Bio Ritmo
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Bio Ritmo firmographics
Firmographics- Name
- Bio Ritmo
- Legal name
- SMARTFIT ESCOLA DE GINÁSTICA E DANÇA S.A
- Website
- http://www.bioritmo.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Bio Ritmo industry classification
Industry- Product category
- Premium Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Bio Ritmo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices17 records
Markets served
Bio Ritmo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Membership Subscriptions: Recurring monthly membership fees for gym access across various plan tiers including premium infinity plan with exclusive amenities like personal trainer
- Corporate Fitness Contracts: B2B contracts with enterprise clients providing dedicated corporate fitness facilities and programs for employees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with core gym access |
| Subscription | Monthly | Infinity plan with exclusive premium amenities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bio Ritmo product offering
Product offeringCore offering
Bio Ritmo operates a network of premium fitness centers across Brazil, offering high-end gym facilities with state-of-the-art equipment, diverse group fitness classes (yoga, pilates, cycling, martial arts-inspired), personal training, and specialized studios under proprietary brands such as VIDYA, TORQ, RACE, and BIO R. series programs. The company serves individual premium members through monthly subscriptions and corporate clients through dedicated on-site fitness facility contracts at major enterprise campuses.
Product overview
Bio Ritmo is a premium gym chain network operating as part of the Smartfit Group, offering a multi-brand fitness ecosystem. The core offering includes 30+ high-end gym locations with equipment, personal training, and diverse class formats including branded programs (BIO R.ECOVERY, BIO R.ITUAL, BIO R.IDE, BIO R.UNNING, BIO R.EFORMER), Les Mills classes (BODYJAM, BODYPUMP, BODYCOMBAT, LES MILLS DANCE), specialized studios (VIDYA hot yoga, TORQ cycling, RACE interval training, TONUS strength), and age-specific programs (Bio Master for 60+). The portfolio extends through subsidiary brands including TotalPass (corporate gym aggregator), boutique microgyms (Race Bootcamp, Vidya Studio, Tonus Gym, Jab House), and international expansion via O2 Chile. A mobile training app enables members to track workouts and monitor progress. Corporate gym services are provided at major enterprise clients.
Differentiator
Problem solved
Functional benefit
Brands
- TORQ (Cycle Experience): Bike indoor cardiovascular workouts with visual and audio stimuli, competitive group cycling experience
- VIDYA
- RACE (Bootcamp)
- TONUS
- BIO R.IDE
- BIO R.ITUAL
- BIO R.ECOVERY
- BIO R.UNNING
- BIO R.EFORMER
- BIO MOBILIDADE
- BIO POSTURAL
- BIO PILATES
- BIO Master
- Hipertrofia
- Emagrecimento
Products and services
- Bio Ritmo Premium Gym Network
- Corporate Gym Services
- Bio Ritmo Mobile App
- Bio Master Program
- TotalPass
- VIDYA Studio
- RACE Bootcamp
- TORQ Cycle Experience
- Bio Ritmo Infinity Plan
Quantifiable outcome
- 45 days to visible results with Face2Face program (now incorporated into current Bio programs)
Companies that use Bio Ritmo
Customer profileNamed customers7 records
Segments3 records
Bio Ritmo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Bio Ritmo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Bradesco PrimeminorBradesco Prime partnership offering exclusive benefits and special pricing for Bradesco Prime customers at Bio Ritmo gyms
- Vivo ValorizaminorVivo Valoriza loyalty program partnership providing exclusive fitness benefits to Vivo customers
- Smart FitcorePart of the same corporate group (Grupo Bio Ritmo/Smartfit). Smart Fit is a separate gym brand operated by the same parent company Smartfit Escola de Ginástica e Dança S.A.
- TotalPasscoreStartup and aggregator of gyms for the corporate market, part of the Grupo Bio Ritmo ecosystem providing corporate fitness access across multiple gym networks
- Jab HouseminorMicrogym brand focused on functional training and boxing combined, operating as franchise within the Bio Ritmo ecosystem
- Vidya Body & MindcoreHot yoga and wellness studio brand within the Bio Ritmo group, featuring heated room yoga (40°C) and traditional yoga practices
- Tonus GymminorMicrogym brand focused on group strength training with free weights, bands, and bars at individual stations
- O2 (Chile)minorChilean high-end gym network acquired by the group with 3 units, expanding Bio Ritmo's presence to international markets
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Bio Ritmo competitors and assessment
Company assessmentBroad incumbents
- Equinox: Equinox is a US-based ultra-premium fitness chain known for high-end design, exclusive amenities, and premium positioning. It serves as a benchmark for Bio Ritmo's premium positioning strategy and aesthetic-driven brand experience.
