Actable AI
Actable AI is a London-based, low-code SaaS platform that combines AutoML with Causal AI to let business users and data scientists build, deploy, and explain predictive and causal models without coding, delivered via web app and a Google Sheets add-on.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Actable AI does
Actable AI Technologies LTD, founded in 2020 and headquartered in London, operates a low-code decision intelligence platform that enables business users and data scientists to perform predictive modelling, time-series forecasting, causal discovery, causal inference, counterfactual analysis, segmentation, sentiment analysis, OCR, and information extraction without writing code. The platform combines AutoML with a Causal AI layer built on Double Machine Learning, causal discovery algorithms (PC, DirectLinGAM, NOTEARS, and the deep-learning-based DECI), and GAN-based debiasing, and is exposed through both a self-serve web application (app.actable.ai) and a Google Sheets add-on distributed via the Google Workspace Marketplace, sharing a single account and subscription. The technology integrates with over 20 relational databases (including Snowflake, BigQuery, PostgreSQL, MySQL, Oracle, and SQL Server) and with OpenAI's GPT models for text information extraction, while running primarily on UK-hosted infrastructure with GDPR, CCPA, and PECR compliance commitments.
The company pursues a product-led growth motion: users can sign up for free, connect their own data, and run analytics end-to-end (connect, transform, analyze, visualize, schedule, integrate) with a Calendly-based path to enterprise conversations. Monetization is via SaaS subscription, with pricing tiers not publicly disclosed; the company's go-to-market mixes content marketing (Medium, YouTube), community channels (Discord, GitHub open-source library), and social media with a free trial funnel. The company has been recognized by Gartner as a representative vendor of Causal AI and positions itself for EU AI Act compliance, with a secondary legal entity registered in Malta and an EU-focused investor base that includes Malta Enterprise alongside Begin Capital and Charlotte Street Capital following a $1.14M seed round in February 2022.
Actable AI firmographics
Firmographics- Name
- Actable AI
- Legal name
- ACTABLE AI TECHNOLOGIES LTD
- Website
- https://actable.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Actable AI is a London-based, low-code SaaS platform that combines AutoML with Causal AI to let business users and data scientists build, deploy, and explain predictive and causal models without coding, delivered via web app and a Google Sheets add-on.
- Ownership category
- akta.pro rank
Actable AI industry classification
Industry- Product category
- Decision Intelligence Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AutoML & Low-Code ML Platform Operations (HDAAABAL)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI/ML Engineering & Model Development Services (BPAEAHAF), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where Actable AI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Actable AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based low-code data science platform with subscription pricing. Users can access via web application or Google Sheets add-on. Free trial available for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available for new users to test the platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Actable AI product offering
Product offeringCore offering
Actable AI offers a low-code decision intelligence platform that combines AutoML and Causal AI to enable users to build and deploy predictive models, perform time-series forecasting, run causal inference and counterfactual analysis, and conduct sentiment analysis, OCR, and information extraction. The platform is delivered through a web application and a Google Sheets add-on, allowing both business users and data scientists to perform advanced analytics without coding.
Product overview
Actable AI is a next-generation low-code decision intelligence platform offered as a unified product comprising the Actable AI Web Application (the core platform at app.actable.ai) and the Actable AI Google Sheets Add-on (a companion extension available on the Google Workspace Marketplace). Both share the same account and subscription, providing a full suite of AI, statistics, and visualization tools including predictive modeling, causal AI, time-series forecasting, causal inference, segmentation, counterfactual analysis, sentiment analysis, OCR, and information extraction. The platform operates on a low-code model, requiring no coding, and supports deployment on any cloud or on-premises.
Differentiator
Problem solved
Functional benefit
Products and services
- Actable AI Platform (Web Application) A low-code decision intelligence platform accessible at app.actable.ai that allows business users and data scientists to connect data sources (Excel/CSV or SQL databases), transform data with an SQL editor, train and deploy predictive models using AutoML, perform causal discovery, causal inference, counterfactual analysis, time-series forecasting, segmentation, sentiment analysis, OCR, and information extraction, and share results via visualizations and dashboards. Models are exportable and can be deployed on any cloud or on-premise.
