DIAMIDEX
DIAMIDEX is a Marseille-based biotechnology company that sells the MICA rapid microbial detection platform, delivering ISO-equivalent water and beverage quality-control results in 24–48 hours instead of 7–14 days for industrial manufacturers, contract laboratories, water service providers, and regulated pharmaceutical/food customers across 30+ countries.
- Company typePrivate
- Founded2014
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DIAMIDEX does
DIAMIDEX is a Marseille-based biotechnology company founded in December 2014 that has commercialized the MICA (Microbial Identification and Counting Analysis) platform, a rapid microbial detection and enumeration system for water and beverage quality control. The core technology detects microorganisms at the micro-colony growth stage using LED-based fluorescence and UV optics combined with proprietary image processing, delivering culture-equivalent Colony Forming Unit (CFU) results in 24–48 hours versus 7–14 days for traditional ISO reference methods. The portfolio runs on the MICA Advance automated counter and includes specialized modules for Legionella pneumophila, Alicyclobacillus, Pseudomonas aeruginosa, Escherichia coli, Total Coliforms, and Total Viable Count, supported by the Mini-Lab pocket incubator and C4Hydro WaterTest field kits; pipeline products MICA Ultra Bioburden and MICA RE-USE extend the technology into next-generation bioburden detection and wastewater-reuse monitoring.
The company monetizes through a hybrid hardware-plus-consumable model: capital sales of MICA counters (typically multi-year contracts with free-trial programs to lower purchase friction) combined with recurring reagent, membrane cassette, and consumable revenue, plus professional services for training and validation. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise sales — with CEO Sam Dukan personally involved in key-account commissioning and training — and a global distribution network of 30+ channel partners across Europe, Asia, the Middle East, Oceania, the Americas, and Africa, including an exclusive U.S. arrangement with HC3 Health Care Consulting for the MICA Advance Legionella system.
Target customers are split across industrial manufacturers in food & beverage and pharmaceuticals, service/contract microbiological laboratories, water service providers and facility managers (Legionella compliance), and — emerging — water utilities, municipalities, and water-reuse operators. The technology is AOAC certified, evaluated under the EU Water Test Network, and the MICA Advance is compliant with 21 CFR Part 11, allowing deployment in regulated environments. The company is venture-backed, led by founder-CEO Sam Dukan, with PureTerra Water Technology Growth Fund as the most recent institutional investor following a EUR 2.5 million round in November 2023.
DIAMIDEX firmographics
Firmographics- Name
- DIAMIDEX
- Legal name
- DIAMIDEX
- Website
- https://diamidex.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIAMIDEX is a Marseille-based biotechnology company that sells the MICA rapid microbial detection platform, delivering ISO-equivalent water and beverage quality-control results in 24–48 hours instead of 7–14 days for industrial manufacturers, contract laboratories, water service providers, and regulated pharmaceutical/food customers across 30+ countries.
- Ownership category
- akta.pro rank
DIAMIDEX industry classification
Industry- Product category
- Microbial Detection Equipment
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Environmental Monitoring & Cleanroom Testing (GMP) (HLAGADAL)
- akta.pro secondary industries
- Microbiology & Infectious Disease Diagnostics (culture, rapid antigen, syndromic panels) (HLAAALAC), Microbiological Water Testing (Coliform/E. coli, HPC, Legionella) (AFALAJAD), Water Sampling, Testing & Laboratory Analysis (Legionella/Microbiology) (BPABAJAB), Microbiology & Pathogen Monitoring (Legionella, Coliform, HABs) (EUAHACAI)
Keywords
Where DIAMIDEX is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
DIAMIDEX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- MICA Equipment Sales: Sale of MICA micro-colony counters and Mini-Lab pocket incubators. The MICA Advance system handles up to 500 analyses per 8-hour period and is sold as capital equipment to laboratories and industrial customers.
- Reagent and Consumable Sales: Ongoing sales of specialized reagents, culture media, membrane cassettes, and other consumables required for MICA testing. The kit contains all necessary reagents including distilled water, with barcode scanning for full traceability.
