BankPlus

What BankPlus does

BankPlus is a privately held regional community bank headquartered in Ridgeland, Mississippi, operating under parent holding company BancPlus Corporation and serving consumers, small-to-medium businesses, and wealth management clients across the southeastern United States. The bank traces its operating history to 1909 and, following the 2022 close of its First Trust Corporation acquisition, holds combined assets of approximately $6.4 billion and operates branches across Mississippi, Louisiana, Alabama, and Florida. Its product platform spans three divisions: Personal Banking (checking, savings, CDs, debit cards, three Visa credit card variants, mortgages, auto and home equity loans), Business Banking (BusinessPlus checking, commercial and agricultural loans, treasury services, and Clover-powered merchant services), and Wealth Management (trust and estate administration, investment management, retirement plan consulting, and brokerage/insurance). The technology stack combines an in-house online and mobile banking platform with embedded partner capabilities including Money Manager (PFM), Zelle, Mobile Deposit, Text Banking, Instant Issue Debit Cards, Greenlight youth banking, and FuturePlus retirement plan administration (via Schwab).

The bank's go-to-market is a hybrid community-bank model built around an extensive physical branch network — including deep coverage in smaller Mississippi communities such as Belzoni, Isola, Shubuta, Tchula, and Pickens — complemented by digital banking channels (online, mobile, and Interactive Teller Machines). Customer acquisition runs through branch presence, digital channels, a Refer-a-Friend program, and co-marketing with partners such as Clover and Greenlight. Revenue is generated primarily through net interest income on loans and deposits, with secondary streams from transaction and account fees, credit card interchange and interest, and fee-based wealth management services. Distribution advantage in underserved regional markets, FDIC-insured brand strength, and a recently expanded four-state footprint following the First Trust and State Bank & Trust acquisitions form the foundation of the franchise, while dividend continuity and capital return through 2025–2026 signal ongoing profitability.

Name

BankPlus

Legal name

BancPlus Corporation

Website

https://bankplus.net

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BankPlus is a privately held regional community bank under BancPlus Corporation, operating roughly 60+ branches across Mississippi, Louisiana, Alabama, and Florida, providing personal banking, SMB lending, treasury and merchant services, and wealth management to consumer and small-business clients.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Credit Card Issuing (52221)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Credit Cards & Revolving Credit (FSABAAAC), Real Estate (Commercial Property, REITs) (FSABACAH)

Keywords

• Community banking
• Retail banking services
• Commercial lending
• Wealth management
• Digital banking

Headquarters

HQ city

Mississippi State

HQ country

United States

HQ region

North America

Offices55 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Interest income earned on loans and other interest-bearing assets, offset by interest paid on deposits and borrowings. Core revenue driver for traditional banking operations.
2. Banking Fees and Service Charges: Various fee income streams including account maintenance fees, transaction fees, overdraft fees, and charges for banking services such as wire transfers and official checks.
3. Credit Card Revenue: Income from credit card operations including interchange fees on card transactions and interest charges on revolving balances.
4. Wealth Management Services: Fee-based revenue from trust services, investment management, retirement plan consulting, and brokerage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BankPlus is a regional community bank offering a comprehensive suite of deposit, lending, and wealth management products across the southeastern United States. Personal banking includes checking, savings, CDs, debit cards, three Visa credit card variants, and consumer loans (personal, auto, home equity, real estate, mortgage). Business banking offers BusinessPlus checking, business and commercial real estate loans, agricultural loans, business credit cards, and treasury services including Clover merchant processing. Wealth management provides trust and estate administration, investment management, retirement plan consulting, and brokerage/advisory/insurance services.

Product overview

BankPlus is a regional bank offering a comprehensive suite of banking products and services organized into three main divisions: Personal Banking, Business Banking, and Wealth Management. The personal banking platform includes checking, savings, CDs, debit cards (with instant issue), and three distinct Visa credit card options (Consumer Rewards, Low-Rate, and Credit Builder). The bank offers various lending products including personal loans, home equity lines, auto loans, real estate loans, and full-service home mortgages. Online and mobile banking capabilities form the digital foundation, supplemented by Money Manager for financial planning, Zelle for P2P payments, Mobile Deposit, and Text Banking. Business banking features BusinessPlus and Business Checking accounts, along with Business Loans, Commercial Real Estate Loans, Agricultural Loans, Business Credit Cards, and Treasury Services including Clover merchant services. Wealth Management provides Trust and Estate Administration, Investment Management, Retirement Plan Consulting and Administration, and Brokerage/Advisory Services. The bank also offers specialized products like Greenlight (kids debit card), FuturePlus (retirement plans), and DepositPlus (deposits) through partnerships. With locations across Mississippi, Louisiana, Alabama, and Florida, BankPlus serves retail, business, and affluent clients with both traditional branch services and digital banking channels.

