Rohlik
- Company typePrivate
- Founded2014
- HeadquartersKarlín, Czechia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Rohlik firmographics
Firmographics- Name
- Rohlik
- Legal name
- Rohlik Group a.s.
- Website
- https://rohlik.group
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Rohlik industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- All Other Specialty Food Retailers (445298), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)
Keywords
Where Rohlik is headquartered
LocationHeadquarters
- HQ city
- Karlín
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
Rohlik business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online grocery sales (transaction-based retail): Core revenue stream: per-order online grocery delivery across five country sites (Rohlik.cz, Knuspr.de, Gurkerl.at, Kifli.hu, Sezamo.ro) plus eBag.bg minority stake. Customers purchase groceries via website/app with delivery within 60 minutes or 15-minute time windows. Group net revenue ~€1.3 billion in 2025 with ~40% YoY growth.
- Rohlik Premium subscription: Subscription-based loyalty program (Rohlik Premium/Kifli Premium/Knuspr Premium/Sezamo Premium) with monthly/annual recurring fees providing free delivery, 15-20% discounts on certain goods, guaranteed same-day delivery, free 15-minute delivery slots, 90-minute express delivery, and no minimum order. Active in Czech Republic and Hungary with rollout to other markets.
- Veloq B2B technology licensing & services: Launched June 2025 as a standalone company selling Rohlik's proprietary end-to-end eGrocery technology (Fulfillment, Last Mile, eCommerce modules) to traditional grocers worldwide. Recurring/managed services revenue from retail partners under multi-year contracts; led by former Ocado CCO Richard McKenzie.
- Own Private Label products: Own-branded products across multiple categories (Mill, Moddia, Dacello, Fjoru, Pappudia, Sutcha, Ubomi, Yutto, Kitchin, Pauu, MASO!) sold through Rohlik's e-commerce channels. Higher-margin revenue stream versus third-party brands.
- Advertising & Upcycled category curation: Europe's first dedicated Upcycled Food category (launched Oct 2025) curating 200+ SKUs from 55 brands as a destination category generating €336K in pilot net sales on Rohlik.cz with 87,000+ products sold. Includes in-house innovation products (craft beer from surplus bread, upcycled ice cream, non-alcoholic beverages).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rohlik Premium subscription — free delivery, 15–20% discounts on selected goods, guaranteed same-day delivery, free 15-minute delivery slots, 90-minute express delivery, no minimum order. Active in CZ & HU with rollout to other markets. |
| Other | Pay-as-you-go | Per-order grocery delivery — average basket priced on par with leading supermarket chains and specialty shops; same regular and promotional prices as brick-and-mortar. |
| Other | Multi-year contract | Veloq B2B technology platform — sold to third-party grocers. |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels10 records
Rohlik product offering
Product offeringCore offering
Rohlik Group operates five country-specific direct-to-consumer online grocery delivery platforms (Rohlik.cz in Czech Republic, Kifli.hu in Hungary, Gurkerl.at in Austria, Knuspr.de in Germany, Sezamo.ro in Romania) with over 17,000 SKUs delivered within 60 minutes or in 15-minute same-day time windows, supported by its own dark-store fulfillment centers and own delivery fleet. In June 2025, it spun out Veloq as a standalone B2B company selling its proprietary end-to-end e-grocery technology platform to traditional grocers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- rohlik.cz: Czech Republic online grocery brand; flagship brand of the group, founded in 2014.
- kifli.hu
- gurkerl.at
- knuspr.de
- sezamo.ro
- Veloq
Products and services
- Rohlik.cz Flagship Czech e-grocery platform offering same-day delivery of 17,000+ groceries and household essentials across the Czech Republic within 60 minutes or 15-minute time windows.
- Kifli.hu Hungarian online grocery sub-brand offering scheduled grocery delivery in Budapest and surrounding areas from a 9,000 m² warehouse with ~14,000 products, ~5,000 deliveries/day, and a CNG-fuelled fleet of 150+ vehicles with 400 drivers.
- Gurkerl.at Austrian online grocery sub-brand offering fresh groceries and household goods with scheduled home delivery across Austria from a Vienna fulfillment center, ~4,000 deliveries/day, 10,000+ products, with exclusive M&S Food range and largest Alnatura online assortment.
- Knuspr.de German e-grocery sub-brand serving Munich, Frankfurt, and Berlin (post-Bringmeister acquisition) with same-day grocery delivery, 12,000+ items, M&S Food and Alnatura exclusives, and deliveries Mon-Sat 7:00-22:00.
- Sezamo.ro Romanian online grocery brand with 10,000 m² warehouse in CTPark Bucharest North, ~8,000 SKUs with 30%+ products from local producers, and 2-hour delivery across Bucharest.
- Veloq Standalone B2B technology company offering AI-powered end-to-end e-grocery technology to traditional grocers globally. Modular offering covering Fulfillment (AI-powered automation, temperature-controlled handling), Last Mile (smart routing, 15-minute windows, automated dispatch), and eCommerce (AI personalization, dynamic upselling, real-time inventory) modules, sold as full suite or standalone under multi-year enterprise contracts.