- Software and Data Management: MICA software provides automated analysis reports, traceability documentation, and data export capabilities (.pdf reports, .csv data export). Software compliance with 21 CFR Part 11 for regulated environments.
- Training and Support Services: Training services for distributors and end customers, as demonstrated by CEO Sam Dukan traveling to provide on-site training. HC3 named as exclusive U.S. distributor AND training provider, indicating bundled service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MICA Advance Legionella - Automated rapid detection system |
| One time/ perpetual license | Multi-year contract | MICA Alicyclobacillus - Beverage industry solution |
| Unit Pricing | Pay-as-you-go | Mini-Lab with WaterTest kits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
DIAMIDEX product offering
Product offeringCore offering
DIAMIDEX develops, manufactures, and sells the MICA (Microbial Identification and Counting Analysis) platform — an automated micro-colony counter system that detects and enumerates microorganisms in water and beverages in 24-48 hours versus 7-14 days for traditional culture methods. The offering combines proprietary MICA hardware instruments (MICA Advance), specialized test modules (Legionella, Alicyclobacillus, Pseudomonas, E. coli, Total Coliforms, Total Viable Count), consumable reagent kits, and integrated image-processing software to serve water utilities, beverage producers, pharmaceutical manufacturers, contract labs, and facility managers.
Product overview
DIAMIDEX offers the MICA family of rapid microbial detection and enumeration solutions for water testing. The core portfolio includes MICA Advance (automated microcolony counter with auto-loader) and various specialized test modules (MICA Legionella, MICA Alicyclobacillus, MICA Pseudomonas, MICA E. coli, MICA Total Coliforms, MICA Total Viable Count) that run on the MICA platform. Supporting products include Mini-Lab (portable pocket incubator) and C4Hydro WaterTest kits (Legionella Water Test, Coliforms Water Test) for field testing. Development-stage products include MICA Ultra Bioburden (next-gen total flora detection) and MICA RE-USE (wastewater reuse testing). The NuMICA platform, developed with Nuvia, provides real-time water monitoring integrating MICA technology.
Differentiator
Problem solved
Functional benefit
Brands
- MICA: Micro Colony Counter - Rapid microbial detection and enumeration system providing results in 24-48 hours compared to traditional methods requiring 7-14 days.
- MICA Advance
- MICA Legionella
- MICA Alicyclobacillus
- MICA Pseudomonas
- MICA Escherichia coli
- MICA Total Viable Count
- MICA Total Coliforms
- NuMICA
- Mini-Lab
- C4Hydro WaterTest
Products and services
- MICA Advance Automated microcolony counter with automatic loader, capable of processing up to 500 analyses per 8-hour period. Features high-quality optics, LED-based fluorescence and UV detection, 21 CFR Part 11 compliance, and integrated traceability with unique serial numbers and Datamatrix barcodes. Sold as capital equipment to industrial laboratories and water testing facilities.
- MICA Advance Legionella Specialized automated version of MICA Advance for Legionella pneumophila enumeration in water. Handles up to 500 analyses per 8 hours with simplified one-Petri-dish process. Detection limit of 1 CFU/L for domestic hot water and 100 CFU/L for cooling tower water. AOAC certified.
- MICA Legionella Automated system for rapid enumeration of Legionella pneumophila in water samples (domestic water, cooling towers, sanitary water). Delivers results in 48 hours vs 10-14 days with standard ISO 11731 method. Processes up to 500 analyses per 8-hour period with only 4 minutes labor per sample.
- MICA Alicyclobacillus Detection and enumeration system for guaiacol-positive Alicyclobacillus (including A. acidoterrestris) in fruit juices, flavored waters, and other beverages. Provides results in 24 hours vs 8-14 days with standard IFU 12:2019 method. Non-destructive method allows re-incubation.
- MICA Pseudomonas Enumeration system for Pseudomonas aeruginosa in water (bottled water, natural sparkling water, all water networks). Delivers results in 24 hours using ISO 16266 compliant procedure with capacity up to 250 tests per 8 hours.
