Mercia Real Estate

What Mercia Real Estate does

Mercia Real Estate is a Birmingham-based, privately-held real estate investment and asset management company founded in April 2018 by Samuel Clark. The firm specialises in value-add and opportunistic opportunities across the UK Midlands and surrounding regions, deploying a small in-house team (1-10 employees) to acquire, refurbish, develop, and dispose of assets that require specialist expertise to unlock underlying value. The portfolio spans industrial, residential, PBSA, retail, and mixed-use assets covering over 4 million sq ft across 500+ tenants, with a development pipeline exceeding £300m GDV concentrated in Telford, Birmingham, and South Wales.

The business operates three revenue streams: recurring rental income from a diversified multi-sector tenant base, capital appreciation driven by active asset management and development, and one-time disposal gains on repositioned assets. The £100m disposal programme completed in 2025 — anchored by a £55m portfolio sale to Blackstone — demonstrates the value-creation cycle, while £95.6m of institutional debt raised across two facilities (Paragon Bank in 2024 and Leumi UK / Martley Capital in 2025) funds the development pipeline. Core products include large-scale industrial logistics parks (Telford Defence & Business Park, Telford 120, Wednesbury 65), multi-let industrial estates (Festival Park, GWS Trading Estate), the HAUS PBSA brand at 12 Calthorpe Road, Birmingham, and mixed-use developments (The Vesey, Chamber of Commerce, Knowle Place).

The platform has no proprietary technology and no AI/ML capability; competitive advantage rests on local Midlands market intelligence, in-house asset management execution, and relationships with repeat capital partners and property agents (notably Knight Frank). Distribution combines direct tenant relationships for ongoing lettings with agent-led campaigns for larger or specialist marketing (e.g., Knight Frank Cardiff for Festival Park). The GTM motion is sales-led, targeting industrial, residential, and PBSA occupiers through direct acquisition and active asset management.

Name

Mercia Real Estate

Legal name

Mercia Real Estate

Website

https://merciarealestate.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercia Real Estate is a Birmingham-based, privately-held real estate investment and asset manager founded in 2018, specialising in value-add opportunities across the UK Midlands. It manages 4M+ sq ft across industrial, residential, PBSA, and mixed-use assets serving 500+ tenants, with a £300m+ development pipeline.

Ownership category

akta.pro rank

Product category

Real Estate Investment & Asset Management

NAICS

Lessors of Real Estate (5311), Real Estate Property Managers (53131), Lessors of Other Real Estate Property (53119)

SIC

Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Real Estate Asset Management (BPAJAMAF)

Keywords

• Industrial property investment
• Residential real estate development
• Value-add asset management
• Commercial property portfolio
• Student accommodation development

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Rental Income: Long-term rental income from diversified tenant base of 500+ tenants across industrial, residential, retail, and PBSA properties. Passing rents from multi-let industrial estates, residential units, and commercial spaces generate recurring revenue.
2. Capital Appreciation & Development Gains: Value creation through development, refurbishment, and active asset management. Acquired assets at value-add prices, implementing asset management plans to maximise capital growth before disposal or refinancing.
3. Asset Disposal Profits: Disposal of repositioned assets to generate capital gains. Completed £100m of disposals in 2025, including £55m portfolio sale to Blackstone and £45m of independent transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mercia Real Estate is a Birmingham-based, privately-owned real estate investor and asset manager specialising in value-add opportunities across the Midlands and surrounding regions. The company acquires, actively manages, refurbishes, develops, and disposes of industrial, residential, and mixed-use real estate assets, operating a diversified portfolio spanning 4M+ sq ft with 500+ tenants and a development pipeline exceeding £300m GDV. Revenue is generated through rental income from in-house managed properties and capital gains from asset disposals.

Product overview

Mercia Real Estate is a Birmingham-based privately-owned real estate investor and asset manager operating across the Midlands. The company offers a diversified portfolio of industrial and residential real estate products. Industrial offerings include large-scale distribution warehouses (Telford 120, Wednesbury 65), the major Telford Defence & Business Park for defence contractors, and multi-let industrial estates (Festival Park). Residential products include purpose-built student accommodation (HAUS - 410 beds in Birmingham), residential developments (The Vesey - 66 units in Sutton Coldfield, Chamber of Commerce - 131 units in Edgbaston), and opportunistic retail/mixed-use assets (Knowle Place). The company focuses on value-add investment opportunities requiring specialist expertise to unlock underlying value through active asset management, refurbishment, and development.

