Iristick

What Iristick does

Iristick NV, headquartered in Antwerp, Belgium and founded in 2015, designs and sells phone-tethered smart glasses (Iristick.G3, Iristick.G2-PRO, Iristick.H1) for industrial and professional frontline workers. Its glasses connect via USB-C or Lightning to a host Android or iOS smartphone that supplies processing, networking, and battery, enabling a lighter, cooler form factor than self-contained AR headsets. The company layers three software products on top of the hardware: Iristick.Teams (a Microsoft Teams video conferencing application priced at €365 per pair per year, running on Microsoft Azure), Iristick.Assist (a free, lightweight peer-to-peer remote collaboration app), and Iristick.Collector (a hands-free data capture application for pictures, voice, numbers, and barcodes). Iristick monetizes through direct enterprise sales, an own e-commerce shop, and channel partnerships with Capestone (pan-Europe) and ALSO (BeNeLux, DACH, Nordic).

The company serves deskless industrial and healthcare users across manufacturing, field services, healthcare/surgery, logistics, oil and gas, and agro-biotech, with named enterprise customers including Siemens, Bayer, Handtmann, JBT, Equans, Inari, PI, VIB, WGK, and Molenaar. Its value proposition centers on hands-free remote expert assistance, digital workflow guidance, barcode scanning with optical zoom, and Microsoft Teams integration, all delivered via a structured proof-of-concept sales motion. Revenue mix is dominated by hardware, with software revenue constrained by a low €365 annual per-glasses subscription price and the fact that Iristick.Assist is currently free. The company is privately held, has raised approximately $8.88 million across four disclosed rounds (most recently ~$4.26M from Saffelberg Investments in February 2023), and operates with a team of 11-50 employees.

Name

Iristick

Legal name

Iristick NV

Website

https://iristick.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Iristick NV (Antwerp, Belgium, founded 2015) designs phone-tethered industrial smart glasses and software — including a Microsoft Teams integration — sold to enterprise customers in manufacturing, healthcare, field services, logistics, oil and gas, and agro-biotech for hands-free remote assistance and data capture.

Ownership category

akta.pro rank

Product category

Industrial Smart Glasses (Enterprise AR Wearables)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

akta.pro secondary industries

AR Smart Glasses (CRACAIAE), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Industrial smart glasses
• Augmented reality hardware
• Remote assistance solutions
• Hands-free data collection
• Wearable computing devices

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Glasses Hardware Sales: Iristick generates revenue from the sale of its proprietary smart glasses hardware (Iristick.G2, Iristick.G3, Iristick.H1), sold directly via its e-commerce shop (shop.iristick.com) and through distribution and reseller partners.
2. Iristick.Teams Software Licensing: Annual subscription license (per pair of smart glasses) for the Microsoft Teams video conferencing application: €365 per year per pair of glasses, excluding VAT. Includes 10 free calls for new users as a trial. This is the primary recurring software revenue stream.
3. Iristick.Assist Licensing: The Iristick.Assist lightweight remote collaboration app is currently free. Revenue generation may be introduced in the future with advance notice to users.
4. Iristick.Collector Licensing: Iristick.Collector is a hands-free data collection application. Licensing details are being finalized. Contact-based pricing model with potential subscription component.
5. Professional Services / Custom Development: Through the Iristick Developer Program, third-party developers can create bespoke applications for Iristick smart glasses. Iristick may generate revenue through developer partnerships, custom development, or integration services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Iristick designs, manufactures, and sells industrial-grade AR smart glasses (Iristick.G3, Iristick.G2-PRO, Iristick.H1) that connect to a user's Android or iOS smartphone for processing, enabling hands-free remote assistance, workflow guidance, pick-by-vision logistics, and video conferencing for deskless frontline workers. The company complements its hardware with three software applications—Iristick.Teams (Microsoft Teams integration), Iristick.Assist (lightweight remote videocalling), and Iristick.Collector (hands-free data capture)—sold via direct enterprise sales, its own e-commerce shop, and distribution partners such as Capestone and ALSO.

Product overview

Iristick offers a portfolio of industrial smart glasses hardware (Iristick.G3, Iristick.G2-PRO, Iristick.H1) paired with software products for hands-free data collection (Iristick.Collector) and remote collaboration (Iristick.Teams for Microsoft Teams integration, Iristick.Assist for lightweight peer-to-peer calls). The glasses leverage smartphone processing power through phone-tethered architecture, supporting both Android and iOS devices. Solutions target manufacturing, healthcare, field services, logistics, and agriculture industries.

Differentiator

Problem solved

Functional benefit

Brands

• Iristick.Collector: Hands-free, high speed, high volume data collection solution for fast, accurate, paperless data collection.
• Iristick.Teams
• Iristick.Assist

