myCicero
myCicero is an Italian mobility platform company that operates a B2B Global Distribution System (GDS) for mobility services serving transport operators, public entities, large companies, and large events, alongside the MooneyGo consumer app for parking, transport, tolls, and payments.
- Company typePrivate
- Founded2013
- HeadquartersSenigallia, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What myCicero does
myCicero is an Italian mobility platform company founded in 2013 and headquartered in Senigallia. It operates a two-sided business built around what it describes as the "first GDS (Global Distribution System) of mobility." On the B2B side, the company provides mobility management and distribution services to four named segments: transport operators, public entities, large companies, and large events. On the consumer side, the company operates the MooneyGo mobile app (rebranded from the original myCicero app), which allows individual users to manage parking, public transport, highway tolling (telepedaggio autostradale), and — as of the most recent product expansion — payments and recharges in a single interface.
The company's core technology is a mobile and platform layer that integrates heterogeneous mobility providers (parking operators, transit, tolling) into a unified distribution and payment surface. The B2B platform is positioned as a GDS, implying multi-provider inventory aggregation, settlement, and distribution functionality for enterprise clients, while the consumer app provides a single front-end across those same services. The architecture is differentiated primarily by integration/interoperability across providers and by ease-of-use for end users, rather than by proprietary AI or algorithmic technology — no AI/ML capabilities are disclosed. The company separates its B2B and B2C identities through two web properties: mycicero.eu for enterprise clients and mycicero.it / mooneygo.it for consumers.
myCicero's revenue model combines B2B recurring/subscription revenue from enterprise mobility services with transaction-fee revenue from the consumer app. It operates primarily in Italy with a headcount of 11–50 employees. Go-to-market is dual: enterprise direct sales for B2B clients and self-serve app-store distribution for consumers. No funding events, ownership details, named enterprise customers, or financial disclosures are present in the source material, which limits revenue and growth assessment.
myCicero firmographics
Firmographics- Name
- myCicero
- Website
- https://mycicero.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myCicero is an Italian mobility platform company that operates a B2B Global Distribution System (GDS) for mobility services serving transport operators, public entities, large companies, and large events, alongside the MooneyGo consumer app for parking, transport, tolls, and payments.
- Ownership category
- akta.pro rank
myCicero industry classification
Industry- Product category
- Mobility Management Software
- NAICS
- Other Transit and Ground Passenger Transportation (48599)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
- akta.pro secondary industries
- Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Mobility Identity, Profile & Entitlements Management (KYC, Eligibility, Concessions) (THADALAK)
Keywords
Where myCicero is headquartered
LocationHeadquarters
- HQ city
- Senigallia
- HQ country
- Italy
- HQ region
- Europe
Markets served
myCicero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- B2B Mobility Services Platform: Revenue generated from providing mobility management services to transport operators, public entities, large companies, and large events through the B2B myCicero platform.
- Consumer App Services: Revenue from the MooneyGo consumer app managing parking, transport, highway toll, and payment services for individual users.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
myCicero product offering
Product offeringCore offering
myCicero operates a B2B mobility management platform positioned as the first GDS (Global Distribution System) for mobility, serving transport operators, public entities, large companies, and large events with integrated mobility distribution and management services. The consumer-facing mobile app, rebranded as MooneyGo, enables individual users to manage parking, public transport, highway toll (telepedaggio autostradale), payments, and recharges through a single unified interface.
Product overview
myCicero operates as the first GDS (Global Distribution System) of mobility, offering a platform-plus-services architecture. The consumer-facing mobile app, now rebranded as MooneyGo, enables users to manage all mobility services and payments including parking, transport, highway tolls, and additional payment services. The B2B division serves transport operators, public entities, large companies, and large events with dedicated mobility management solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- MooneyGo Consumer-facing mobile application (rebranded from myCicero) that allows individual users to manage all mobility services and payments from a single interface, including parking (sosta), public transport (trasporti), highway toll (telepedaggio autostradale), payments, and recharges.
