Madison Logic
Madison Logic is a B2B marketing technology company that provides an AI-powered account-based marketing platform combining proprietary intent data with multi-channel activation across display, CTV, audio, content syndication, and LinkedIn for 500+ global enterprise brands.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Madison Logic does
Madison Logic is a B2B marketing technology company that provides an AI-powered account-based marketing platform combining proprietary intent data with multi-channel activation capabilities. Founded in 2005 and headquartered in New York, the company serves over 500 global brands across enterprise technology, telecommunications, energy, financial services, healthcare, insurance, and manufacturing. Its data foundation, ML Insights, aggregates intent signals across 51 million accounts, 485 million professionals, 128 industries, and 113 functional areas to identify accounts demonstrating in-market purchase behavior and prioritize them for engagement.
The platform's activation suite spans ABM Content Syndication, ABM Display Advertising, ABM Connected TV, ABM Audio Advertising, and ABM Social Advertising integrated with LinkedIn Ads, enabling cross-channel buying-group engagement. Measurement is anchored by the ML Platform, ML Measurement dashboard, ML Intent Dashboard, and the Pipeline Insights Dashboard launched in April 2026, which connects multi-channel engagement to stage-by-stage pipeline movement. Native integrations with Salesforce, HubSpot, Pardot, and LinkedIn allow the platform to fit within existing enterprise martech stacks. Recent AI investment includes agentic AI capabilities for autonomous buying-group discovery, dynamic lead scoring, hyper-personalized orchestration, and channel-mix optimization.
Madison Logic operates a sales-led, quote-based enterprise go-to-market model with no self-serve channel. Revenue is generated through annual platform subscriptions and managed services covering program planning, content strategy, and LinkedIn strategy consulting. The company is privately held by BC Partners, supported by CEO Keith Turco, CFO Marina Angelides, and CTO Shriram Bharath, with a workforce of 251-500 employees. Recent strategic positioning includes the sole Visionary designation in the 2025 Gartner Magic Quadrant for ABM Platforms and global expansion of ABM Connected TV and Audio channels in December 2025.
Madison Logic firmographics
Firmographics- Name
- Madison Logic
- Legal name
- Madison Logic, Inc.
- Website
- https://madisonlogic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Madison Logic is a B2B marketing technology company that provides an AI-powered account-based marketing platform combining proprietary intent data with multi-channel activation across display, CTV, audio, content syndication, and LinkedIn for 500+ global enterprise brands.
- Ownership category
- akta.pro rank
Madison Logic industry classification
Industry- Product category
- Account-Based Marketing (ABM) Platform
- NAICS
- Advertising Agencies (541810), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Madison Logic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madison Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ABM Platform Subscription: Madison Logic generates revenue primarily through subscription-based access to its ABM platform, which includes intent data, campaign activation across multiple channels, and measurement/analytics capabilities. Pricing is quote-based and tailored to enterprise client needs.
- Managed Services: The company provides managed services including program planning, enablement, content strategy, and LinkedIn strategy consulting as part of its comprehensive ABM solution. Expert teams work closely with clients to deliver tailored multi-channel strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ABM platform with customized pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Madison Logic product offering
Product offeringCore offering
Madison Logic sells an AI-powered Account-Based Marketing (ABM) platform, anchored by ML Insights, a proprietary intent data engine that identifies in-market accounts and buying committees. The platform activates multi-channel campaigns across content syndication, display, Connected TV, audio, and LinkedIn social advertising, with native integrations to Salesforce, HubSpot, and Pardot. ML Measurement and the Pipeline Insights Dashboard connect campaign engagement to pipeline and revenue outcomes in real time. The company delivers this platform alongside embedded managed services provided by dedicated ABM strategists.
Product overview
Madison Logic is a B2B marketing technology company offering a unified multi-channel ABM platform. The core offering combines ML Insights (AI-powered intent data platform) with a media activation suite including ABM Content Syndication, ABM Display Advertising, ABM Connected TV, ABM Audio Advertising, and ABM Social Advertising with LinkedIn Ads. The ML Platform serves as the central analytics dashboard for campaign management and measurement, supported by ML Measurement for ROI tracking. ML Intent Dashboard visualizes intent signals while Pipeline Insights Dashboard connects multi-channel engagement to pipeline advancement. The platform enables marketers to identify in-market accounts using proprietary AI-driven intent data, activate personalized campaigns across channels, and measure revenue impact in real time.