- Rohlik Premium Subscription Subscription-based loyalty program with monthly/annual recurring fees providing free delivery, 15-20% discounts on certain goods, guaranteed same-day delivery, free 15-minute delivery slots, 90-minute express delivery, and no minimum order.
Quantifiable outcome
- Net Promoter Score of 70+ in all countries (Veloq: 90+)
- +7 more outcomes
Companies that use Rohlik
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles2 records
Rohlik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability14 records
Feature9 records
Rohlik partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered flagship, moderate and minor.
- Vineta Bajaj (individual, ex-Ocado)flagshipVineta Bajaj hired as Group CFO effective 9 January 2023 from Ocado Group. Previously also Vineta Bajaj listed as one of the leadership team in the 2023 COO announcement.
- Erwin Brunner (individual, ex-Amazon/GoPuff)flagshipErwin Brunner appointed Chief Operating Officer (COO) of Rohlik Group effective 7 August 2023. Previously VP European Operations at GoPuff and VP Operations EU at Amazon. Oversees fulfillment, last mile and supply chain logistics.
- Richard McKenzie (individual, ex-Ocado)flagshipFormer Ocado CCO Richard McKenzie leads the newly launched Veloq business as standalone company inviting retail partners to license the Veloq platform.
- Rockaway CapitalflagshipCzech investment group that sold its German online supermarket Bringmeister to Rohlik Group in September 2023, enabling Rohlik's expansion in Germany (Berlin, Munich) and further German cities.
- Ulabox (Spanish online supermarket)flagshipSpanish online supermarket acquired by Rohlik in April 2022 to enable entry into Spain, with planned €50M investment over five years starting in Madrid and scaling to other Spanish cities.
- AutoStoreflagshipAutomated storage and retrieval system (ASRS) deployed in fulfillment centers; Munich launch in September 2022 part of the €400M European fulfillment automation investment program.
- BrightpickflagshipGoods-to-Robot solution with autonomous mobile robots and AI-powered robotic picking arms, deployed at the Prague fulfillment center handling ~7,000 orders per day across 18,000 SKUs at 600 picks per hour. First piloted in March 2022.
- Marks & Spencer (M&S)flagshipExclusive online grocery partner for M&S Food in Germany (via Knuspr.de) and Austria (via Gurkerl.at). M&S Food range is exclusively available online in Germany at Knuspr.de and at Gurkerl.at in Austria. Tomáš Čupr describes it as a long-term partnership for high-quality British food.
- AlnaturamoderateGerman organic brand; widest Alnatura online assortment in Austria is offered via Gurkerl.at; also available in Knuspr.de assortment.
- Amazon FreshflagshipPwC European eGrocery report notes a recent cooperation between Amazon Fresh and Rohlik Group in Germany — underscoring shift toward sustainable eGrocery business models.
- United Founders (Quantum Systems et al.)moderateRohlik joined 100+ founders and operators (including Quantum Systems) to create the €80M United Founders fund investing up to €1M per startup in European AI and deeptech. Initially raised €30M.
- AdyenmoderateOnline payment service provider integrated with Rohlik's websites as a 'Necessary' cookie/service for online payments.
- AdformminorMarketing tool using cookies to display relevant ads, improve campaign performance, and prevent users from seeing the same ad multiple times.
- Seznam.cz, a.s. (Sklik)minorCzech search engine's marketing tools enabling advertising in the search engine, content, and partner network.
- Facebook Ireland Ltd.minorMarketing tools for personalization and presentation of advertising.
- Sailthru, Inc.minorTools for personalization and presentation of advertising (email/personalization platform).
- YouTube (Google)minorMarketing and statistical tools provided by YouTube servers to display videos.
- The Trade Desk Inc.minorDigital advertising tools used for personalized advertising campaigns.
- Xaxis, LLCminorAdvanced tools for ad personalization.
- Google (Google Analytics advertising functions)minorGoogle Analytics advertising functions exceeding ordinary analytical functions.
- Mark Hübner (individual, ex-Amazon Fresh)flagshipAppointed Group Chief Commercial Officer (effective 1 March 2022) — brings 16 years of e-commerce experience; previously at Amazon Fresh.
- Ondřej Klamt (individual)flagshipChief Technology Officer (CTO) on Rohlik Group management team. Listed alongside CEO, CFO, COO, CCO, CPO in August 2023 COO announcement.
- Alžběta Doležalová (individual)flagshipChief People Officer on Rohlik Group management team. Listed in August 2023 COO announcement.
- Rita Kerbaj (individual, Torg co-founder)flagshipCo-founder and former Chief Commercial Officer of Torg joined Rohlik Group as Chief of Staff (announced January 2026). Will help scale Rohlik's e-grocery operations.
- Jakub Petřina (individual)flagshipAppointed Group Chief Marketing Officer (5 May 2021) — leads Rohlik's marketing.
