Skidos Labs
SKIDOS Labs is a Copenhagen-based edutainment subscription platform offering 40+ adaptive learning game apps for children aged 2–10, with 1,000+ activities across math, reading, tracing, and social-emotional learning available on iOS, Android, and web.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Skidos Labs does
SKIDOS Labs ApS is a Copenhagen-based edutainment company founded in 2015 by Aditya Prakash that operates a subscription platform combining 40+ learning game apps and 1,000+ activities for children aged 2–10, distributed globally on iOS, Android, Amazon, and web. The platform covers math, reading, tracing, social-emotional learning (aligned to the CASEL framework), fitness, and creative play, with content available in 14 languages and tailored for both neurotypical and neurodiverse learners.
The core technology stack centers on an AI-powered adaptive learning engine that personalizes content difficulty and recommendations based on each child's performance, age, and behavior, supplemented by a proprietary SDK that converts casual mobile games into educational experiences. The company monetizes via the SKIDOS Pass, a monthly or annual subscription that covers up to six child profiles under one family account, with a 3-day free trial before billing begins. Distribution is primarily through Apple App Store, Google Play, Amazon Appstore, and a direct web subscription, with a secondary B2B channel through Teachers Pay Teachers for educators.
Customer concentration is diffuse — the platform targets individual parents and families globally, with no enterprise anchor accounts — and the company claims 5 million+ children reached. The content library is enriched by IP licensing partnerships with Rovio (Angry Birds), The Smurfs (IMPS), The Pinkfong Company (Baby Shark), SmileyWorld, and Animotion Media Group, which have been a primary growth lever (the Angry Birds partnership is reported to have driven a 20% subscription conversion lift and 50% engagement rate). SKIDOS is privately held, has raised approximately $2 million from Danish investors (SEED Capital, Innovation Fund Denmark, Vækstfonden), reports profitability since 2023, and holds COPPA, GDPR, Kid-Safe, and Astro-Safe compliance certifications relevant to its children's audience.
Skidos Labs firmographics
Firmographics- Name
- Skidos Labs
- Legal name
- Skidos Labs ApS
- Website
- https://skidos.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SKIDOS Labs is a Copenhagen-based edutainment subscription platform offering 40+ adaptive learning game apps for children aged 2–10, with 1,000+ activities across math, reading, tracing, and social-emotional learning available on iOS, Android, and web.
- Ownership category
- akta.pro rank
Skidos Labs industry classification
Industry- Product category
- Children's Educational Mobile Apps (Edutainment)
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Learning Games & Gamified Courseware (EDAGALAL)
Keywords
Where Skidos Labs is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Skidos Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- SKIDOS Pass Subscription: Monthly or annual subscription providing access to 40+ learning game apps across iOS, Android, and web platforms. Single subscription covers up to 6 child profiles under one family account. Subscription auto-renews unless cancelled 24 hours before billing cycle. Free trial period available before charging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with access to all games and 6 profiles |
| Subscription | Annual | Annual subscription with full year access |
| Freemium | Pay-as-you-go | Free trial period before subscription activation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Skidos Labs product offering
Product offeringCore offering
Skidos Labs operates SKIDOS, a subscription-based edutainment platform offering 40+ mobile learning game apps and 1,000+ activities covering math, reading, tracing, social-emotional learning, fitness, and creative play for children aged 2-10. Available on iOS, Android, and web under a single SKIDOS Pass subscription that supports up to 6 child profiles per family account, the platform is powered by an AI-driven adaptive learning engine and a proprietary SDK that transforms casual games into personalized educational experiences.
