ProCredit Bank

What ProCredit Bank does

ProCredit Bank (JSC ProCredit Bank) is a development-oriented commercial bank incorporated in Georgia in 1999 under Banking Licence #233 issued by the National Bank of Georgia, operating as a wholly-owned subsidiary of Frankfurt-based ProCredit Holding. The bank serves two primary segments: Georgian micro, small, and medium enterprises (MSMEs) seeking business financing, credit lines, ECO loans, and preferential agrocredit; and private individuals seeking housing loans, consumer loans, savings accounts, payment cards, and 24/7 digital banking access. Its product portfolio spans deposits (FlexSave, term deposits, deposit certificates, savings plans), retail and business loans, Visa/Mastercard payment cards, and bundled subscription packages priced from 5 GEL (Starter) to 100 GEL (Business Full+) per month.

The bank's technology platform centers on its Direct Banking (myDirect) proposition, combining internet banking, the ProCredit m-Banking iOS/Android app, Zone 24/7 self-service facilities with ATMs and cash deposit machines, video identification through the Identomat biometric system, and an Open Banking API with a developer test portal. Distribution is hybrid: physical service points across Tbilisi, Batumi, Kutaisi, Zugdidi, and Telavi, complemented by 24/7 self-service zones, POS terminals, a telephone contact center, and an instant GEL/foreign currency transfer system launched in 2024 alongside Bank of Georgia, Basisbank, and Credo Bank.

Revenue mechanics are anchored in interest income from lending activities (SME, retail, mortgage, ECO), transaction and service fees (money transfers, ATM, cards), and deposit gathering, with a stated development-banking mandate emphasizing EU standards, environmental sustainability (ISO 14001:2015-certified Environmental Management Unit), and cross-border MSME support through institutional partners including the EBRD, EU, EFSE, and UN Women Georgia.

Name

ProCredit Bank

Legal name

JSC ProCredit Bank

Website

https://procreditbank.ge

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ProCredit Bank is a development-oriented commercial bank in Georgia, founded in 1999 and wholly owned by Frankfurt-based ProCredit Holding, serving Georgian MSMEs and private individuals through branches across five cities and a digital banking platform offering SME loans, green financing, and retail banking services.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

akta.pro secondary industry

Agricultural & Rural Development Banks (FSABAKAE)

Keywords

• Commercial banking services
• SME lending
• Retail deposits
• Green finance
• Digital banking

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Revenue from lending activities to SMEs and private individuals, including housing loans, consumer loans, and business financing
2. Transaction and Service Fees: Fees from money transfers, ATM withdrawals, card transactions, account maintenance, and other banking services
3. Card Services: Revenue from debit cards, premium cards, and card transaction processing
4. Deposits: Accepting deposits from customers including savings accounts, term deposits, and deposit certificates

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

ProCredit Bank is a development-oriented commercial bank in Georgia offering lending, deposits, payment cards, and digital banking services to small and medium enterprises (SMEs) and private individuals. It provides business financing, credit lines, ECO/green loans, savings products, and a direct banking platform combining internet, mobile, and 24/7 self-service channels. The bank is part of the Frankfurt-based ProCredit group and emphasizes environmental sustainability alongside SME support.

Product overview

ProCredit Bank operates as a development-oriented commercial bank offering comprehensive banking services through a multi-channel platform combining physical branch infrastructure with digital banking channels. The core offering centers on Direct Banking (myDirect), a remote services platform encompassing Internet Banking, Mobile Banking, Zone 24/7 self-service facilities, Video Identification, and various payment solutions. The bank serves both retail customers and small-to-medium enterprises with a product portfolio organized into: (1) Deposits including FlexSave, Term Deposits, Deposit Certificates, Savings Plans, and Child Deposits; (2) Retail and Business Loans covering Housing Loans, Consumer Loans, Credit Limits, ECO Loans, Solar financing, and specialized agrocredit programs; (3) Payment Cards including Visa Business cards, Mastercard World Debit, Mastercard Black Edition premium cards, and Digital cards; (4) Digital Services including E-commerce, POS Terminals, Open Banking API, and ProConnect business partnership platform. The bank emphasizes green financing through ECO Loans and Green Economy Financing Facility, supporting energy efficiency and renewable energy investments.

Differentiator

Problem solved

Functional benefit

Brands

• ProConnect: A platform for business partnerships across Central and Eastern Europe, as referenced in Bulgarian operations.
• ProCredit Bank EV Charging Network

Products and services

• Housing Loan
• Consumer Loan
• Auto Loan
• Salary Overdraft FlexFund
• Loan for Purchasing an Electric Car
• Solar Power Plant for Personal Use
• Credit Limit
• Credit Line
• Short-term Business Loan
• Business Overdraft
• ECO Loan
• Solar Power Plant for Your Business
• Preferential Agrocredit
• EU4Business - EBRD Credit Line
• Green Economy Financing Facility
• FlexSave Savings Account
• Term Deposit
• Deposit Certificate
• Savings Plan Deposit
• Child Deposit
• Visa Business Classic
• Visa Business Classic Plus
• Mastercard World Debit
• Mastercard Black Edition
• Digital Card Visa Classic
• Banking Product Packages (Starter, Comfort, Premium)
• Direct Banking Platform (myDirect)
• Mobile Banking (ProCredit m-Banking)
• Zone 24/7 Self-Service
• POS Terminal Service
• E-commerce Payment System
• Open Banking API

Quantifiable outcome

• Energy-efficient bulbs consume at least 4x less electricity than incandescent bulbs
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered major, minor and core.

• Green for Growth Fund (GGF)majorStrategic or Co-development Partner · 28 April 2026EUR 20 million unfunded portfolio guarantee facility to boost MSME lending in Bosnia and Herzegovina. At least 25% of financing directed toward green projects meeting EBRD Green Economy Transition standards.
• UN Women GeorgiamajorStrategic or Co-development Partner · 22 December 2025Partnership focused on empowering women's economic empowerment through financial inclusion initiatives.
• Kutaisi International UniversityminorStrategic or Co-development PartnerMemorandum of cooperation for eco-friendly initiatives, green policy support, and career development opportunities for students.
• ESN GeorgiaminorStrategic or Co-development PartnerCollaboration on student network activities and 15th anniversary celebration events.
• ProCredit GroupcoreStrategic or Co-development PartnerInternational network of development-oriented commercial banks specializing in SME financing, headquartered in Frankfurt. ProCredit Group includes ProCredit Holding, ProCredit Academy, and Quipu (IT company).
• Bank of Georgia (and partner banks)majorChannel Partner/ Reseller/ DistributorSigned memorandum for implementation of instant GEL and foreign currency transfer system, enabling 24/7 transfers among partner banks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bank of Georgia: The largest commercial bank in Georgia, serving retail, SME, and corporate segments. Directly comparable as a domestic commercial bank competitor with overlapping deposit, lending, and digital banking offerings; ProCredit operates in the same regulatory market with overlapping SME and retail customers.
• TBC Bank: Second-largest universal bank in Georgia with deep retail and SME penetration, a leading digital app, and payment-rail partnerships. Directly comparable to ProCredit in core deposit, lending, and digital banking products for both individuals and Georgian SMEs.
• Basisbank (formerly Bank Republic): Mid-sized Georgian commercial bank serving SMEs and individuals with similar deposit, loan, and card products. Comparable as a same-market competitor participating in the instant GEL transfer memorandum alongside ProCredit.
• Credo Bank: Georgian commercial bank focused on micro, small, and medium enterprise lending and retail banking. Closely comparable to ProCredit's MSME-development niche, with overlapping agri-lending and rural reach in Georgia.
• ProCredit Bank Bulgaria: Sister entity within the ProCredit Group, sharing identical group standards, IT (Quipu), and development-oriented SME banking model. Directly comparable as the most similar subsidiary in the network — referenced in company data as having over €2B in assets by 2025.
• ProCredit Bank Ukraine: Another ProCredit Group subsidiary operating in Ukraine, with a similar MSME and green-finance product set. Directly comparable as a same-model subsidiary sharing technology, training, and funding partnerships, with the EFSE Ukraine Sub-Fund (€20M) as a recent funding line.
• ProCredit Bank Bosnia and Herzegovina: ProCredit Group subsidiary in Bosnia and Herzegovina, with the same development-oriented commercial bank model targeting MSMEs and green investments. Directly comparable — recent €20M EBRD/EU portfolio guarantee facility underscores the parallel business model.

Broad incumbents

• Halyk Bank: Large universal commercial bank in Kazakhstan with strong SME and retail franchise across Central Asia and the Caucasus region. Comparable as a broader emerging-market commercial bank serving SMEs and individuals via extensive digital banking infrastructure.

Others

• EBRD (European Bank for Reconstruction and Development): Major development finance institution that channels credit lines and guarantee facilities to ProCredit Bank (and its group peers) for MSME and green lending. Comparable as a key funding/strategic counterparty whose continued engagement directly supports ProCredit's growth.
• European Fund for Southeast Europe (EFSE): Development impact fund providing local-currency MSME financing across the Western Balkans and Eastern Europe. Directly comparable as an institutional funding partner (€20M Ukraine Sub-Fund facility to ProCredit) whose role shapes ProCredit's lending capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=CMz9SjXIY-Q
• Facebookfacebook.com/procreditbankgeorgia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCredit Bank