Vita Coco
Vita Coco is a publicly traded (NASDAQ: COCO) packaged-beverage company that sells coconut water, coconut-milk treats, and related drinks through major U.S. and international retailers plus a DTC subscription site, serving health-conscious consumers, athletes, and mainstream households.
- Company typePublic
- Founded2003
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vita Coco does
The Vita Coco Company Inc. (NASDAQ: COCO) is a New York-headquartered beverage company founded in 2003 that develops, markets, and distributes coconut-based beverages under the Vita Coco brand and several acquired sub-brands (Ever & Ever, Runa, PWR LIFT). Its core product is shelf-stable coconut water packaged in Tetra Pak cartons, manufactured via flash pasteurization (heating to 120°F for up to five seconds) that preserves nutrients and delivers up to 12 months of ambient shelf life. The portfolio has expanded beyond the Original/Pineapple/Peach & Mango coconut water variants to include Farmers Organic (USDA Organic), Extra Coconut (with coconut puree), Treats® coconut-milk-based indulgent beverages, Coconut Juice, and Coconut M🌴LK non-dairy milk (Original, Vanilla, and Barista SKUs), plus branded merchandise.
Vita Coco sells primarily through major U.S. mass and club retailers (Walmart, Target, Costco, Amazon) supplemented by direct-to-consumer e-commerce on vitacoco.com with a subscription program (The Grove). It also operates foodservice and wholesale channels and runs an emerging international footprint in the U.K. (80% coconut water share), Germany (40%), and other European markets, with EMEA offices in Hamburg, Madrid, and London. The company is a Delaware-incorporated Public Benefit Corporation and Certified B Corporation (since 2021), holds USDA Organic, Non-GMO Project Verified, Kosher, and Seed Oil Free certifications on relevant SKUs, and has stated a target of growing international sales to ~40% of total revenue while doubling the U.S. business within five to seven years.
The business model is a packaged-goods wholesale-plus-DTC hybrid: one-time product sales through retail and online channels plus a recurring subscription layer (~10% discount) on vitacoco.com. Multi-channel marketing emphasizes sports/fitness sponsorships (INTENNSE, Rush Soccer, British Athletics), athlete ambassadors (Weston McKennie tied to the 2026 World Cup), TikTok and Instagram creator partnerships, and ESG-led community programs (U.S. Soccer Foundation mini-pitches, Seedlings for Sustainability, Supporting Local Communities). Customers are health-conscious consumers, athletes and active-lifestyle users, mainstream households, and international markets, with the coconut-water category still transitioning from niche to mainstream.
Vita Coco firmographics
Firmographics- Name
- Vita Coco
- Legal name
- The Vita Coco Company Inc.
- Website
- https://vitacoco.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vita Coco is a publicly traded (NASDAQ: COCO) packaged-beverage company that sells coconut water, coconut-milk treats, and related drinks through major U.S. and international retailers plus a DTC subscription site, serving health-conscious consumers, athletes, and mainstream households.
- Ownership category
- akta.pro rank
Vita Coco industry classification
Industry- Product category
- Coconut Water and Plant-Based Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Vita Coco is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Vita Coco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Branded Coconut Water Products: Core revenue from Vita Coco branded coconut water including Original, Farmers Organic, Pineapple, Peach & Mango, and Extra Coconut variants sold through retail and direct-to-consumer channels
- Treats Product Line: Coconut milk-based beverages (Strawberries & Creme, Orange & Creme, Frosted Lemonade) representing new product innovation with viral success driving expansion beyond beverage aisle
- Private Label: Private label coconut water products sold through retail partners, representing significant but recovering segment after distribution losses
- Direct-to-Consumer E-commerce: Online sales through vitacoco.com with subscription model (The Grove loyalty program) offering recurring revenue and direct customer relationships
- International Sales: International business contributing nearly 40% growth with strong positions in U.S. (42% market share), U.K. (80% market share), and Germany (40% market share)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Original Coconut Water 16.9oz Carton (12pk) |
| Subscription | Monthly | Farmers Organic Coconut Water 16.9oz (12pk) |
| Subscription | Bi-weekly | Treats 16.9oz (12pk) - Strawberries & Creme, Orange & Creme, Frosted Lemonade |
| Unit Pricing | Pay-as-you-go | Extra Coconut 16.9oz Carton (12pk) |
| Subscription | Monthly | Coconut Juice Original with Pulp 16.5oz (12pk) |
| Subscription | Bi-weekly | Coconut Milk Original 33.8oz (6pk) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Vita Coco product offering
Product offeringCore offering
Vita Coco manufactures and sells coconut-based beverages including its flagship coconut water (Original, Pineapple, Peach & Mango, Farmers Organic, and Extra Coconut varieties), coconut milk-based Treats beverages, Coconut Juice, and organic non-dairy Coconut M🌴LK milk alternatives. Products are produced using flash pasteurization and packaged in Tetra Pak cartons that deliver up to 12 months of shelf stability, and are sold through retail chains, club stores, foodservice, and direct-to-consumer e-commerce with subscription options.
