Equiti Group
Equiti Group is a Dubai-headquartered, multi-asset CFD brokerage founded in 2017, serving retail and professional traders in 170+ countries with forex, crypto, commodities, index, share, and ETF CFDs via MetaTrader and its proprietary Equiti Pay platform.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Equiti Group does
Equiti Group is a privately held, multi-asset CFD brokerage founded in 2017 and operationally headquartered in Dubai, with regulated entities in the Seychelles (FSA, license SD064), the United Kingdom (FCA), the United Arab Emirates (CMA Category 5), and Cyprus (CySEC). The company serves retail and professional traders across more than 170 countries — excluding the USA, Belgium, Canada, and Japan — offering leveraged CFD products across forex, indices, commodities, shares, ETFs, cryptocurrencies, and gold options, with maximum leverage of 1:2000 on select instruments. Its core trading infrastructure runs on MetaTrader 4 and MetaTrader 5 licensed from MetaQuotes, supplemented by the proprietary Equiti Portal for account management, the browser-based MQ WebTrader, and Equiti Pay — an in-house payment platform enhanced by a February 2026 Checkout.com integration that supports card deposits, Apple Pay, Google Pay, and cross-border transfers with AI-driven fraud prevention.
Equiti operates a tiered account structure (Classic, Standard, Premier, Micro) with spreads from 0.0 pips on Premier accounts at $3.5/lot per side commission, commission-free crypto trading on selected pairs, and a 30% welcome bonus on first deposits — a pricing model designed for high-volume, price-sensitive retail acquisition. Customer acquisition is entirely digital and direct-to-consumer, leveraging SEO, paid search, social media, content/education, affiliate/IB programs, and localized marketing campaigns (including a Dubai-focused Uber Journey Ads partnership targeting high-net-worth segments) across six languages and 15+ currencies.
The business model is a transaction-fee engine on bid-ask spreads, commissions, and overnight swap/financing fees, with ancillary revenue from the Equiti Prepaid Card, Copy Trading, and education tools. Since 2023 Equiti has pursued inorganic and partnership-led expansion — notably the acquisition of Cloud Invest (digital payments, 2023) and recent alliances with TraderEvolution (trading platform, Dec 2025), Checkout.com (payments, Feb 2026), AAAID (agricultural fintech, Dec 2025), and Uber (advertising, Dec 2025) — alongside senior hires in cybersecurity, compliance, and data/AI. Brian Myers, an eight-year Equiti veteran, departed in June 2026 to lead VCG Markets.
Equiti Group firmographics
Firmographics- Name
- Equiti Group
- Legal name
- Equiti Brokerage (Seychelles) Limited
- Website
- https://equiti.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Equiti Group is a Dubai-headquartered, multi-asset CFD brokerage founded in 2017, serving retail and professional traders in 170+ countries with forex, crypto, commodities, index, share, and ETF CFDs via MetaTrader and its proprietary Equiti Pay platform.
- Ownership category
- akta.pro rank
Equiti Group industry classification
Industry- Product category
- Online CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Miscellaneous Intermediation (523910), Investment Banking and Securities Intermediation (523150)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
- akta.pro secondary industries
- Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG), Multi-Asset Trading Networks / Interdealer Broker Platforms (FSAFAEAJ)
Keywords
Where Equiti Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Equiti Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- CFD Trading Spreads: Primary revenue from bid-ask spreads on CFD products including forex, commodities, indices, shares, ETFs, and cryptocurrencies. Spreads vary by product and account type, with Premier accounts offering spreads from 0.0 pips on major forex pairs.
- Trading Commissions: Commission-based revenue on certain account types and products. Premier accounts charge $3.5/lot per side. Standard and Classic accounts offer commission-free trading on select crypto pairs (BTCUSD, ETHUSD, XRPUSD, ADAUSD, SOLUSD, BNBUSD).
- Financing/Swap Fees: Rollover charges applied to positions held past daily settlement time (23:59 server time). Weekend rollovers on Wednesday evenings are charged at 3x the standard rate. Applies to forex, commodities, indices, and other leveraged products.
