Wetaxi

What Wetaxi does

Wetaxi (operating company WeTechnology S.r.l.) is an Italian mobility-as-a-service (MaaS) startup founded in 2015 as a spinoff of Politecnico di Torino in collaboration with Taxi Torino, with operations headquartered in Turin and an operational office in Milan. Its core product is the Wetaxi mobile app — a multi-modal urban mobility super-app for Italian cities. The app allows users to hail licensed radio taxis with a proprietary 'Tariffa Garantita' (Guaranteed Fare) feature that pre-quotes the maximum price and bills the lower of the quoted price or the meter; purchase and validate public transit tickets (GTT in Turin, ATAC in Rome, ATM in Milan); buy train tickets; rent Zity electric cars, e-bikes and e-scooters; and pay for blue-stripe parking in over 400 Italian municipalities through a partnership with Mycicero Srl.

The technology stack is a relatively conventional aggregator pattern: Stripe-powered online payments, integration with municipal transit ticketing systems, embedded car-sharing and micro-mobility partners, and a driver-side app stack branded as Wetaxi Connect. Distribution and supply are uniquely structured: Wetaxi partners with established radio taxi cooperatives (Taxi Torino, Samarcanda, Consortaxi) rather than competing with them, giving the platform licensed fleet access while sidestepping the regulatory conflicts that affected pure ride-hailing entrants in Italy.

Wetaxi operates a freemium, transaction-based revenue model with multiple monetization streams: per-ride commissions on completed taxi bookings, transaction fees on parking payments, ticket-sales commissions on public transit and train tickets, and likely referral/affiliate fees on car-sharing and micro-mobility rentals. Two sub-brands target non-consumer segments: Wetaxi Biz is a free corporate mobility management product (employee expense control, e-invoicing, reporting) for SMBs and enterprises, and Wetaxi Credit is a prepaid wallet available in €10-100 denominations and valid for 12 months. The B2B distribution is primarily digital/inquiry-form driven, supplemented by partnerships with hotels, restaurants, festivals and cultural venues. The company has raised roughly €5.6M in cumulative funding across four disclosed rounds (2019-2023), with the July 2023 round of over €2M led by Fondo Rilancio Startup alongside Azimut Libera Impresa and supported by Cdp Venture Capital. As of the latest reporting the company remains privately held, headquartered in Turin, with 11-50 employees, operated through Italian and EU trademarks, and positioned as the anchor participant of the national Maas4Italy initiative.

Name

Wetaxi

Legal name

WeTechnology S.R.L.

Website

https://wetaxi.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wetaxi (WeTechnology S.r.l.) operates an Italian mobility-as-a-service mobile app that aggregates licensed taxi hailing with Guaranteed Fare pricing, public transit ticketing across Turin, Rome and Milan, parking payments in 400+ municipalities, car sharing, micro-mobility and train tickets, serving urban consumers, radio taxi cooperatives, corporate clients and event partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taxi ride commission: Wetaxi charges a commission fee for each completed taxi ride booked through the platform. Radio taxi operators adopt the Wetaxi Connect platform with no activation fee, paying only the per-ride commission.
2. Parking payment transaction fee: Wetaxi earns a transaction fee on parking payments made through its app in 400+ Italian municipalities. The parking service is powered by Mycicero Srl (MooneyGo).
3. Public transport and train ticket sales: Wetaxi app enables users to purchase and validate public transit tickets (GTT, ATAC, ATM) and train tickets, generating revenue through ticket sales commissions.
4. Micro-mobility and car sharing facilitation: The app facilitates Zity electric car rentals and e-bike/e-scooter rentals in Italian cities, likely earning a referral or transaction fee on bookings made through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wetaxi operates an all-in-one urban mobility (MaaS) mobile app that lets users hail licensed taxis with a pre-trip Guaranteed Fare, buy and validate public transit tickets (GTT Turin, ATAC Rome, ATM Milan) and train tickets, pay for parking in over 400 Italian municipalities, and rent Zity electric cars plus e-bikes and e-scooters. The company also offers Wetaxi Connect, a separate B2B platform for radio taxi cooperatives to manage drivers and rides, and Wetaxi Biz, a free corporate mobility expense management web tool for businesses.

