Hotelchamp

What Hotelchamp does

Hotelchamp B.V. is an Amsterdam-based hospitality technology company founded in 2015 that sells a unified direct booking platform to hotels competing against Online Travel Agencies (OTAs). The platform bundles five products — Booking Engine (an app-like, no-redirect, single-page booking flow with mobile wallet payments), Metasearch (Google Hotel Ads and metasearch bidding with team-managed campaigns), Convert (rule-based website personalization keyed on guest location and behavior), Websites (a no-code drag-and-drop hotel website builder with IONOS domain integration), and RateBeat (a 2024-launched real-time OTA price-matching tool). The underlying technology is implemented as widget-based JavaScript scripts (deployed via Google Tag Manager or direct code) rather than a full property management system; the Booking Engine integrates with third-party PMS/booking systems such as SynXis React, and the stack includes Google Analytics cross-domain tracking. Internal endpoints such as ws-api.hotelchamp.com power per-account widget generation; no external developer API is published.

The company operates a subscription-based SaaS model with annual billing and three plan tiers selectable at publishing time. Customers range from luxury enterprise properties (Hotel Okura Amsterdam, Corinthia Hotels, Sofitel Legend The Grand Amsterdam, Sacher Hotels, Victoria-Jungfrau Grand Hotel & Spa, Duin & Kruidberg, Hotel Berlin Berlin) and hotel chains (Cross Hotels & Resorts, Sorell Hotels) through boutique properties and hostel groups — over 600 hotels globally per company-marketed claims. Go-to-market blends enterprise consultative field sales for large accounts, inside sales for the mid-market, and a self-service/PLG motion via the Websites builder for smaller hotels. Klook, Tiqets, and IONOS partnerships layer attractions and domain services onto the booking flow; the company is GDPR-compliant and reports no current operating issues.

The company has disclosed approximately $4.67M across two early-stage rounds in 2016 ($1.98M) and 2017 ($2.69M), and is operating with 51–100 employees. Leadership transitioned in 2024 when Sjoerd Kruijff was appointed CEO to lead the next growth phase, succeeding founder Kristian Valk (who remains referenced as founder); André Bressel is referenced as COO in the supplemental leadership block. Ownership is private with no disclosed institutional investors or parent company.

Name

Hotelchamp

Legal name

Hotelchamp B.V.

Website

https://hotelchamp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotelchamp is an Amsterdam-based SaaS company founded in 2015 that provides hotels with a unified direct booking platform — booking engine, metasearch, personalization, websites, and rate parity tools — to reduce OTA dependency and grow the direct channel.

Ownership category

akta.pro rank

Product category

Hospitality Direct Booking Software

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

akta.pro secondary industries

Hotels & Lodging Metasearch (THALAEAC), Hotel Revenue Management Systems (RMS) (THALAOAB), Hotel Pricing & Rate Shopping Intelligence (THALAIAB), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hotel booking engine
• Hospitality SaaS
• Direct booking platform
• Hotel metasearch advertising
• Hotel website builder

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Hotelchamp provides online software products and related services on a subscription basis. The subscription includes access to the platform, product updates rolled out simultaneously to all customers, and support services. Subscriptions are automatically renewed each period unless 60-day written notice is provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Hotelchamp provides a hospitality technology platform consisting of five integrated SaaS products that help hotels strengthen their direct booking channel. The suite includes an app-like booking engine with no redirects and mobile wallet payments, metasearch advertising on Google Hotel Ads and other platforms, website personalization (Convert), a no-code hotel website builder (Websites), and a real-time rate parity and price-beating tool (RateBeat). The platform is designed to reduce hotel dependency on OTA commissions by enabling personalized guest journeys, competitive pricing, and conversion-optimized direct booking experiences.

