What Excellence Nessuah Investment House does

Excellence Nessuah Investment House (legal name: הפניקס בית השקעות בע"מ / Phoenix Investment House Ltd.) is an Israel-domiciled, multi-brand investment house operating as a wholly-owned subsidiary of the Phoenix Group (קבוצת הפניקס) financial conglomerate. Founded in 1992, listed on the Tel Aviv Stock Exchange from 1994, and taken private under Phoenix Group ownership in 2016, the company serves the full Israeli investor spectrum through ten sub-brands. The Excellence Trade division operates the Extrade Pro (domestic, AI-augmented) and Global Extrade (international, Interactive Brokers-integrated) self-directed trading platforms; Kesem runs a market-leading Israeli mutual-fund and ETF franchise; Phoenix Portfolio Management, Epsilon (since 1988), Phoenix W and Phoenix Double-V serve affluent and ultra-high-net-worth segments under tiered structures (digital from ₪50K, personal from ₪500K, Protect Buffer, Epsilon from ₪1.5M, Platinum from ₪3M); Phoenix ESOP administers Section 102 employee-equity trusts, M&A escrow, source-code escrow and valuation services for Israeli and multinational corporates; an institutional brokerage with five specialized desks (international bonds, international equities, Israeli equities, Israeli bonds, investment banking) serves banks, insurance companies, hedge funds, mutual funds and asset managers; Alternative Investments distributes private equity, real estate, infrastructure and lending to qualified investors; and an insurance agency distributes pension and insurance products through the Phoenix network.

Revenue is generated primarily through transaction commissions on self-directed trading (₪0.01/share with a $5 minimum on Israeli securities; $10 minimum on US securities), recurring AUM-based fees on managed portfolios and mutual funds, recurring ESOP trust and administration fees (including ISAE 3402-audited services), wealth-advisory retainers (Phoenix W, Epsilon), affiliate commissions on insurance/pension products, and carry or management fees on alternative-investment products. The go-to-market combines product-led digital self-serve trading (with a referral program offering up to 700 ILS per referred customer), dedicated relationship managers for affluent and UHNW segments, direct enterprise sales for institutional brokerage and ESOP, and a channel model for insurance distribution. Core technology consists of the proprietary Extrade Pro trading platform integrated with Bridgewise AI for conversational investment analysis and decision-support tools that screen 44,000 global companies; ESOP automation built on Matrix and Morgan Stanley Shareworks; and an Israel-Innovation-Authority-approved technology escrow product via Escode. The customer base spans self-directed retail traders, affluent and UHNW private clients (with a referral program across trading and wealth), Israeli institutional clients, and multinational technology issuers including Nvidia, Microsoft, Meta, Google, IBM, Cisco, Oracle, Citigroup, Marvell, Intuit, Palo Alto Networks, Amdocs and Camtek for ESOP administration. Headquartered at Metzada 3, Bnei Brak, Israel, with an additional Epsilon office in Tel Aviv, the company is regulated by the Israel Securities Authority and the Tel Aviv Stock Exchange under CEO Avner Hadad and Chairman Boaz Nagar.

Name

Excellence Nessuah Investment House

Legal name

הפניקס בית השקעות בע"מ

Website

https://xnes.co.il

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Excellence Nessuah Investment House is an Israel-domiciled multi-brand investment house subsidiary of Phoenix Group, providing retail trading, mutual funds, portfolio management, ESOP trust administration, wealth management and institutional brokerage to retail, HNW, institutional and corporate clients across Israel.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)

Keywords

• Investment management
• Brokerage services
• Wealth management
• Mutual funds
• Portfolio management

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Trading Commissions and Fees: Commission-based revenue from self-directed trading in Israeli and international markets. Fee structure includes 1 cent per share, minimum $5 per transaction including third-party expenses and broker fees, and $10 minimum per US security.
2. Mutual Fund Management (Kesem): Management fees from mutual funds including tracking funds (KTF), ETFs, actively managed funds, and leveraged/short funds. AUM-based revenue from Kesem brand.
3. Portfolio Management Fees: Fees from managed investment portfolios across digital (from 50,000 ILS), personal (from 500,000 ILS), Protect Buffer (from 500,000 ILS), and Platinium tiers (from 3,000,000 ILS).
4. Trust and ESOP Services: Trust administration fees for employee stock option plans under Section 102, M&A escrow services, and source code escrow services.
5. Wealth Management (Phoenix W): Wealth management advisory fees for ultra-high-net-worth clients, including multi-generational planning, alternative investments, and comprehensive financial services.
6. Insurance Agency and Pension Planning: Commission revenue from pension and insurance products as an insurance agency under the Phoenix group.
7. Alternative Investments: Revenue from managing and distributing alternative investment products to qualified clients, including private equity, real estate, and infrastructure.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

Excellence Nessuah Investment House (Phoenix Investment House) is an Israeli investment house that operates self-directed stock trading platforms (Extrade Pro and Global Extrade) covering Israeli and ~125 international markets, a Kasem-branded mutual fund family, four tiers of managed investment portfolios from 50,000 ILS to 3M+ ILS, a Phoenix W wealth management service for high-net-worth individuals and tech entrepreneurs, Phoenix ESOP for Section 102 trust administration and M&A escrow, an institutional brokerage with five specialized desks, alternative investments and a pension/insurance agency — all owned by Phoenix Group.

Product overview

Excellence Nessuah Investment House (Phoenix Investment House) operates as a comprehensive financial services platform under the Phoenix Group, offering a multi-brand portfolio of investment products and services. The core trading platform is Excellence Trade (Extrade Pro for domestic markets and Global Extrade for international markets), which provides AI-powered independent stock trading with advanced analytics. The ecosystem includes: Kesem for mutual funds and ETFs (tracking, active, leveraged); Portfolio Management for managed accounts at various tiers (Digital from 50K ILS, Personal from 500K ILS, Protect Buffer, Platinum from 3M ILS); Phoenix ESOP for employee stock plan trust administration; Phoenix W for high-net-worth wealth management; Institutional Brokerage with 5 specialized trading desks; Alternative Investments for qualified investors; Epsilon for premium managed portfolios (from 1.5M ILS); and Pension/Financial Agency for insurance and financial planning. The company also offers the Expert Investment Desk for advisory services and Kids Investment Accounts for children's savings. Key differentiator is the AI-powered trading platform with Bridgewise-powered conversational AI for investment analysis.

Differentiator

Problem solved

Functional benefit

Brands

• אקסלנס טרייד (Excellence Trade): Independent trading platform for self-directed investors, offering trading in Israel and global markets through platforms like Extrade Pro and Global Extrade
• קסם (Kasem)
• הפניקס ניהול תיקים (Phoenix Portfolio Management)
• הפניקס ESOP (Phoenix ESOP)
• הפניקס W (Phoenix W)
• סוכנות הביטוח (Insurance Agency)
• מסחר מוסדי (Institutional Trading)
• אפסילון (Epsilon)

Products and services

• Extrade Pro (אקסלנס טרייד) AI-powered self-directed trading platform for independent stock trading in Israel and abroad, featuring real-time charts, advanced analytics, AI-driven decision support, and the Bridgewise-powered conversational AI investment chat (Chet AI) that analyzes 44,000 companies worldwide. Offered to retail investors seeking direct market access with low commissions and digital onboarding.
• Global Extrade Advanced international trading platform built on Interactive Brokers infrastructure that enables trading across approximately 125 global markets with margin accounts offering up to 4x leverage on international stocks and ETFs, plus API connectivity for programmatic and algorithmic trading.
• Kasem Mutual Funds (קרנות קסם) Mutual fund family offering tracking funds (KTF), ETFs, actively managed funds, leveraged and short funds, and index funds tracking leading global indices. Marketed as a market leader in Israeli mutual funds, with management-fee revenue from AUM.
• Portfolio Management Tiers (Digital, Personal, Protect Buffer, Platinum) Discretionary managed investment portfolios with four tiers: Digital from 50,000 ILS, Personal from 500,000 ILS, Protect Buffer from 500,000 ILS with downside protection features, and Platinum from 3,000,000 ILS offering exclusive investment opportunities. Includes dedicated investment managers and comprehensive reporting.
• Epsilon Portfolio Management (אפסילון) Premium discretionary managed investment portfolio service for clients with investments above 1,500,000 ILS, featuring a dedicated personal investment manager (~40 years of experience) and a dedicated client relations manager. High-touch bespoke portfolio management.
• Phoenix W Wealth Management (הפניקס W) Wealth management service for high-net-worth individuals and tech-sector entrepreneurs, offering personalized investment planning, local and global market access, bespoke investment solutions and multi-generational wealth planning. Backed by a leadership team combining over 90 years of cumulative capital-markets experience.
• Phoenix ESOP (Section 102 Trust, M&A Escrow, Source Code Escrow, Valuation) B2B trust and administration services covering employee stock option plans under Section 102, M&A escrow services, source code escrow services via Escode (only Israel Innovation Authority-approved entity in Israel for tech escrow), and valuation services. Backed by an automated ESOP management system (built with Matrix) and Shareworks (Morgan Stanley) integration with SOC1 compliance and ISAE 3402 certification by PwC.
• Institutional Brokerage (5 Desks) Institutional brokerage execution, research and investment banking delivered through five dedicated desks: Foreign Bonds, Foreign Equities, Israeli Equities, Israeli Bonds and Investment Banking. Serves Israeli and international banks, insurance companies, hedge funds, mutual funds, pension funds and portfolio management companies, with research support including a Sanford Bernstein strategic partnership.
• Alternative Investments Distribution and management of alternative investment products for qualified investors, including private equity, real estate, infrastructure, asset-backed lending, real estate investments and SME lending. Designed to provide portfolio diversification beyond traditional public-market products.
• Pension and Financial Planning Agency (סוכנות הביטוח) Insurance agency distributing pension, insurance and savings products through partnerships with major Israeli institutions including Altshuler Shaham, Analyst, Phoenix Pensia and Clal. Provides commission-based financial planning to the general Israeli public under the Phoenix brand.
• Kids Investment Account Dedicated investment account for children (ages 0+) allowing parents to invest on their behalf within the Excellence Trade platform, with fees approximately a quarter of bank fees, no lock-up or penalties, and full digital management.
• ExPert Personal Investment Desk Personal investment desk staffed by licensed investment marketing professionals providing advisory services, trading-strategy assistance and research-based recommendations. Offered as a free value-add to Excellence Trade clients with 500,000+ ILS in their investment account.