Differentiator

Problem solved

Functional benefit

Brands

• HAUS: Purpose-built student accommodation (PBSA) brand offering modern student living with amenities including padel courts, five-a-side football pitch, cinema, karaoke room, sky lounge, private study space, private dining, and juice bar. Located at 12 Calthorpe Road, Birmingham.

Quantifiable outcome

• £100m disposals completed in 2025, including £55m portfolio to Blackstone
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• YugocoreStrategic or Co-development Partner · 1 February 2026Global PBSA manager appointed by Mercia to operate the Haus student development at 12 Calthorpe Road, Birmingham. Yugo will provide operational management of the student accommodation building, bringing their 'student-first' approach to Birmingham as Mercia's PBSA portfolio grows.
• Knight FrankmajorChannel Partner/ Reseller/ Distributor · 1 March 2025Knight Frank's Cardiff office appointed to market 84,000 sq ft of industrial units at Festival Park, Ebbw Vale. Joint letting agents alongside other property advisors for portfolio lettings and acquisitions.
• Build 55majorImplementation/ SI/ Consulting Partner · 1 January 2025Construction Management partner leading the main construction works on the PBSA scheme at Calthorpe Road, Birmingham. Taking the lead in bringing the project forward as construction management contractor.
• Fairlie NorburyminorImplementation/ SI/ Consulting Partner · 1 November 2021Property advisors who advised Mercia Real Estate on the acquisition of Station Industrial Estate in Bromyard, Herefordshire.
• Knight FrankminorImplementation/ SI/ Consulting Partner · 1 July 2021Advised Mercia Real Estate on the letting of the 161,145 sq ft industrial unit in Rugeley, Staffordshire to DCG Logistics UK Ltd.
• Rheinmetall GmbHminorOthersDefence contractor anchoring the Telford Defence and Business Park, occupying space at the site alongside Rheinmetall BAE Systems Land.
• Rheinmetall BAE Systems LandminorOthersDefence contractor anchoring the Telford Defence and Business Park at Hadley Castle Works, a key occupier at the largest single commercial development site in Telford.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• St. Francis Group: UK-based property developer and investor focused on industrial/logistics and residential projects. Directly comparable to Mercia's value-add industrial model; Alan Green (Mercia's Development Director) and Lucy Yeates previously worked at St. Francis Group, indicating similar operating playbook.
• Chancerygate: UK value-add multi-let industrial and last-mile logistics investor and developer. Highly comparable business model — acquires and repositions Grade B industrial estates into Grade A multi-let product, similar GTM motion to Mercia's Festival Park and Saltbrook assets.
• Graftongate: Midlands-focused industrial and logistics property developer and investor. Regional peer with a directly overlapping geographic focus and similar value-add development pipeline model targeting speculative and pre-let industrial.
• Stoford Developments: Birmingham-based commercial property developer specialising in industrial, logistics and office schemes. Comparable Midlands footprint and development-led model with speculative and pre-let industrial builds similar to Telford 120 and Wednesbury 65.
• Canmoor: UK-focused industrial property investor and asset manager with multi-let and single-let portfolios. Comparable mid-market industrial investor operating across the UK with similar value-add and asset management approach.

Broad incumbents

• MEPC: Established UK industrial and logistics property investment and development business. Broader UK-wide scale and longer track record than Mercia, but directly comparable in industrial asset focus and tenant-led development model.
• Clearbell Capital: UK-focused real estate investment manager operating across logistics, office, residential and PBSA. Overlaps with Mercia's industrial and PBSA activity but operates as a fund manager across more asset classes and geographies.
• Patrizia UK: Pan-European real estate investment manager with significant UK logistics, residential and student accommodation exposure. Comparable at the strategy level for HAUS PBSA and industrial, though operates at much greater scale and as a fund manager rather than principal.
• Fiera Real Estate: UK and European real estate investment manager with logistics, residential and PBSA strategies. Comparable asset class mix to Mercia, particularly on industrial/logistics and student housing, though operating as institutional fund manager rather than direct principal.

Regional players

• Trebor Developments: Midlands-focused residential and mixed-use property developer. Comparable regional concentration and mixed-use (residential + commercial) development pipeline including PBSA exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=St25c0IwB7I
• LinkedInlinkedin.com/company/merciarealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercia Real Estate