What Amplify Education does

Amplify Education, Inc. is a U.S.-based K-12 curriculum and assessment publisher founded in 2000 and headquartered in Brooklyn, NY, serving over 10 million students across 8,000+ school districts in all 50 states. The company operates two integrated product suites: a Literacy Suite anchored by the Science of Reading (Amplify CKLA, Boost Reading, mCLASS DIBELS 8th Edition, mCLASS Intervention, Amplify Caminos and Spanish literacy counterparts, plus Amplify ELA for grades 6-8) and a Math & Science Suite built on the Amplify Classroom digital ecosystem (Amplify Desmos Math K-12, mCLASS Math enhanced with Math ANEX DEMI, Boost Math, Amplify Science, and the Mathigon interactive math platform). The product portfolio has been assembled through three strategic acquisitions — Mathigon (2021), Desmos Curriculum (2022), and Math ANEX (2024) — alongside organic development, and is unified on the Amplify Classroom digital platform with integrated rostering via Google Classroom, Clever, and ClassLink.

Revenue is generated primarily through annual quote-based district licensing subscriptions for curriculum and assessment programs, supplemented by professional development services and K-6 literacy and 3-5 math tutoring. Pricing is not publicly disclosed and is structured per district based on enrollment and programs licensed. The go-to-market is enterprise field sales targeting district administrators, curriculum directors, and state education agencies, with state-level product approvals (e.g., mCLASS as California's Reading Difficulties Risk Screener) and EdReports all-green ratings serving as procurement gateways. The company is privately held and venture-backed by Cox Enterprises (Series C lead, May 2023), Emerson Collective, Learn Capital, and A-Street Ventures, following a $215M growth round in October 2021, with subsequent operational signals including a Hancock County, Indiana facility expansion (November 2024) and reported layoffs (January 2025). The company maintains SOC 2 Type 2 certified security controls and aligns data practices with ISO 27002 and FERPA/COPPA requirements for student data.

Name

Amplify Education

Legal name

Amplify Education, Inc.

Website

https://amplify.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amplify Education is a privately held K-12 curriculum and assessment publisher serving 10M+ students across 8,000+ U.S. school districts, offering integrated Science of Reading literacy, math, and science programs on its Amplify Classroom digital platform through annual district licensing.

Ownership category

akta.pro rank

Product category

K-12 Curriculum and Assessment Software

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA)

akta.pro secondary industries

Literacy & Reading Intervention Technology (EDAJAMAF), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• K-12 curriculum
• Literacy assessment
• Science of reading
• Educational software platform
• Formative assessment tools

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. K-12 Curriculum Licensing: Amplify generates revenue primarily through licensing its curriculum and assessment programs to K-12 school districts. Schools purchase subscriptions or licenses for programs like Amplify CKLA, Amplify Desmos Math, mCLASS, and Amplify Science. Revenue is recurring as districts renew annually across school years.
2. Professional Development Services: Amplify provides professional learning services to educators implementing their programs, including training, implementation support, and ongoing instructional coaching.
3. Tutoring Services: Amplify Literacy Tutoring (K-6) and Amplify Math Tutoring (3-5) provide supplemental instruction services using Amplify's curriculum programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Amplify Education develops and licenses a comprehensive suite of K-12 curriculum and assessment programs to school districts, delivering standards-aligned literacy, math, and science instruction through its proprietary Amplify Classroom digital ecosystem. The company generates revenue primarily through district-wide subscription licensing of programs such as Amplify CKLA, Amplify Desmos Math, mCLASS, Boost Reading, and Amplify Science, supplemented by professional development and tutoring services.

Product overview

Amplify Education is a K–12 curriculum and assessment publisher offering a platform-plus-modules architecture. The core product suite is organized into two main groupings: a Literacy Suite (grounded in the Science of Reading) and a Math & Science Suite. The Literacy Suite includes Amplify CKLA (PreK–5 core curriculum), Boost Reading (K–5 personalized learning), mCLASS DIBELS 8th Edition (K–8 assessment and dyslexia screener), mCLASS Intervention (K–6 intervention), Amplify Literacy Tutoring (K–6), Amplify ELA (6–8), Boost Close Reading (6–8), Amplify Caminos (K–5 Spanish literacy), Boost Lectura (K–2 Spanish reading), and mCLASS Lectura (K–6 Spanish assessment). The Math & Science Suite includes Amplify Desmos Math (K–12, built on Amplify Classroom), mCLASS Math (K–8), Boost Math (K–8), Amplify Math Tutoring (3–5), Amplify Science (K–8), and Mathigon (interactive K–12 math tools from a London-based acquisition). All programs are delivered through the Amplify Classroom digital ecosystem, with products serving over 10 million students across all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify CKLA: The leading K-5 Science of Reading literacy program that integrates foundational skills, knowledge building, and daily writing.
• mCLASS
• Boost Reading
• Amplify Desmos Math
• mCLASS Math
• Boost Math
• Amplify ELA
• Amplify Science
• Mathigon
• Amplify Classroom