- Welcome Bonus Program: Promotional bonus program offering 30% extra trading credit on first deposits of $100 or more into MT5 accounts. Generates customer acquisition and deposit engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Classic Account - Commission-free trading for new traders |
| Transaction based/ take rate | Pay-as-you-go | Standard Account - Mid-range trading with competitive spreads |
| Transaction based/ take rate | Pay-as-you-go | Premier Account - Tight spreads for high-volume traders |
| Transaction based/ take rate | Pay-as-you-go | Micro Account - Small lot sizes for beginners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Equiti Group product offering
Product offeringCore offering
Equiti Group operates a global multi-asset CFD brokerage enabling retail and professional traders to speculate on forex, indices, commodities, shares, ETFs, cryptocurrency CFDs, and gold option CFDs via MetaTrader 4, MetaTrader 5, and MQ WebTrader platforms. Revenue is generated through bid-ask spreads, per-lot commissions on Premier accounts, overnight swap/financing fees, and a 30% welcome bonus on first deposits. Supporting services include the proprietary Equiti Pay payment platform, Equiti Prepaid Card, multi-currency deposits and withdrawals, copy trading, and educational resources, all delivered through a self-serve digital infrastructure across 170+ countries.
Product overview
Equiti Group is a global fintech and multi-asset CFD brokerage operating a unified platform with multiple integrated products. The core Equiti Trading Platform delivers forex, indices, commodities, shares, ETFs, crypto CFDs, and gold option CFDs through licensed MetaTrader 4 and MetaTrader 5 platforms. The ecosystem includes supporting services: Equiti Pay (payment processing enhanced via Checkout.com partnership), Equiti Prepaid Card, Copy Trading module, Education Center, Trading Tools, and multi-currency Deposits & Withdrawals. The product suite targets retail and professional traders globally with account tiers (Classic, Standard, Premier, Micro) and leverages up to 1:2000. Equiti operates across regulated entities in Seychelles, UK, UAE, Cyprus, Kenya, and Jordan.
Differentiator
Problem solved
Functional benefit
Brands
- Equiti Pay: Equiti Group's proprietary global payment platform enabling card deposits, pay-to-card transfers, digital wallet support, and cross-border transaction processing for its brokerage operations.
Products and services
- Equiti Trading Platform (Multi-Asset CFD) Online multi-asset CFD trading platform offering forex, indices, commodities, shares, ETFs, crypto CFDs, and gold option CFDs with leverage up to 1:2000 and spreads from 0.0 pips. Accessible via MetaTrader 4, MetaTrader 5, and web-based MQ WebTrader for retail and professional traders.
- Forex CFDs Currency pair trading including major pairs (EURUSD, GBPUSD, USDJPY), minor pairs, and exotic pairs. Offers leverage up to 1:2000, rolling forex futures with no expiry, and spreads from 0.0 pips on Premier accounts.
- Indices CFDs Stock market index CFDs including rolling and future contracts on global indices (US500, UK100, DE40, JP225, AUS200, and others) with leverage up to 1:500 and commission-free trading on rolling indices.
- Commodities CFDs Commodity CFDs covering precious metals (gold, silver, platinum), energies (WTI oil, Brent crude oil, natural gas), and agriculture (coffee, cotton, cocoa). Offers leverage up to 1:2000 with commission-free rolling oil contracts.
- Shares CFDs Stock CFDs on US, UK, and EU shares including technology (Apple, Tesla, Google), financials (JP Morgan, BoA, HSBC), retail, healthcare, and energy sectors. Commission-free US shares with leverage up to 1:20.
- ETF CFDs Exchange-Traded Fund CFDs covering sectors including AI, biotech, robotics, ESG, blockchain, and Saudi oil. Selected by world-class asset managers like BlackRock with leverage up to 1:5 and spreads from 0.0 pips.
- Crypto CFDs Cryptocurrency CFDs including Bitcoin, Ethereum, XRP, Cardano, Solana, and 50+ other digital assets. Tradeable 24/7 with leverage up to 1:200, spreads from under 1% on major coins, and no hot wallet required.