- myCicero B2B Mobility Services B2B mobility management and distribution platform positioned as the first GDS (Global Distribution System) of mobility. Provides transport operators, public entities, large companies, and large events with tools to digitize, integrate, and distribute their mobility offerings.
Companies that use myCicero
Customer profileSegments4 records
Ideal customer profiles5 records
myCicero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
myCicero partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
myCicero competitors and assessment
Company assessmentDirect peers
- Telepass: Italian mobility and payment platform offering highway toll, parking, transport ticketing, and mobility services to consumers and B2B customers. Closely comparable to myCicero on geography, multi-modal scope (toll, parking, payments), and B2B/B2C model.
- Free2Move: Stellantis-owned multi-modal mobility super-app aggregating car sharing, parking, charging, and fleet services across Europe. Comparable as a competing mobility aggregator and GDS-like distribution layer for fragmented mobility supply.
- PayByPhone: Mobile parking payment platform used across Europe and North America, serving both consumers and municipal/public-sector clients. Comparable on the parking-and-mobility payments core of myCicero's offering.
- ParkMobile: US- and Europe-active parking and mobility payments app with municipal B2B contracts. Comparable as a platform that sells parking and mobility services to both public entities and consumers.
- EasyPark: European parking and mobility platform providing on-street parking payments, in-app parking, and B2B services to municipalities and operators. Directly comparable to myCicero's parking-and-mobility B2B/B2C offering.
- Aimo (Aimo Pay): Italian digital mobility app for parking, ZTL access, and urban transport services. Closely comparable on Italian geography and B2C mobility payment focus, and partially on B2B municipal services.
Others
- Trainline: European rail and coach booking platform with B2B distribution partnerships and a strong digital distribution layer. Comparable as a travel-transport distribution platform, though focused on rail/coach rather than multi-modal local mobility.
Emerging players
- Citymapper: Urban mobility super-app combining public transit, ride-hail, bike, and scooter options in a single consumer interface. Comparable on the multi-modal consumer mobility experience, though with a stronger consumer focus.
- Moovit: Urban mobility app providing multimodal journey planning, transit data, and integrated mobility services, with B2B offerings to cities and operators. Comparable on multi-modal mobility aggregation and B2B municipal angle.
Broad incumbents
- Uber: Global mobility super-app spanning ride-hail, transit, bikes, scooters, and B2B offerings. Comparable as a multi-modal mobility aggregator with both B2C and B2B exposure, but at vastly larger scale and broader scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
myCicero social profiles
Digital presencemyCicero financial estimates
Financial estimateRevenue estimate
Valuation estimate
myCicero leadership team
Management profileNumber of profiles
myCicero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myCicero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myCicero
What does myCicero do?
myCicero operates a B2B mobility management platform positioned as the first GDS (Global Distribution System) for mobility, serving transport operators, public entities, large companies, and large events with integrated mobility distribution and management services. The consumer-facing mobile app, rebranded as MooneyGo, enables individual users to manage parking, public transport, highway toll (telepedaggio autostradale), payments, and recharges through a single unified interface.
Is myCicero a public or private company?
myCicero is a private company. It is classified as unknown and is currently operating.
When was myCicero founded?
myCicero was founded in 2013. It employs 11 to 50 people.
Where is myCicero based?
myCicero is headquartered in Senigallia, Italy, in the Europe region.
How does myCicero make money?
Two revenue lines are on record. B2B Mobility Services Platform is the primary driver. The others are consumer App Services.
Who are myCicero's main competitors?
Direct peers on record are Telepass, Free2Move, PayByPhone, ParkMobile, EasyPark and Aimo (Aimo Pay). Trainline is listed as an others. Emerging players are Citymapper and Moovit. Uber is listed as a broad incumbent.
Does myCicero have an API?
No public API is recorded for myCicero.
What industry is myCicero in?
myCicero's product category is Mobility Management Software. Its primary akta.pro industry code is THALANAI, Corporate Mobility & Ground Transport Management, with a secondary code of THALAFAE, Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility). Its NAICS code is 48599 and its SIC code is 4700.