SiteMinder
- Company typePublic
- Founded2006
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What SiteMinder does
SiteMinder is a publicly listed (ASX:SDR) hotel commerce platform founded in 2006 and headquartered in Sydney, Australia. It serves more than 53,000 hotels across 150+ countries and approximately 3 million rooms, providing a unified platform that connects property management systems to 450+ distribution channels (OTAs, GDS, metasearch, wholesalers, and now AI travel platforms) for guest acquisition, revenue management, direct booking, payments, and guest engagement. Customers range from independent hotels and small accommodation providers (served via the Little Hotelier sub-brand) to global chains such as Hyatt, Best Western, Choice Hotels, and Pan Pacific.
The platform is built on AWS cloud infrastructure and processes approximately 135 million bookings and US$55B+ in hotel revenue annually. Its core technology stack includes the Channel Manager (60-second two-way sync across 450+ channels, 99.95% uptime), the Hotel Booking Engine, Channels Plus (a single-integration marketplace with pay-on-performance commission), Demand Plus (metasearch via Google Hotel Ads, Trivago, Tripadvisor), SiteMinder Pay (PCI-DSS/PSD2 SCA compliant payments), Dynamic Revenue Plus (AI-driven pricing in partnership with IDeaS), and SiteMinder iQ — a proprietary AI engine trained on nearly 4 billion data points across 20 years of hospitality data, delivering 90-day demand forecasting, pricing recommendations, and AI-generated insights. In April 2026 the company extended the platform into AI-driven distribution via Direct Booking MCP and Channels Plus MCP, exposing live hotel rates and availability to ChatGPT, Gemini, and Claude through DirectBooker. In May 2026 the company launched SiteMinder Powered, an OEM/embedded distribution motion with Mews as inaugural partner. The platform integrates with 350+ PMS/RMS systems and offers 100+ apps via the Hotel App Store.
SiteMinder monetises through a hybrid SaaS-plus-transaction model: per-room subscriptions for the core platform and add-on modules, plus transaction fees for Channels Plus, Demand Plus, SiteMinder Pay, and Dynamic Revenue Plus. Distribution is omnichannel: self-serve PLG (14-day free trial, no credit card), enterprise field sales for groups and chains, an OEM/embedded motion (SiteMinder Powered), a marketplace/Channel App Store, and an extensive PMS/RMS/CRS partner network. H1 FY2026 (six months ended 31 December 2025) revenue was A$131.2M, ARR was A$280.3M (up 27.4% YoY), and adjusted EBITDA was A$12.3M positive, with LTV/CAC of 6.7x (up from 6.1x). The company raised US$73 million in a pre-IPO round in September 2021 prior to its ASX listing.
SiteMinder firmographics
Firmographics- Name
- SiteMinder
- Legal name
- SiteMinder Limited
- Website
- https://siteminder.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
SiteMinder industry classification
Industry- Product category
- Hotel distribution and revenue management software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industry
- Hotel Content Aggregators & Connectivity APIs (THALAJAD)
Keywords
Where SiteMinder is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
SiteMinder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Platform Subscription (Channel Manager, Booking Engine, etc.): Recurring SaaS subscription for the core hotel commerce platform including the channel manager, booking engine, and other modules. Pricing is based on room count and includes tools for managing both direct and indirect distribution. Multi-tier subscription plans available.
- Channels Plus Commission: Pay-on-performance commission model: zero upfront costs, no contracts, hotels pay a modest commission only for completed stays booked through Channels Plus. No charges for cancellations, no-shows, or overbookings.
- Demand Plus / Metasearch Commission: Single transaction fee per completed stay on metasearch bookings via Google Hotel Ads, Trivago, and Tripadvisor. No setup costs, no monthly fees, no hidden charges. No fees for cancellations or no-shows.
- SiteMinder Pay (Payment Processing): Pay-as-you-go payment processing with a small commission fee per transaction. No setup fees, no monthly fees, no hidden fees. Supports credit cards, virtual cards (VCCs), Apple Pay, Google Pay. PCI-DSS and PSD2 SCA compliant.
- Dynamic Revenue Plus Add-on: Add-on module with transactional fees for SiteMinder's revenue management solution. Delivered as an upgrade to existing subscriptions; pricing varies by property size.
- SiteMinder Powered (OEM / Embedded Distribution): Allows hospitality technology platforms (PMS, etc.) to embed SiteMinder's distribution engine directly into their own products. Mews was the inaugural partner. Represents a structural distribution revenue stream beyond direct subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial of Channel Manager with no credit card, no lock-in contracts, cancel anytime |
| Subscription | Monthly | Hotel Booking Engine: 14-day free trial; subscription pricing based on room count; available in 20+ languages and currencies |
| Transaction based/ take rate | Pay-as-you-go | Channels Plus: pay-on-performance, one commission rate, no upfront costs, no contracts |
| Transaction based/ take rate | Pay-as-you-go | Demand Plus (Metasearch): no setup costs, no monthly fees, single transaction fee per completed stay |
| Transaction based/ take rate | Pay-as-you-go | SiteMinder Pay: no setup, no monthly, no hidden fees; small commission per transaction |
| Hybrid | Annual | Dynamic Revenue Plus: add-on module with transactional fees; pricing tailored to property size |
| Subscription | Monthly | Hotel Website Builder: 14-day free trial; monthly subscription after; free SiteMinder domain for paying customers |
| Other | Annual | Core Platform Subscription: not publicly disclosed; quote-based for enterprise/groups |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels10 records
SiteMinder product offering
Product offeringCore offering
SiteMinder operates a unified hotel commerce SaaS platform that connects properties to 450+ distribution channels (OTAs, GDS, metasearch, AI assistants) and combines a channel manager, commission-free booking engine, metasearch/AI demand marketing, payments, business intelligence, and AI-driven revenue management in a single control centre. The platform is used by more than 53,000 hotels across 150+ countries and is sold primarily to independent properties, hotel groups and chains, and hospitality technology partners on subscription and pay-on-performance commission models.