- Gold Option CFDs Gold option CFDs available exclusively on MetaTrader 5. Zero commission trading with no swap charges, call and put options, and spreads from 0.7. Cash-settled at CME gold futures price.
- MetaTrader 4 (MT4) Platform Trading platform licensed from MetaQuotes Software featuring 80 indicators, 9 time frames, hedging allowed, 3 order execution types, 4 pending order types, MQL4 support, and Expert Advisors. Available on desktop, mobile, and tablet.
- MetaTrader 5 (MT5) Platform Advanced multi-asset trading platform licensed from MetaQuotes Software featuring 88 built-in EAs, 21 time frames, hedging and netting support, 4 order execution types, 6 pending order types, AI-driven trading robots, enhanced market depth, and partial order filling.
- Trading Accounts (Classic, Standard, Premier, Micro) Multiple account tiers: Classic (leverage 1:2000, 1.6 pips avg spread, no minimum deposit), Standard (1.4 pips, $30 min), Premier (0.0 pips spreads, $100 min, $3.5/lot commission), and Micro (leverage 1:500, micro lots for beginners).
- Copy Trading Social trading feature allowing clients to automatically copy trades from other successful traders, enabling passive income strategies for followers.
- Equiti Pay Digital payment platform enabling card deposits, pay-to-card transfers, digital wallet support (Apple Pay, Google Pay), and cross-border transaction processing. Enhanced via Checkout.com partnership to improve transaction speed, reliability, and authorization rates.
- Equiti Prepaid Card Branded prepaid card enabling convenient and secure trading fund management with worldwide acceptance.
- Deposits & Withdrawals Multiple funding methods including Visa, Mastercard, Apple Pay, Google Pay, crypto payments, Skrill, Neteller, bank transfers, and local solutions across 20+ currencies.
- MQ WebTrader Browser-based trading accessible on iOS, Android, or web browsers without downloading applications, supporting MT4 and MT5 trading functionality with seamless account integration.
Quantifiable outcome
- Leverage up to 1:2000 available on select products
- +2 more outcomes
Companies that use Equiti Group
Customer profileSegments3 records
Ideal customer profiles2 records
Equiti Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Equiti Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- Checkout.comcoreStrategic partnership to integrate Checkout.com's global acquiring network into Equiti Pay platform. Enables card deposits, pay-to-card transfers, digital wallet support (Apple Pay, Google Pay), and cross-border transaction processing. Aims to improve authorization rates, reduce transaction friction, accelerate settlement cycles, and advance fully automated payment solutions for Equiti's brokerages and institutional clients.
- Arab Authority for Agricultural Investment and Development (AAAID)strategicSigned MoU to advance food security and agricultural innovation in the Arab region. Collaboration focuses on digital technology including blockchain and AI to improve investment analysis, project management, and market infrastructure in agriculture.
- UberminorPartnership to launch pioneering in-journey advertising campaign in Dubai using Uber's Journey Ads. Aims to connect with high-net-worth and emerging affluent passengers, emphasizing Equiti's innovation-driven brand message. Milestone in mobility media and targeted advertising in UAE.
- TraderEvolutionstrategicPartnership to strengthen multi-asset trading offerings. Enables new asset classes and improved platform performance through TraderEvolution's modular trading technology. Establishes foundation for continued collaboration to deliver innovative, high-performance trading solutions across regions.
- Cloud InveststrategicAcquisition of Cloud Invest, a digital payment technology provider, to expand services in digital payments sector. Leverages Cloud Invest's expertise and established bank partnerships to enhance operational efficiencies and develop new revenue streams.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Equiti Group competitors and assessment
Company assessmentDirect peers
- IC Markets: Australia-based global retail forex and CFD broker offering MT4/MT5 with raw-spread accounts and multi-asset CFDs across 200+ instruments. Directly comparable to Equiti in platform choice, pricing tiering, and global retail-trader focus.
