InterCellar
InterCellar operates a Web3 marketplace that tokenizes fine wines and spirits as NFTs on Polygon, enabling collectors to buy, store, trade, and redeem authenticated bottles from accredited warehouses across 38 countries.
- Company typePrivate
- Founded2023
- HeadquartersLevallois-perret, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What InterCellar does
InterCellar SAS is a French Web3 marketplace for fine wine and spirits, founded in June 2023 in Levallois-Perret and operating as a private, venture-backed startup. Its core product is an NFT-based secondary marketplace where each physical bottle is mirrored by a digital twin NFT minted on the Polygon blockchain (a Layer 2 Ethereum network), enabling trading, traceability, and optional redemption of the underlying bottle from accredited climate-controlled warehouses. The platform targets two distinct customer segments: luxury wine and spirits collectors seeking authenticated, liquid, climate-secure holdings, and wineries/spirit brands (including Château Margaux, Cheval Blanc, Angélus, Lafite Rothschild, Haut-Brion, Smith, and VIK) seeking direct Web3-native distribution. Supporting products include the $CELLAR utility/loyalty token (earning, staking, spending mechanics), "My Cellar" personal portfolio interface, storage-as-a-service, and physical shipping/redemption.
The business model combines four revenue streams: primary NFT sales at timed drop events (fixed price, auction, first-come-first-served, airdrops), a 0.5% service fee on secondary sales captured via smart contract, monthly storage fees (with an initial free period, plus insurance) for bottles held in accredited warehouses, and shipping/pass-through fees paid by redeemers for physical delivery. The company monetizes both demand-side (collectors via take rate, storage, and shipping) and supply-side (brands via CRM and marketing tools funded by $CELLAR tokens earned on primary sales). Distribution is global via app.intercellar.io (supporting both crypto and fiat payments) and through a Crypto.com NFT partnership for flagship drops, with physical delivery available to 38 countries. Go-to-market combines event-driven drops (privileged access for Genesis NFT holders), product-led self-serve onboarding, and community-led acquisition via whitelist and loyalty programs.
The company closed a €1M seed round in December 2023 led by Web3 business angels (including Nicolas Bacca of Ledger, Sébastien Borget of Sandbox, Cyrus Fazel of Swissborg), has built a roster of senior advisors from the Web3 ecosystem (PyratzLabs, Cross The Ages, 0x Consulting), and counts Bpifrance as a financial partner alongside strategic ecosystem partners (Partouche, Equisafe, Lawinetech, Lezar, Raidsquare). Day-to-day operations are led by co-founders Louis de Bonnecaze (CEO) and Maxime Garraud (COO); the company operates with 1-10 employees.
InterCellar firmographics
Firmographics- Name
- InterCellar
- Legal name
- InterCellar SAS
- Website
- https://intercellar.xyz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InterCellar operates a Web3 marketplace that tokenizes fine wines and spirits as NFTs on Polygon, enabling collectors to buy, store, trade, and redeem authenticated bottles from accredited warehouses across 38 countries.
- Ownership category
- akta.pro rank
InterCellar industry classification
Industry- Product category
- NFT Wine & Spirits Marketplace
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)
- akta.pro secondary industries
- Alcohol Delivery Commerce (CRAFAFAH), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where InterCellar is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
InterCellar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Primary NFT Sales: Revenue from initial sale of InterCellar NFTs representing physical wine and spirit bottles. Bottles are sold at drop events with various formats including fixed price, auction, and first-come-first-served.
- Secondary Market Transaction Fees: InterCellar charges a 0.5% service fee on all secondary sales, collected through smart contracts on the associated blockchain at time of purchase.
- Storage Services: Monthly storage fees for bottles held in accredited warehouses, including insurance costs. After any free period ends, storage is charged per InterCellar NFT at rates communicated via the platform.
- Shipping Services: Optional shipping organization services for physical asset delivery upon redemption. Redeemer pays shipping fees and related duties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Secondary market transaction fee: 0.5% of resale price |
| Usage-based | Monthly | Storage fees: monthly charges after free period |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
InterCellar product offering
Product offeringCore offering
InterCellar operates a Web3 marketplace where physical wine and spirit bottles are tokenized as NFTs (digital twins) minted on the Polygon blockchain. Users can purchase NFT-backed bottles via drop events, store them in accredited climate-controlled warehouses, trade them on a secondary market without physical transfer, and optionally redeem the NFT for physical delivery to 38 countries.
Product overview
InterCellar is a Web3 Marketplace for wines and spirits that operates as a platform combining NFT technology with physical bottle ownership. The core offering is the InterCellar Web3 Marketplace where users can purchase NFT-backed bottles sold by wineries and brands directly. Supporting products include the CELLAR Token (a loyalty and utility token for earning, staking, and spending), Storage Services (climate-controlled secure warehouses with insurance), and Shipping & Redemption Services (for converting NFTs back to physical bottles). The platform's key differentiator is its digital twin technology that creates blockchain-backed NFTs for each physical bottle, enabling traceability, liquidity, and secure trading without physical asset movement. Users can participate in Wine & Spirits Drops to acquire exclusive bottles, manage holdings in their My Cellar digital interface, and trade on the secondary market.
Differentiator
Problem solved
Functional benefit
Products and services
- InterCellar Web3 Marketplace A Web3 marketplace enabling buying, selling, and trading of NFTs backed by physical wine and spirits bottles, with digital twin technology for traceability. Wineries and brands list NFTs; collectors and investors purchase them.