Product overview
Vita Coco offers a diversified portfolio of coconut-based beverages and related products centered around its core coconut water offering. The product lineup consists of five main categories: (1) Coconut Water products including The Original, Pineapple, Peach & Mango, Farmers Organic (certified organic), and Extra Coconut variants; (2) Treats®, a coconut milk-based indulgent beverage sub-brand with fruity flavors; (3) Coconut Juice with pulp variants for bolder flavor profiles; (4) Coconut M🌴LK (Original and Vanilla) as organic non-dairy milk alternatives; and (5) Barista Coconut M🌴LK for specialty coffee applications. The company also sells branded merchandise. All products are certified non-GMO, with select products carrying additional certifications including USDA Organic, Kosher, and Seed Oil Free. Products are distributed in Tetra Pak packaging and sold through retail channels and direct-to-consumer online.
Differentiator
Problem solved
Functional benefit
Brands
- Treats: Coconut milk-based beverage line with flavors including Strawberries & Creme, Orange & Creme, and Frosted Lemonade
- Farmers Organic
- Extra Coconut
- Coconut Juice
- Coconut M🌴LK
- Barista Coconut M🌴LK
Products and services
- Coconut Water
Quantifiable outcome
- 37% year-over-year net sales growth in Q1 2026 to $180 million
- +3 more outcomes
Companies that use Vita Coco
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Vita Coco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vita Coco partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- U.S. Soccer FoundationcoreSecond year of partnership to expand access to youth sports through construction of mini-pitches at Tom C. Gooch Elementary School in Dallas, Texas and Trevista at Horace Mann in Denver, Colorado. Community launch events featuring professional soccer player Weston McKennie. Hard-court surfaces provide safe play spaces regardless of zip code, supporting confidence, teamwork, and leadership skills in underserved communities.
- Romeo Bingham (TikTok Creator)minorPartnership with TikTok creator following viral Dr Pepper jingle that garnered over 140 million views. Collaboration includes Times Square billboard and trip to Super Bowl LX. Campaign leverages social media trends and creator culture, resulting in increased brand goodwill and customer engagement.
- INTENNSEcoreExclusive electrolyte beverage partner designation for the 2026 INTENNSE season (June 5 through August 1, 2026). Vita Coco provides on-site hydration support, product sampling, brand activations, and integration into live-stream broadcasts throughout the season. Includes dedicated Vita Coco Night and match-night activations to enhance player and fan experience.
- Baboon to the MoonminorLimited-edition lifestyle product line collaboration called 'Sweet Escape Essentials' inspired by Vita Coco's Frosted Lemonade Treats flavor. Collection features three luggage pieces—a Go-Bag Mini ($199), Go-Bat Roller-Small ($299), and Luggage Tag ($17)—in lemony yellow colorway with Frosted Lemonade-inspired interior lining and coconut accents.
- Weston McKenniecoreU.S. Men's National Team star serving as Global Brand Ambassador for Vita Coco ahead of soccer's biggest international event in 2026. Ambassador featured across marketing campaigns, athlete-led storytelling, and fan-focused initiatives tied to World Cup. Emphasizes Vita Coco's positioning as better-for-you hydration compared to traditional sports drinks, promoting electrolyte content and natural ingredients.
- Rush SoccercoreOfficial Hydration Partner for youth soccer organization with product integration, hydration stations, and grassroots activations across Rush tournaments starting in 2026. Partnership reaches over 55,000 players in the U.S. and more than 50 countries globally.
- British AthleticsminorOfficial Hydration Partner for the London Athletics Meet, part of the Wanda Diamond League. Partnership includes hydration support and brand visibility at major athletics event.
