktail have an API?
No public API is recorded for Hella Cocktail.
What industry is Hella Cocktail in?
Hella Cocktail's product category is Premium Craft Cocktail Beverages. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312111 and its SIC code is 2080.