Casumo
Casumo is a Malta-incorporated online casino and sportsbook operator founded in 2012, licensed in 8+ markets across Europe, Canada, and New Zealand, offering 3,500+ casino games, a proprietary live studio, and gamified player engagement features to consumer end-players.
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Casumo does
Casumo is a Malta-incorporated online casino and sportsbook operator founded in 2012, serving consumer end-players through web and mobile channels. The platform offers 3,500+ casino games integrated from 30+ third-party game providers, alongside a proprietary live casino studio delivering Live Roulette and Live Blackjack. Casumo extends beyond a plain real-money gaming wrapper into a gamified engagement system built on Level Up progression, Valuables, Missions, Reel Races, uMOREwards, and the Spinumo Daily Wheel, designed to drive retention through progression mechanics and reward unlocks rather than gameplay alone.
The company operates through a multi-entity regulatory structure spanning four licensed vehicles: Keep Limited (Malta Gaming Authority), Recro Limited (UK Gambling Commission), Casumo Services Limited (Malta), and Jocularis Ltd (Gibraltar). These entities collectively cover 8+ regulated markets including the UK, Malta, Gibraltar, Finland, Sweden, Canada, New Zealand, and Ireland, with additional Rest-of-Europe distribution. Distribution is delivered through dedicated iOS and Android applications — including a Home Screen Widget and Haptic Effects on iOS — and through an affiliate program managed in partnership with NetRefer using its CoPilot AI tooling.
Casumo's commercial model is a B2C real-money wagering revenue model, monetizing through house edge on casino games and margin on sportsbook bets, supplemented by promotional mechanics tied to its gamification layer. The brand has accumulated 15+ industry awards across EGR, ICA, and IGA between 2013 and 2021. Leadership comprises a full C-suite (CFO, CPO, CTO, CMO, CLO, COO) and a newly appointed CEO (Francesco Postiglione per recent corporate communications), with a reported headcount of 51-100 employees. Casumo is privately held with no parent company disclosed in the input.
Casumo firmographics
Firmographics- Name
- Casumo
- Legal name
- Keep Limited
- Website
- https://casumo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Casumo is a Malta-incorporated online casino and sportsbook operator founded in 2012, licensed in 8+ markets across Europe, Canada, and New Zealand, offering 3,500+ casino games, a proprietary live studio, and gamified player engagement features to consumer end-players.
- Ownership category
- akta.pro rank
Casumo industry classification
Industry- Product category
- Online Gambling & Casino Gaming
- NAICS
- Other Gambling Industries (71329)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)
Keywords
Where Casumo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Casumo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Online Casino Gaming: Casumo operates as an online casino and sportsbook generating revenue primarily through the house edge built into casino games (slots, table games, live casino). Players wager real money on games with the company retaining a percentage of all wagers placed.
- Sports Betting: Casumo offers sports betting products where the company takes a margin on sports wagers placed by customers across various sports and markets.
- Affiliate Program: Casumo operates an affiliate marketing program through NetRefer, generating revenue through partnerships with affiliate marketers who drive player acquisitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Welcome Offer - Deposit match with bonus spins |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Casumo product offering
Product offeringCore offering
Casumo operates an online casino and sportsbook platform offering slots, table games, live dealer games, jackpot games, and sports betting across multiple licensed markets including the UK, Malta, Gibraltar, Canada, New Zealand, Finland, Sweden, and Ireland. The platform combines a proprietary live casino studio with third-party game content from 30+ providers, accessible via web and native iOS/Android mobile apps, and is supported by gamification features (Level Up, Valuables, Reel Races) and responsible gambling tools (PlayOkay).
Product overview
Casumo operates as a unified online casino and sportsbook platform combining multiple integrated products: the core Casumo Online Casino (offering 3,300+ slots, table games, and live dealer content), a proprietary Live Casino studio with real dealer games, the Casumo Sportsbook for sports betting, dedicated iOS and Android mobile apps, and gamification features including Reel Races tournaments, The Adventure progression system, and uMOREwards mission-based rewards. The platform is complemented by PlayOkay responsible gambling tools. The ecosystem connects players across desktop and mobile with a single integrated experience, supported by multiple payment integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Casumo Live Studio: Casumo's own live casino studio providing real-time Live Roulette and Live Blackjack games with professional dealers.
Products and services
- Casumo Online Casino
- Casumo Live Casino
- Casumo Sportsbook
- Casumo Mobile App (iOS)
- Casumo Mobile App (Android)
- Casumo Affiliate Program
Quantifiable outcome
- Withdrawals reviewed and processed in a matter of hours
- +1 more outcomes
Companies that use Casumo
Customer profileSegments2 records
Ideal customer profiles2 records
Casumo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Casumo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- NetRefercoreCasumo has renewed its longstanding partnership with NetRefer, an AI-powered affiliate marketing platform, extending a collaboration that has supported the operator's affiliate programme for over a decade. NetRefer provides tools including BI Analytics solution, Report Builder, Enhanced Tracking, and NetRefer CoPilot AI, which Casumo uses to manage affiliate performance and maintain relationships across multiple markets. Both companies have expressed commitment to long-term growth, transparency, and continuous optimization.
