Phoenix Financial

What Phoenix Financial does

Phoenix Financial (ticker tlv:PHOE) is one of Israel's largest diversified financial services groups, founded in 1950 and headquartered in Rishon LeZion. The company serves approximately 3 million clients across life, health, car, home, travel, business, pet, and marine/aviation insurance; pension and provident (gemel) funds; education funds (keren hishtalmut); investment management through its subsidiary Excellence (XNES); consumer and mortgage lending; and wealth management under the Phoenix W brand. Phoenix manages approximately NIS 610 billion (~$200 billion) in assets under management across multiple wholly-owned subsidiaries, including Phoenix Insurance, Phoenix Pension & Gemel, Phoenix Investment House, Phoenix Consumer Credit, Phoenix Portfolio Management, and Excellence Investment Management & Securities.

The group operates a multi-channel distribution model combining an extensive agent/broker network (with dedicated portals for agents, employers, doctors, dentists, and mechanics), direct digital sales (Phoenix Smart for car insurance), a mobile application, WhatsApp customer service, and cultural sponsorships. Technology layers include AI-powered chatbots and voice agents, digital claims processing with Bit payment support, usage-based telematics for young drivers under Phoenix Young, and specialized electric vehicle coverage through the InsureMyTesla partnership with Tesla. AI capabilities span predictive analytics for pricing and fraud detection, generative AI for customer service, process automation for underwriting and claims, and recommendation engines for personalized offerings.

Phoenix generates revenue primarily through insurance premiums (life, health, P&C, car, travel), asset management fees on NIS 610B AUM (FY2025 core asset management income of NIS 895M, up 42%), credit interest from consumer loans up to 200,000 ILS and reverse mortgages, and fee-based investment management via the Excellence platform. FY2025 comprehensive income reached NIS 3,186 million, up 34% year-over-year, with a dividend policy of minimum 45% payout guiding to 55% total distributions in 2026. Recent strategic milestones include a $5 billion credit partnership with Blackstone (December 2025), Moody's A3 financial strength rating upgrade above Israel's sovereign (February 2026), MSCI World Index inclusion (May 2026), and acquisition of BUYME Technologies (March 2026).

Name

Phoenix Financial

Legal name

Phoenix Insurance Company Ltd. (הפניקס חברה לביטוח בע״מ)

Website

https://fnx.co.il

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Phoenix Financial is a leading Israeli diversified financial services group serving 3 million clients with NIS 610 billion (~US$200 billion) in AUM across insurance, pension/provident funds, asset management, and consumer credit through wholly-owned subsidiaries and a multi-channel distribution network.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Portfolio Management and Investment Advice (523940), Pension Funds (52511), Other Insurance Funds (52519)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Insurance products
• Pension savings
• Wealth management
• Consumer credit
• Asset management

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Life, health, car, travel, home and business insurance premiums collected from policyholders. Core revenue driver with 2025 comprehensive income of NIS 3,186 million, up 34% year-over-year.
2. Asset Management: Management fees from NIS 610 billion (approx. $200 billion) in assets under management. Core income from asset management activities reached NIS 895 million in 2025, representing 42% growth.
3. Credit and Lending: Consumer loans, mortgage financing, and credit services through Phoenix subsidiary. Loans up to 200,000 ILS available through digital process.
4. Pension and Provident Funds: Management of pension funds (קרן פנסיה), provident funds (קופת גמל), and education funds (קרן השתלמות) with associated management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Phoenix Financial is an Israeli insurance and financial services group that provides a broad range of insurance policies (motor, home, life, health, travel, pet, mortgage, disability, business, marine and aviation), long-term savings products (pension, Gemel, Provident/Education Fund, Phoenix Invest), asset and wealth management (Phoenix Excellence, Phoenix W, alternative investments), and credit solutions (consumer loans and business financing) to individual and business customers. Distribution is delivered through agents, financial advisors, employer/group channels, and digital platforms including the Phoenix Smart app.

Product overview

Phoenix Financial (הפניקס) is a comprehensive Israeli financial services group offering a multi-product platform across insurance, pension/savings, and investment services. The core product portfolio centers on Phoenix Invest (investment savings policies with multiple tracks including Israeli Route, Apollo, BlackRock, and Bullet) alongside traditional insurance products (car, travel, home, mortgage, life, health, disability, business). The company operates subsidiary brands including Phoenix Excellence (investment house via xnes.co.il offering portfolio management and trading), Phoenix W (wealth management), and Phoenix Smart (digital car insurance platform). Pension and savings products include pension funds, gemel savings accounts, and provident funds. Credit services encompass consumer loans, business financing, and reverse mortgages. The platform is complemented by a mobile app, agent portals, and digital services, with strategic partnerships like the $5 billion Blackstone credit alliance extending investment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix Insurance (הפניקס חברה לביטוח): Core insurance subsidiary offering car, travel, home, health, life, and business insurance products.
• Phoenix Invest (הפניקס אינווסט)
• Phoenix Smart (הפניקס smart)
• Excellence (אקסלנס)
• KSM (קסם)
• Phoenix Young (הפניקס צעיר)
• Phoenix Pro (הפניקס Pro)
• Phoenix W / FNX W
• Phoenix Pension (הפניקס פנסיה וגמל)

Products and services

• Phoenix Invest An investment savings policy (insurance wrapper) that combines insurance coverage with a long-term savings and investment component for individual customers.
• Car / Motor Insurance Mandatory and optional motor insurance coverage for private vehicle owners in Israel.
• Apartment / Home Insurance Property and contents insurance for private apartments and homes, covering structure and contents risks.
• Mortgage Insurance Life insurance cover linked to a mortgage, designed to repay the outstanding loan balance in case of death.
• Life Insurance Life cover and endowment policies providing death benefit and long-term savings protection for individuals and families.
• Phoenix Wellness Health Insurance Private health insurance policies covering medical treatments, surgeries, and supplemental health services for individuals.
• Disability Insurance Income protection insurance providing monthly benefits in the event the insured becomes unable to work due to disability.
• Travel Insurance Short-term travel insurance for individuals and families covering medical emergencies, trip cancellation, and baggage during overseas travel.
• Pet Insurance Veterinary and medical coverage insurance for dogs and cats kept as pets in Israeli households.
• Pension Savings Long-term pension and retirement savings plans managed for employees and self-employed individuals to accumulate retirement capital and provide income in retirement.
• Gemel Savings Tax-advantaged long-term savings plans (Israeli Gemel) for individuals, often used as a complement to pension savings.
• Provident Fund (Keren Hishtalmut / Education Fund) Tax-advantaged education and savings funds (Provident / Keren Hishtalmut) commonly used to fund children's education and related expenses.
• Phoenix Excellence Investment House An in-house asset management arm managing diversified investment portfolios and funds for the group's policyholders and clients.
• Phoenix W Wealth Management A wealth management service providing personalized investment advisory and portfolio solutions for high-net-worth and affluent clients.
• Alternative Investments Alternative investment offerings including private equity, real estate, infrastructure, and other non-traditional asset classes for qualified investors and institutional clients.
• Consumer Credit (Loans) Personal consumer loans and credit facilities extended to individual borrowers for personal financing needs.
• Business Insurance Commercial insurance solutions for businesses covering property, liability, and other commercial risks.
• Marine and Aviation Insurance Specialty insurance coverage for marine vessels, cargo, and aviation exposures for corporate and commercial clients.
• Business Financing Credit and financing facilities extended to businesses for working capital and operational needs.
• Real Estate Project Financing Project-level financing solutions for real estate developers and construction projects.
• ESOP (Employee Stock Option Plans) Solutions for administering and managing employee stock option plans for Israeli employers as part of employee compensation packages.

Quantifiable outcome

• 34% year-over-year growth in comprehensive income to NIS 3,186 million in 2025
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• BlackRockcoreStrategic or Co-development PartnerPhoenix Financial offers investment tracks and savings programs in partnership with BlackRock, providing Israeli investors access to BlackRock-managed funds through Phoenix's platform.
• TeslacoreStrategic or Co-development PartnerPhoenix Financial was named the official insurer for Tesla in Israel, offering specialized electric vehicle insurance products under the InsureMyTesla program with coverage tailored to Tesla vehicles and charging infrastructure.
• Excellence (XNES)coreChannel Partner/ Reseller/ DistributorPhoenix Investment House (xnes.co.il) provides brokerage and trading services for Phoenix clients, offering independent trading platform and portfolio management services.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Harel Insurance Investments & Financial Services: One of Israel's largest insurance and financial services groups, directly competing with Phoenix across life, health, motor, and P&C insurance plus pensions, asset management, and credit. Closest direct peer in product breadth, customer segments, and Israeli distribution footprint.
• Migdal Insurance and Financial Holdings: Major Israeli insurance, pension, provident, and asset management group competing head-to-head with Phoenix in the same domestic market with overlapping multi-product platform and similar agent-led distribution model.
• Menora Mivtachim Holdings: Israeli insurance and financial group offering life insurance, pension, provident funds, and asset management with comparable scale; overlaps directly with Phoenix's long-term savings and insurance operations.
• Clal Insurance Enterprises Holdings: One of Israel's oldest insurance conglomerates offering life, health, and P&C insurance plus pension and asset management; directly competes with Phoenix across all major product lines in the Israeli market.

Broad incumbents

• BlackRock: Global asset management leader that is both a Phoenix distribution partner (BlackRock investment tracks via Phoenix Invest) and a broad incumbent competing for Israeli institutional and retail asset management mandates.
• Manulife Financial: Global insurance and wealth management group with comparable integrated insurance, pensions, and asset management model; provides cross-reference for valuation of large multi-line insurance/wealth platforms.
• Sun Life Financial: Global insurance and asset management company with strong pension and group benefits franchise; comparable to Phoenix in combining life/health insurance with asset management for individual and group clients.
• Prudential Financial: Large US-based insurance and investment management firm offering life insurance, retirement products, and asset management; broadly comparable product architecture to Phoenix's integrated insurance-plus-wealth platform.
• Zurich Insurance Group: Global multi-line insurer with life and P&C operations plus growing asset management business; comparable as a diversified insurance-led financial services group with international reach Phoenix aspires to.

Emerging players

• Lemonade: AI-native digital insurer competing in the same usage-based, mobile-first insurance experience category that Phoenix Smart and Phoenix Young Driver target; relevant as a digital-native disruptor shaping customer expectations in Phoenix's core insurance lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FNXinsurance
• Facebookfacebook.com/fnx.co.il

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments71 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Financial