Product overview
SKIDOS is an edutainment platform — branded as 'the Netflix of edutainment' — that operates as a subscription-based ecosystem combining 40+ learning game apps under a single SKIDOS Pass subscription. The platform offers 1,000+ learning activities spanning math, reading, tracing, social-emotional learning, fitness, and creative play for children aged 2–10, available on iOS, Android, and web. The core portfolio is built around a proprietary adaptive engine and proprietary SDK that transforms casual mobile games into personalized educational experiences. Key named products include the SKIDOS Pass subscription, the Angry Birds Play & Learn suite (with Color Blast Island), The Smurfs Playhouse, Pinkfong Baby Shark and Dino World games, SmileyWorld® Colours, Math Puzzle Game (Numcraft), Learn to Read, Tracing Fun, Emotional Well-Being / Rekindle Minds, Fitness Games, Bakery Game, Street Soccer, Kids Hospital Game, Bath Game, and Superstore Mall Game. The platform is enriched by brand partnerships with Rovio (Angry Birds), The Smurfs (IMPS), The Pinkfong Company, SmileyWorld® (The Smiley Company), and Animotion Media Group (The Fixies, Kikoriki, Tina & Tony, Beardy Bodo). SKIDOS has achieved profitability since 2023 and targets global families with content in 14 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- SKIDOS Pass Subscription A family subscription that unlocks the full library of 40+ SKIDOS learning game apps across iOS, Android, and web for children aged 2-10. Supports up to 6 child profiles with personalized learning levels, subjects, and progress tracking. Available as Monthly or Annual plans with a 3-day free trial.
- Play & Learn with Angry Birds Angry Birds-themed educational mini-game suite developed with Rovio for children aged 4-7, featuring interactive puzzles that explore five core emotions (anger, sadness, surprise, happiness, fear) and creative expression. Includes accessibility features for neurodiverse learners (ADHD, ASD, dyslexia).
- SmileyWorld Colours Calm, open-ended emoji coloring game featuring SmileyWorld characters that helps children explore colors, creativity, and emotional expression. Designed with gentle pacing and no scores or time pressure; suitable for neurodivergent children (ASD, ADHD, dyslexia) to build fine motor skills, focus, and emotional confidence.
- The Smurfs Playhouse
Quantifiable outcome
- 51% accuracy boost in learning outcomes
- +3 more outcomes
Companies that use Skidos Labs
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Skidos Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Skidos Labs partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Animotion Media GroupcoreIntegration of Animotion's IPs including The Fixies, Kikoriki, Tina & Tony, and Beardy Bodo into SKIDOS educational games and videos. Focus on blending storytelling with learning outcomes in math, reading, and problem-solving.
- SmileyWorld (The Smiley Company)corePartnership to launch creative coloring and emotional expression games featuring iconic SmileyWorld characters. Games teach empathy, gratitude, kindness, and resilience through artistic activities.
- Rovio Entertainment (Angry Birds)flagshipSKIDOS partnered with Rovio to launch Angry Birds-themed educational mini-games for children aged 4-7. The collaboration brings Red, Chuck, and Bomb into interactive learning experiences focused on emotional intelligence and creative expression. Games include accessibility features for neurodiverse learners and have driven a 20% increase in subscription conversion with 50% engagement rate.
- The Pinkfong Company (Baby Shark)corePartnership to integrate Pinkfong titles including Baby Shark, Dino World, and Princess Dress Up Games into SKIDOS platform. Games support language development and core skills for children aged 2-10 worldwide.
- The Smurfs (IMPS)coreSKIDOS offers Smurfs-themed educational games including Smurfs Doctor Game and Smurfs Playhouse, featuring beloved characters in learning experiences focused on health, empathy, and creative play.
- Masha and the BearminorSKIDOS offers Masha and the Bear themed games including sing-alongs that use narrated vocabulary and rhymes to build phonological awareness for early readers.
- ChuChu TVminorChildren's entertainment content available on SKIDOS platform.
- PocoyominorChildren's entertainment content available on SKIDOS platform.
- IMG LicensingminorLicensing agency that brokered the partnership between SKIDOS and Rovio for the Angry Birds educational games.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Skidos Labs competitors and assessment
Company assessmentEmerging players
- Tynker: Self-paced coding platform for kids with subscription and school-channel offerings. Comparable to the coding and STEM components within SKIDOS's broader library, though Tynker is more vertically focused.
- Prodigy Education: Game-based learning platform with freemium + school-channel monetization covering math (and expanding to English/reading). Comparable to SKIDOS on adaptive gamified math learning for the primary-school demographic, though heavier on B2B/school sales motion.