- MICA E. coli Detection system for Escherichia coli in drinking water including bottled and tap water. Provides results in only 6 hours of incubation using procedure based on ISO 9308-01 standard, with capacity up to 500 tests per 8 hours.
- MICA Total Coliforms Detection and enumeration system for total coliforms in drinking water including bottled and tap water. Delivers results in 10 hours with capacity up to 500 tests per 8-hour period, aligned with ISO 9308-01.
- MICA Total Viable Count
Quantifiable outcome
- 48 hours for Legionella results vs 10-14 days standard ISO method
- +9 more outcomes
Companies that use DIAMIDEX
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
DIAMIDEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
DIAMIDEX partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HC3 Health Care ConsultingcoreHC3 named exclusive U.S. distributor and training provider for MICA Advance Legionella detection system. HC3 is a service-disabled veteran-owned small business (SDVOSB) with over 50 years combined expertise in industrial hygiene and water quality, specializing in Legionella outbreak investigations, regulatory compliance, and risk management in healthcare, government, and hospitality sectors.
- NuviacoreStrategic collaboration on NuMICA platform - a biotechnological solution for real-time water monitoring that integrates MICA technology to reduce biocidal treatments and energy overconsumption from heat treatments while ensuring microbiological safety. Melvin Frick, Research Engineer at Nuvia, worked in partnership with Diamidex. NuMICA targets healthcare facilities, industrial buildings (food/pharma), airports, data-centers, and construction sites with water discharge/recycling systems.
- Biomedica Medizinprodukte GmbHminorAustrian distributor covering Austria, Bulgaria, Bosnia, Herzegovina, Croatia, Hungary, Macedonia, Slovakia, and Slovenia. Located in Vienna.
- BioingminorCzech Republic and Poland distributor specializing in food diagnostics, veterinary diagnostics, and laboratory technologies.
- Da Vinci Laboratory SolutionsminorNetherlands distributor engaged in commercialization and distribution of laboratory diagnostic reagents, consumables, and instruments serving the Dutch market with microbiology, immunology, and histocompatibility solutions.
- BLC LimitedminorHong Kong, Macau, and Taiwan distributor providing local water treatment services including cooling tower water analysis, pool/spa water treatment, drinking water system services, and water analysis.
- All Eights (Singapore/Malaysia)minorSingapore and Malaysia distributor originally established in 1983 as a distributor of in vitro diagnostic products and research systems, focused on providing innovative products to clinical laboratories.
- Anatech Analytical TechnologyminorSouth Africa, Kenya, and Nigeria distributor with offices in Johannesburg, Durban, Cape Town, and Kenya. Serves pharmaceutical labs, water services, food, wine, agriculture, clinical research, university research, and environmental sectors.
- DVGW-Technologiezentrum Wasser (TZW)minorGerman water technology center partner in NWE-project Water Test Network that funded trials for testing MICA Legionella. TZW evaluated the solution against ISO methods using over 190 real samples, providing third-party validation of MICA performance.
- Aqua Valley and Ea éco-entreprisesminorInnovation clusters supporting MICA RE-USE project for water reuse quality monitoring. Aqua Valley and Ea éco-entreprises provide ecosystem support for the project coordinated by Diamidex.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
DIAMIDEX competitors and assessment
Company assessmentBroad incumbents
- bioMérieux: Global leader in industrial and clinical microbiology, offering a broad portfolio of culture-based and rapid detection solutions (including BioBall, TEMPO, VITEK) for water, food and pharmaceutical QC — the most significant large incumbent competing with MICA across overlapping applications.
- IDEXX: Provides water microbiology testing (Colilert, Quanti-Tray, Legiolert) and other rapid microbiological methods for drinking water, utilities and industrial customers; directly comparable to MICA's water pathogen product line with greater scale and ISO 16140 validation.
- Hach (Danaher): Supplies instruments, reagents and consumables for water quality analysis (including microbial methods for Legionella, coliforms, HPC) to utilities and industrial facilities; competes with MICA in cooling tower and drinking water applications as part of a much wider water analytics portfolio.