Differentiator
Problem solved
Functional benefit
Products and services
- ML Insights AI-powered intent data platform that combines multiple proprietary and third-party data sets to identify and prioritize accounts demonstrating the highest propensity to purchase, including buying group mapping. Sold as a core capability of Madison Logic's ABM platform to enterprise B2B marketers.
- ABM Content Syndication Content distribution service that syndicates research assets such as whitepapers and case studies across a network of B2B media partners to reach qualified audiences at targeted accounts.
- ABM Display Advertising Digital advertising product that delivers display ads across the web, including video, mobile, native, and desktop placements, targeted at high-intent accounts using Madison Logic's intent data.
- ABM Connected TV Video advertising solution that delivers immersive, full-screen ads to buying groups on Connected TV devices using intent-data-driven targeting.
- ABM Audio Advertising Audio advertising solution that engages target buyers across streaming music, news, and podcasts, using intent data to focus spend on high-intent accounts.
- ABM Social Advertising with LinkedIn Ads LinkedIn advertising solution that reaches decision-makers on the professional network by creating custom matched audiences powered by Madison Logic's intent data, with a bespoke ABM-centric program designed in partnership with LinkedIn.
- ML Measurement Analytics dashboard providing full visibility into revenue and pipeline impact from multi-channel ABM campaigns, with real-time performance tracking and cross-channel insights for measuring campaign ROI.
- ML Platform Central analytics and campaign management platform integrating with CRM and MAP systems to enable personalized messaging across the buyer journey and provide insights into multi-channel campaign performance.
Quantifiable outcome
- 116% ROI achieved
- +9 more outcomes
Companies that use Madison Logic
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
Madison Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature5 records
Madison Logic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SnowflakecoreSnowflake provides cloud data infrastructure for Madison Logic's platform. In October 2025, a Snowflake outage in the US-East-1 region caused disruptions to Madison Logic applications including ML Platform Export Functionality and ML Partner At Risk Dashboard, demonstrating deep integration dependency.
- SalesforcecoreNative integration with Salesforce enables real-time access to engaged leads, pipeline visibility, and account engagement data. Customers like DEPT and Vonage leverage this integration for reporting and sales alignment.
- HubSpot / PardotcoreIntegration with HubSpot and Pardot marketing automation platforms enables customers to streamline campaign execution and access engagement insights within their existing martech stack.
- LinkedIncoreStrategic partnership for ABM Social Advertising enabling Madison Logic to create custom matched audiences with market-leading intent data. The company has a bespoke ABM-centric LinkedIn program designed with LinkedIn's support.
- AWS (Amazon Web Services)coreMadison Logic runs its production systems on AWS infrastructure, including AWS RDS databases. Multiple maintenance and upgrade activities reference AWS-based infrastructure.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Madison Logic competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Madison Logic social profiles
Digital presenceMadison Logic compliance and trust
Trust signalCompliance5 records
Madison Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Logic leadership team
Management profileNumber of profiles
Profiles9 records
Madison Logic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Logic
What does Madison Logic do?
Madison Logic sells an AI-powered Account-Based Marketing (ABM) platform, anchored by ML Insights, a proprietary intent data engine that identifies in-market accounts and buying committees. The platform activates multi-channel campaigns across content syndication, display, Connected TV, audio, and LinkedIn social advertising, with native integrations to Salesforce, HubSpot, and Pardot. ML Measurement and the Pipeline Insights Dashboard connect campaign engagement to pipeline and revenue outcomes in real time. The company delivers this platform alongside embedded managed services provided by dedicated ABM strategists.
Is Madison Logic a public or private company?
Madison Logic is a private company. It is classified as private equity controlled and is currently operating.
When was Madison Logic founded?
Madison Logic was founded in 2011. It employs 251 to 500 people.
Where is Madison Logic based?
Madison Logic is headquartered in New York, United States, in the North America region.
How does Madison Logic make money?
Two revenue lines are on record. ABM Platform Subscription is the primary driver. The others are managed Services.
Does Madison Logic have an API?
No public API is recorded for Madison Logic.
What industry is Madison Logic in?
Madison Logic's product category is Account-Based Marketing (ABM) Platform. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.