Pure Madness Brewery Group

What Pure Madness Brewery Group does

Pure Madness Brewery Group is a privately held craft brewery holding company formed by combining Roadhouse Brewing and Melvin Brewing under a single LLC headquartered in Jackson, USA. Founded in 2016 and operating with 11-50 employees, the group consolidates two craft beer brands under one corporate umbrella, suggesting a multi-brand portfolio strategy across wholesale and taproom channels. No specific product lineup, production volume, or distribution footprint is disclosed in the available data beyond the brand identities and the combined entity structure.

The company's business model is built on craft beer production and sale, with revenue mechanics presumed to come from wholesale distribution, on-premise taproom sales, and retail placements — typical for a craft brewery group of this scale. No pricing model, customer segmentation detail, or revenue disclosures are available in the source data. Capital formation has been the most documented activity: the company has reported approximately $19.8 million across three funding events in 2018, 2022, and 2023, including a December 2023 SEC Form D securities offering of approximately $2.05 million. Leadership includes Jody Valenta as President and COO. Public information is otherwise thin — no product launches, partnerships, geographic expansions, technology stack details, or management bios beyond the president role are recorded, which materially limits deeper diligence from open sources.

Name

Pure Madness Brewery Group

Legal name

Pure Madness Brewery Group, LLC

Website

https://puremadnessgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Madness Brewery Group is a privately held US craft brewery company that combines Roadhouse Brewing and Melvin Brewing under a single LLC headquartered in Jackson, operating with 11-50 employees.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro industry

PRIMARYAFAFAAAA

Beer Brewing & Craft Brewing

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Craft beer production
• Brewery operations
• Beverage manufacturing
• Beer brand portfolio
• Craft brewing distribution

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Pure Madness Brewery Group is the combination of Roadhouse Brewing and Melvin Brewing, operating as a craft brewery group that produces, packages, and sells craft beer under two consolidated sub-brands. The company is headquartered in Jackson, United States, and serves the U.S. market through its multi-brand craft beer portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadhouse Brewing craft beer

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Sierra Nevada Brewing Co. One of the largest independently owned craft breweries in the US, producing and distributing a broad portfolio of ales and lagers nationwide. Directly comparable to Pure Madness as a multi-brand craft brewing platform pursuing wholesale and taproom economics.
• New Belgium Brewing: Fort Collins-based craft brewery known for Fat Tire and a deep portfolio of year-round and seasonal beers. Comparable as a craft platform with established distribution, taproom presence, and brand-led growth strategy.
• Stone Brewing: California-based craft brewery with a broad IPA-led portfolio, on-premise taprooms, and wholesale distribution. Comparable as a multi-brand craft platform focused on hop-forward styles and experiential on-premise revenue.
• Deschutes Brewery: Oregon craft brewery with flagship brands, regional distribution, and a public taproom. Comparable in scale, regional distribution model, and brand portfolio approach to Pure Madness.
• Lagunitas Brewing Company: California craft brewery with strong IPA portfolio, national distribution, and taproom operations. Comparable as a craft brewing platform that has scaled via portfolio breadth and on-premise investment.
• Odell Brewing Co. Independent, family-owned Colorado craft brewery with regional distribution and taproom. Comparable as a mid-size independent craft platform pursuing similar portfolio and on-premise strategy.
• Great Divide Brewing Company: Denver-based craft brewery producing a portfolio of year-round and seasonal beers with regional wholesale and taproom presence. Comparable in size, geography, and go-to-market approach to Pure Madness.

Broad incumbents

• The Boston Beer Company: Public craft brewer behind Samuel Adams, Truly, Twisted Tea, and Angry Orchard. Comparable as a broad incumbent in craft and adjacent alcoholic beverage categories, with materially larger scale and diversified brand portfolio.
• Constellation Brands: Large alcoholic beverage company with beer (Corona, Modelo, Pacifico), wine, and spirits portfolios. Relevant as a broad incumbent setting competitive pricing, distribution, and shelf-space dynamics in the US beer market where Pure Madness competes.

Regional players

• BrewDog: UK-headquartered craft brewery with global taproom and wholesale operations, including growing US presence. Comparable as a multi-brand craft platform with strong taproom economics, although primary geography is outside the US.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Madness Brewery Group