All Elite Wrestling

What All Elite Wrestling does

All Elite Wrestling (AEW) is an American professional wrestling promotion founded in 2019 by Tony Khan, who serves as CEO, General Manager, and Head of Creative. Headquartered in Jacksonville, Florida (1 Tower Court, Suite 402), the company operates as All Elite Wrestling, LLC, a privately held Delaware limited liability company with 51-100 employees. AEW presents over 100 live events annually across 140+ countries, anchored by two flagship weekly television programs: AEW Dynamite (Wednesdays 8-10pm ET on TBS) and AEW Collision (Saturdays 8-10pm ET on TNT), both simulcasting on Max.

AEW's product ecosystem spans core wrestling content (weekly TV, pay-per-view events including Double or Nothing, Forbidden Door, All In, Revolution, Dynasty, Full Gear), a direct-to-consumer streaming platform (MyAEW, powered by Kiswe technology and launched in March 2026 with availability in 100+ countries), championship IP across men's, women's, and tag team divisions, YouTube development programming (AEW Dark, Dark: Elevation), the AEW Games division (AEW Fight Forever), and community programs (AEW Together, AEW Heels). The technology stack uses Signiant for file transfer across 8 languages and integrates with AWS backend infrastructure to deliver 260+ hours of programming annually within two hours of broadcast.

AEW operates a multi-stream revenue model including television rights fees from Warner Bros. Discovery (TBS/TNT), pay-per-view event sales, live event ticket revenue, merchandise and licensing through AEW Shop, brand sponsorships (DraftKings, Bell's, Vita Coco, Dios Azul Tequila), and streaming subscriptions on MyAEW. The company cultivates cross-promotional partnerships with major international promotions including NJPW (Japan), CMLL (Mexico), STARDOM (Japan), and Ring of Honor (which operates as a subsidiary under AEW's umbrella), enabling inter-promotional events and shared talent pools that distinguish AEW's content slate.

Name

All Elite Wrestling

Legal name

All Elite Wrestling, LLC

Website

https://allelitewrestling.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

AEW is an American professional wrestling promotion founded in 2019 by Tony Khan, producing 100+ live events annually plus weekly TV on TBS and TNT, serving wrestling fans across 140+ countries through broadcast, streaming, and PPV distribution.

Ownership category

akta.pro rank

Product category

Professional Wrestling Entertainment

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Wrestling Promotions (MPAKAHAC)

akta.pro secondary industries

Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF), Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI), Combat Sports Sanctioning Bodies & Commissions (Boxing/MMA/Kickboxing) (MPAKAFAI)

Keywords

• Professional wrestling promotion
• Live event entertainment
• Pay-per-view events
• Wrestling merchandise sales
• Streaming media content

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Rights: Weekly television programming on TBS (Dynamite) and TNT (Collision) with simulcasting on Max, generating broadcast rights fees
2. Pay-Per-View Events: Premium live event PPV sales including major events like Forbidden Door, Double or Nothing, All In, Revolution, Dynasty
3. Live Event Tickets: Revenue from 100+ live events annually around the world, including Dynamite, Collision, and special events
4. Merchandise and Licensing: Official merchandise through Shop AEW including apparel, collectibles, and officially licensed products
5. Sponsorship and Brand Partnerships: Partnerships with brands like Dios Azul Tequila, Vita Coco, Draft Kings, and others with integrated branding, activations, and product partnerships
6. MyAEW Streaming Subscriptions: Direct-to-consumer streaming platform offering PPV events, subscription packages, and international content distribution

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

All Elite Wrestling (AEW) is a professional wrestling promotion that produces and distributes live wrestling entertainment through weekly television programs on TBS and TNT, premium pay-per-view events, touring live shows (100+ annually), the MyAEW direct-to-consumer streaming platform, and an official merchandise store. The company generates revenue from television rights fees, PPV sales, ticket sales, streaming subscriptions, sponsorships, and licensed merchandise.

