Nosh

What Nosh does

Nosh Co., Ltd. (ナッシュ株式会社) is a privately held Japanese frozen meal subscription service founded in June 2016 and headquartered in Osaka, with service operations commencing in November 2017. The company delivers nationwide in Japan, including Hokkaido, Tohoku, and Okinawa, through cold-chain partnerships with Yamato Transport and Sagawa Express, achieving a run-rate of approximately 3 million meals delivered per month and 150 million+ cumulative meals sold since inception.

The core product is a menu of over 100 dietitian- and chef-designed frozen bento-style meals, each formulated to contain under 30g of sugar and under 2.5g of salt, reheated by microwave. Production is vertically integrated through Nosh's own factories (Omono since 2020, Amagasaki since July 2022) and the Sakurajima distribution warehouse (September 2022), using rapid-freezing technology and pulp molded paper-top-seal packaging. The technology stack is primarily operational and consumer-facing: an iOS/Android mobile app, a self-serve e-commerce site (nosh.jp), subscription management with skip/pause functionality, and tiered loyalty pricing through the nosh club program.

Nosh monetizes primarily through recurring subscription plans of 6, 8, 10, or 20 meals per delivery on weekly, bi-weekly, or tri-weekly cadence, with standard pricing from ¥4,318 (6-meal) to ¥12,412 (20-meal) and nosh club pricing as low as ¥499/meal. First-order coupons (¥1,500/¥1,000/¥500 across the first three orders) drive customer acquisition. The B2B "Office nosh" channel extends the model to corporate employee meal benefits, and the 2025 launch of nosh DOG extends the brand into pet food. Marketing is digital-first across owned channels (YouTube, Instagram, X, LINE, TikTok, Facebook, Pinterest, Threads), supplemented by athlete ambassador partnerships and a customer referral program paying ¥3,000 coupons to both referrer and referee.

Name

Nosh

Legal name

ナッシュ株式会社

Website

https://nosh.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nosh is a Japanese frozen meal subscription service delivering nationwide chef- and dietitian-designed bento meals under 30g sugar and 2.5g salt per serving, serving busy professionals and health-conscious consumers through its own factories and cold-chain logistics.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Subscription Service: Primary revenue stream from recurring meal subscriptions. Customers select from 6-meal, 8-meal, or 10-meal plans delivered on weekly, bi-weekly, or tri-weekly schedules. Pricing ranges from ¥4,318 (6 meals) to ¥6,206 (10 meals) per delivery before membership discounts.
2. nosh club Membership Program: Tiered membership program offering increasing discounts based on cumulative purchases. Members receive per-meal prices as low as ¥499 for 10-meal plans. This drives customer loyalty and increases lifetime value.
3. Premium Menu Additions: Premium menu items and volume menu options available at additional cost beyond standard meal pricing, creating upsell opportunities within the subscription model.
4. Office nosh Corporate Service: Corporate employee meal benefit program providing bulk meal subscriptions to businesses, targeting B2B revenue expansion.
5. Gift Service: One-time gift orders available for existing customers to purchase meals for friends and family, generating occasional non-recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Nosh is a subscription-based frozen meal delivery service in Japan that sells health-controlled bento-style meals prepared in its own factories, frozen, and delivered on a scheduled basis for microwave reheating. Each meal is designed by chefs and registered dietitians to contain under 30g of sugar and under 2.5g of salt, with 100+ rotating menu items spanning Japanese, Western, Chinese and dessert categories, sold via 6/8/10/20-meal recurring plans. The portfolio also includes a corporate meal service (Office nosh) and a pet food line (nosh DOG).

Product overview

Nosh (ナッシュ) is a Japanese frozen meal delivery subscription service offering health-conscious bento-style meals. The core offering consists of over 100 menu items designed to meet strict nutritional standards (under 30g sugar and 2.5g salt per meal), available through tiered subscription plans (6, 8, 10, or 20 meals per delivery). The product portfolio includes premium and volume menu variants, bread and dessert products, and extends to corporate services (Office nosh) and pet food (nosh DOG). The nosh club loyalty program provides progressive discounts based on cumulative purchases. All products are distributed via scheduled cold-chain delivery with microwave-ready packaging.

Differentiator

Problem solved

Functional benefit

Brands

• nosh DOG: A pet food product line launched in 2025.
• Office nosh (オフィスナッシュ)
• nosh club

Products and services

• nosh frozen meal subscription Core subscription service delivering health-controlled frozen bento-style meals (under 30g sugar, under 2.5g salt per meal) for microwave reheating, available via 6/8/10/20-meal recurring plans. Designed for busy Japanese consumers and health-conscious individuals.
• nosh Premium Menu Premium-tier menu items featuring higher-quality ingredients and gourmet preparations offered at additional cost beyond standard meal pricing, creating upsell within the subscription model.
• nosh Volume Menu Larger-portion menu items targeting 300g product weight versus standard 240g average, designed for customers seeking more filling meals.
• nosh Bread & Desserts Low-sugar bread and dessert items including donuts, cheesecakes, chiffon cakes, and pound cakes designed to complement the main meal service.
• nosh club loyalty program Free membership program offering progressively lower per-meal prices (down to ¥499/meal for 10-meal plans) based on cumulative purchase history, designed to drive customer retention and lifetime value.
• Office nosh (オフィスナッシュ) B2B corporate employee meal benefit service providing bulk meal subscriptions to Japanese companies for workplace wellness programs and on-site cafeteria offerings.
• nosh DOG Pet food product line extending the nosh brand into pet nutrition, launched in 2025.
• nosh Gift Service One-time gift ordering available to existing customers to purchase meals for friends and family at different addresses, generating occasional non-recurring revenue.

