LocalAgentFinder
- Company typePrivate
- Founded2007
- HeadquartersSaint Kilda, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
LocalAgentFinder firmographics
Firmographics- Name
- LocalAgentFinder
- Legal name
- LAF (Australia) Pty Ltd
- Website
- https://localagentfinder.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
LocalAgentFinder industry classification
Industry- Product category
- Real Estate Agent Comparison Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
- akta.pro secondary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where LocalAgentFinder is headquartered
LocationHeadquarters
- HQ city
- Saint Kilda
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LocalAgentFinder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Agent Service Fee (Sale): LocalAgentFinder charges agents a success-based service fee equal to 0.395% of the property sale price (capped at $4,750 plus GST) when the agent successfully lists and sells a property after being introduced through the platform. Fee applies if the Sale Authority or Sale Contract is signed within 12 months of receiving the lead.
- Agent Service Fee (Rental): For rental transactions, LocalAgentFinder receives 1.5 weeks' rent plus GST when an agent secures a letting authority, property management agreement, or rental contract within 12 months of receiving a lead. Takeover management incurs 1 week's rent, and let-only mandates incur 50% of the let-only fee charged by the agent.
- Sponsored Placement Fees: Agents may pay additional fees to participate in sponsored placement or advertising programs on the platform, providing enhanced visibility and preferential positioning in comparison results. These fees are separate from and in addition to service fees and are charged on a subscription, campaign, or placement basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers; success-based fee for agents on property sale or rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
LocalAgentFinder product offering
Product offeringCore offering
LocalAgentFinder operates an online marketplace platform that lets Australian homeowners and landlords search, compare, and connect with licensed real estate agents and property managers. The platform displays verified agent performance data, commission rates, vendor reviews, marketing approaches, and suburb-level matching to enable side-by-side comparison. Consumers use the service free of charge; real estate agents register on the platform and pay success-based service fees only when a property is sold or rented within 12 months of the lead.
Product overview
LocalAgentFinder operates as a real estate agent comparison platform with additional supporting tools. The core product is the LocalAgentFinder Platform, which enables homeowners to search, compare, and connect with real estate agents. Supporting this core offering are three analytical tools: the Commission Calculator for estimating agent fees, the Selling Cost Calculator for budgeting total selling costs, and the Property Valuation tool for property pricing. For agents, the Agent Portal allows profile management and lead handling. Following a 2024 acquisition, Dott & Crossitt (a conveyancing and property law firm) extends the platform into legal services, positioning LocalAgentFinder as a comprehensive property transaction platform covering agent comparison, valuation, cost estimation, and conveyancing.
Differentiator
Problem solved
Functional benefit
Products and services
- LocalAgentFinder Platform A real estate agent comparison platform that lets Australian homeowners and landlords search, compare, and connect with licensed real estate agents and property managers side-by-side using commission rates, verified sales history, marketing approach, and reviews across Australian cities and suburbs. Free for consumers; agents pay a success-based service fee on completed transactions.
- Commission Calculator A free calculator tool that estimates agent commission costs based on expected sale price and property location, helping Australian homeowners budget for property sales.
- Selling Cost Calculator A free calculator tool that provides estimates of total selling costs including marketing, legal fees, and other expenses to help homeowners budget for a property sale.
- Property Valuation A free property value estimation tool that provides fast estimates based on real sales data to help homeowners price their property correctly before listing.
- Agent Portal A portal for licensed real estate agents and agencies to register, manage their profiles, view and manage matched leads, and access their dashboard on the LocalAgentFinder platform. Agents may also participate in sponsored placement programs for enhanced visibility.
- Dott & Crossitt Conveyancing and Property Law Services Conveyancing and property law services for Australian property transactions, offered to LocalAgentFinder users as a next step after agent selection and integrated into the broader property transaction platform.