Product overview

Hotelchamp is a hospitality technology platform providing a unified direct booking solutions suite. The platform consists of five integrated products: Booking Engine (app-like booking flow with no redirects and mobile wallet payments), Metasearch (Google Hotel Ads and metasearch advertising), Convert (website personalization for different guest profiles), Websites (no-code website builder with drag-and-drop editing), and RateBeat (real-time price beating against OTAs). Together these products enable hotels to attract high-quality traffic, personalize the guest journey, and increase conversion on their direct channel, reducing dependency on OTA commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Booking Engine
• Metasearch Metasearch advertising solution that increases hotel visibility on Google Hotel Ads and relevant metasearch platforms. Attracts qualified traffic to hotel websites, improves conversions, and lowers distribution costs with team-guided campaign management.
• Convert Website personalization solution that creates tailored website experiences for guests. Hotelchamp experts collaborate with hotels to customize content based on guest location and behavior, increasing direct bookings.
• Hotelchamp Websites No-code website builder for hotels that creates conversion-optimized websites in weeks rather than months. Includes drag-and-drop visual editor, Media Slider widget supporting up to 25 slides, and domain management through IONOS partnership.
• RateBeat Real-time price-beating tool that helps hotels guarantee the best direct price by comparing and matching OTA prices dynamically. Prevents losing direct bookings to OTAs and retains more revenue on the hotel's direct channel.

Quantifiable outcome

• 112x ROI on Metasearch campaigns for European luxury hotel during low season
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• KlookminorGTM or Marketing PartnerPartnership with Klook to offer local attractions and experiences to hotel guests upon booking confirmation. Hotels receive exclusive promo codes to pass on to guests, providing zero-cost direct booking benefits while enhancing guest trip experiences.
• TiqetsminorGTM or Marketing PartnerPartnership with Tiqets to provide hotels with exclusive promo codes for local attractions and experiences. Enables hotels to offer added value to guests who book directly, enhancing the direct booking incentive while improving guest experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudbeds: Hospitality management platform providing booking engine, channel manager, and website solutions to hotels and hostels, overlapping directly with Hotelchamp's core booking engine and website builder products.
• SiteMinder: Listed Australian hotel technology company offering a hotel booking engine, channel manager, and direct-booking tools that directly compete with Hotelchamp's Booking Engine and Metasearch offerings for the same hotel customer base.
• OTA Insight (by Lighthouse): Hotel market intelligence and rate-shopping platform providing pricing and demand data to hotels — comparable to Hotelchamp's RateBeat pricing intelligence capability.
• Travel Tripper: Hotel direct-booking platform providing booking engines, metasearch, and digital media services to hotels and chains, comparable to Hotelchamp's direct-channel suite.
• SHR (Sceptre Hospitality Resources): Hospitality technology vendor offering booking engines, CRS, CRM, and direct-booking tools to hotel chains, closely overlapping with Hotelchamp's Booking Engine and Convert products.
• Atomize (by Lighthouse): Hotel revenue management and dynamic pricing engine now part of Lighthouse, directly competing with Hotelchamp's RateBeat price-beating product in hotel pricing intelligence and RMS.

Broad incumbents

• Sabre Hospitality (SynXis): Large incumbent hotel technology suite (CRS, booking engine, distribution) widely used by chains; Hotelchamp integrates with SynXis React but competes at the property/chain direct-channel layer.
• Lighthouse (formerly OTA Insight + Atomize): Consolidated travel intelligence and hotel revenue management platform; broader portfolio player with overlapping pricing and rate-shopping capabilities vs Hotelchamp's RateBeat.
• BookingSuite (Booking.com): OTA-owned hotel technology arm providing booking engines, websites, and channel manager tools to independent hotels, leveraging Booking.com's distribution scale as a major competitive threat to Hotelchamp's direct-booking positioning.

Emerging players

• Mews: Modern cloud PMS and hospitality platform offering booking engine, check-in, and guest experience tools — emerging competitor that increasingly overlaps with Hotelchamp's guest journey and booking engine functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hotelchamp_com
• YouTubeyoutube.com/channel/UCvCp2XepJtHr2QVh_d6Bh4Q
• Facebookfacebook.com/hotelchamp
• LinkedInlinkedin.com/company/hotelchamp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotelchamp