AdvancedAG

What AdvancedAG does

AdvancedAg is a privately held, Indigenous-led Canadian agricultural biotechnology company founded in 2001 by Dr. Phyllis Day Chief and headquartered in Raymond, Alberta. The company develops and commercializes live, active microbial consortiums — including bacterial strains such as Bacillus subtilis, Bacillus licheniformis, Bacillus velezensis, Rhodopseudomonas palustris, Nitrosomonas europaea, and Nitrobacter winogradskyi — produced through proprietary fermentation processes designed to begin working immediately in the field rather than relying on dormant spore-form bacteria optimized primarily for shelf life. Its product portfolio comprises three core offerings: ACF-SR (a soil biological amendment for nutrient uptake and soil health), SRP (a Soil Regeneration Program focused on plant health, disease suppression, and phosphorus solubilization), and A_LIVE (a metabolite- and bacteria-powered seed treatment for systemic early-season protection against drought, salinity, and heat stress).

The company serves mid-market row crop growers (wheat, pulses, oilseeds) and specialty crop producers (notably potato operations) across Western Canada, with growing outreach into the United States. Secondary segments include turf and landscape managers seeking to reduce nitrogen inputs and oil well reclamation / environmental remediation projects. The GTM model is multi-channel: direct sales, commissioned independent sales representatives (up to 10% commission), wholesale/distribution partners (up to 38% markup), and a referral program (up to 2.5% one-time commission), supported by on-farm field days, crop tours, virtual grower meetings, and presence at events such as Ag in Motion (Booth #121).

Revenue is generated primarily through one-time biological product sales. Strategic and financial backing includes a March 2025 $2 million seed round from Indigenous-led investor Raven Indigenous Capital Partners (whose Co-Founder and Managing Partner Stephen Nairne joined the Board), a research partnership with TLC Products (Dr. Polina Volkova), deep ties with Lethbridge College, and a scientific advisory board that includes globally recognized agricultural biotechnologist Dr. Maurice Moloney. Leadership comprises Dr. Phyllis Day Chief (Founder), Joshua Day Chief (CEO), and Ashley Day Chief (COO), with John Wong leading R&D and holding multiple biotechnology patents.

Name

AdvancedAG

Legal name

AdvancedAg

Website

https://advancedag.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

AdvancedAg is an Indigenous-led Canadian agricultural biotech that develops live microbial soil amendments and seed treatments to help North American row crop and specialty crop growers reduce fertilizer dependence and improve yields.

Ownership category

akta.pro rank

Product category

Agricultural Biologicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK)

akta.pro secondary industries

Biofertilizers & Microbial Inoculants (IMAEAEAG), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

Keywords

• Agricultural biologicals
• Microbial consortiums
• Soil health products
• Seed treatment solutions
• Crop input biologics

Headquarters

HQ city

Raymond

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Biological Product Sales: AdvancedAg generates revenue primarily through the sale of biological products including ACF-SR, SRP, and seed treatment solutions. Products are sold through direct sales, independent sales representatives (up to 10% commission), wholesalers (up to 38% markup), and referral channels.
2. Referral Program: The referral program rewards individuals and/or businesses who introduce new customers to AdvancedAg products. Referrers earn a one-time commission (up to 2.5%) on referrals resulting in a completed sale.
3. Wholesale/Distribution: Wholesalers purchase products in bulk minimum quantities, manage their own inventory and shipping, set their own pricing, and collect payments from end customers. AdvancedAg provides competitive wholesale rates, marketing resources, and dedicated account management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AdvancedAg develops and sells live, active microbial biological products for agriculture — including ACF-SR (soil amendment for nutrient uptake and soil health), SRP (Soil Restoration Product for plant health and disease resistance), and A_LIVE (a next-generation seed treatment for early-season protection). The products are built around proprietary live microbial consortiums produced through fermentation processes using selected bacterial strains and are sold to row-crop and specialty-crop growers across North America.

Product overview

AdvancedAG offers a portfolio of live biological products for agriculture, including ACF-SR (a soil biological amendment for nutrient uptake and soil health), SRP (a soil restoration product for plant health and disease resistance), and A_LIVE (a seed treatment for early-season protection). These products are built around advanced live microbial consortiums using carefully selected bacterial strains including Bacillus subtilis, Bacillus licheniformis, Bacillus velezensis, Rhodopseudomonas palustris, Nitrosomonas europaea, and Nitrobacter winogradskyi. The company focuses on field performance over shelf life, differentiating from dormant spore-form competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• ACF-SR (Advanced Complete Fertility – Soil Regeneration) A biological soil amendment containing a concentrated blend of select beneficial microbes that perform plant growth-promoting functions in the soil. Promotes N, P, K and C uptake, produces plant growth hormones, enhances root development, converts organic materials into nutrients through ammonification, and supports crop yields with fewer inputs. Used by row-crop and specialty-crop growers.
• SRP (Soil Regeneration Program) A formulated microbial community designed to optimize plant health, improve disease resistance, and enhance nutrient uptake during the growing season. Suppresses soil-borne plant pathogens and solubilizes/transferrers phosphorus to plant roots. Used by growers to achieve healthier, larger, more uniform plants with reduced phosphorus requirements and improved ROI.
• A_LIVE Seed Treatment A next-generation seed treatment powered by metabolites and high-performance beneficial bacteria, engineered for systemic protection from germination onward. Combines targeted metabolites with two functional bacterial strains to establish a living system within the seed and developing plant, providing systemic protection against drought, salinity, heat stress, and early-season pressure.

Quantifiable outcome

• 30% reduction in fertilizer use while maintaining crop yield at Ag in Motion trials
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• TLC ProductscoreStrategic or Co-development PartnerAdvancedAg maintains a research partnership with TLC Products, through which Dr. Polina Volkova supports the continued advancement and validation of next-generation biological technologies. The partnership bridges scientific research and practical field application, supporting product development, biological validation, and ongoing innovation focused on measurable agronomic performance.
• Lethbridge CollegemajorStrategic or Co-development PartnerJoshua Day Chief serves on the Lethbridge College Board of Governors, helping support the development of future leaders and innovation in agriculture and applied research. AdvancedAg has deep ties to Lethbridge College including early research involvement, talent development, and collaborative innovation. The college also awarded Joshua Day Chief the Honouring Excellence – Rising Star Award in 2020.
• Dr. Maurice MoloneymajorOthersDr. Maurice Moloney, an internationally recognized leader in agricultural biotechnology with 30+ years of experience, serves on AdvancedAg's Board of Directors. He provides strategic scientific guidance and supports the company's continued focus on innovation, research, and practical biological solutions for agriculture. He previously held leadership positions at Global Institute for Food Security, Rothamsted Research, and CSIRO.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pivot Bio: US-based ag biological company that develops microbial nitrogen-fixing products for row crops, directly competing with AdvancedAg's microbial approach to nutrient efficiency and fertilizer reduction. Both sell live microbial products aimed at reducing synthetic fertilizer reliance for major North American row crops.
• Indigo Ag: Large US ag-tech company with a microbial seed treatment platform and biological product portfolio addressing crop yield, stress tolerance, and soil health. Compares to AdvancedAg's A_LIVE seed treatment and broader soil health portfolio across North American row and specialty crops.
• MustGrow Biologics: Canadian ag biological company developing natural biopesticides and soil amendments from mustard-derived technology, serving row and specialty crop markets in North America. Comparable to AdvancedAg as a Canadian-headquartered ag biological company targeting similar growers and use cases.
• AgBiome: US ag biotech company that discovers and develops microbial-based crop protection and growth products from a proprietary microbial collection. Competes with AdvancedAg in the live microbial product category for crop health, disease suppression, and yield.
• Sound Agriculture: US ag biotech company offering microbial and chemistry-based solutions that improve nutrient use efficiency, including a microbe-based product positioned to reduce nitrogen fertilizer needs. Overlaps with AdvancedAg's ACF-SR and SRP value proposition on nutrient uptake and reduced synthetic reliance.
• BioConsortia: US ag biotech company developing microbial consortia to improve crop yield, fertilizer use, and pest/disease management. Directly comparable to AdvancedAg in approach (multi-strain microbial products) and end markets (row and specialty crops).
• Locus Agriculture (Locus Fermentation Solutions): US ag biological company producing microbial inoculants and biostimulants that improve nutrient use efficiency, soil health, and crop performance. Closely comparable in product format, fermentation-based production, and go-to-market through ag retailers and distributors.

Broad incumbents

• Novonesis (Novozymes / Chr. Hansen fusion): Global leader in industrial enzymes and microbial biosolutions with a large agricultural biologicals portfolio covering biostimulants, biocontrol, and inoculants. Represents the broad incumbent benchmark for scale, distribution, and regulatory capability in the same biological categories AdvancedAg targets.

Emerging players

• Biome Makers: Soil microbiome analytics company that characterizes soil microbial communities and provides recommendations for input programs. Partial overlap with AdvancedAg in soil-health positioning, but as an enabling analytics/insight layer rather than a directly competing product.
• Concentric Ag Corporation: North American ag biological company developing and commercializing biological products for crop nutrition, protection, and stress mitigation. Comparable in target market (North American growers) and product category (agricultural biologicals/biostimulants), though smaller and earlier in scale than the largest incumbents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdvancedAgTech
• YouTubeyoutube.com/channel/UCMg9KIJK8T4MEVXQ7w1UhSQ
• Facebookfacebook.com/advancedag
• LinkedInlinkedin.com/company/advanced-ag-technologies
• Instagraminstagram.com/advancedag

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdvancedAG