New Belgium Brewing

What New Belgium Brewing does

New Belgium Brewing is a U.S. craft beer producer founded in 1991 in Fort Collins, Colorado by Kim Jordan and Jeff Lebesch, and since 2019 a wholly-owned subsidiary of Japan's Kirin Holdings Company (via Lion). The company's core technology is Belgian-style craft brewing with a differentiated 20+ year foeder wood-aging and sour ale program operated primarily at its Asheville, North Carolina facility. Its product portfolio is anchored by Voodoo Ranger IPA — America's top-selling IPA brand, holding roughly one in three craft singles sold in U.S. convenience stores — and Fat Tire Classic Ale, the first certified carbon neutral beer in the United States and the company's flagship for over three decades. The portfolio extends across Belgian-style ales (Trippel, 1554, La Folie, Le Terroir, Transatlantique Kriek), lagers (Mountain Time, Old Aggie, Blue Paddle), fruited ales (Dominga, Sunshine Wheat), hard seltzers (Fruit Smash), high-ABV Voodoo Ranger variants, and a planned line of Vandal RTD cocktails. Production runs across four U.S. facilities: Fort Collins (CO), Asheville (NC), Daleville (VA, acquired from Constellation Brands in 2023), and Comstock (MI, via the 2021 Bell's Brewery merger, which positioned the combined company as the top U.S. craft brewer by sales volume).

The business model is primarily B2C packaged-goods revenue: beer is sold through national retail distribution (grocery, liquor, and convenience stores) supplemented by company-owned taprooms in Fort Collins and Asheville, a Denver International Airport location, and a former San Francisco flagship, plus D2C delivery partnerships with Instacart, DoorDash, Drizly, and Minibar. Secondary revenue streams include branded merchandise, brewery tours, and contract manufacturing — notably producing Kirin Hyoketsu RTD cocktails for the U.S. market and co-packing for Boulevard Brewery (Crazy Mountain non-alcoholic). Customer segmentation is horizontal across craft beer enthusiasts, gaming and pop-culture consumers (targeted via the Voodoo Ranger brand), environmentally conscious buyers (Fat Tire carbon-neutral positioning), and LGBTQ+/BIPOC communities (via the Poured for All initiative). Pricing is standard unit-pricing on packaged beer and merchandise, with free shipping thresholds on direct orders; no enterprise B2B contracts or volume commitments are disclosed. The company employs roughly 1,300+ coworkers and is certified as a B Corporation with a perfect HRC Corporate Equality Index score since 2021, reflecting a "Human-Powered" culture that remains a central element of its brand identity post-Kirin ownership.

Name

New Belgium Brewing

Legal name

New Belgium Brewing Company, Inc.

Website

https://newbelgium.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Belgium Brewing is a U.S. craft beer producer of Voodoo Ranger IPA, Fat Tire, and Belgian-style ales, distributed nationally through retail, taprooms, and delivery platforms, and operating four production breweries as a wholly-owned subsidiary of Japan's Kirin Holdings.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Regional & National Breweries (THAFALAD), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• IPA beer brands
• Wood-aged sour ales
• Belgian-style ales
• Ready-to-drink cocktails

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Sales: Core revenue from brewing and selling craft beer through retail distribution, taprooms, and online channels. Product portfolio includes Voodoo Ranger IPA (America's #1 IPA brand), Fat Tire Classic Ale, Belgian-style ales, hard seltzers, and seasonal releases.
2. Merchandise Sales: Online shop selling branded apparel, accessories, and home goods under New Belgium, Fat Tire, Voodoo Ranger, and Mountain Time sub-brands. Includes limited edition anniversary merchandise.
3. Taproom and Brewery Tours: Revenue from visitor experiences at Fort Collins and Asheville locations, including brewery tours and on-site consumption.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Belgium Brewing is a craft beer company that brews, packages, and distributes a portfolio of beers including Voodoo Ranger IPA, Fat Tire Classic Ale, Belgian-style ales, wood-aged sour ales, lagers, and hard seltzers across the United States. The company also manufactures ready-to-drink cocktails under contract for parent company Kirin Holdings, operates taprooms with brewery tours in Fort Collins CO and Asheville NC, and sells branded merchandise. Products are distributed through retail wholesale, food service, taprooms, and online delivery partners.