Products and services

• Amplify CKLA (Core Knowledge Language Arts) K-5 Science of Reading literacy curriculum integrating foundational skills, knowledge building, and daily writing, sold to K-12 schools and districts.
• Boost Reading K-5 personalized reading program grounded in the Science of Reading that uses adaptive learning paths to help educators meet diverse student needs, sold to K-12 schools and districts.
• mCLASS DIBELS 8th Edition K-8 universal and dyslexia literacy assessment and screening product grounded in the Science of Reading, licensed to K-12 schools, districts, and approved at the state level (e.g., California Reading Difficulties Risk Screener for K-2).
• mCLASS Intervention K-6 staff-led reading intervention program with built-in data analysis to support MTSS-aligned intervention decisions, sold to K-12 schools and districts.
• Amplify Literacy Tutoring K-6 supplemental literacy tutoring service providing targeted reading support using Amplify's Science of Reading curriculum, sold to K-12 schools and districts.
• Amplify Caminos K-5 Spanish literacy program integrating foundational skills and knowledge building for Spanish-speaking students, sold to K-12 schools and districts.
• Boost Lectura K-2 Spanish personalized reading program supporting early literacy development, sold to K-12 schools and districts.
• mCLASS Lectura K-6 Spanish literacy assessment and intervention program for bilingual education settings, sold to K-12 schools and districts.
• Amplify ELA Grades 6-8 English Language Arts curriculum engaging students in reading, writing, and critical thinking, sold to K-12 schools and districts.
• Boost Close Reading Grades 6-8 program focused on developing close reading skills and textual analysis, sold to K-12 schools and districts.
• Amplify Desmos Math K-12 math curriculum developed in partnership with Desmos, featuring interactive tools and problem-based learning on the Amplify Classroom digital ecosystem, sold to K-12 schools and districts.
• mCLASS Math K-8 math assessment product with DEMI (from Math ANEX) for analyzing students' mathematical thinking and assets, sold to K-12 schools and districts.
• Boost Math K-8 personalized math program that supplements classroom instruction and supports differentiated learning, sold to K-12 schools and districts.
• Amplify Math Tutoring Grades 3-5 supplemental math tutoring service providing targeted mathematical support using Amplify's curriculum programs, sold to K-12 schools and districts.
• Amplify Science K-8 science curriculum blending hands-on investigations, literacy-rich activities, and interactive digital tools aligned to NGSS standards, sold to K-12 schools and districts.
• Mathigon Interactive tools and courses for K-12 mathematics used by over 600,000 students and teachers worldwide; integrated into Amplify's math curriculum offerings.
• Amplify Classroom Digital ecosystem platform at classroom.amplify.com and student.amplify.com for creating and assigning activities and delivering Amplify's curriculum and assessment programs, sold to K-12 schools and districts.

Quantifiable outcome

• Over 10 million students served across all 50 U.S. states
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Math ANEX (Acquired)coreStrategic or Co-development Partner · 3 April 2024Brooklyn-based math assessment provider acquired in April 2024. Math ANEX's DEMI assessment tool focuses on analyzing students' mathematical thinking and assets. Integration enhances mCLASS Math product, benefiting nearly 220,000 students across 15+ U.S. districts.
• Desmos StudiocoreStrategic or Co-development Partner · 18 May 2022Amplify acquired Desmos' curriculum and instructional technology. Desmos Studio continues to independently offer Desmos calculators for free globally. Integration aims to deliver high-quality STEM curricula and develop new digital learning modes.
• Mathigon (Acquired)coreStrategic or Co-development Partner · 13 October 2021London-based edtech company acquired by Amplify in October 2021. Mathigon develops interactive tools and courses for K-12 mathematics, used by over 600,000 students and teachers worldwide. Resources integrated into Amplify's math programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Curriculum Associates: Curriculum Associates (iReady) is one of the most direct competitors in K-12 adaptive assessment and instruction. Both companies compete head-to-head in literacy and math diagnostics, screening, and personalized instruction sold to U.S. school districts.
• DreamBox Learning: DreamBox (now part of Discovery Education) provides adaptive K-8 math instruction and competes directly with Amplify Desmos Math, Boost Math, and mCLASS Math for district supplemental and intervention budgets.
• McGraw Hill Education: McGraw Hill is a leading K-12 and higher education publisher with a comparable curriculum, assessment, and intervention product suite. Both companies sell literacy, math, and science programs to U.S. school districts through enterprise contracts.
• Renaissance Learning: Renaissance's Star Assessments and Accelerated Reader are widely adopted K-12 assessment and literacy tools that compete directly with mCLASS for district assessment and reading-intervention budgets.
• Houghton Mifflin Harcourt: HMH is a major K-12 curriculum and assessment publisher offering core literacy, math, and science programs sold to U.S. districts. It directly competes with Amplify's curriculum suite and shares the same enterprise district sales motion and EdReports-driven procurement cycle.
• IXL Learning: IXL offers widely adopted personalized math and ELA practice and assessment products sold to U.S. districts. It competes with Amplify Boost Math, mCLASS Math, and Amplify Desmos Math on supplemental instruction budgets.
• Savvas Learning Company: Savvas (formerly Pearson K-12) is a direct competitor in K-12 curriculum, assessment, and intervention. Both companies target district-level procurement in literacy, math, and science and pursue EdReports-recognized programs.
• Imagine Learning: Imagine Learning combines core curriculum, supplemental instruction, and assessment (including Edgenuity and Imagine Learning Insights). It overlaps directly with Amplify's literacy and math portfolio at the district level.
• Lexia Learning (Cambium Learning): Lexia is a leading provider of literacy intervention and assessment products (Lexia Core5, PowerUp, LETRS) that competes directly with Amplify's Boost Reading, mCLASS, and intervention suite in the K-12 reading market.

Broad incumbents

• Pearson: Pearson is a broad incumbent in education and assessment publishing, serving K-12, higher ed, and professional testing globally. While its K-12 business was spun into Savvas, Pearson remains a broader competitor in assessment, clinical screening, and credentialing adjacent to Amplify's mCLASS franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amplify
• YouTubeyoutube.com/user/Amplifyeducation
• Facebookfacebook.com/AmplifyEducation
• LinkedInlinkedin.com/company/amplifyinc
• Instagraminstagram.com/amplify.education

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Education