- Actable AI Google Sheets Add-on An add-on available on the Google Workspace Marketplace that lets users apply the Actable AI analytics suite directly within Google Sheets, with a new Actable AI account automatically created using the user's Google email on first open. Provides the same analytics capabilities and account as the web application.
Companies that use Actable AI
Customer profileSegments3 records
Ideal customer profiles2 records
Actable AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability15 records
Feature10 records
Actable AI partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Actable AI competitors and assessment
Company assessmentDirect peers
- Obviously AI: No-code AI platform focused on business users building predictive models without coding. Closest direct competitor in the no-code, business-user-first segment.
- causaLens: Causal AI platform specializing in causal inference and discovery for enterprise decision-making. The most direct competitor to Actable AI's Causal AI differentiator.
- Alteryx: Low-code analytics automation platform with predictive modeling capabilities. Comparable low-code positioning, primarily targeting analyst personas rather than causal use cases.
- RapidMiner: Low-code data science platform with AutoML, model deployment, and visual workflows. Directly comparable to Actable AI's low-code, full-suite analytics approach.
- KNIME: Open-source low-code data analytics platform with AutoML and visual workflow builder. Open-source community comparable to Actable AI's GitHub presence.
- Dataiku: Low-code collaborative data science platform serving both business users and data scientists. Closely comparable to Actable AI's dual-persona positioning with stronger enterprise footprint.
- H2O.ai: Open-source AutoML and MLOps platform with Driverless AI. Directly competes with Actable AI on automated model training and deployment with a larger open-source community.
- DataRobot: Enterprise AutoML platform offering automated model building, deployment, and MLOps. Direct competitor to Actable AI's low-code AutoML positioning, though focused on larger enterprise deployments.
Broad incumbents
- Google Vertex AI: Hyperscaler AutoML and MLOps platform bundled with Google Cloud data services. Larger scope but overlapping AutoML capabilities that compete with Actable AI's enterprise deals.
Emerging players
- dotData: AutoML platform emphasizing automated feature engineering and time-series forecasting. Comparable emerging AutoML player targeting similar business-user and data-scientist segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Actable AI social profiles
Digital presenceActable AI compliance and trust
Trust signalCompliance3 records
Actable AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actable AI leadership team
Management profileNumber of profiles
Profiles1 record
Actable AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actable AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actable AI
What does Actable AI do?
Actable AI offers a low-code decision intelligence platform that combines AutoML and Causal AI to enable users to build and deploy predictive models, perform time-series forecasting, run causal inference and counterfactual analysis, and conduct sentiment analysis, OCR, and information extraction. The platform is delivered through a web application and a Google Sheets add-on, allowing both business users and data scientists to perform advanced analytics without coding.
Is Actable AI a public or private company?
Actable AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Actable AI founded?
Actable AI was founded in 2020. It employs 11 to 50 people.
Where is Actable AI based?
Actable AI is headquartered in London, United Kingdom, in the Europe region.
How does Actable AI make money?
One revenue line is on record: saaS Subscription.
Who are Actable AI's main competitors?
Direct peers on record are Obviously AI, causaLens, Alteryx, RapidMiner, KNIME, Dataiku, H2O.ai and DataRobot. Google Vertex AI is listed as a broad incumbent. dotData is listed as an emerging player.
Does Actable AI have an API?
Yes. Trained models are deployed instantly and can be used interactively online or via RESTful API to integrate with the user's own applications. Users can schedule and export fresh results from the latest data through the API. Developer documentation is at docs.actable.ai.
What industry is Actable AI in?
Actable AI's product category is Decision Intelligence Platform. Its primary akta.pro industry code is HDAAABAL, AutoML & Low-Code ML Platform Operations, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.