LAMIK Beauty
LAMIK Beauty is a clean beauty brand developing vegan, cruelty-free color cosmetics for multicultural women, sold direct-to-consumer via its Shopify site and through mass retailers including JCPenney and Hy-Vee.
- Company typePrivate
- Founded2004
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LAMIK Beauty does
LAMIK Beauty (legal entity Lamik Inc, Texas) is a clean color cosmetics brand founded in 2004 by Kim Roxie in Houston, Texas. Originally operated as a single local makeup shop, the company closed that location in 2018 and relaunched as LAMIK 2.0, an e-commerce-first direct-to-consumer brand, in March 2020. Its product portfolio is anchored by a brow category led by the bestselling Revelation Brow Duo (a dual-ended brow powder and sculpting crème available in 15+ shade combinations at $49) and includes a Custom Blend Foundation (a personalized, photo-matched foundation at $49 with a 7-14 day sample-verification flow), a Balancing Moisturizer, Show Out Mascara, a Glow Gloss lipgloss line, and skincare-adjacent accessories. All products are formulated without parabens, sulfates, or talc; ingredients include jojoba oil, castor seed oil, coconut oil, candelilla wax, and lavender, and the brand holds Leaping Bunny cruelty-free certification.
The company's go-to-market spans multiple channels: direct-to-consumer e-commerce at lamikbeauty.com (powered by Shopify, with subscriptions handled by Recharge Payments, reviews by Loox, BNPL by Afterpay, and ingredient data via ClearForMe), retail distribution through 20+ JCPenney stores in TX/OK/AR/LA and 50+ Hy-Vee stores across six Midwest states, four independent beauty retailers (AMP Beauty LA, Vaya Beauty DC, My Shade and Texture Tampa, Glow & Flow Beauty Supply LA), and a wholesale program. Revenue is generated through one-time product purchases ($17-$49), Subscribe & Save options on brow products, a $289/year LAMIK Society membership (capped at 115 founding spots) launched April 2026, and a bi-monthly Makeup Refresh Box subscription. The brand ships internationally.
The target customer is multicultural women / women of color seeking non-toxic, vegan, and cruelty-free cosmetics — a positioning the company ties to founder Kim Roxie's personal mission after her mother was diagnosed with and ultimately died from breast cancer linked to toxic ingredients in conventional makeup. Operations are run by a lean team of 11-50 employees (the named team comprises Kim Roxie as founder/CEO, Karissa Rendon as Creative Director/Marketing Manager, and Marilyn as Community Manager). Capitalization is minimal: the company has raised $500 from the founder's mother in 2004, $100,000 from Sputnik ATX in July 2018, and $10,000 from the NAACP in October 2021, with no identified institutional growth capital. The company is privately held and founder-controlled.
LAMIK Beauty firmographics
Firmographics- Name
- LAMIK Beauty
- Legal name
- Lamik Inc
- Website
- https://lamikbeauty.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LAMIK Beauty is a clean beauty brand developing vegan, cruelty-free color cosmetics for multicultural women, sold direct-to-consumer via its Shopify site and through mass retailers including JCPenney and Hy-Vee.
- Ownership category
- akta.pro rank
LAMIK Beauty industry classification
Industry- Product category
- Vegan Clean Color Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
- akta.pro secondary industry
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)
Keywords
Where LAMIK Beauty is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LAMIK Beauty business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through lamikbeauty.com website. Products shipped directly to consumer with shipping via USPS. Free shipping on orders $75+. Individual product purchases across brows, face, eyes, and lips categories.
- LAMIK Society Membership: Annual membership program at $289/year offering quarterly product drops ($220 value), monthly virtual lifestyle sessions ($900 value), annual makeup masterclass ($199 value), 10% off all purchases, birthday perk, and exclusive access. Total stated value $900+.
- Retail/Wholesale Distribution: Wholesale supply to JCPenney, Hy-Vee, and independent beauty retailers including AMP Beauty LA, Vaya Beauty, My Shade and Texture, and Glow & Flow Beauty Supply. Retailers purchase wholesale to sell in physical stores.