- Gold's Gym: Gold's Gym is a global premium fitness franchise known for strength training heritage and high-end facilities. It serves as an international benchmark for Bio Ritmo's premium gym positioning and franchise expansion potential.
Direct peers
- Smart Fit: Smart Fit is the mass-market gym chain operated by Bio Ritmo's parent company Smartfit Group (B3: SMFT3). It directly competes in the same Brazilian geographies with a low-price, high-volume model, making it the closest comparable within the corporate family and a key pricing benchmark.
- Bodytech: Bodytech is one of Brazil's largest premium fitness chains, offering high-end facilities, group classes, and personal training across major Brazilian cities. It competes directly with Bio Ritmo for affluent consumers seeking premium gym experiences.
- BlueFit: BlueFit is a Brazilian gym chain operating in the mid-market segment with presence in São Paulo and other major cities. It targets similar consumer segments to Bio Ritmo's lower-tier plans and competes for premium consumer wallet share.
- Selfit Academias: Selfit is a Brazilian gym chain that has expanded aggressively with mid-market positioning, offering modern equipment and group classes. It competes with Bio Ritmo in tier-2 cities and lower-priced membership tiers.
- Companhia Athletica: Companhia Athletica is a traditional premium Brazilian gym chain founded in 1985 with locations in São Paulo and Rio de Janeiro. It targets the same affluent demographic as Bio Ritmo with premium facilities and group classes.
- Just Fit: Just Fit is a Brazilian premium-to-mid-market gym chain offering modern facilities and diverse class formats. It competes with Bio Ritmo particularly in São Paulo's high-density premium gym market.
- TotalPass: TotalPass is the corporate fitness aggregator wholly owned by Bio Ritmo's parent Smartfit Group. It competes directly with Wellhub in the Brazilian corporate wellness market and serves as Bio Ritmo's B2B distribution channel.
Emerging players
- Wellhub (formerly Gympass): Wellhub is the global corporate fitness aggregator that partners with gyms including Bio Ritmo to provide employees access. It is a competitive threat to TotalPass (Bio Ritmo's sister corporate aggregator) and shapes corporate fitness access dynamics in Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bio Ritmo social profiles
Digital presenceBio Ritmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bio Ritmo leadership team
Management profileNumber of profiles
Bio Ritmo subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bio Ritmo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bio Ritmo M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bio Ritmo
What does Bio Ritmo do?
Bio Ritmo operates a network of premium fitness centers across Brazil, offering high-end gym facilities with state-of-the-art equipment, diverse group fitness classes (yoga, pilates, cycling, martial arts-inspired), personal training, and specialized studios under proprietary brands such as VIDYA, TORQ, RACE, and BIO R. series programs. The company serves individual premium members through monthly subscriptions and corporate clients through dedicated on-site fitness facility contracts at major enterprise campuses.
Is Bio Ritmo a public or private company?
Bio Ritmo is a private company. It is classified as corporate owned and is currently operating.
When was Bio Ritmo founded?
Bio Ritmo was founded in 1996. It employs 1,001 to 5,000 people.
Where is Bio Ritmo based?
Bio Ritmo is headquartered in São Paulo, Brazil, in the Latin America region.
How does Bio Ritmo make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are corporate Fitness Contracts.
Who are Bio Ritmo's main competitors?
Broad incumbents on record are Equinox and Gold's Gym. Direct peers are Smart Fit, Bodytech, BlueFit, Selfit Academias, Companhia Athletica, Just Fit and TotalPass. Wellhub (formerly Gympass) is listed as an emerging player.
Does Bio Ritmo have an API?
No public API is recorded for Bio Ritmo.
What industry is Bio Ritmo in?
Bio Ritmo's product category is Premium Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.