- $CELLAR Loyalty Token A utility/loyalty token offering earning opportunities through purchases and milestones, staking for loyalty level upgrades, and spending on personalization, limited-edition items, and AI-powered tools.
- Storage-as-a-Service Climate-controlled, secure storage for purchased bottles in accredited warehouses with insurance coverage and real-time stock monitoring. Charged monthly per InterCellar NFT after a free period.
- Physical Redemption & Shipping Service Physical asset delivery service allowing NFT owners to redeem their digital token for the underlying bottle, shipped via priority insured mail to 38 countries. Redeemer pays shipping fees and related duties.
Quantifiable outcome
- NFTs enable trading without physical transfer, reducing carbon footprint compared to traditional bottle trading
- +1 more outcomes
Companies that use InterCellar
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
InterCellar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
InterCellar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PyratzLabscoreStrategic partner with CEO Bilal El Alamy serving as Senior Advisor. PyratzLabs is a Web3/gaming company that provides ecosystem support.
- RaidsquareminorListed as strategic partner in ecosystem section.
- PartoucheminorListed as strategic partner in ecosystem section. Partouche is a French entertainment group.
- LezarminorListed as strategic partner in ecosystem section.
- Crypto.com NFTcorePartnership for exclusive NFT collection distribution. InterCellar Infinity Case Haut Brion collection featured on Crypto.com NFT marketplace.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
InterCellar competitors and assessment
Company assessmentDirect peers
- Courtyard.io: Courtyard is an NFT marketplace that tokenizes physical collectibles (trading cards, watches, sneakers) with vaulted storage and on-chain ownership. Same architectural model — physical asset + NFT digital twin + stored custody — applied to a different but adjacent collectibles vertical.
- BlockBar: BlockBar is an NFT marketplace specifically for luxury spirits (e.g., Hennessy, Courvoisier, The Macallan), backed by Pernod Ricard. It is the most direct comparable: same Web3 NFT model applied to physical bottles in the premium alcohol category.
Broad incumbents
- Sotheby's Wine: Sotheby's Wine is the wine division of the global auction house, handling fine and rare wine sales to collectors worldwide. Comparable target customer (high-net-worth wine collectors) and overlapping category, but relies on traditional auction model rather than Web3/NFT infrastructure.
- Christie's Wine: Christie's Wine is the wine department of the global auction house, selling premium and investment-grade wines. Same premium collector overlap as InterCellar but traditional auction format; represents the legacy infrastructure InterCellar is attempting to digitize.
- Acker Merrall & Condit: Acker is the largest wine auction house in the US, focused on Burgundy and Bordeaux fine wines. Comparable in serving the same collector/investor segment but operates through traditional live and online auctions rather than tokenized ownership.
Others
- OpenSea: OpenSea is the largest general-purpose NFT marketplace and lists wine/spirit NFTs from multiple issuers including InterCellar. It is a potential distribution channel and competitor for secondary trading volume, but does not specialize in wine or provide storage/proof-of-reserve services.
- Rarible: Rarible is a multi-chain NFT marketplace that has listed beverage and luxury collectible NFTs. Provides alternative secondary liquidity for InterCellar-minted NFTs but does not specialize in wine or offer integrated storage and provenance services.
- Cult Wines: Cult Wines is a global fine wine investment platform offering storage, portfolio management, and brokerage for investment-grade wine. Adjacent service provider to the same collector base, but without NFT/Web3 component or peer-to-peer secondary trading.
- Wine-Searcher: Wine-Searcher is the leading global wine price comparison and marketplace aggregator. It is a comparable discovery and transaction layer for wine buyers but does not provide vaulting, traceability, or NFT-based ownership.
Emerging players
- Vaulted: Vaulted tokenizes physical precious metals (gold/silver) into NFTs enabling fractional trading. Shares the Web3 physical-asset-tokenization model with InterCellar but operates in a different asset vertical; useful proxy for the architectural pattern's potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InterCellar social profiles
Digital presenceInterCellar financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterCellar leadership team
Management profileNumber of profiles
Profiles2 records
InterCellar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterCellar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterCellar
What does InterCellar do?
InterCellar operates a Web3 marketplace where physical wine and spirit bottles are tokenized as NFTs (digital twins) minted on the Polygon blockchain. Users can purchase NFT-backed bottles via drop events, store them in accredited climate-controlled warehouses, trade them on a secondary market without physical transfer, and optionally redeem the NFT for physical delivery to 38 countries.
Is InterCellar a public or private company?
InterCellar is a private company. It is classified as venture growth investor backed and is currently operating.
When was InterCellar founded?
InterCellar was founded in 2023. It employs 1 to 10 people.
Where is InterCellar based?
InterCellar is headquartered in Levallois-perret, France, in the Europe region.
How does InterCellar make money?
Four revenue lines are on record. Primary NFT Sales are the primary driver. The others are secondary Market Transaction Fees, storage Services and shipping Services.
Who are InterCellar's main competitors?
Direct peers on record are Courtyard.io and BlockBar. Broad incumbents are Sotheby's Wine, Christie's Wine and Acker Merrall & Condit. Others are OpenSea, Rarible, Cult Wines and Wine-Searcher. Vaulted is listed as an emerging player.
Does InterCellar have an API?
No public API is recorded for InterCellar.
What industry is InterCellar in?
InterCellar's product category is NFT Wine & Spirits Marketplace. Its primary akta.pro industry code is CRANAAAF, Alcohol Delivery & On-Demand Off-Premise, with a secondary code of CRAFAFAH, Alcohol Delivery Commerce. Its NAICS code is 445320 and its SIC code is 5180.