Differentiator

Problem solved

Functional benefit

Brands

• Greenlight: A debit card and money management app for kids and teens. BankPlus customers receive the Greenlight Select plan free.
• BusinessPlus
• CreditPlus
• DepositPlus
• FuturePlus
• Money Manager
• BankPlus Instant Issue Debit Cards

Products and services

• Personal Checking Personal checking accounts for everyday banking needs with features like online and mobile banking access. Designed for individual consumers managing daily finances.
• Personal Savings Savings accounts designed to help individual customers grow their money with competitive interest rates.
• Certificates of Deposit Time deposit accounts with fixed terms and guaranteed returns for individual savers.
• Debit Cards BankPlus debit cards with instant issue capability at branch locations, featuring Visa security features for consumer transactions.
• Greenlight Debit card and money app for kids and teens offered free (Select plan) to BankPlus customers, enabling parents to manage children's spending and teach financial responsibility.
• Consumer Rewards Credit Card Visa credit card that earns 1.5 points per dollar on eligible purchases plus bonus points at participating retailers; 10,000 bonus points for spending $5,000 within 90 days for new cardholders.
• Low-Rate Credit Card Visa credit card with a competitive interest rate designed for simplicity and savings on everyday use or balance management.
• Credit Builder Credit Card Visa credit card designed to help build credit, potentially available to applicants who do not yet have a credit score.
• Personal Loans Unsecured personal loans with competitive rates for individual borrowers' various financial needs.
• Home Equity Line Revolving credit line secured by home equity for flexible borrowing needs of homeowners.
• Auto Loans Financing solutions for purchasing new or used vehicles for individual consumers.
• Real Estate Loans Construction loans, land/lot acquisition loans, and long-term residential property loans for building or purchasing homes.
• Home Mortgages Full-service mortgage lending with online application and local processing, offering purchase and refinance options for homebuyers.
• Online Banking 24/7 online access to checking, savings, and loan accounts via computer or smartphone, featuring bill payment, fund transfers, account history, and Money Manager tool.
• Mobile Banking Mobile application for smartphones and tablets providing 24-hour account access, mobile deposit, bill payment, fund transfers, alerts, Zelle, and GPS-based location search.
• BusinessPlus Business checking account product with enhanced features tailored for business banking needs.
• Business Checking Business checking accounts with online and mobile banking access for small-to-medium enterprises.
• Business Loans Loans designed to meet various business financing needs for small-to-medium enterprises.
• Commercial Real Estate Loans Financing solutions for commercial property purchases and developments.
• Agricultural Loans Specialized financing for agricultural operations and farming needs.
• Business Rewards Credit Cards Credit cards tailored for business spending with rewards and expense management features.
• Treasury Services Business banking services including payables, receivables, and merchant services delivered through Clover integration.
• Trust and Estate Administration Wealth management service for trust setup, administration, and estate planning for high-net-worth individuals and families.
• Investment Management Professional investment management services for wealth preservation and growth.
• Retirement Plan Consulting and Administration Services for business retirement plan setup, compliance, and ongoing administration (FuturePlus platform).
• Brokerage, Advisory and Insurance Services Comprehensive brokerage, financial advisory, and insurance products to complement wealth management offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ClovercoreTechnology or IntegrationBankPlus has partnered with Clover to offer secure, cost-effective merchant services that help boost cash flow for business customers. The partnership provides acceptance of payments in-store, online, or on the go, while enabling inventory management, sales tracking, and customer engagement—all from one platform. Clover's business tools include employee management, customer loyalty programs, real-time reporting, and app integrations for payroll, ecommerce, and scheduling.
• Federal Home Loan Bank of DallasminorOthersBankPlus participates as a member institution in Federal Home Loan Bank of Dallas programs, including the Partnership Grant Program which provides matching grants for affordable housing initiatives in the bank's market areas. Through this partnership, $58,500 was awarded to Housing Education and Economic Development Inc. (HEED) to expand housing counseling in Mississippi.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Renasant Corporation: Mississippi-headquartered regional community bank with comparable multi-state southeastern footprint and similar consumer/business banking mix. Directly comparable in scale, geography, and product breadth.
• Hancock Whitney Corporation: Gulf Coast-focused regional bank headquartered in Mississippi with similar branch-led community banking model, business lending, and wealth management offerings across the Southeast.
• ServisFirst Bancshares: Alabama-headquartered regional bank with similar relationship-based business banking model, commercial real estate lending focus, and southeastern geographic concentration.
• Cadence Bank: Mississippi-headquartered regional bank formed through the BancorpSouth and Cadence merger, operating across the Southeast with comparable consumer, commercial, and treasury services.
• FirstBank (Tennessee): Tennessee-headquartered community bank with multi-state southeastern presence, similar three-pillar product set, and an active community-bank M&A strategy.
• Pinnacle Financial Partners: Tennessee-based regional bank with a comparable relationship-banking model targeting small-to-medium businesses and consumers. Similar three-segment platform (bank, lending, wealth/investment).
• Trustmark Corporation: Mississippi-based regional bank operating across the southeastern U.S. with similar consumer, business, and wealth management offerings. Closely comparable in deposit-funded model and regional concentration.

Broad incumbents

• Regions Financial Corporation: Large Alabama-headquartered regional bank with overlapping branches in Mississippi, Louisiana, Alabama, and Florida. Larger scale and broader product suite, but directly competes for the same consumer and SME relationships.
• First Horizon Corporation: Large Tennessee-based regional bank with overlapping southeastern U.S. presence and a similar consumer/business banking franchise. Larger scale with more capital markets capabilities.

Regional players

• Independent Community Bankers of America member banks (e.g., Planters First Bank): Smaller Mississippi-based community bank operating within BankPlus's home market. Closely aligned in local market focus, agricultural lending exposure, and relationship-driven deposit gathering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bankplus
• Facebookfacebook.com/bankplus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BankPlus