Quantifiable outcome

• Up to 80% savings on trading commissions compared to bank fees
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Matrix (מטריקס)coreTechnology or IntegrationPartnership with Matrix for the development of an automated ESOP management system. The system provides automated management of employee stock options and shares, with direct connectivity to Israeli and international stock exchange trading floors, and includes tax calculation and alert functionality.
• EscodecoreStrategic or Co-development PartnerPartnership with Escode, the world's leading technology escrow provider, to offer source code and technology escrow services. ESOP is the only entity in Israel with Innovation Authority approval to conduct technology escrow agreements. Escode's solutions protect tens of thousands of clients across 135 countries.
• Morgan Stanley ShareworkscoreTechnology or IntegrationSBC (Stock-Based Compensation) services based on Morgan Stanley's Shareworks platform, providing automated option vesting schedule calculations, fair market value management, and automatic expense recognition for financial statements. Platform is SOC1 compliant.
• BridgewisecoreTechnology or IntegrationPartnership with Israeli fintech company Bridgewise to power the AI investment chat feature in the trading platform. The AI chatbot provides real-time investment insights and analysis in Hebrew, supporting investment decisions for traders at all levels.
• Interactive BrokerscoreTechnology or IntegrationPartnership with Interactive Brokers for the Global Extrade platform enabling trading across 160+ exchanges in 30+ countries. Excellence Trade acts as introducing broker with Interactive Brokers providing the underlying trading infrastructure and custody.
• Sanford BernsteincoreStrategic or Co-development PartnerStrategic partnership with Sanford Bernstein, one of the world's leading research firms, for the international equities desk. The partnership provides clients with access to Sanford Bernstein's research, including virtual and physical meetings with leading global companies at Israeli and international conferences.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Meitav Dash Investment House: One of Israel's largest independent investment houses offering brokerage, mutual funds, portfolio management, and institutional services. Direct competitor across all major product lines including self-directed trading, mutual funds (similar to Kesem), and managed portfolios.
• Altshuler Shaham: Major Israeli investment house and wealth manager, listed as both a partner and competitor in the institutional distribution channel. Comparable across mutual funds, portfolio management, and institutional research/brokerage.
• Harel Finance: Israeli investment and insurance group offering mutual funds, portfolio management, and brokerage. Closely comparable structure as part of a broader financial conglomerate, similar to Phoenix Group's umbrella.
• IBI Investment House: Israeli investment house providing institutional and retail brokerage, mutual funds, and portfolio management. Directly competes for institutional trading desks, mutual fund AUM, and HNW wealth management clients.
• Migdal Capital Markets: Israeli investment house under the Migdal Group offering portfolio management, mutual funds, and brokerage services. Direct peer for institutional trading and retail investment products.
• eToro: Israeli-founded multi-asset trading platform offering self-directed trading in global markets with social/copy trading features. Directly comparable to Excellence Trade / Global Extrade for retail investors seeking low-cost global market access.
• Clal Finance: Israeli investment and finance group offering pension, insurance, mutual funds, and brokerage. Comparable as a conglomerate-affiliated investment house serving similar retail and institutional segments.

Others

• Interactive Brokers: Global low-cost electronic brokerage that provides the underlying infrastructure for Phoenix Investment House's Global Extrade platform. Acts as a partner but also as a direct competitor to retail investors globally.
• Morgan Stanley Shareworks (now E*TRADE Corporate Services): Global leader in stock-based compensation administration and ESOP technology. Phoenix ESOP uses Shareworks as its SBC backbone but competes with it in the broader ESOP/SBC market.

Emerging players

• Carta: US-based equity management platform providing cap table, ESOP, and 409A valuation services for private companies. Competes for technology-enabled ESOP administration, though currently more focused on private vs. public-company plans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Phoenix-Investment-House
• Facebookfacebook.com/hamadad.co.il
• LinkedInlinkedin.com/company/excellence-nessuah-investment-house-ltd
• Xx.com/xnes_co_il

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence Nessuah Investment House