Product overview

New Belgium Brewing is a craft beer company with a diverse portfolio of beer brands and products. Core offerings include Voodoo Ranger IPA (America's top-selling IPA brand), Fat Tire Classic Ale (America's first certified carbon neutral beer), and Belgian-style beers like Trippel and 1554 Enlightened Dark Ale. The company operates three breweries in Fort Collins CO, Asheville NC, and Daleville VA, plus taprooms in Denver and San Francisco. Products are distributed through retail and e-commerce channels including Instacart, DoorDash, Drizly, and Minibar. The company manufactures KIRIN HYOKETSU RTD cocktails for Kirin Holdings under a manufacturing partnership. The 35th Anniversary offerings include throwback products like Sunshine Wheat and Blue Paddle Pilsener. Voodoo Ranger sub-brand includes multiple IPA variants (Juice Force, Tropic Force, G-Force, Sweet Ride, 1985 Mango, Fruit Force, Juicy Haze, Imperial). Additional products include sour ales (La Folie, Le Terroir), fruit-forward beers (Dominga Grapefruit Paloma), lagers (Mountain Time, Old Aggie), and hard seltzers (Fruit Smash). The company also offers Vandal vodka cocktails and operates taprooms with food, tours, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Voodoo Ranger: America's top-selling IPA brand featuring various IPA styles including Juicy Haze, Imperial, 1985 Mango, Force variants, and Hardcharged Tea line
• Fat Tire
• Mountain Time
• Trippel
• 1554 Enlightened Dark Ale
• La Folie
• Le Terroir
• Transatlantique Kriek
• Dominga Grapefruit Paloma
• Fruit Smash
• Vandal Cocktails
• Old Aggie
• Sunshine Wheat
• Blue Paddle

