What Frisco.pl does

Frisco.pl, operated by Frisco S.A., is a Warsaw-headquartered Polish online supermarket founded in 2006 that sells groceries and household goods directly to consumers via an owned e-commerce platform with native iOS and Android applications. Customers across nine Polish metropolitan areas (Warsaw, Kraków, Poznań, Katowice, Wrocław, Gdańsk, Gdynia, Sopot, Łódź) browse 25+ categories — fresh produce, dairy, bakery, meat, fish, frozen, pantry, beverages, alcohol, baby, cosmetics, household cleaning, pet supplies, health supplements, BIO/organic, and local-supplier items — and receive scheduled home delivery through the proprietary 'Frisco Van' fleet. The platform supports online payment or card-on-delivery and runs a weekly 'Gazetka FRISCO' promotional flyer alongside a discount section ('Rabatówwka') with 25%+ markdowns and a first-purchase incentive of 40-150 PLN.

The company monetizes through retail markups on product sales plus delivery fees, with a curated 'Frisco poleca' recommendation system and the FRISCO FRESH private label for fresh produce. It also operates a secondary B2B vertical ('Dla Biura') for office pantry and refreshment procurement, and integrates TrustMate for verified customer reviews that consistently score 4.7-5.0 stars. Capital structure includes disclosed investment from MCI Capital SA (2012 and 2018) and a $33.27M round dated 2019-12-23; no parent company, no public listing, and no subsequent funding rounds are evidenced in the available data. Headcount sits in the 101-250 band, and the legal entity is a Polish public joint-stock company (Spółka Akcyjna).

Name

Frisco.pl

Legal name

Frisco S.A.

Website

https://frisco.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Frisco.pl is a Polish online supermarket founded in 2006 that sells groceries and household goods across 25+ categories via its own e-commerce platform, mobile apps, and 'Frisco Van' delivery fleet, serving urban consumers in nine Polish metropolitan areas and a small B2B office-supplies vertical.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Grocery Retail): Frisco.pl operates as an online grocery retailer selling a wide range of products including fresh produce, dairy, bakery items, frozen foods, beverages, snacks, cosmetics, household products, baby care, and health supplements. Revenue is generated through markups on product sales with delivery fees. The business model combines retail margins with subscription-like loyalty (Frisco Friends) and promotional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Frisco.pl operates a Polish online supermarket where individual consumers and corporate buyers browse a 25+ category assortment (fresh produce, bakery, dairy, meat, fish, frozen foods, pantry staples, ready meals, beverages, baby care, cosmetics, household supplies, pet supplies, and BIO/local-produce items), order via the frisco.pl web platform or iOS/Android apps, and receive scheduled home delivery through its own "Frisco Van" fleet in 9 Polish metropolitan areas. It also operates the FRISCO FRESH private label for fresh produce and a B2B "Dla Biura" service for office pantry supplies.

Product overview

Frisco.pl is a Polish online grocery delivery platform offering a comprehensive marketplace where customers can shop across multiple product categories. The core offering includes the Frisco.pl e-commerce platform with delivery services via 'Frisco Van'. The company also operates its own private label brand 'FRISCO FRESH' for fresh produce including vegetables, fruits, and herbs. Product categories span vegetables and fruits, bakery and confectionery, dairy and eggs, meat and deli, fish and seafood, frozen foods, pantry staples, ready meals, sweets and snacks, coffee and tea, beverages, alcohol, baby products, cosmetics, household cleaning, pet supplies, home accessories, office supplies, health supplements, BIO products, and local supplier items. The platform operates as a single unified marketplace with delivery services in major Polish cities.

Differentiator

Problem solved

Functional benefit

Brands

• FRISCO FRESH: Own brand of fresh produce including vegetables, fruits, and herbs sold on the Frisco platform.

Products and services

• Frisco.pl Online Grocery Shopping Platform Polish online supermarket accessed via frisco.pl and iOS/Android apps, offering 25+ categories including fresh produce, bakery, dairy, meat, fish, frozen, pantry staples, ready meals, beverages, baby care, cosmetics, household supplies, pet supplies, BIO, and local-supplier items, with checkout, online or card-on-delivery payment, and scheduled home delivery in 9 Polish metropolitan areas.
• Frisco Van Home Delivery Service Owned last-mile delivery service that delivers online grocery orders to customers in Warsaw, Kraków, Poznań, Katowice, Wrocław, Gdańsk, Gdynia, Sopot, and Łódź, with scheduled delivery slots selected at checkout.
• FRISCO FRESH Private Label Produce Frisco's own brand of fresh produce, including vegetables, fruits, and herbs, sold through the Frisco.pl platform.

Quantifiable outcome

• Customer ratings of 4.7-5.0 stars on TrustMate for various products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Product Suppliers (Various Brands)coreOthersFrisco.pl sources products from multiple suppliers including CASHMIR (toilet paper, paper towels), MLEKPOL (cheese), FRISCO FRESH (own produce brand), and many other brands. Seller information on products shows 'Frisco S.A.' as the seller with various third-party suppliers.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Carrefour Polska: French hypermarket and grocery chain operating in Poland (both large-format and convenience stores), with online grocery fulfillment. Overlaps Frisco.pl on full-basket household shopping in major Polish cities.
• Auchan Polska: French retailer's Polish operations focused on hypermarkets with home delivery and pickup offerings. Overlaps with Frisco.pl in larger urban areas on weekly-basket grocery delivery.
• Biedronka (Jerónimo Martins): Portugal-based Jerónimo Martins' discount grocery chain and the largest grocery retailer in Poland by store count. Competes with Frisco.pl most directly as Biedronka expands its online ordering and pickup/home-delivery services.
• Kaufland Polska: German hypermarket discounter owned by the Schwarz Group, with a growing store base and e-commerce initiatives in Poland. Compresses pricing across major categories where Frisco also competes.
• Lidl Polska: German discount grocer's Polish subsidiary; broad assortment at low price points with growing e-commerce presence. Relevant competitor where household baskets overlap and price competition is acute.

Direct peers

• Picnic: Dutch online-only supermarket using a milkman-style hub-and-spoke distribution model with no storefronts. Closely comparable to Frisco.pl in being an exclusively online, app-driven grocery retailer with controlled last-mile.
• Ocado Group: UK-listed online grocery technology and operator company that runs automated warehouses and last-mile for partner retailers. Comparable to Frisco.pl as an online-grocery specialist, though Ocado primarily sells technology rather than operating its own consumer storefront.
• Rohlik Group: Central European online grocery retailer (Czech-founded, expanded into Hungary, Germany, Austria, Romania) operating a hub-and-spoke model with owned fulfillment and home delivery, closely mirroring Frisco.pl's pure-play online supermarket model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/friscopl
• LinkedInlinkedin.com/company/frisco-pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisco.pl