Product overview

All Elite Wrestling (AEW) is a professional wrestling promotion presenting over 100 live events annually worldwide. The company's multi-platform content ecosystem includes two flagship weekly television shows (Dynamite on TBS and Collision on TNT, both simulcasting on Max), a growing direct-to-consumer streaming platform (MyAEW, powered by Kiswe), premium live pay-per-view events (Double or Nothing, Forbidden Door, All In, Revolution, Dynasty, Full Gear, and others), championship titles across men's, women's, and tag team divisions, YouTube programming (Dark, Dark: Elevation), the AEW Games video game division, podcasts (AEW Unrestricted), community programs (AEW Together, AEW Heels), and an official merchandise store (AEW Shop). The product portfolio spans broadcast television, streaming media, live events, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• AEW Dynamite AEW's flagship weekly television show airing Wednesdays from 8-10 p.m. ET on TBS, simulcasting on Max, featuring live professional wrestling matches and storyline developments for wrestling fans.
• AEW Collision AEW's second weekly television show airing Saturdays from 8-10 p.m. ET on TNT, simulcasting on Max, featuring live professional wrestling matches and storyline developments.
• MyAEW Streaming Platform Direct-to-consumer streaming platform powered by Kiswe, providing international fans outside the US and Canada with live and on-demand wrestling content, a FAST channel with ad-supported content, and exclusive digital content available in 100+ countries.
• AEW Pay-Per-View Events AEW's premium live event series including Double or Nothing, Forbidden Door, All In, Revolution, Dynasty, Full Gear, Winter Is Coming, Grand Slam Mexico, and other special events sold via PPV on MyAEW and other platforms.
• AEW Women's Tag Team Championship Championship title introduced in November 2025 for AEW's women's tag team division, contested in televised and live event matches.
• AEW National Championship Championship title unveiled at Full Gear 2025, with historical roots dating back to Georgia Championship Wrestling and 1986.
• AEW Dark AEW's YouTube program featuring matches and wrestlers from the company's development shows, including unsigned talent and enhancement talents.
• AEW Dark: Elevation AEW's YouTube program featuring matches from AEW's development brand, showcasing up-and-coming wrestlers.
• AEW Games AEW's video game division, currently represented by AEW Fight Forever, the first official AEW video game.
• AEW Shop AEW's official merchandise store selling wrestling-related apparel, collectibles, and officially licensed products.
• AEW Presents The Last Match: A Pro Wrestling Rock Experience Theatrical production in London's West End combining 1980s-inspired rock score, theatrical storytelling, immersive experiences, original rock music, and professional wrestling featuring AEW stars during select performances; tickets range from £30 to £80.
• Owen Hart Foundation Tournament Annual tournament named after Owen Hart featuring men's and women's divisions, with winners earning world championship opportunities at All In at Wembley Stadium.

Quantifiable outcome

• 81,000+ attendance record at Wembley Stadium for All In 2023
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

17 partnerships are on record, tiered minor, flagship and core.

• Dios Azul TequilaminorGTM or Marketing Partner · 24 June 2026Premium tequila brand named Official Tequila Partner of AEW Forbidden Door 2026. Partnership includes integrated branding at SAP Center, in-arena signage, digital assets, concourse sampling, fan activations, custom Dios Azul Forbidden Door Margarita served in commemorative collector's cup, and talent appearances.
• The Last Match: A Pro-Wrestling Rock ExperienceflagshipStrategic or Co-development Partner · 15 June 2026Groundbreaking theatrical partnership premiering in London's West End featuring AEW Presents The Last Match: A Pro Wrestling Rock Experience. First major wrestling company to enter original musical theatre. Production combines 1980s-inspired rock score, theatrical storytelling, and professional wrestling. AEW stars to appear during select performances. Tickets range from £30 to £80.
• Produce WrestlingminorGTM or Marketing Partner · 6 June 2026Distribution deal making Produce Wrestling events available on MyAEW streaming platform. Debut event available June 29 for $14.95 per show or $50 for a six-event season pass. Partnership enables independent wrestling company to reach global audience through AEW's digital platform.
• Tom's Watch BarminorGTM or Marketing Partner · 16 April 2026National partnership for 2026 NFL Draft watch party experiences at Tom's Watch Bar venues nationwide from April 23-25, 2026. Partnership includes giveaway of limited-edition AEW NFL officially licensed Lucha masks and prize packages including Dynamite/Collision tickets.
• KiswecoreTechnology or Integration · 9 March 2026Global partnership to launch MyAEW.com streaming platform powered by Kiswe's streaming technology, providing international fans outside the US and Canada with live and on-demand wrestling content, a FAST channel, and exclusive behind-the-scenes material. The platform enables direct-to-consumer distribution and represents AEW's central digital hub for global fanbase.
• Bell'sminorGTM or Marketing PartnerBeverage brand partnership with AEW
• Draft KingsminorGTM or Marketing PartnerSports betting/gaming partnership with AEW
• Vita CocominorGTM or Marketing PartnerOfficial hydration partner of AEW Double or Nothing
• Gun InteractiveminorGTM or Marketing PartnerGaming/interactive entertainment partnership
• Upper DeckminorGTM or Marketing PartnerTrading cards and collectibles partnership
• Diamond Select ToysminorGTM or Marketing PartnerToys and collectibles licensing partnership
• JazwaresminorGTM or Marketing PartnerToys and merchandise licensing partnership
• SigniantcoreTechnology or IntegrationFile transfer technology used by AEW to distribute content to over 140 countries and 8 languages, enabling delivery of 260+ hours of programming annually with content available within 2 hours after each show. Replaced earlier solutions and integrates with AWS backend infrastructure.
• CMLL (Consejo Mundial de Lucha Libre)flagshipStrategic or Co-development PartnerMajor Mexican wrestling promotion featured in Forbidden Door cross-promotional events and content available on MyAEW platform including CMLL Presents NJPW Fantastica Mania PPV
• NJPW (New Japan Pro-Wrestling)flagshipStrategic or Co-development PartnerMajor Japanese wrestling promotion co-producing annual Forbidden Door crossover events featuring wrestlers from both promotions competing in interpromotional bouts
• STARDOMflagshipStrategic or Co-development PartnerJapanese women's wrestling promotion participating in Forbidden Door 2026 four-promotion collaboration
• Ring of Honor (ROH)flagshipStrategic or Co-development PartnerWrestling promotion under AEW umbrella with wrestlers featured in cross-promotional Forbidden Door events