- Tomáš Chadzivasilis (individual)flagshipAnnounced as CEO of Sezamo, the new online European grocery delivery service launching in Bucharest in the first half of 2022.
- eBag.bg (Bulgaria)minorRohlik Group bought a stake in eBag.bg in 2020 as part of its footprint (minority stake).
Scale indicators24 records
Recent moves12 records
Expansion highlights6 records
Rohlik competitors and assessment
Company assessmentDirect peers
- Everli (formerly Supermercato24): Italian-headquartered online grocery marketplace active across Italy, Czech Republic, Poland, Slovakia, Hungary, and Romania — including direct overlap with Rohlik's CZ and CEE footprint. Comparable multi-market European eGrocery operator serving similar family-shopper segment.
- Ocado Group: UK-based online grocery retailer and B2B eGrocery technology provider (Ocado Smart Platform). Most comparable peer to Rohlik: operates own online grocery retail business AND licenses end-to-end fulfillment, robotics, and eCommerce technology to grocery retailers globally — the model Veloq is now pursuing.
- Picnic: Dutch online grocery delivery company operating its own fulfillment centers and electric last-mile delivery across the Netherlands, Germany, and France. Direct peer to Rohlik's country operations: similar full-basket, scheduled-delivery model with proprietary technology and own fleet.
- Oda (formerly Kolonial.no): Norwegian online grocery retailer delivering full-basket scheduled orders from its own fulfillment centers. Direct peer to Rohlik.cz: similar mid-sized European eGrocery operator with own supply chain, focus on fresh produce, and recently expanded into Germany.
Emerging players
- Motatos: Swedish online grocer specializing in surplus and near-expiry food at discount, operating across Sweden, Denmark, Finland, Germany, and the UK. Partial overlap with Rohlik's Upcycled category pilot and German footprint; adjacent rather than direct competitor on full-basket grocery.
- Flink: Berlin-headquartered quick-commerce grocery delivery startup operating dark-store-based 10-15 minute delivery in German and Dutch cities. Emerging competitor compressing delivery-time expectations in Knuspr.de's German home market; same customer segment with different value proposition.
- Getir: Turkish-origin global quick-commerce operator delivering groceries and essentials in 10-15 minutes from dark stores across Europe, including Germany, Netherlands, and other CEE markets. Competitor for basket share in Rohlik's markets despite fundamentally different unit economics.
- Crisp: Dutch online supermarket specializing in fresh, local, and sustainable products with next-day delivery across the Netherlands. Partial overlap with Rohlik's premium/fresh-proposition positioning; smaller scale and single-country focus limit direct comparability.
Broad incumbents
- Amazon Fresh: Amazon's online grocery delivery service active across major European cities including Germany, where PwC notes a recent cooperation with Rohlik Group. Broad incumbent competing in same online grocery category across multiple Rohlik markets with vastly larger capital and logistics base.
- Carrefour (online grocery): European retail incumbent operating online grocery delivery in France, Spain, Belgium, Poland, Romania, and other CEE markets — including direct overlap with Sezamo.ro in Romania. Broad incumbent with overlapping eGrocery capability across multiple Rohlik markets but as part of a much wider retail portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Rohlik social profiles
Digital presenceRohlik compliance and trust
Trust signalCompliance8 records
Rohlik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rohlik leadership team
Management profileNumber of profiles
Profiles10 records
Rohlik subsidiaries and ownership
Company hierarchySubsidiaries9 records
Rohlik funding detail
Funding detailFunding overview
Funding rounds11 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rohlik M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rohlik
What does Rohlik do?
Rohlik Group operates five country-specific direct-to-consumer online grocery delivery platforms (Rohlik.cz in Czech Republic, Kifli.hu in Hungary, Gurkerl.at in Austria, Knuspr.de in Germany, Sezamo.ro in Romania) with over 17,000 SKUs delivered within 60 minutes or in 15-minute same-day time windows, supported by its own dark-store fulfillment centers and own delivery fleet. In June 2025, it spun out Veloq as a standalone B2B company selling its proprietary end-to-end e-grocery technology platform to traditional grocers worldwide.
Is Rohlik a public or private company?
Rohlik is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rohlik founded?
Rohlik was founded in 2014. It employs 1,001 to 5,000 people.
Where is Rohlik based?
Rohlik is headquartered in Karlín, Czechia, in the Europe region.
How does Rohlik make money?
Five revenue lines are on record. Online grocery sales (transaction-based retail) is the primary driver. The others are rohlik Premium subscription, veloq B2B technology licensing & services, own Private Label products and advertising & Upcycled category curation.
Who are Rohlik's main competitors?
Direct peers on record are Everli (formerly Supermercato24), Ocado Group, Picnic and Oda (formerly Kolonial.no). Emerging players are Motatos, Flink, Getir and Crisp. Broad incumbents are Amazon Fresh and Carrefour (online grocery).
Does Rohlik have an API?
No public API is recorded for Rohlik.
What industry is Rohlik in?
Rohlik's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 445298 and its SIC code is 5140.