Product overview

Wetaxi is a Turin-based mobility startup (founded in 2015 as a spinoff of Politecnico di Torino) operating an all-in-one urban mobility platform. The core product is the Wetaxi mobile app, which integrates taxi booking with guaranteed fares, parking payments (via Mycicero Srl), public transportation tickets (GTT, ATAC, ATM), train tickets, electric car rental (Zity), and microsharing services. The ecosystem includes Wetaxi Connect for radiotaxi operators/driver management, Wetaxi Biz for corporate expense management, Wetaxi Credit for prepaid taxi rides, and a Partner Program for hotels, events, and hospitality businesses. The platform also supports Samarcanda Plus and Taxi Torino App as branded offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Wetaxi Connect: Platform and app for taxi drivers/radio taxi operators to manage rides and connect with the Wetaxi platform.
• Wetaxi Biz
• Wetaxi Credit
• Samarcanda Plus

Products and services

• Wetaxi App All-in-one urban mobility mobile application for iOS, Android, and Huawei AppGallery that lets consumers hail licensed taxis with a pre-trip Guaranteed Fare, purchase and validate public transit tickets (GTT, ATAC, ATM), buy train tickets, pay for parking across 400+ Italian municipalities, and rent Zity electric cars plus e-bikes and e-scooters.
• Wetaxi Connect B2B platform that enables Italian radio taxi cooperatives (e.g., Taxi Torino, Samarcanda, Consortaxi) to onboard member drivers, monitor completed rides daily, and integrate with the Wetaxi passenger network on a per-ride commission basis.
• Wetaxi Biz Free corporate mobility management web portal that lets companies, professionals, and large enterprises centralize employee taxi and mobility expenses on one account, simplify expense reports, manage electronic invoicing, and generate detailed mobility reports.
• Wetaxi Credit Pre-paid credit account that lets individual users pay for taxi rides without cards or cash, available in top-up denominations of €10, €20, €25, €50, and €100, valid for 12 months after activation and usable only for rides made with a personal profile (not Wetaxi Business/BIZ).

Quantifiable outcome

• First application in Europe to introduce real-time shared taxi rides
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mycicero Srl (MooneyGo)coreTechnology or IntegrationMycicero Srl (operating as MooneyGo) powers the parking payment service within the Wetaxi app. Wetaxi integrates Mycicero's parking payment infrastructure to allow users to pay for parking in over 400 Italian municipalities through the app.
• GTT (Gruppo Torinese Trasporti)coreTechnology or IntegrationGTT is Turin's public transport authority. Wetaxi integrates GTT ticket purchase and validation within its app, allowing users in Turin to buy and validate public transit tickets through the Wetaxi platform.
• ATAC (Roma)coreTechnology or IntegrationATAC is Rome's public transport authority. Wetaxi integrates ATAC ticket purchase and validation within its app, allowing users in Rome to buy and validate public transit tickets through the Wetaxi platform.
• ATM (Milano)coreTechnology or IntegrationATM is Milan's public transport authority. Wetaxi integrates ATM ticket purchase and validation within its app, allowing users in Milan to buy and validate public transit tickets through the Wetaxi platform.
• Taxi TorinocoreStrategic or Co-development PartnerTaxi Torino is the flagship radio taxi operator in Turin and Wetaxi's founding partner (born from collaboration with Taxi Torino at Politecnico di Torino). Taxi Torino is Wetaxi's primary taxi supply partner in Turin, providing the taxi fleet for the Wetaxi platform.
• SamarcandacoreStrategic or Co-development PartnerSamarcanda is a major radio taxi operator in Italy (Rome). Samarcanda Plus app is also supported by Wetaxi, showing a deep integration between the two platforms. Samarcanda joined the Wetaxi network to offer digital services to its member drivers.
• ConsortaxicoreStrategic or Co-development PartnerConsortaxi is a radio taxi consortium that has joined the Wetaxi platform to provide digital tools and services to its member taxi operators. Partnered to increase competitiveness through robust and up-to-date technology.
• MaaS4Italy consortiumminorStrategic or Co-development PartnerWetaxi is part of the Maas4Italy (MaaS4Italy) project, a national initiative to create a unified Mobility as a Service platform in Italy. The €2M funding is aimed at supporting Italian cooperatives and enhancing mobility solutions like the Maas4Italy unified platform.
• Politecnico di TorinominorStrategic or Co-development PartnerWetaxi was founded as a spinoff of Politecnico di Torino in 2015. The academic partnership provided the initial research and development foundation for Wetaxi's technology platform. Wetaxi was the first application in Europe to introduce real-time shared taxi rides based on research from this institution.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wetaxi-saisubitoquantospen4665
• Facebookfacebook.com/wetaxi.italia
• LinkedInlinkedin.com/company/wetaxi
• Instagraminstagram.com/wetaxi.italia
• Xx.com/wetaxi_italia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetaxi