Get-Optimal
Get-Optimal operates Mummys Gold Casino, a Malta Gaming Authority-licensed online casino platform offering slots, live dealer, table games, and scratch cards to Canadian and Australian players via a PWA-ready web platform.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Get-Optimal does
Get-Optimal is a London-headquartered private company (1-10 employees, founded 2019) that operates Mummys Gold Casino, a real-money online casino platform licensed by the Malta Gaming Authority and primarily targeting Canadian players, with secondary exposure to Australian players via an en-AU locale. The platform is delivered as a PWA-ready web application with mobile compatibility, offering a vertically integrated gaming suite that spans slots (including titles such as Book of Dead and Big Bass Splash), live dealer games, table games (blackjack, roulette, baccarat, poker, video poker), and instant-win scratch cards. The brand positions itself as a "long-time trusted" operator for Canadian players.
The business model is a classic consumer online-gaming house-edge model: revenue is generated from the built-in mathematical advantage on each game offered (transaction-fee style revenue mechanics), with player acquisition driven by a 150% welcome bonus up to C$1,000 plus 150 free spins, recurring cashback offers, and a VIP/loyalty program with exclusive promotions. Distribution is fully direct-to-consumer through the web platform (no app-store dependencies), with payment-method breadth (Visa, Mastercard, Interac, iDebit, Skrill, Neteller) tuned to Canadian preferences. Marketing relies on website promotion and affiliate/referral partnerships typical of the online casino vertical.
Notable data note: the firmographic description characterizes Get-Optimal as a UK AI/ML job-ad optimization company — this conflicts with the entirety of the product, regulatory, and operational evidence, which describes an online casino. The analysis above reflects the product evidence. The company raised approximately $1.39M in a March 2021 funding round (investors undisclosed) and is led by founder & CEO Daniel Fellows with Matt Galivan as VP Partnerships. No revenue, valuation, or active-player metrics are publicly disclosed.
Get-Optimal firmographics
Firmographics- Name
- Get-Optimal
- Legal name
- Get-Optimal
- Website
- https://get-optimal.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Get-Optimal operates Mummys Gold Casino, a Malta Gaming Authority-licensed online casino platform offering slots, live dealer, table games, and scratch cards to Canadian and Australian players via a PWA-ready web platform.
- Ownership category
- akta.pro rank
Get-Optimal industry classification
Industry- Product category
- Online Casino Gaming
- NAICS
- Casinos (except Casino Hotels) (713210), Casinos (except Casino Hotels) (71321), Gambling Industries (7132)
- akta.pro primary industry
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
- akta.pro secondary industry
- White-Label / Turnkey Online Casino Brands (MPAEABAH)
Keywords
Where Get-Optimal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Get-Optimal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Online Casino Gaming: House edge revenue from casino games including slots, live casino, table games (blackjack, roulette, baccarat, poker, video poker), and instant-win scratch cards. The casino takes a built-in mathematical advantage on all games offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Welcome Bonus: 150% match up to C$1,000 + 150 Free Spins |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Get-Optimal product offering
Product offeringCore offering
Get-Optimal runs Mummys Gold Casino, a Malta-Gaming-Authority-licensed online casino offering real-money slots, live dealer games, table games (blackjack, roulette, baccarat, poker, video poker), and instant-win scratch cards. The platform is PWA-ready with mobile compatibility and supports multiple payment methods including Interac and iDebit for Canadian players.
Product overview
Get-Optimal operates Mummys Gold Casino as a unified online gaming platform for Canadian players. The platform combines a core casino product with multiple gaming verticals: slots (featuring titles like Book of Dead, Big Bass Splash, and Buffalo SPACE GrandWays), live dealer games (including 24 Coins, 9 Coins Grand Platinum Edition), and table games (blackjack, roulette, baccarat, poker, video poker), plus instant-win scratch cards. The platform is fully licensed by Malta Gaming, supports multiple payment methods (Visa, Mastercard, Interac, iDebit, Skrill, Neteller), and offers a welcome bonus of 150% up to C$1,000 plus 150 free spins.