Products and services

• Voodoo Ranger IPA Flagship Voodoo Ranger IPA at 7.0% ABV with tropical aromas and juicy fruit flavors from Mosaic and Amarillo hops; America's #1 IPA brand targeted at craft beer enthusiasts.
• Fat Tire Classic Ale Flagship 5.2% ABV amber ale and America's first certified carbon neutral beer, inspired by Belgian brewing traditions; positioned as a crisp, bright, easy-drinking craft beer for environmentally conscious consumers.
• Trippel Belgian-Style Ale Belgian-style golden ale at 8.5% ABV with spicy Noble hops and fruity Belgian yeast character; gold medal winner at the 2021 Great American Beer Festival in the Belgian-Style Tripel category.
• 1554 Enlightened Dark Ale Dark ale at 6.0% ABV inspired by the lost 1285 Belgian zwert style with a dry, chocolatey finish; 2025 Great American Beer Festival Gold Medal winner in the Historical Beer category.
• Mountain Time Premium Lager Premium lager at 4.4% ABV positioned as a cold, crisp, crushable everyday beer for craft beer consumers seeking lighter options.
• Dominga Grapefruit Paloma Fruited paloma-style ale with bright grapefruit and lime flavors, agave, and a pinch of salt, inspired by the classic Mexican cocktail; targeted at craft beer consumers seeking cocktail-inspired flavors.
• Old Aggie Superior Lager Sessionable 4.7% ABV crisp lager with honeycomb notes and citrus hop character; a Colorado State University collaboration with a portion of sales supporting CSU's Science and Fermentation program, athletics, and responsible consumption.
• Le Terroir Dry-Hopped American Sour Ale Foeder-aged dry-hopped American sour ale with wood cellar character and juicy peach and tropical fruit hop accents; produced through New Belgium's wood-aging program at the Asheville brewery.
• Transatlantique Kriek 8% ABV cherry lambic sour ale produced in collaboration with Belgian brewery Oud Beersel, with intense cherry nose and refreshing finish; 2018 Great American Beer Festival gold medal winner.
• Voodoo Ranger G-Force Supercharged Juicy IPA 11% ABV mango-flavored triple IPA and the first-ever singles-only release in the Voodoo Ranger lineup; available exclusively in 19.2 oz single cans nationwide.
• Voodoo Ranger Sweet Ride Juicy IPA 6.5% ABV bright, juicy, crushable hazy IPA brewed with Sabro, Lotus, Strata, and HBC 522 hops; positioned for craft beer enthusiasts seeking approachable hazy IPAs.
• Voodoo Ranger Juice Force IPA 9.5% ABV fruit-forward hazy imperial IPA brewed with Mosaic, Chinook, Galaxy, and Strata hops; targeted at craft beer enthusiasts seeking high-ABV juicy IPAs.
• Voodoo Ranger Tropic Force 9.5% ABV imperial IPA with explosive tropical flavors from Mosaic, Chinook, Pahto, and Galaxy hops; positioned as a high-ABV Voodoo Ranger variant.
• Voodoo Ranger 1985 Mango IPA 6.7% ABV hazy IPA loaded with juicy mango flavor; part of the Voodoo Ranger sub-brand portfolio.
• Voodoo Ranger Fruit Force 9.5% ABV American-style hazy imperial IPA with a fruit punch flavor twist; part of the Voodoo Ranger sub-brand.
• Voodoo Ranger Imperial IPA 9.0% ABV imperial IPA with a rare blend of choice hops and complex, rich flavors; part of the Voodoo Ranger sub-brand.
• Voodoo Ranger Juicy Haze IPA 7.5% ABV hazy IPA packed with bright tropical aromas and brilliant citrusy flavors; part of the Voodoo Ranger sub-brand.
• Honey Orange Tripel 10.0% ABV Belgian-style tripel brewed with wild honey from African Bronze Honey Company and fresh Seville orange peels; targeted at craft beer enthusiasts seeking high-ABV Belgian styles.
• Sunshine Wheat 4.8% ABV wheat beer brewed with a Belgian witbier recipe featuring coriander and orange peel; positioned as a 35th anniversary throwback release.
• Blue Paddle Pilsener Czech-style pilsner brewed with noble hops and European malts; positioned as a 35th anniversary throwback release for craft beer enthusiasts.
• 35th Anniversary Variety Pack Limited time 35th anniversary variety pack bundling Fat Tire Amber Ale, Sunshine Wheat, and Blue Paddle Pilsener; targeted at craft beer enthusiasts and existing New Belgium fans.
• Voodoo Ranger Hoppy Variety Pack Variety pack featuring Voodoo Ranger Invincible IPA and Sweet Ride, including the limited-edition 8% ABV Blood Orange IPA from the Skybound Entertainment Invincible VS collaboration; targeted at craft beer enthusiasts and gaming crossover fans.
• KIRIN HYOKETSU RTD Cocktails Ready-to-drink vodka sodas manufactured by New Belgium Brewing for parent company Kirin Holdings in Strawberry and Pineapple flavors; U.S. market launch in March 2026 in Hawaii, Tampa FL, and EPCOT Japan Pavilion, expanding the Kirin Hyoketsu brand (cumulative ~15 billion units sold in Japan since 2001) into the U.S.
• Vandal Vodka Cocktails Vodka-based ready-to-drink cocktails derived from the Voodoo Ranger brand, planned for 2026 launch under the Kirin umbrella; targeted at craft beer and RTD cocktail consumers.
• Fruit Smash Hard Seltzer 4.7% ABV hard seltzer with fruit flavors; part of New Belgium's entry into the hard seltzer category for craft beer consumers seeking lighter, fruit-forward options.
• Poured for All Training Program Free digital inclusivity training program created by New Belgium Brewing and HospitableMe for bars and restaurants to build more inclusive environments for LGBTQ+, BIPOC, and intersectional identities.
• New Belgium Branded Merchandise Online shop selling branded apparel, accessories, and home goods under the New Belgium, Fat Tire, Voodoo Ranger, and Mountain Time sub-brands, including limited-edition 35th anniversary merchandise priced from $5 (pins) to $100+ (premium items) with free shipping on orders over $60.
• Brewery Tours and Taproom Experiences Brewery tours and on-site taproom experiences at the Fort Collins, CO and Asheville, NC locations, with on-site food and beer service for visiting craft beer consumers.

