Piwi
Piwi is a São Paulo-based digital health insurance brokerage founded in 2019 that connects Brazilian families and small-to-medium companies with major insurers such as Omint, AXA, Allianz, and Porto Seguro, earning commissions on placed policies via a senior-partner advisory platform and mobile app.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Piwi does
Piwi is a Brazilian digital health insurance brokerage founded in 2019 and headquartered in São Paulo. The firm operates a web platform and mobile app (app.piwi.com.br) that simplify the sale, management, and migration of health and insurance plans for small and medium-sized companies and families in Brazil. Its core offering is a premium consulting service delivered by senior partners who advise clients on plan selection, coverage optimization, and migration, with 24/7 availability via WhatsApp and digital channels. Piwi does not underwrite risk; instead it acts as an intermediary connecting clients with a portfolio of established and digital-first health insurers.
The platform's differentiating technology layer is the digitization of plan migration and ongoing administration — reducing the paperwork and bureaucracy typically associated with switching or managing health plans in Brazil. Distribution is built on direct senior-partner advisory rather than self-service, supported by a multi-carrier portfolio that includes Omint, AXA, Allianz, Sompo, Porto Seguro, Sami, Qsaúde, and Golden Cross. The firm positions itself explicitly against the broker industry's conflicts of interest, promising transparent compensation disclosure and no plan-switching to favor commissions.
Piwi earns revenue on a commission basis from placed policies (affiliate/referral economics). Customer segments are horizontal — families, companies, and a 'high-exigence' premium persona — served via a sales-led motion with referral and word-of-mouth as primary top-of-funnel channels. The company has raised approximately $4.36M cumulatively across a 2019 seed round and an October 2022 Series A led by DNA Capital with participation from Scale-Up Ventures, and employs 51-100 people.
Piwi firmographics
Firmographics- Name
- Piwi
- Legal name
- Piwi
- Website
- https://piwi.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Piwi is a São Paulo-based digital health insurance brokerage founded in 2019 that connects Brazilian families and small-to-medium companies with major insurers such as Omint, AXA, Allianz, and Porto Seguro, earning commissions on placed policies via a senior-partner advisory platform and mobile app.
- Ownership category
- akta.pro rank
Piwi industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
Keywords
Where Piwi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Piwi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Health Insurance Brokerage: Commission-based brokerage model for health insurance plans. Acts as intermediary between customers and health insurance operators, earning commissions on placed policies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Piwi product offering
Product offeringCore offering
Piwi is a digital health insurance brokerage and consulting platform that intermediates between Brazilian families and companies and major health insurance operators (such as Omint, AXA, Allianz, Porto Seguro, Sompo, Sami, Qsaúde, and Golden Cross). It provides plan selection, migration, ongoing administration, and senior-partner-led advisory support through its web platform, mobile app, and 24/7 WhatsApp channel, earning commissions on placed policies.
Product overview
Piwi is a single integrated health insurance brokerage service offering premium consulting for families and companies. Founded in 2019, the company provides end-to-end health insurance advisory including plan selection, migration management, and ongoing support through dedicated senior partners. All services are delivered through their web platform and mobile app without separate module differentiation.
Differentiator
Problem solved
Functional benefit
Products and services
- Piwi Health Insurance Brokerage Services
Quantifiable outcome
- 50% transparency in each proposal
Companies that use Piwi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Piwi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Piwi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OmintcoreMajor health insurance operator whose plans are offered through Piwi's brokerage services. One of the key insurance providers in Piwi's portfolio.
- AXAcoreInternational health insurance operator available through Piwi's services. Part of Piwi's network of trusted insurance partners.
- AllianzcoreGlobal insurance company whose health plans are distributed through Piwi as a certified broker.
- SompocoreJapanese-origin insurance operator partnered with Piwi for health insurance distribution in Brazil.
- Porto SegurocoreMajor Brazilian insurance company whose health plans are offered through Piwi's brokerage platform.
- SamicoreHealth insurance operator integrated into Piwi's portfolio of partner companies.
- QsaúdecoreDigital health insurance operator available through Piwi's services.
- Golden CrosscoreTraditional Brazilian health insurance operator with long market history, distributed through Piwi.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Piwi competitors and assessment
Company assessmentOthers
- Porto Seguro: Major Brazilian insurance company and one of Piwi's key carrier partners. Operates in health alongside auto and other lines and competes indirectly as a carrier whose products Piwi distributes.
- Allianz: Global insurance group with Brazilian health operations distributed through Piwi. Functions as a partner whose health plans Piwi sells and an indirect competitor in corporate health benefits.
- Omint: Brazilian premium health insurer and Piwi carrier partner. Comparable as a high-end carrier whose plans are placed via Piwi's premium advisory model.
- AXA: Global insurance group offering health coverage in Brazil via Piwi's brokerage. Comparable as a partner carrier in Piwi's portfolio.
Emerging players
- Qsaúde: Brazilian digital health plan operator and Piwi partner. Operates in the same SMB/family segment with a technology-led direct model, illustrating both partnership upside and direct competition.
- Sami: Brazilian digital-first health insurer and Piwi partner. Represents the DTC digital model that overlaps with Piwi's advisory role, illustrating both partnership upside and direct disintermediation risk.
Direct peers
- Wiz Soluções: Largest insurance brokerage in Brazil with a growing digital channel for individuals and SMBs. Same commission-based brokerage model and overlapping customer base (families and corporate clients) as Piwi.
Broad incumbents
- Bradesco Seguros: Major Brazilian insurance carrier within the Bradesco financial group, offering health, life, and P&C products. Both a potential competitor and a carrier whose products flow through brokers like Piwi.
- SulAmérica: One of Brazil's largest independent health and dental insurers with broad group and individual coverage. Comparable because its group health plans are sold via brokers in the same SMB/family segment Piwi serves.
- Amil: Major Brazilian health insurer (UnitedHealth Group subsidiary) with a broad portfolio across individual, family and corporate plans. Distributes through brokers serving the same SMB and family segments Piwi targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Piwi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piwi leadership team
Management profileNumber of profiles
Profiles2 records
Piwi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piwi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piwi
What does Piwi do?
Piwi is a digital health insurance brokerage and consulting platform that intermediates between Brazilian families and companies and major health insurance operators (such as Omint, AXA, Allianz, Porto Seguro, Sompo, Sami, Qsaúde, and Golden Cross). It provides plan selection, migration, ongoing administration, and senior-partner-led advisory support through its web platform, mobile app, and 24/7 WhatsApp channel, earning commissions on placed policies.
Is Piwi a public or private company?
Piwi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Piwi founded?
Piwi was founded in 2019. It employs 51 to 100 people.
Where is Piwi based?
Piwi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Piwi make money?
One revenue line is on record: health Insurance Brokerage.
Who are Piwi's main competitors?
Others on record are Porto Seguro, Allianz, Omint and AXA. Emerging players are Qsaúde and Sami. Wiz Soluções is listed as a direct peer. Broad incumbents are Bradesco Seguros, SulAmérica and Amil.
Does Piwi have an API?
No public API is recorded for Piwi.
What industry is Piwi in?
Piwi's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored). Its NAICS code is 5242 and its SIC code is 6411.