Yugo
Yugo is a global student housing operator headquartered in Denver that manages approximately 40,000 beds across 88 properties in 28 U.S. states following its September 2025 acquisition of Campus Advantage, serving university students and institutional property investors.
- Company typePrivate
- Founded2021
- HeadquartersDenver, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Yugo does
Yugo is a global student housing operator headquartered in Denver, United States, founded in 2021. The company provides accommodation services and property management for student housing communities, serving two distinct customer segments: university students as end-users of the housing product, and real estate investors and property owners as the revenue-paying clients of its managed-services platform. Following the September 2025 acquisition of Campus Advantage, Yugo operates approximately 40,000 beds across 88 properties in 28 U.S. states, supplemented by its international footprint.
Yugo's core offering centers on professional property management of purpose-built student accommodation, generating revenue through management fees on managed properties and returns from property investment activities. The company runs a direct property management distribution model, operating assets itself rather than franchising, and pairs this with experience-led marketing such as its VCARB activation at the U.S. Grand Prix in Austin designed to build brand affinity with students. Its go-to-market is acquisition-led, with the Campus Advantage deal serving as the primary catalyst for U.S. scale.
The business is privately held with no disclosed institutional investors or funding rounds, and pricing and contract terms are not publicly disclosed. Leadership comprises Michael Peter as CEO, Jim Sholders as President, and Lasse Hall as Global Chief Digital and Innovation Officer. Notable disclosed institutional relationships include Vesper Holdings, a real estate investor with over $1 billion in trailing student housing transactions that acquired a 385-bed Yugo-managed community in Louisville, Kentucky.
Yugo firmographics
Firmographics- Name
- Yugo
- Website
- https://yugo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yugo is a global student housing operator headquartered in Denver that manages approximately 40,000 beds across 88 properties in 28 U.S. states following its September 2025 acquisition of Campus Advantage, serving university students and institutional property investors.
- Ownership category
- akta.pro rank
Yugo industry classification
Industry- Product category
- Student Housing Services
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Student Housing Property Management (BPAJAFAF)
- akta.pro secondary industries
- Off-Campus Student Rentals (Scattered-Site/Single-Family) Management (BPAJAJAC), International Student Housing Placement & Management (BPAJAJAL), Student Housing Property Management & Leasing Operators (THAMAGAK), Student Housing Property Management (BPAJAGAH)
Keywords
Where Yugo is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Yugo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Student Housing Property Management: Yugo operates as a global student housing operator, managing student housing properties. Revenue is generated through property management fees and potentially investment returns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Yugo product offering
Product offeringCore offering
Yugo operates as a global student housing operator, providing property management, investment, and operational services for student housing communities. Following the acquisition of Campus Advantage, the company manages approximately 40,000 beds across 88 properties in 28 U.S. states, delivering professional management for property owners and investors while creating community-focused living experiences for university students.
Product overview
Yugo is a global student housing operator offering a unified platform for student housing management and investment. The core offering consists of Yugo's own student housing operations supplemented by Campus Advantage (an acquired brand), which together provide property management, investment, and operational services across student housing communities in the United States. The portfolio encompasses approximately 40,000 beds managed across 88 properties in 28 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Yugo Student Housing Operations
- Campus Advantage (Acquired Brand)
Companies that use Yugo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Yugo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yugo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VCARB (Visa Cash App RB)minorYugo organized student engagement activities during the United States Grand Prix in Austin, featuring VCARB representatives. The collaboration included panel discussions, garage tours, and a fan zone to connect students with motorsport industry professionals and expand Yugo's presence in the U.S. market.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Yugo competitors and assessment
Company assessmentDirect peers
- Greystar Real Estate Partners: The largest student and multifamily housing operator in the world, managing hundreds of thousands of beds globally. Directly comparable to Yugo as a third-party student housing manager with similar managed-services economics and global footprint.
- American Campus Communities: Owns and manages a large portfolio of purpose-built student housing communities across the US. Comparable to Yugo in target customer (university students), property type, and scale, though vertically integrated as owner-operator.
- Capstone Management Partners: Student housing third-party management firm serving owners of purpose-built student accommodation. Directly comparable to Yugo's Campus Advantage operations in business model, customer (institutional owners), and service offering.
- Asset Campus Housing: Specialist student housing property management company managing communities for institutional owners. Comparable to Yugo in target market (US student housing), service model (third-party management), and customer base.
- The Scion Group: Student housing owner-operator and third-party manager with a national US portfolio. Directly comparable to Yugo in operating student housing for institutional investors and universities.
- CA Student Living (CA Ventures): Vertically integrated student housing developer, owner, and operator in the US. Comparable to Yugo in product type and target demographic, with similar dependence on third-party capital partners.
- Cardinal Group Companies: Student and multifamily housing management firm offering third-party and managed services for institutional clients. Comparable to Yugo's Campus Advantage subsidiary in service model and customer segment.
Regional players
- Unite Students: UK-listed operator of purpose-built student accommodation serving university students across the United Kingdom. Comparable to Yugo's global student housing positioning but operating primarily in a different geography.
- iQ Student Accommodation: UK-based purpose-built student housing provider operating tens of thousands of beds across British university cities. Comparable to Yugo in product offering (purpose-built student housing) but primarily serving the UK market.
- Student Roost: UK-based student housing operator with a national portfolio of purpose-built accommodation. Comparable to Yugo in target customer and asset class but focused on a different geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Yugo social profiles
Digital presenceYugo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yugo leadership team
Management profileNumber of profiles
Profiles3 records
Yugo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yugo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yugo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yugo
What does Yugo do?
Yugo operates as a global student housing operator, providing property management, investment, and operational services for student housing communities. Following the acquisition of Campus Advantage, the company manages approximately 40,000 beds across 88 properties in 28 U.S. states, delivering professional management for property owners and investors while creating community-focused living experiences for university students.
Is Yugo a public or private company?
Yugo is a private company. It is classified as unknown and is currently operating.
When was Yugo founded?
Yugo was founded in 2021. It employs 1,001 to 5,000 people.
Where is Yugo based?
Yugo is headquartered in Denver, United States, in the North America region.
How does Yugo make money?
One revenue line is on record: student Housing Property Management.
Who are Yugo's main competitors?
Direct peers on record are Greystar Real Estate Partners, American Campus Communities, Capstone Management Partners, Asset Campus Housing, The Scion Group, CA Student Living (CA Ventures) and Cardinal Group Companies. Regional players are Unite Students, iQ Student Accommodation and Student Roost.
Does Yugo have an API?
No public API is recorded for Yugo.
What industry is Yugo in?
Yugo's product category is Student Housing Services. Its primary akta.pro industry code is BPAJAFAF, Student Housing Property Management, with a secondary code of BPAJAJAC, Off-Campus Student Rentals (Scattered-Site/Single-Family) Management. Its NAICS code is 531311 and its SIC code is 6531.