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• World Wrestling Entertainment (WWE): The dominant global professional wrestling promotion and AEW's principal direct competitor. WWE operates Monday Night Raw, SmackDown, and NXT with vastly larger media rights deals (Netflix, NBCU) and revenue base, but competes head-to-head with AEW for talent, live event attendance, and audience attention.

Direct peers

• New Japan Pro-Wrestling (NJPW): Japan's largest professional wrestling promotion and AEW's flagship strategic partner. NJPW co-produces the Forbidden Door cross-promotional event annually and shares talent with AEW, making it both an ally and a comparable wrestling promotion with similar event-based monetization.
• Consejo Mundial de Lucha Libre (CMLL): Mexico's oldest and largest professional wrestling promotion. CMLL participates in Forbidden Door events and distributes its Fantastica Mania PPV through AEW's MyAEW platform, making it a direct peer in lucha libre content with overlapping international fan bases.
• Total Nonstop Action Wrestling (TNA/Impact Wrestling): North American professional wrestling promotion and a direct competitor for second-tier TV slots and talent. TNA targets a similar grassroots audience with weekly TV programming, pay-per-view events, and live touring, operating as AEW's closest scale-comparable peer domestically.
• Ring of Honor (ROH): Professional wrestling promotion acquired by Tony Khan/AEW in 2022 and operated as an AEW sub-brand. ROH shares talent and creative direction with AEW, hosts its own events, and serves as a developmental ecosystem—making it a peer by activity though consolidated under AEW's corporate umbrella.
• STARDOM: Premier Japanese women's professional wrestling promotion and AEW partner in the Forbidden Door four-promotion collaboration. STARDOM provides women's wrestling talent and content that overlaps with AEW's women's division, making it a directly comparable peer in women's wrestling programming.
• Lucha Libre AAA Worldwide (AAA): Major Mexican professional wrestling promotion competing in the same lucha libre market as CMLL. AAA operates live events, TV programming, and international tours with a comparable product format to AEW, making it a directly comparable peer in Spanish-language wrestling content.
• Major League Wrestling (MLW): US-based professional wrestling promotion operating weekly TV programming, live events, and pay-per-views. MLW targets a similar mid-tier market position with comparable content formats, making it a direct competitor for live event dates, talent signings, and streaming subscribers.
• Pro Wrestling NOAH: Japanese professional wrestling promotion founded by former NJPW talent. NOAH operates live events and TV programming with comparable event-based monetization and talent-sharing dynamics, making it a regional peer in the Japanese wrestling market that intersects with AEW's international expansion.
• World Wonder Ring Stardom (same as STARDOM): Duplicate entry flagged - no additional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aew
• YouTubeyoutube.com/channel/UCFN4JkGP_bVhAdBsoV9xftA/featured
• Facebookfacebook.com/AEW
• Instagraminstagram.com/AEW
• TikToktiktok.com/@aew
• LinkedInlinkedin.com/company/all-elite-wrestling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Elite Wrestling