- Pepperstone: Multi-jurisdictional retail CFD broker (ASIC, FCA, DFSA, CySEC, SCB) offering MT4/MT5 and cTrader with tight-spread accounts. Closely comparable on regulatory footprint, MT4/MT5 platform strategy, and tiered retail/pro accounts.
- XM Group: Cyprus-headquartered retail forex/CFD broker licensed across CySEC, ASIC, IFSC, and DFSA, serving millions of clients globally with MT4/MT5. Directly comparable given multi-jurisdiction licensing, MT4/MT5 stack, and bonus-driven retail acquisition.
- Exness: Cyprus-based global retail broker offering forex and CFDs across MT4/MT5 with high-leverage accounts and emerging-markets focus. Comparable in client base geography, leverage offerings, and multi-asset CFD model.
- FXTM (Forextime): Cyprus-regulated multi-asset broker with MT4/MT5 offering forex, shares, indices, commodities, and crypto CFDs to retail and professional clients globally. Directly comparable in product breadth, platform stack, and emerging-markets distribution.
- AvaTrade: Dublin-headquartered multi-jurisdiction retail CFD broker (Central Bank of Ireland, ASIC, FSCA, FSA Japan, CySEC) offering MT4/MT5 and proprietary platforms. Comparable in regulatory breadth, multi-asset offering, and global retail distribution.
Broad incumbents
- Plus500: Publicly listed (LSE) CFD broker with proprietary platform serving retail traders across regulated jurisdictions. Comparable on multi-asset CFD offering but operates a larger, broader scale and uses in-house platform technology rather than MT4/MT5.
- eToro: Multi-asset retail trading and social-investing platform with crypto, stocks, and CFDs, publicly listed and serving tens of millions of users. Comparable on multi-asset retail focus and emerging-markets reach, though larger and differentiated by social copy trading.
- OANDA: Long-established forex and CFD broker with US, UK, EU, Australian, and Canadian regulation, offering MT4 and proprietary platform. Comparable on multi-jurisdiction regulation and MT4 integration, though more mature and US-anchored.
- IG Group: Publicly listed (LSE) global multi-asset broker offering CFDs, spread betting, and share trading across highly regulated markets. Comparable in product breadth and regulatory footprint, though materially larger and focused on developed markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Equiti Group social profiles
Digital presenceEquiti Group compliance and trust
Trust signalCompliance4 records
Equiti Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equiti Group leadership team
Management profileNumber of profiles
Profiles8 records
Equiti Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Equiti Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equiti Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equiti Group
What does Equiti Group do?
Equiti Group operates a global multi-asset CFD brokerage enabling retail and professional traders to speculate on forex, indices, commodities, shares, ETFs, cryptocurrency CFDs, and gold option CFDs via MetaTrader 4, MetaTrader 5, and MQ WebTrader platforms. Revenue is generated through bid-ask spreads, per-lot commissions on Premier accounts, overnight swap/financing fees, and a 30% welcome bonus on first deposits. Supporting services include the proprietary Equiti Pay payment platform, Equiti Prepaid Card, multi-currency deposits and withdrawals, copy trading, and educational resources, all delivered through a self-serve digital infrastructure across 170+ countries.
Is Equiti Group a public or private company?
Equiti Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equiti Group founded?
Equiti Group was founded in 2017. It employs 251 to 500 people.
Where is Equiti Group based?
Equiti Group is headquartered in London, United Kingdom, in the Europe region.
How does Equiti Group make money?
Four revenue lines are on record. CFD Trading Spreads are the primary driver. The others are trading Commissions, financing/Swap Fees and welcome Bonus Program.
Who are Equiti Group's main competitors?
Direct peers on record are IC Markets, Pepperstone, XM Group, Exness, FXTM (Forextime) and AvaTrade. Broad incumbents are Plus500, eToro, OANDA and IG Group.
Does Equiti Group have an API?
No public API is recorded for Equiti Group.
What industry is Equiti Group in?
Equiti Group's product category is Online CFD Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues, with a secondary code of FSAPADAG, Brokerages & On/Off-Ramps (fiat rails, instant buy/sell). Its NAICS code is 5231 and its SIC code is 6200.