Products and services

• Iristick.G3 Smart Glasses Industrial-grade smart safety glasses that connect via USB-C to a supported Android or iOS smartphone, which provides power and processing. Available in left-eye and right-eye versions, with magnetic prescription insert compatibility. Designed for industrial and professional frontline workers needing hands-free digital assistance.
• Iristick.G2-PRO Smart Glasses Second-generation industrial smart glasses that connect to a pocket unit (Android or iOS) which then connects to a smartphone. Includes glasses, pocket unit, battery charger, USB-C cable, magnetic plate, and protective case, with a 3-axis adjustable display for right-eye dominance. Aimed at industrial and field-service professionals requiring extended battery life.
• Iristick.H1 Smart Glasses Heavy-duty industrial smart glasses with headband or helmet attachment, a pocket unit for extended battery life, adjustable display for left- and right-eye dominance, and integrated barcode scanning and optical zoom for logistics, warehousing, and other demanding industrial environments.
• Iristick.Teams Hands-free Microsoft Teams video conferencing solution for Iristick smart glasses, fully optimized for voice commands. Enables users to make and receive calls, share files, live stream, take and share pictures, and control camera zoom without using their hands. Licensed annually at €365 per pair of glasses (excluding VAT) with 10 free calls included as a trial.
• Iristick.Assist Lightweight, secure, 1-on-1 remote videocalling application for Iristick smart glasses with zero setup required. Users simply connect the glasses and start a call without needing an account, enabling fast peer-to-peer remote collaboration for frontline workers and remote experts.
• Iristick.Collector Hands-free data collection software for Iristick smart glasses enabling fast, accurate, paperless capture of pictures, voice memos, numbers, and barcodes. All captured data syncs to a portal account for centralized access, designed for high-volume field data collection in industrial and agricultural operations.

Quantifiable outcome

• 44% increase in professionals using collaboration tools since 2019 (Gartner, 2021) — driving demand for hands-free video conferencing solutions like Iristick.Teams

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ALSOcoreChannel Partner/ Reseller/ Distributor · 11 October 2022ALSO extended its partnership with Iristick to provide smart glasses solutions to B2B customers across BeNeLux, DACH, and the Nordic region. ALSO is one of the world's leading providers of assisted reality solutions for frontline industrial workers, offering wearable solutions to complement its existing technology portfolio.
• MicrosoftcoreTechnology or Integration · 4 May 2022Iristick launched 'Microsoft Teams on Iristick' — a video conferencing solution fully optimized for voice commands, enabling hands-free remote assistance and collaboration on Iristick smart glasses through the Microsoft Teams environment. Microsoft Azure provides the cloud infrastructure. Joint webinars are hosted by Iristick and Microsoft to promote the solution.
• CapestonecoreChannel Partner/ Reseller/ Distributor · 19 April 2022Iristick signed a distribution agreement with Capestone, a distributor of high-technology Wireless Wan & IoT solutions. Capestone adds Iristick smart glasses to its portfolio to serve customers in manufacturing, field services, healthcare, oil & gas, agro-biotech, and logistics across Europe. The partnership leverages Capestone's 4G/5G mobile internet solutions combined with Iristick's smart glasses for a total remote assistance solution.
• Acty by IconaminorChannel Partner/ Reseller/ DistributorActy by Icona is listed as an Iristick partner on the Iristick website. Icona co-hosts webinars with Iristick (e.g., with Handtmann) to demonstrate smart glasses technology paired with software for manufacturing efficiency.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Rokid: Rokid manufactures AR smart glasses (Rokid Glass, Rokid Air) targeting industrial, healthcare, and enterprise collaboration. Competes with Iristick in the lightweight AR glasses category, particularly in Asia and increasingly in Europe.
• Everysight (now discontinued): Everysight developed consumer- and prosumer-oriented smart glasses with cycling and activity focus. Historical AR glasses peer in the same broader category; included to illustrate the contested niche AR smart glasses market.
• ThirdEye Gen: ThirdEye produces mixed-reality smart glasses (X2, X3) targeting industrial, healthcare, and defense use cases. A smaller, more direct niche player comparable to Iristick in scale and product positioning.

Direct peers

• Vuzix: Vuzix manufactures industrial and enterprise smart glasses (Vuzix Blade, M400) for hands-free remote assistance, training, and pick-by-vision workflows. Directly comparable to Iristick's G2/G3/H1 product line targeting the same frontline-worker use cases in manufacturing and logistics.
• RealWear: RealWear builds ruggedized, voice-controlled smart glasses (Navigator 500/520) specifically for industrial frontline workers. Competes head-to-head with Iristick in remote assistance, inspection, and field service deployments across oil & gas, manufacturing, and utilities.
• Epson Moverio: Epson's Moverio line of binocular see-through smart glasses targets industrial remote assistance, training, and drone piloting. Competes with Iristick in the same prosumer/enterprise AR glasses category.

Broad incumbents

• Microsoft HoloLens: Microsoft's HoloLens mixed-reality headset targets industrial training, remote assistance, and healthcare use cases. As the maker of Microsoft Teams (with which Iristick integrates), Microsoft is both a key partner and the most strategic broad incumbent competitor in the AR-for-enterprise category.
• Magic Leap: Magic Leap develops mixed-reality headsets focused on enterprise productivity, healthcare, and industrial training. A higher-end alternative to Iristick's lighter smart glasses, competing in overlapping enterprise AR use cases.
• Google Glass Enterprise Edition: Google's lightweight enterprise smart glasses target hands-free workflows in manufacturing, logistics, and field service. Comparable broad-incumbent competitor with significant R&D resources and enterprise reach.

Others

• TeamViewer (Frontline / Upskill): TeamViewer's Frontline (formerly Upskill) platform provides remote assistance, pick-by-vision, and workflow software that runs on multiple AR smart glasses including RealWear and Vuzix. A software-side ecosystem peer to Iristick's Collector and Assist applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iristick
• Xx.com/iristick

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iristick