- Merck KGaA / MilliporeSigma: Provides ready-to-use culture media, filtration units and lab instruments for water and beverage microbial testing, including the EZ-Fluo and other rapid enumeration systems; comparable to MICA's reagent/instrument bundles across pharmaceutical and food QC.
- Sartorius: Supplies bioprocess and QC lab solutions for the pharmaceutical and beverage industries, including rapid microbial detection platforms and consumables that overlap with MICA's 21 CFR Part 11 use cases.
Direct peers
- LuminUltra Technologies: Specializes in rapid microbial monitoring for water and industrial processes using ATP-based and qPCR technologies; a direct comparably-positioned rapid-microbiology challenger targeting water utilities and industrial customers similar to DIAMIDEX's MICA.
- Hygiena (bioMérieux subsidiary, formerly part of 3M Food Safety): Provides ATP hygiene monitoring, rapid indicator organism tests and molecular detection for food, beverage and water QC; competes with MICA in beverage spoilage detection and routine QC workflows.
Emerging players
- rqmicro: Swiss-based developer of rapid, flow-cytometry-based detection kits for Legionella and other waterborne pathogens; a focused emerging competitor in rapid water microbiology with similar mission to MICA's micro-colony approach.
- C4Hydro: Field-portable microbial test kits (Legionella, coliforms) that pair with pocket incubators for on-site water testing; C4Hydro's WaterTest kits are already integrated with DIAMIDEX's Mini-Lab, making it an adjacent emerging player in portable water QC.
Others
- Eurofins Scientific: Global contract testing laboratory network (including Eurofins Environment Testing) that operates accredited microbiological services for water and beverage customers; an end-customer/partner channel for MICA as a faster in-lab tool rather than a direct instrument competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DIAMIDEX social profiles
Digital presenceDIAMIDEX compliance and trust
Trust signalCompliance2 records
DIAMIDEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIAMIDEX leadership team
Management profileNumber of profiles
Profiles8 records
DIAMIDEX funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIAMIDEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIAMIDEX
What does DIAMIDEX do?
DIAMIDEX develops, manufactures, and sells the MICA (Microbial Identification and Counting Analysis) platform — an automated micro-colony counter system that detects and enumerates microorganisms in water and beverages in 24-48 hours versus 7-14 days for traditional culture methods. The offering combines proprietary MICA hardware instruments (MICA Advance), specialized test modules (Legionella, Alicyclobacillus, Pseudomonas, E. coli, Total Coliforms, Total Viable Count), consumable reagent kits, and integrated image-processing software to serve water utilities, beverage producers, pharmaceutical manufacturers, contract labs, and facility managers.
Is DIAMIDEX a public or private company?
DIAMIDEX is a private company. It is classified as venture growth investor backed and is currently operating.
When was DIAMIDEX founded?
DIAMIDEX was founded in 2014. It employs 11 to 50 people.
Where is DIAMIDEX based?
DIAMIDEX is headquartered in Marseille, France, in the Europe region.
How does DIAMIDEX make money?
Four revenue lines are on record. MICA Equipment Sales are the primary driver. The others are reagent and Consumable Sales, software and Data Management and training and Support Services.
Who are DIAMIDEX's main competitors?
Broad incumbents on record are bioMérieux, IDEXX, Hach (Danaher), Merck KGaA / MilliporeSigma and Sartorius. Direct peers are LuminUltra Technologies and Hygiena (bioMérieux subsidiary, formerly part of 3M Food Safety). Emerging players are rqmicro and C4Hydro. Eurofins Scientific is listed as an others.
Does DIAMIDEX have an API?
No public API is recorded for DIAMIDEX.
What industry is DIAMIDEX in?
DIAMIDEX's product category is Microbial Detection Equipment. Its primary akta.pro industry code is HLAGADAL, Environmental Monitoring & Cleanroom Testing (GMP), with a secondary code of HLAAALAC, Microbiology & Infectious Disease Diagnostics (culture, rapid antigen, syndromic panels). Its NAICS code is 334516 and its SIC code is 3826.