What Innatis Group does

Innatis Group (legal entity Groupe Pomanjou) is a vertically integrated French producer, packer, and marketer of apples and other fruits, headquartered in Écouflant near Angers. Founded in 1954, the group has grown through a roll-up strategy to comprise eight operating units spanning Pomanjou, Les Vergers Launay, Pominter, Cardell, Cardell St Andiol (Comimpex), DSA Import, Domaine des Coteaux, and the Innafruits growers' organization, with production distributed across three French basins (Loire Valley, South-East, South-West). The group serves supermarkets, wholesalers, catering/food service, and food processing customers in France and internationally via the Pominter export subsidiary, reaching Europe, the Middle East, Africa, and Southeast Asia.

The product portfolio centers on six exclusive club apple varieties (Honeycrunch, Juliet, LoliPop, Choupette, Zingy, Lubee) — which together represent more than 75% of the group's own orchard surface — alongside traditional apples, organic lines, stone fruits (peaches, nectarines, apricots, cherries) from Domaine des Coteaux, pears, and the newly launched Kikoka yellow kiwi. Underlying production technology includes proprietary fruit wall (mur fruitier) pedestrian cultivation enabling platform-free hand harvesting, drip irrigation that reduces water consumption by at least 30%, insect-proof hail netting, and high-density orchard planting. The group maintains a broad certification stack: 100% HVE 3, GlobalGap, Vergers Ecoresponsables, IFS Food, BRC Food, and Agriculture Biologique, with Label Rouge on selected stone fruit.

The business model is predominantly B2B direct sales of fresh produce, organized along multi-channel distribution through subsidiary commercial brands (Pomanjou, Cardell, Pominter, Domaine des Coteaux, DSA) that target distinct customer segments and geographies. Pricing is contractually negotiated rather than publicly disclosed. Marketing relies on major trade shows (Fruit Attraction Madrid, Medfel) and editorial content on the corporate site. The group received institutional funding from specialist French agri-investor Unigrains in 2020 and continues to expand via acquisitions and product launches.

Name

Innatis Group

Legal name

Groupe Pomanjou

Website

https://innatis.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Innatis Group is a French vertically integrated producer, packer, and marketer of apples, stone fruits, and kiwis, supplying supermarkets, wholesalers, catering, and food processors across France and international markets via exclusive club varieties and certified sustainable production.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production

NAICS

Apple Orchards (111331), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Tree Nut Farming (1113)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Stone Fruit & Tropical Fruit Packing Facilities (AFAOAGAE), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Apple production
• Fresh fruit packaging
• Club apple varieties
• Stone fruit production
• Fruit export distribution

Headquarters

HQ city

Écouflant

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Apple Production and Sales: Core revenue from producing, packing, and commercializing apples across exclusive varieties (Honeycrunch, Juliet, LoliPop, Choupette, Zingy, Lubee), organic apples, and traditional varieties. Complete vertical integration from orchards to packing stations to market.
2. Stone Fruit Production and Sales: Domaine des Coteaux subsidiary produces and commercializes stone fruits including peaches, nectarines (8000T), apricots (3000T), cherries (300T), kiwis, walnuts, and chestnuts. Sold in France and Europe.
3. Export and International Sales: Pominter subsidiary generates revenue through international exports to Europe, Middle East, Africa, and Southeast Asia. Near 40 years of fruit commercialization expertise.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Innatis Group specializes in the integrated production, packing, and marketing of apples, pears, stone fruits (peaches, nectarines, apricots, cherries), and yellow kiwis. The group holds exclusive production and commercialization rights for six club apple varieties (Honeycrunch, Juliet, LoliPop, Choupette, Zingy, Lubee) and operates across three French production basins (Loire Valley, South-East, South-West) through subsidiaries Pomanjou, Les Vergers Launay, Pominter, Cardell, Cardell St Andiol (Comimpex), DSA Import, and Domaine des Coteaux.

Product overview

Innatis Group is a French agricultural cooperative specializing in apple and stone fruit production. The company operates as a platform of six subsidiaries (Pomanjou, Les Vergers Launay, Pominter, Cardell, Cardell St Andiol, DSA Import) that collectively manage orchards, packing stations, and commercial distribution. The product portfolio centers on exclusive club apple varieties (Honeycrunch®, LoliPop®, Choupette®, Zingy®, Lubee®, Juliet®) produced under exclusive licensing agreements, complemented by traditional apple varieties, organic apple lines, stone fruits (peaches, nectarines, apricots, cherries) from Domaine des Coteaux, and yellow kiwis (Kikoka®). The Group integrates production, cold storage, packing, and marketing operations across three French production basins (Loire Valley, South-East, South-West).

Differentiator

Problem solved

Functional benefit

Brands

• Pomanjou / LVL: Commercial brand for apple production and sales under Innatis Group
• Cardell
• Pominter
• DSA
• Domaine des Coteaux
• Les Vergers Launay
• Innafruits
• HoneyCrunch
• Juliet
• LoliPop
• Choupette
• Zingy
• Lubee
• Kikoka

Products and services

• Honeycrunch®

Quantifiable outcome

• 30% water consumption reduction through drip irrigation technology
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blue Whale: Blue Whale is France's largest apple producer-marketer and a direct peer, operating a comparable vertically integrated model across French orchards, packing stations, and a multi-variety portfolio including club apples. It competes with Innatis for French retailer shelf space and club variety positioning.
• Perlim Meyrueis (Groupe Perlim): Perlim Meyrueis is a French apple producer-packaging cooperative with a comparable multi-region orchard footprint, club variety portfolio, and direct sales into French and European retailers. It is one of the closest apples-to-apples comparables for Innatis's Pomanjou and Cardell subsidiaries.
• Novapple: Novapple is a French apple cooperative producing and marketing multiple apple varieties including club apples, with comparable grower organization structure to Innatis's Innafruits. Direct competitor for French supermarket contracts.
• Pomona (Groupe Pomona): Pomona is France's leading specialized fresh produce and out-of-home foodservice distributor. It overlaps with Innatis's Cardell business in fresh fruit distribution to French catering, foodservice, and retail customers, and competes for the same downstream buyer relationships.
• Mesfruits: Mesfruits is a French fruit cooperative platform producing and marketing apples, pears, and stone fruit. Comparable as a producer-marketer with multiple grower members and a multi-variety French orchard footprint similar to Innatis.

Broad incumbents

• Pink Lady Europe: Pink Lady Europe licenses and manages the Pink Lady club apple variety globally. Innatis commercializes Pink Lady through Cardell, making Pink Lady Europe both a licensor (partner) and an incumbent that shapes the European premium apple category Innatis competes in.
• Bonduelle: Bonduelle is a large French fresh and processed vegetable producer with similar family-controlled, vertically integrated structure and global retail customer base. It overlaps with Innatis in fresh produce retail relationships and in serving food processing customers with fruit/vegetable inputs.
• Florette (Agrial): Florette, part of French cooperative Agrial, is a major French fresh produce operator across bagged salads, vegetables, and fresh-cut fruit. Comparable as a French cooperative-led fresh produce platform with multi-site production and broad retail/foodservice distribution.
• Zespri International: Zespri is the global leader in kiwi production and marketing, including the SunGold yellow kiwi that dominates the segment Kikoka is entering. Comparable as the incumbent Innatis must compete against to scale its yellow kiwi franchise in France and export markets.

Regional players

• Capexo (Groupe Capexo): Capexo is a French fresh fruit and vegetable importer-distributor serving retail and foodservice customers. Comparable to Innatis's DSA Import and Cardell on the wholesale and import side of the French fruit trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/les-vergers-launay

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innatis Group