Differentiator
Problem solved
Functional benefit
Companies that use Get-Optimal
Customer profileSegments2 records
Ideal customer profiles2 records
Get-Optimal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Get-Optimal partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Get-Optimal competitors and assessment
Company assessmentDirect peers
- Royal Vegas Casino: Malta-licensed online casino with CAD support and a similar multi-vertical game portfolio. Comparable in licensing, payments, and Canadian targeting.
- Casumo: MGA-licensed online casino with mobile-first PWA-style interface and gamified loyalty mechanics. Comparable in product, licensing, and emphasis on mobile UX.
- JackpotCity Casino: Long-running Malta-licensed online casino targeting Canadian players with a similar slots-and-live-dealer portfolio and C$/CAD payment options. Directly comparable to Mummys Gold Casino in product mix, licensing jurisdiction, and Canadian focus.
- Ruby Fortune: MGA-licensed casino operator with CAD support and a slots/table/live-dealer portfolio aimed at Canadian players. Direct mid-tier competitor with similar size and operating model.
- PlayOJO: MGA-licensed online casino with no-wagering bonus model and broad slot/table offering, serving multiple regulated markets including Canada. Comparable in regulatory structure and player experience design.
- Spin Casino: MGA-licensed online casino serving Canadian and other international markets with slots, live dealer, and table games. Closely mirrors Get-Optimal's product structure and target geographies.
Broad incumbents
- Betsson: European-listed online gambling group operating multiple casino brands under MGA-class licensing with CAD-friendly payments. Comparable licensing and multi-brand operating model at much larger scale.
- Betway Casino: Major international online gambling operator with MGA license and Canadian availability, offering casino games alongside sportsbook. Overlaps with Get-Optimal on casino product, licensing, and Canadian customer acquisition.
- LeoVegas: Publicly listed European online casino and sportsbook operator with MGA and other licenses, mobile-first PWA platform, and multi-jurisdiction coverage. Comparable technology stack and product mix at significantly larger scale.
- 888 Casino: Large publicly-listed online casino operator with MGA license, multi-jurisdiction presence, and full slots/table/live-dealer portfolio. Comparable in licensing and product mix, vastly larger in scale and brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Get-Optimal social profiles
Digital presenceGet-Optimal compliance and trust
Trust signalCompliance1 record
Get-Optimal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get-Optimal leadership team
Management profileNumber of profiles
Profiles2 records
Get-Optimal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get-Optimal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get-Optimal
What does Get-Optimal do?
Get-Optimal runs Mummys Gold Casino, a Malta-Gaming-Authority-licensed online casino offering real-money slots, live dealer games, table games (blackjack, roulette, baccarat, poker, video poker), and instant-win scratch cards. The platform is PWA-ready with mobile compatibility and supports multiple payment methods including Interac and iDebit for Canadian players.
Is Get-Optimal a public or private company?
Get-Optimal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get-Optimal founded?
Get-Optimal was founded in 2019. It employs 1 to 10 people.
Where is Get-Optimal based?
Get-Optimal is headquartered in London, United Kingdom, in the Europe region.
How does Get-Optimal make money?
One revenue line is on record: online Casino Gaming.
Who are Get-Optimal's main competitors?
Direct peers on record are Royal Vegas Casino, Casumo, JackpotCity Casino, Ruby Fortune, PlayOJO and Spin Casino. Broad incumbents are Betsson, Betway Casino, LeoVegas and 888 Casino.
Does Get-Optimal have an API?
No public API is recorded for Get-Optimal.
What industry is Get-Optimal in?
Get-Optimal's product category is Online Casino Gaming. Its primary akta.pro industry code is MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office), with a secondary code of MPAEABAH, White-Label / Turnkey Online Casino Brands. Its NAICS code is 713210.