- Local Community BusinessesminorSupporting Local Communities initiative spotlighting local businesses across the U.S. including Ceremonia Bakeshop (Brooklyn), Brigadeiro Bakery (NYC), 8282 (NYC), BKLYN Blend (Brooklyn), Casaroma Cafe (NYC), Chevere (NYC), Fresco's Grand Cantina (Queens), Sobre Masa (Brooklyn), Bar Flores (LA), and others with custom menu items and community grants.
Scale indicators13 records
Recent moves8 records
Expansion highlights5 records
Vita Coco competitors and assessment
Company assessmentDirect peers
- Zico: Zico is a leading U.S. coconut water brand owned by The Coca-Cola Company, directly competing with Vita Coco in the same shelf-stable coconut water category across retail and foodservice channels.
- Harmless Harvest: Harmless Harvest is a premium coconut water brand known for its raw, cold-pressed coconut water, competing with Vita Coco in natural and conventional retail with a similar plant-based, better-for-you positioning.
- C2O Pure Coconut Water: C2O is a packaged coconut water brand sold in cans and Tetra Paks that competes head-to-head with Vita Coco on grocery shelves, particularly in natural and mainstream channels.
- Amy & Brian Naturals: Amy & Brian produces coconut water and tropical juices, competing directly with Vita Coco in the shelf-stable coconut water category with similar Tetra Pak packaging.
- Taste Nirvana: Taste Nirvana is a coconut water brand with both still and sparkling variants, competing with Vita Coco in the premium and natural channel coconut water segment.
Broad incumbents
- The Coca-Cola Company: Coca-Cola is a broad incumbent in non-alcoholic beverages and owns the Zico coconut water brand; its vast distribution network and portfolio resources create a structural competitive threat to Vita Coco in coconut water.
- PepsiCo: PepsiCo is a broad incumbent that competes through Gatorade sports hydration and has explored coconut water and better-for-you beverage adjacencies, creating category overlap and shelf-space competition with Vita Coco.
- Bodyarmor: Bodyarmor is a sports hydration brand owned by Coca-Cola competing with Vita Coco in the active-lifestyle electrolyte hydration segment, particularly for athletes and fitness consumers.
Emerging players
- Califia Farms: Califia Farms is a plant-based beverage company focused on almond milk, oat milk, and ready-to-drink coffee/creamers, overlapping with Vita Coco's coconut milk product line in the dairy-alternative category.
- Oatly: Oatly is a leading oat milk brand in the plant-based dairy-alternative category, competing with Vita Coco's Coconut M.LK products on grocery shelves and for health-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vita Coco social profiles
Digital presenceVita Coco compliance and trust
Trust signalCompliance7 records
Vita Coco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vita Coco leadership team
Management profileNumber of profiles
Profiles6 records
Vita Coco subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vita Coco funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vita Coco M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vita Coco
What does Vita Coco do?
Vita Coco manufactures and sells coconut-based beverages including its flagship coconut water (Original, Pineapple, Peach & Mango, Farmers Organic, and Extra Coconut varieties), coconut milk-based Treats beverages, Coconut Juice, and organic non-dairy Coconut M🌴LK milk alternatives. Products are produced using flash pasteurization and packaged in Tetra Pak cartons that deliver up to 12 months of shelf stability, and are sold through retail chains, club stores, foodservice, and direct-to-consumer e-commerce with subscription options.
Is Vita Coco a public or private company?
Vita Coco is a public company. It is classified as public and is currently operating.
When was Vita Coco founded?
Vita Coco was founded in 2003. It employs 251 to 500 people.
Where is Vita Coco based?
Vita Coco is headquartered in New York, United States, in the North America region.
How does Vita Coco make money?
Five revenue lines are on record. Branded Coconut Water Products are the primary driver. The others are treats Product Line, private Label, direct-to-Consumer E-commerce and international Sales.
Who are Vita Coco's main competitors?
Direct peers on record are Zico, Harmless Harvest, C2O Pure Coconut Water, Amy & Brian Naturals and Taste Nirvana. Broad incumbents are The Coca-Cola Company, PepsiCo and Bodyarmor. Emerging players are Califia Farms and Oatly.
Does Vita Coco have an API?
No public API is recorded for Vita Coco.
What industry is Vita Coco in?
Vita Coco's product category is Coconut Water and Plant-Based Beverages. Its primary akta.pro industry code is CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.