Broad incumbents
- Age of Learning (ABCmouse / Adventure Academy): Large, established subscription-based educational gaming platform for early learners (ages 2-8). Competes head-to-head with SKIDOS on the parent-paid subscription model, adaptive curriculum, and multi-platform app distribution; considerably larger scale and content budget.
- Reading Eggs / Reading Eggspress (Blake eLearning): Long-running subscription reading program for ages 2-13 covering phonics, reading, and math (Mathseeds). Comparable to SKIDOS on parent-paid subscriptions for early literacy and on multi-platform app delivery.
- Duolingo Family / Duolingo ABC: Public-company language-learning platform with a family plan and Duolingo ABC early-literacy app. Overlaps with SKIDOS on gamified, adaptive language/reading instruction and parent-pays subscription, though at much greater scale and brand reach.
Direct peers
- Khan Academy Kids: Free, nonprofit early-learning app for ages 2-8 covering literacy, math, and SEL. Most direct substitute for SKIDOS at the consumer end; differs in being ad-free and free rather than subscription-based, which exerts pricing pressure on the whole category.
- Lingokids: Subscription-based kids' learning app (Playlearning™) for ages 2-8 covering English, math, and SEL with licensed characters and a similar "edutainment" positioning. Closest commercial comparable to SKIDOS globally, including shared reliance on kid-safe compliance and brand-IP partnerships.
- HOMER (Early Learning App): Subscription early-learning platform for ages 2-8 covering reading, math, SEL, with personalized learning pathways. Competes with SKIDOS on the same parent-paid subscription hook and adaptive curriculum model.
- codeSpark (acquired by Tinder): Subscription-based kids' coding and problem-solving app (ages 5-10) using a "no words" game interface. Overlaps with SKIDOS's coding lessons and puzzle challenges in the same age band and the same parent-pays-for-educational-app mechanic.
- Sago Mini: Subscription kids' app for ages 2-6 focused on open-ended play, storytelling, and early skills, distributed on iOS/Android app stores. Comparable to SKIDOS in age band, app-store subscription mechanic, and emphasis on safe ad-free experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights3 records
Customer concentration
Skidos Labs social profiles
Digital presenceSkidos Labs compliance and trust
Trust signalCompliance4 records
Skidos Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skidos Labs leadership team
Management profileNumber of profiles
Profiles4 records
Skidos Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skidos Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skidos Labs
What does Skidos Labs do?
Skidos Labs operates SKIDOS, a subscription-based edutainment platform offering 40+ mobile learning game apps and 1,000+ activities covering math, reading, tracing, social-emotional learning, fitness, and creative play for children aged 2-10. Available on iOS, Android, and web under a single SKIDOS Pass subscription that supports up to 6 child profiles per family account, the platform is powered by an AI-driven adaptive learning engine and a proprietary SDK that transforms casual games into personalized educational experiences.
Is Skidos Labs a public or private company?
Skidos Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Skidos Labs founded?
Skidos Labs was founded in 2015. It employs 51 to 100 people.
Where is Skidos Labs based?
Skidos Labs is headquartered in Copenhagen, Denmark, in the Europe region.
How does Skidos Labs make money?
One revenue line is on record: SKIDOS Pass Subscription.
Who are Skidos Labs's main competitors?
Emerging players on record are Tynker and Prodigy Education. Broad incumbents are Age of Learning (ABCmouse / Adventure Academy), Reading Eggs / Reading Eggspress (Blake eLearning) and Duolingo Family / Duolingo ABC. Direct peers are Khan Academy Kids, Lingokids, HOMER (Early Learning App), codeSpark (acquired by Tinder) and Sago Mini.
Does Skidos Labs have an API?
No public API is recorded for Skidos Labs.
What industry is Skidos Labs in?
Skidos Labs's product category is Children's Educational Mobile Apps (Edutainment). Its primary akta.pro industry code is EDAGALAL, Interactive Learning Games & Gamified Courseware. Its NAICS code is 611710 and its SIC code is 7372.