Companies that use LocalAgentFinder
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
LocalAgentFinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
LocalAgentFinder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dott & CrossittcoreLocalAgentFinder acquired property law firm Dott & Crossitt in February 2024. The acquisition expands LocalAgentFinder into NSW and Queensland and enables the creation of a comprehensive property transaction platform in Australia, combining agent comparison with conveyancing and property law services. The deal includes key leadership changes and aims to streamline real estate services through digital innovations, combining operations in NSW, Queensland, and Victoria to position LocalAgentFinder as one of the country's leading conveyancing firms.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
LocalAgentFinder competitors and assessment
Company assessmentDirect peers
- OpenAgent: Australian agent comparison and referral platform that connects homeowners with real estate agents based on performance data and reviews. Now owned by REA Group, it is the closest direct competitor to LocalAgentFinder in the same geography and category.
- RateMyAgent: Australian platform that ranks real estate agents based on verified reviews, sales history and performance data, helping consumers compare agents. Highly comparable business model and customer base to LocalAgentFinder.
Broad incumbents
- REA Group: Owner of realestate.com.au, the dominant Australian property portal, and parent of OpenAgent. Operates broadly in property search, agent advertising, and increasingly agent comparison, representing a much larger incumbent that can bundle competing services.
- Domain Group: Major Australian residential property portal (domain.com.au) that connects buyers, sellers and agents. A broad incumbent with significant audience scale that could add comparison and referral features adjacent to LocalAgentFinder's core offering.
- Zillow: Leading US-based real estate marketplace and agent connection platform with consumer comparison tools, performance data, and lead generation for agents. Operates in a different geography but provides a benchmark for the comparison-plus-referral business model at scale.
- Realtor.com: US-based real estate portal that connects consumers with agents and provides performance data and reviews. Comparable business model to LocalAgentFinder as a national agent-discovery and lead-generation platform.
- Zoopla: UK property portal with agent comparison, valuation tools, and lead generation for estate agents. Geographic peer (different market) operating a similar portal-plus-agent-connection stack.
Emerging players
- Redfin: US-based technology-enabled real estate brokerage that combines an agent marketplace with its own brokerage services and emphasises fee transparency. Comparable in mission (transparency, low-fee matching) but with a different operating model in a different market.
- Conveyancing.com.au: Australian online conveyancing comparison and booking platform. Comparable as a peer following LocalAgentFinder's Dott & Crossitt acquisition, representing direct competition in the conveyancing vertical.
- Settle Easy: Australian conveyancing and property law platform, comparable to Dott & Crossitt after the acquisition. Relevant peer given the expanded property transaction platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LocalAgentFinder social profiles
Digital presenceLocalAgentFinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocalAgentFinder leadership team
Management profileNumber of profiles
Profiles5 records
LocalAgentFinder subsidiaries and ownership
Company hierarchySubsidiaries1 record
LocalAgentFinder funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocalAgentFinder M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocalAgentFinder
What does LocalAgentFinder do?
LocalAgentFinder operates an online marketplace platform that lets Australian homeowners and landlords search, compare, and connect with licensed real estate agents and property managers. The platform displays verified agent performance data, commission rates, vendor reviews, marketing approaches, and suburb-level matching to enable side-by-side comparison. Consumers use the service free of charge; real estate agents register on the platform and pay success-based service fees only when a property is sold or rented within 12 months of the lead.
Is LocalAgentFinder a public or private company?
LocalAgentFinder is a private company. It is classified as venture growth investor backed and is currently operating.
When was LocalAgentFinder founded?
LocalAgentFinder was founded in 2007. It employs 51 to 100 people.
Where is LocalAgentFinder based?
LocalAgentFinder is headquartered in Saint Kilda, Australia, in the Oceania region.
How does LocalAgentFinder make money?
Three revenue lines are on record. Agent Service Fee (Sale) is the primary driver. The others are agent Service Fee (Rental) and sponsored Placement Fees.
Who are LocalAgentFinder's main competitors?
Direct peers on record are OpenAgent and RateMyAgent. Broad incumbents are REA Group, Domain Group, Zillow, Realtor.com and Zoopla. Emerging players are Redfin, Conveyancing.com.au and Settle Easy.
Does LocalAgentFinder have an API?
No public API is recorded for LocalAgentFinder.
What industry is LocalAgentFinder in?
LocalAgentFinder's product category is Real Estate Agent Comparison Platform. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 5312 and its SIC code is 6531.