- Makeup Refresh Box Subscription: Bi-monthly subscription box featuring full-size, clean, seasonal products with mystery gifts. Limited-time releases and exclusive products only available through subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Revelation Brow Duo - $49 (Subscribe & Save: $44.10) |
| One time/ perpetual license | Pay-as-you-go | Custom Blend Foundation - $49 |
| Unit Pricing | Pay-as-you-go | Glow Gloss Lipgloss products - $20 each |
| Subscription | Annual | LAMIK Society Founding Membership - $289/year |
| Other | Pay-as-you-go | Shipping - Free on $75+ orders |
| Subscription | Pay-as-you-go | Brow Gel - $21 (Subscribe & Save: $18.90) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
LAMIK Beauty product offering
Product offeringCore offering
LAMIK Beauty manufactures and sells a line of vegan color cosmetics for multicultural women, covering brows, face, eyes, and lips with non-toxic, natural, and organic formulations. Products are sold direct-to-consumer through lamikbeauty.com, supported by retail distribution at JCPenney and Hy-Vee, a Subscribe & Save subscription layer, and the $289/year LAMIK Society membership that bundles quarterly product drops with community experiences. Differentiated offerings include a photo-based Custom Blend Foundation matching service and Leaping Bunny-certified cruelty-free formulas free from parabens, sulfates, and talc.
Product overview
LAMIK Beauty is a vegan makeup brand offering clean color cosmetics for multicultural women, founded in 2004 and relaunched as LAMIK 2.0 in March 2020 with e-commerce capabilities. The product portfolio centers on brows (Revelation Brow Duo, Brow Gel, Brow Powder Refill, Brow Sculpting Creme Refill, Power Brow Duo Brush), face (Custom Blend Foundation, Balancing Moisturizer), eyes (Show Out Mascara), and lips (Glow Gloss Lipgloss collection with 6 shades). Key differentiators include the Custom Blend Foundation's personalized shade-matching service, the bestselling Revelation Brow Duo with 15+ shade combinations, and the LAMIK Society membership offering quarterly product drops and community experiences. The brand also offers skincare (Balancing Moisturizer), merchandise, and gift cards. All products are vegan, cruelty-free, and made with natural and organic ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- The LAMIK Society: A private membership community for women offering quarterly product drops, monthly lifestyle sessions, annual makeup masterclass, 10% off all purchases, birthday perks, and exclusive access to beauty education and wellness conversations.
- Founder's Club
Products and services
- Revelation Brow Duo Bestselling dual-ended brow product combining brow powder and sculpting creme for shaping, defining, and coloring brows. Offers over 15 shade combinations (e.g., Soft Black, Dark Brown, Medium Brown, Auburn, Blonde brow powders paired with Glorious, Significance, Excellence, Eloquence, or Elegance sculpting cremes) and is available via one-time purchase or Subscribe & Save.
- Custom Blend Foundation Personalized custom-blended foundation matched to the customer via photo submission, followed by a 7–14 day sample-creation and shade-verification process before the full-size bottle ships. Vegan, paraben-free, sulfate-free, and talc-free formula powered by ClearForMe ingredient transparency.
- Power Brow Duo Brush Dual-sided brush designed to deposit brow powder in hair-like strokes on one end and groom/shape brows with a spoolie on the other. Pairs with the Revelation Brow Duo for cream and powder application.
- Brow Gel Long-wearing brow gel that brushes on to groom, shape, and set brows for up to 12 hours. Soothing paraben- and sulfate-free formula available one-time or via Subscribe & Save with delivery every 3 months.
- Brow Powder Refill Highly-pigmented brow powder refill for fuller-looking, more defined brows. Made with certified organic ingredients including jojoba oil, oryza sativa (rice) powder, and lavender flower extract; designed to fit the LAMIK brow system.
- Brow Sculpting Creme Refill Multi-purpose sculpting creme refill made with castor seed oil, coconut oil, and candelilla wax. Usable under brows, as eyeshadow primer, under-eye concealer, or as a nude lip color; available in 5 shades.
- Balancing Moisturizer Intensive everyday moisturizer formulated with Vitamin C, activated by warming between the fingers before application. Leaves skin soft, supple, and smoother with fewer fine lines over time.
- Important Glow Gloss Lipgloss Warm peachy nude Glow Gloss lipgloss with a hint of shimmer, suitable for everyday wear. Clean, non-toxic, vegan, and cruelty-free formula that leaves lips quenched and never dry.
- Iconic Glow Gloss Lipgloss Mauve-pink Glow Gloss lipgloss that can be worn alone or paired with brown liner. Clean, non-toxic, vegan, and cruelty-free formula.