- Pragmatic PlaycorePragmatic Play is a major game provider supplying Casumo with online slot games including Sweet Bonanza, Big Bass Bonanza, and Gates of Olympus. They are one of the leading casino game providers in the industry.
- Play'n GOcorePlay'n GO is a major game provider supplying Casumo with popular slot games including Book of Dead, Reactoonz, and Cazino Cosmos. They are one of the leading casino game providers in the industry.
- MicrogamingcoreMicrogaming is a major game provider supplying Casumo with popular games including Mega Moolah jackpot slot and Immortal Romance. They are one of the leading casino game providers in the industry.
- Relax GamingcoreRelax Gaming is a game provider supplying Casumo with online casino games. They are one of the providers Casumo works with to keep increasing its portfolio.
- NetEntcoreNetEnt is a major game provider supplying Casumo with classic slots including Starburst, Gonzo's Quest, and jackpot games like Hall of Gods. They are one of the biggest providers in the business.
- Evolution GamingcoreEvolution Gaming supplies live casino games to Casumo including Lightning Roulette, Dream Catcher, and Deal or No Deal Live. They are the leading provider of live dealer games.
- PlaytechcorePlaytech supplies games to Casumo including game-show style live games. They are a leading casino game software provider.
- Blueprint GamingcoreBlueprint Gaming supplies games to Casumo including licensed titles like Rick and Morty MegaWays and Megaways variants. They are a major game provider in the UK market.
- Big Time GamingcoreBig Time Gaming supplies Casumo with games including Megaways titles. They are the creators of the Megaways mechanic.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Casumo competitors and assessment
Company assessmentDirect peers
- Betsson Group: Betsson is a Swedish-listed online gambling operator with casino, sportsbook, and live dealer offerings across Europe, LatAm, and emerging markets — comparable in scale, regulatory footprint, and product breadth to Casumo.
- LeoVegas: LeoVegas is a mobile-first European online casino and sportsbook operator with multi-jurisdictional licensing (MGA, UKGC, Sweden, Denmark) — directly comparable to Casumo in product mix, geographic footprint, and target customer segment.
- Mr Green: Mr Green is a multi-brand European online casino operator (owned by William Hill/Evoke) operating across Nordic and European markets with similar gamified casino product and regulatory footprint to Casumo.
- Videoslots: Videoslots is a Malta-licensed online casino operator focused on slot-heavy content breadth, similar gamification features (Clash of Spins), and comparable regulatory footprint (MGA, UKGC) to Casumo.
- Rizk Casino: Rizk is a European online casino brand (operated by Betsson) with gamification-led product, multi-jurisdictional licensing, and a comparable target player profile to Casumo.
Others
- Evolution Gaming: Evolution is the dominant B2B live casino provider that supplies Casumo alongside operating its own-branded live studios — comparable as the live casino content infrastructure underpinning Casumo's product, and a key strategic dependency as well as competitive reference point.
Broad incumbents
- 888 Holdings: 888 is a publicly listed multi-brand online casino and sportsbook operator with European and emerging-market presence — overlapping Casumo on casino product and player demographics but with broader portfolio and US exposure (via 888sport SI).
- Kindred Group (Unibet): Kindred is a major European online gambling operator with Unibet, Maria, and 32Red brands — comparable to Casumo in product mix (casino + sportsbook) and market coverage, but materially larger in scale and public-market listed.
- Flutter Entertainment: Flutter owns Paddy Power, Betfair, FanDuel, and PokerStars — operating casino and sportsbook across European and US markets. While much larger, Flutter's European brands compete head-to-head with Casumo for the same regulated player pools.
- Entain: Entain operates Ladbrokes, Coral, Bet365 (joint venture), PartyPoker, and bwin — a broad incumbent with multi-jurisdictional European gaming licenses and overlapping product with Casumo, but at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Casumo social profiles
Digital presenceCasumo compliance and trust
Trust signalCompliance6 records
Casumo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casumo leadership team
Management profileNumber of profiles
Profiles7 records
Casumo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casumo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casumo
What does Casumo do?
Casumo operates an online casino and sportsbook platform offering slots, table games, live dealer games, jackpot games, and sports betting across multiple licensed markets including the UK, Malta, Gibraltar, Canada, New Zealand, Finland, Sweden, and Ireland. The platform combines a proprietary live casino studio with third-party game content from 30+ providers, accessible via web and native iOS/Android mobile apps, and is supported by gamification features (Level Up, Valuables, Reel Races) and responsible gambling tools (PlayOkay).
Is Casumo a public or private company?
Casumo is a private company. It is classified as unknown and is currently operating.
When was Casumo founded?
Casumo was founded in 2012. It employs 101 to 250 people.
Where is Casumo based?
Casumo is headquartered in Barcelona, Spain, in the Europe region.
How does Casumo make money?
Three revenue lines are on record. Online Casino Gaming is the primary driver. The others are sports Betting and affiliate Program.
Who are Casumo's main competitors?
Direct peers on record are Betsson Group, LeoVegas, Mr Green, Videoslots and Rizk Casino. Evolution Gaming is listed as an others. Broad incumbents are 888 Holdings, Kindred Group (Unibet), Flutter Entertainment and Entain.
Does Casumo have an API?
No public API is recorded for Casumo.
What industry is Casumo in?
Casumo's product category is Online Gambling & Casino Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 71329 and its SIC code is 6221.