Basisbank

What Basisbank does

Basisbank is a Tbilisi-headquartered universal banking group founded in 1993, operating as Georgia's third-largest bank by assets following its April 2026 acquisition of Liberty Bank (95.99% stake). The bank is majority-owned by Chinese conglomerate Hualing Group, which has invested over $550 million in total capital in Georgia, and operates under Georgian banking regulation with a Fitch B+ Long-Term Issuer Default Rating and Positive outlook. The group structure comprises the core banking entity alongside wholly-owned subsidiaries BB Insurance and BB Leasing, plus a recently integrated Liberty Bank.

The bank operates a universal banking platform spanning consumer loans, mortgages, deposits, Visa and Mastercard credit and debit cards, money transfers via five global networks (Western Union, MoneyGram, Ria, Zolotaya Korona, Inteliexpress), insurance, leasing, and treasury/FX services. Digital infrastructure includes a redesigned mobile banking application with biometric authentication, internet banking at bankonline.ge, video banking, SMS banking, Apple Pay and Google Pay integration, and the BBcredit.ge self-service credit portal. The June 2026 launch of 24/7 instant IBAN transfers enables interoperability with Bank of Georgia, TBC Bank, Liberty Bank, and Credo Bank. Distribution spans 25+ branches across major Georgian cities including Tbilisi, Batumi, Kutaisi, Rustavi, Zugdidi, Poti, Gori, Telavi, and Mestia, plus an extensive ATM network and airport locations.

Revenue is generated through multiple streams: interest income from consumer, mortgage, business, and emigrant loans; deposit-taking operations with competitive savings rates; tiered service package subscriptions (Basis at 2 GEL/month to Basis More at 10 GEL/month); card issuance and transaction fees; insurance distribution via BB Insurance; leasing via BB Leasing; and FX/treasury operations. Customer segments are diversified across retail consumers, SMEs, corporate clients, and high-net-worth individuals served through the Unique Banking and Premium Banking sub-brands. Marketing channels include digital, branch promotions, money transfer partner networks, and CSR sponsorships such as the IFCS cybersecurity festival and cultural initiatives.

Name

Basisbank

Legal name

JSC Basisbank (სს ბაზისბანკი)

Website

https://bb.ge/

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Basisbank is a Tbilisi-headquartered universal bank and Georgia's third-largest by assets post its 2026 Liberty Bank acquisition, owned by Hualing Group. It serves retail, SME, corporate, and HNW customers with loans, deposits, cards, money transfers, insurance, and leasing across 25+ branches and digital channels.

Ownership category

akta.pro rank

Product category

Universal Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

Keywords

• Retail banking services
• Commercial banking
• Consumer lending
• Mortgage loans
• Money transfer services

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income from Loans: The bank generates revenue primarily through interest income from various loan products including consumer loans, mortgages, business loans, and loans for emigrants
2. Deposit Operations: Accepting customer deposits and offering savings schemes with competitive interest rates
3. Service Packages and Commissions: Banking service packages (Basis, Basis+, Basis More) generating monthly/annual commission revenue, along with transaction commissions for transfers, ATM withdrawals, and card operations
4. Credit and Debit Card Services: Card issuance, annual fees, cash withdrawal commissions, and merchant transaction fees from Visa and Mastercard products including premium cards
5. Money Transfer Services: Partnership-based money transfer services through Ria, Zolotaya Korona, Inteliexpress, MoneyGram, and Western Union
6. Insurance Distribution: Insurance products distributed through BB Insurance subsidiary, offering card insurance, property insurance, and other coverage
7. Leasing Services: Leasing solutions for individuals and businesses through BB Leasing subsidiary
8. Treasury and Foreign Exchange: Currency exchange services, personal dealer services, and treasury products for customers

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Basisbank is a Georgian universal banking institution providing a comprehensive suite of retail, SME, and corporate financial services through branches, ATMs, mobile and internet banking. Its core offerings include consumer and mortgage loans, deposits, Visa/Mastercard credit and debit cards, international money transfers, insurance (via BB Insurance subsidiary), and leasing (via BB Leasing subsidiary), supported by premium tiers Unique Banking and Premium Banking for high-net-worth clients.

Product overview

Basisbank operates as a universal financial holding company providing a comprehensive suite of banking and financial services through multiple channels. The core banking platform consists of mobile and internet banking applications (Mobile Banking and Internet Banking) serving as the primary digital service delivery channels. These connect to traditional banking products including consumer loans, mortgage loans, deposits, credit/debit cards (Visa and Mastercard variants), and money transfers via Western Union, MoneyGram, Ria, and other networks. The group also encompasses insurance and leasing services through subsidiaries (BB Insurance and BB Leasing), alongside premium service tiers (Unique Banking and Premium Banking) targeting affluent clients. Digital innovation features include video banking, 24/7 instant transfers by phone number and IBAN, mobile payment integrations (Apple Pay, Google Pay), and the BBcredit.ge credit portal. The bank recently doubled in size following the April 2026 acquisition of Liberty Bank, becoming Georgia's third-largest bank.