Quantifiable outcome

• 35 years of continuous operation with strong brand equity
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Skybound EntertainmentflagshipGTM or Marketing Partner · 1 April 2026Voodoo Ranger partnered with Skybound Entertainment to launch 'Invincible VS' IPA Variety Pack featuring exclusive game codes and limited-edition 8% ABV Blood Orange IPA, timed to the April 30, 2026 release of the 3v3 fighting game based on Prime Video's 'Invincible' animated series. Includes esports event activations at Combo Breaker and EVO 2026.
• Kirin Brewery CompanycoreStrategic or Co-development Partner · 28 February 2026Kirin Brewery Company manufactures and sells KIRIN HYOKETSU RTD cocktails (Strawberry and Pineapple flavors) in the U.S. market through New Belgium Brewing. Products available in Hawaii, Tampa FL, and EPCOT theme park starting March 2, 2026. HYOKETSU has sold approximately 15 billion units cumulative in Japan since 2001.
• Kirin HoldingscoreStrategic or Co-development Partner · 6 November 2025New Belgium revealed plans to launch Kirin's bestselling Hyoketsu Vodka Soda and own Voodoo Ranger-derived Vandal Cocktails in 2026, expanding into RTD cocktail market under Kirin parent company.
• R.F. MacDonaldminorChannel Partner/ Reseller/ Distributor · 25 February 2024AtmosZero partnership with 70-year-old boiler supplier R.F. MacDonald to deploy electric heat pump technology across engineering firms and industrial end users, with New Belgium pilot as reference case.
• Colorado State UniversitycoreStrategic or Co-development PartnerNew Belgium collaborated with Colorado State University to create Old Aggie Superior Lager - a portion of total sales directly supports CSU's Science and Fermentation program, athletics, and responsible consumption initiatives.
• Protect Our Winters (POW)minorStrategic or Co-development PartnerPartnership to help passionate outdoor people protect places and lifestyles from climate change. New Belgium supports POW's non-partisan policies protecting outdoor environments.
• Fairdale BikesflagshipGTM or Marketing PartnerCustom Fat Tire-inspired Fairdale bikes built exclusively for 35th anniversary celebration. 10 custom bikes being given away through sweepstakes.
• Boulevard BreweryminorOEM/ Whitelabel/ Licensing PartnerBoulevard Brewery in Kansas City serves as contract brewer for George Clooney's Crazy Mountain non-alcoholic beer, alongside a New Belgium facility in Virginia.
• HospitableMecoreStrategic or Co-development PartnerNew Belgium Brewing and HospitableMe (DEI training provider) created Poured for All - a free, first-of-its-kind inclusivity training for bars and restaurants to build more inclusive environments for LGBTQ+, BIPOC and intersectional identities.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Boston Beer Company: Largest independent craft brewer in the U.S. (Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard). Directly comparable as a national, multi-brand craft and adjacent-beverage platform with overlapping premium positioning and similar competition for convenience store and grocery shelf space.
• Sierra Nevada Brewing Co. Pioneering U.S. craft brewer (Pale Ale, Hazy IPA, IPA portfolio) operating two large production facilities. Comparable as a flagship craft brand operator with national distribution, sustainability leadership (B Corp, on-site solar/biogas), and IPA portfolio competition with Voodoo Ranger.
• Bell's Brewery: Now operated as a division of New Belgium following the 2021 merger. Two Hearted Ale and Oberon compete directly with Voodoo Ranger and Fat Tire in the same craft category; included as a peer to highlight the merged brand portfolio and combined operating footprint.
• Stone Brewing: Iconic West Coast craft brewer known for IPAs (Stone IPA, Stone Delicious IPA). Directly comparable as a national craft brewer with a strong IPA identity, multiple taprooms, and an emphasis on bold, hop-forward brands that compete with Voodoo Ranger.
• Lagunitas Brewing Company: Major craft brewer owned by Heineken, producing IPAs (IPA, Little Sumpin' Sumpin'), PILS, and other year-round beers. Comparable as a national craft IPA-led brand under multinational ownership, with similar challenges around parent integration and craft authenticity.
• Dogfish Head Brewery: Craft brewer known for 60/90 Minute IPAs and off-centered ales, now part of The Boston Beer Company. Comparable as a craft IPA innovator with a similar brand-led, hop-forward identity and distribution at retail.

Broad incumbents

• Constellation Brands Beer Division: Owns Modelo, Corona, and Pacifico and previously owned the Daleville, Virginia brewery now acquired by New Belgium. Comparable as a large-scale U.S. beer competitor whose Mexican import portfolio has been taking occasion from craft beer.
• Anheuser-Busch InBev: Global brewing incumbent (Bud Light, Stella Artois, Michelob Ultra, Goose Island, Elysian). Comparable as a broad incumbent whose craft acquisitions and high-volume domestic brands compete with New Belgium for both shelf space and consumer occasions.
• Molson Coors Beverage Company: Major North American brewer (Coors, Miller, Blue Moon, Leinenkugel's, Vizzy). Comparable as a broad incumbent with a meaningful craft portfolio and significant retail/wholesale leverage that competes directly with New Belgium's national distribution.

Emerging players

• High Noon (E. & J. Gallo Winery): Fast-growing vodka-based RTD seltzer brand that has rapidly taken share in convenience stores and grocery. Comparable as a high-growth adjacency that is diverting consumer occasions away from craft beer and RTD experimentation that New Belgium (with Vandal/Hyoketsu) is responding to.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newbelgium
• LinkedInlinkedin.com/company/new-belgium-brewing-company
• Instagraminstagram.com/newbelgium
• Xx.com/newbelgium
• TikToktiktok.com/@newbelgium

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Belgium Brewing