Quantifiable outcome

• Cumulative 150 million+ meals sold since founding
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core and secondary.

• CoCo壱番屋 (CoCo Ichibanya)minorStrategic or Co-development Partner · 1 January 2025Collaboration menu featuring CoCo壱番屋 hamburger steak with beef curry sauce, combining nosh's frozen meal expertise with the famous Japanese curry chain's flavor profile.
• 祇園辻利 (Gion Tsujiri)minorStrategic or Co-development PartnerPremium matcha and hojicha ingredients sourced from Kyoto's traditional tea house for use in gatto chocolate products, adding authentic Japanese tea flavor profiles to dessert offerings.
• 不二家 (Fujiya)minorStrategic or Co-development PartnerCollaboration featuring不二家 Milk Cream in cup chiffon cake products, bringing the famous Japanese confectionery brand's signature flavor to nosh's dessert lineup.
• Yamato Transport (ヤマト運輸)coreChannel Partner/ Reseller/ DistributorPrimary cold-chain logistics partner for nationwide delivery of frozen meals. Operates cool delivery (クール宅急便) service ensuring product freshness from factory to customer.
• Sagawa Express (佐川急便)secondaryChannel Partner/ Reseller/ DistributorSecondary cold-chain logistics partner for certain regions, providing backup delivery capability and expanded coverage areas.
• DG Financial Technology / SCOREcoreTechnology or IntegrationPayment processing partners handling convenience store post-pay (後払い) services, including credit checking and invoice issuance through SCORE and payment processing through DG Financial Technology.
• Athlete AmbassadorsminorGTM or Marketing PartnerAthletes including deaf volleyball Japan representative who promote nosh's healthy meal solutions and serve as brand ambassadors for credibility and reach.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Oisix (オイシックス・ラ・大地): Oisix is Japan's leading meal kit and prepared meal subscription service, directly competing with Nosh in the D2C frozen/fresh meal category with similar subscription mechanics and nationwide delivery.
• Yoshikei (ヨシケイ): Yoshikei is a major Japanese meal kit and prepared meal delivery service with decades of operating history, serving households nationwide with daily delivery — directly comparable in category, geography, and customer.
• Pal System (パルシステム): Pal System is a large Japanese consumer cooperative delivering groceries and prepared meals to households on subscription — directly comparable model to Nosh's D2C recurring delivery approach.
• Wellness Dining (ウェルネスダイニング): Wellness Dining offers health-focused frozen meal delivery in Japan with nutritional controls similar to Nosh's under-30g-sugar / under-2.5g-salt positioning, directly targeting health-conscious subscribers.
• Shokutakubin (食宅便): Shokutakubin delivers frozen, portion-controlled meals nationwide in Japan with calorie/nutrition labeling — closely overlapping Nosh's health-conscious frozen meal delivery category.
• Factor (formerly Factor 75): Factor is a US-based prepared frozen meal subscription service offering chef-designed, nutritionist-approved ready-to-heat meals — the closest global analogue to Nosh's health-focused frozen meal subscription model.

Broad incumbents

• HelloFresh: HelloFresh is the largest global meal kit subscription operator; while its core is recipe kits rather than ready-to-eat frozen meals, it operates the same subscription D2C food model that Nosh competes in.

Emerging players

• Daily Harvest: Daily Harvest is a US subscription food brand delivering frozen, health-positioned prepared foods directly to consumers — overlapping Nosh's DTC frozen-meal subscription mechanics and nutritional marketing.

Regional players

• Mynavi (マイナビ / マイ・デイリー・キッチン): Mynavi is a Japanese HR/media conglomerate that operates meal kit and food delivery services including an investor in Nosh; an adjacent player in the Japanese D2C food space.
• Irodori (彩ダイニング) / Sekai Kaisha: Irodori delivers chef-prepared, refrigerated meals to Japanese households on a subscription basis — adjacent to Nosh in product format and target customer, providing comparable Asian market benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nosh_fresh
• YouTubeyoutube.com/channel/UC2bxbF_xG7JDmVVuja4U-ow
• Facebookfacebook.com/plus.nosh.jp
• Instagraminstagram.com/nosh_fresh
• Pinterestpinterest.jp/nosh_0040
• TikToktiktok.com/@nosh_fresh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nosh