Differentiator

Problem solved

Functional benefit

Brands

• Unique Banking: Premium/exclusive banking service for high-net-worth clients featuring personal banker services, Unique Visa Infinite card, and dedicated premium space.
• Premium Banking
• BBcredit

Products and services

• Mobile Banking App (მობაილ ბანკი) Redesigned mobile banking application offering a streamlined, secure, and multi-functional digital environment for managing all banking operations via smartphone — including biometric authentication, 24/7 instant transfers by phone number and IBAN, account management for loans, deposits, and cards, and utility payments. Targeted at individual retail customers and SMEs.
• Internet Banking (ინტერნეტ ბანკი) Full-service online banking platform for 24/7 account management, GEL and foreign currency transfers, utility payments, currency conversion, and BMatch platform access. Targeted at retail and SME customers.
• Consumer Loans (სამომხმარებლო სესხი) Personal loans with tailored conditions for individual financial needs, available via branch and the bbcredit.ge online application platform. Targeted at individual retail customers.
• Mortgage Loans (იპოთეკა) Home purchase, construction, or renovation loans with favorable terms, including specialized mortgage products for Georgian emigrants. Available via branches and the developer partner network.
• Deposits (ანაბრები) Savings products including term deposits and savings schemes with competitive interest rates for individual and business customers.
• Credit and Debit Cards (Visa and Mastercard) Visa and Mastercard credit and debit cards including Visa Classic, Visa Gold, Visa Signature, Visa Infinite, Mastercard Standard, Mastercard Platinum, and digital cards, with Apple Pay and Google Pay support.
• Money Transfer Services (ფულადი გზავნილები) International money transfer services through Western Union, MoneyGram, Ria, Zolotaya Korona, and Inteliexpress networks across hundreds of thousands of global locations.
• Insurance (BB Insurance / ბბ დაზღვევა) Insurance products and services provided through wholly-owned subsidiary BB Insurance, including card insurance (Silver, Gold, Platinum, Unique/Premium tiers) and property insurance.
• Leasing (BB Leasing / ბბ ლიზინგი) Leasing solutions for individuals and businesses, provided through wholly-owned subsidiary BB Leasing, including vehicle and equipment financing.
• Unique Banking Premium banking service for high-net-worth individuals with personal banker, exclusive banking privileges, Unique Visa Infinite card, and dedicated digital application.
• Premium Banking Service Premium banking service with exclusive conditions, Visa Signature and Mastercard Platinum cards, concierge service, airport lounge access, and priority customer support for affluent clients.
• Business Banking Services Comprehensive business banking services for SMEs and corporate clients, including business loans, SME financing, commercial banking, deposits, business cards, and merchant services.
• Treasury and Foreign Exchange Services Currency exchange services, personal dealer services, and treasury products for individual and corporate customers with bank-published exchange rates.
• BBcredit.ge Credit Portal Dedicated credit product portal for exploring and applying for consumer, mortgage, and other credit products in one unified self-service digital space.
• Mortgage Loans for Emigrants Specialized mortgage products with favorable conditions for Georgian emigrants seeking to purchase homes from partner real estate developers in Georgia.

Quantifiable outcome

• Credit portfolio grew x45.7 over the decade
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor, core and major.

• Georgian UniversityminorStrategic or Co-development Partner · 9 June 2026Georgian University organizes the 10th International Cybersecurity Festival (IFCS) with Basisbank as sponsor. The festival brings together public and private sector representatives, leading experts, and innovators in the cybersecurity field.
• Inova Medical CenterminorStrategic or Co-development Partner · 19 May 2026Partnership for bringing innovative robotic surgery to Georgia. Basisbank supports the introduction of advanced medical technology in Georgia through this collaboration.
• Liberty BankcoreStrategic or Co-development Partner · 16 April 2026Basisbank completed the acquisition of Liberty Bank securing 95.99% ownership stake. This acquisition doubled the bank's size and positioned it as the third largest bank in Georgia according to Fitch Ratings, significantly expanding Basisbank's market presence and customer base.
• BSTDB (Black Sea Trade and Development Bank)majorStrategic or Co-development Partner · 14 April 2026New partnership with BSTDB for a combined financing facility to support SMEs and green investments in Georgia. BSTDB is stepping up its support for entrepreneurship and sustainable growth through this partnership with Basisbank.
• Fitch RatingsmajorOthersInternational credit rating agency providing independent credit assessments and rating outlooks for Basisbank and Liberty Bank following the acquisition.
• Western UnionmajorChannel Partner/ Reseller/ DistributorGlobal money transfer service with hundreds of thousands of locations worldwide, enabling customers to send and receive money globally.
• MoneyGrammajorChannel Partner/ Reseller/ DistributorInternational money transfer service available in over 200 countries through 350,000+ locations, providing Basisbank customers with global money transfer capabilities.
• Ria Money TransfermajorChannel Partner/ Reseller/ DistributorMoney transfer service operating in 190+ countries with over 540,000 locations worldwide, offering Basisbank customers diverse transfer options.
• Zolotaya KoronamajorChannel Partner/ Reseller/ DistributorMoney transfer service operating in 70+ countries with 20,000+ locations, providing Basisbank customers with money transfer services to CIS countries and beyond.
• InteliexpressminorChannel Partner/ Reseller/ DistributorMoney transfer service operating in over 90 countries, offering Basisbank customers additional international transfer options.
• Partner Developers (Real Estate)minorStrategic or Co-development PartnerPartner developers offering mortgage loan products for home purchases. Basisbank provides special mortgage conditions for customers purchasing from these developer partners.
• BB InsurancecoreStrategic or Co-development PartnerInsurance subsidiary within Basisbank Group providing insurance products including card insurance (Silver, Gold, Platinum, Unique/Premium tiers) and other coverage options.
• BB LeasingcoreStrategic or Co-development PartnerLeasing subsidiary within Basisbank Group providing leasing solutions for individuals and businesses, available through bbleasing.ge.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/basisbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basisbank