- LAMIK Society Membership Private membership community for women focused on clean beauty, ownership, elevation, self-care, and legacy. Includes quarterly product drops, monthly virtual lifestyle sessions, an annual makeup masterclass, 10% off all purchases, and a birthday perk. Founding membership offered at $289/year (advertised value $900+).
- Gift Card Digital LAMIK Beauty gift card delivered via email in denominations from $10 to $150, allowing recipients to choose their own products from the assortment.
- I Like My Makeup Like... Tee Statement t-shirt featuring a gold foil graphic reading 'I like my makeup like I like my people non-toxic.' Black unisex fit available in sizes S–XXXL as part of LAMIK Merchandise.
Quantifiable outcome
- 75% of beauty products marketed to women of color contain toxic ingredients
- +1 more outcomes
Companies that use LAMIK Beauty
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LAMIK Beauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
LAMIK Beauty partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- JCPenneycoreMajor retail partnership with JCPenney department stores. LAMIK Beauty products sold in 20+ JCPenney locations across Texas, Oklahoma, Arkansas, and Louisiana including malls in Tulsa, Houston, Oklahoma City, Little Rock, and Baton Rouge.
- Hy-VeecoreMidwest retail partnership with Hy-Vee grocery stores. Products available in 50+ Hy-Vee locations across Iowa, Kansas, Minnesota, Missouri, Nebraska, and Wisconsin.
- AMP Beauty Los AngelesminorIndependent beauty retailer located at 225 W 8th St., Los Angeles, CA 90014. Black woman-owned beauty retailer featuring LAMIK products.
- Vaya BeautyminorIndependent beauty retailer at 110 Oak Dr SE, Unit 15, Washington, DC 20032. Carries LAMIK Beauty products.
- My Shade and TextureminorIndependent beauty retailer at 4202 E Busch Blvd, #1, Tampa, FL 33617. Stocks LAMIK Beauty products.
- Glow & Flow Beauty SupplyminorIndependent beauty supply at 4361 Rosecrans Ave, Hawthorne, CA 90250. Features LAMIK Beauty products.
- EMERGE Fashion Show / New York Fashion WeekminorMakeup sponsor for EMERGE Fashion Show at New York Fashion Week honoring designer Karl Kani. Models wore LAMIK blush/eyeshadow combo featured in May Makeup Refresh Box.
- Black Girl SunscreenminorFounder Shontay Lundy's brand. Connection made at Luxe Pack Los Angeles trade show. Both Black woman-owned clean beauty brands.
- The Love Quest FoundationminorNonprofit founded by Josayne Anderson-Tejera focusing on Domestic Violence and Sexual Assault awareness. LAMIK supported foundation at various stages. Partnership on Valentine's Day events.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
LAMIK Beauty competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LAMIK Beauty social profiles
Digital presenceLAMIK Beauty compliance and trust
Trust signalCompliance1 record
LAMIK Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAMIK Beauty leadership team
Management profileNumber of profiles
Profiles3 records
LAMIK Beauty funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAMIK Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAMIK Beauty
What does LAMIK Beauty do?
LAMIK Beauty manufactures and sells a line of vegan color cosmetics for multicultural women, covering brows, face, eyes, and lips with non-toxic, natural, and organic formulations. Products are sold direct-to-consumer through lamikbeauty.com, supported by retail distribution at JCPenney and Hy-Vee, a Subscribe & Save subscription layer, and the $289/year LAMIK Society membership that bundles quarterly product drops with community experiences. Differentiated offerings include a photo-based Custom Blend Foundation matching service and Leaping Bunny-certified cruelty-free formulas free from parabens, sulfates, and talc.
Is LAMIK Beauty a public or private company?
LAMIK Beauty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LAMIK Beauty founded?
LAMIK Beauty was founded in 2004. It employs 11 to 50 people.
Where is LAMIK Beauty based?
LAMIK Beauty is headquartered in Houston, United States, in the North America region.
How does LAMIK Beauty make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are LAMIK Society Membership, retail/Wholesale Distribution and makeup Refresh Box Subscription.
Does LAMIK Beauty have an API?
No public API is recorded for LAMIK Beauty.
What industry is LAMIK Beauty in?
LAMIK Beauty's product category is Vegan Clean Color Cosmetics. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint). Its NAICS code is 456120 and its SIC code is 2844.