Product overview
SiteMinder is a single unified hotel commerce platform (the SiteMinder Platform) rather than a loose collection of products: its Revenue Control Centre brings together the Channel Manager, Channels Plus, Booking Engine, Demand Plus / Metasearch Manager, GDS, SiteMinder Insights (Business Intelligence), Dynamic Revenue Plus, SiteMinder Pay, Website Builder, Guest Engagement, and the Mobile App, all powered by the SiteMinder iQ AI engine that delivers demand forecasting, dynamic pricing (in partnership with IDeaS), and AI-generated insights. The platform targets independent hotels and groups & chains, with Groups & Chains providing multi-property orchestration across the same product set. Distribution is extended to AI platforms through AI Distribution products (Direct Booking MCP and Channels Plus MCP) built on Model Context Protocol, while a Hotel App Store marketplace of 100+ third-party apps and a developer integration program allow the platform to plug into 450+ booking channels, 350+ PMS systems, all major GDS networks, and a Little Hotelier sub-brand for small properties.
Differentiator
Problem solved
Functional benefit
Brands
- Little Hotelier: All-in-one platform targeted at small accommodation providers (B&Bs, guesthouses, small hotels), powered by SiteMinder's technology; operates at www.littlehotelier.com.
- SiteMinder iQ
- Channels Plus
- Demand Plus
- SiteMinder Pay
- Dynamic Revenue Plus
Products and services
- Channel Manager
Quantifiable outcome
- 30% revenue increase and ~20 hours/week saved on manual updates (The Noble Suites, Ontario)
- +14 more outcomes
Companies that use SiteMinder
Customer profileNamed customers57 records
Segments5 records
Ideal customer profiles3 records
SiteMinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability11 records
Feature8 records
SiteMinder partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered moderate, flagship, major, minor and core.
- WiT (Web in Travel)moderateSiteMinder's CEO is featured as one of approximately 50 travel leaders at WiT Queenstown, themed 'Next 20: Innovation At The World's Edge,' covering AI in travel, distribution, corporate travel, and payment evolution.
- MewsflagshipMews and SiteMinder announced a strategic partnership at Mews Unfold 2026 in Amsterdam to create the hotel industry's first fully integrated distribution solution, embedding SiteMinder's distribution capability natively within the Mews Operating System. ~3,000 hotels already using both platforms are migrating to the integrated product, with full go-live targeted for early to mid FY27. Mews is also the inaugural partner for SiteMinder Powered, enabling other hospitality platforms to embed SiteMinder's distribution engine.
- UbermoderateUber partnership with Mews Unfold 2026 for ride booking integrated into the Mews platform, with a pilot planned. Indirect partnership for SiteMinder via the Mews operating system integration.
- ZucchettimajorZucchetti and SiteMinder expanded their strategic partnership to enhance platform interoperability. Zucchetti's central reservation system Vertical Booking now integrates with SiteMinder's platform, with rollouts in Italy, Spain, and other key markets across Europe, Asia Pacific, and the Americas. Addresses survey finding that ~40% of 700 hoteliers reported fragmented systems limited their ability to capture demand.
- DirectBookerflagshipDirectBooker is SiteMinder's inaugural AI demand partner, enabling hotels to be discovered and booked through AI assistants like ChatGPT and Claude using real-time inventory data via the Model Context Protocol (MCP). Powers both Demand Plus AI extensions and Channels Plus MCP for AI travel platforms.
- JourneymoderateJourney partnered with SiteMinder to integrate Journey's booking engine with SiteMinder's network of 450+ PMS partners, enabling luxury hotels to sync room availability, rates, and reservations in real time and sell ancillary services (spa, dining, wellness) in a single booking transaction.
- Escom Events (Philippine Hotel Innovation Summit)minorSiteMinder participated as an international technology provider at the Philippine Hotel Innovation Summit 2026 organised by Escom Events, alongside Accor, The Ascott, Bellevue Hotels and Resorts, and Anya.
- GuestJoymoderateSiteMinder announced acquisition of GuestJoy, a hotel guest engagement software / customer relationship management platform, expected to complete in 2022. The acquisition aimed to enhance SiteMinder's offerings by integrating GuestJoy's automation and personalisation capabilities.
- IDeaS (a SAS company)majorIDeaS partnership powers SiteMinder's Dynamic Revenue Plus pricing recommendations. IDeaS is a global leader in revenue management whose pricing engine is enhanced by SiteMinder's proprietary booking data to deliver daily pricing recommendations.
- Amazon Web Services (AWS)coreSiteMinder's enterprise-grade platform runs on AWS cloud infrastructure, providing scalable and robust architecture with PCI L1, PII, PSD2 SCA compliance, 99.95% uptime guarantee, and full GDPR compliance.
- Booking.comflagshipBooking.com is one of SiteMinder's key OTA distribution partners, with launch-partner status for enhanced sync that allows hotels to push rate plans directly to Booking.com and make offers available in as little as 60 seconds.
- Expedia GroupflagshipExpedia Group is a key OTA distribution partner; in 2025 moved into the top position among US booking channels for the first time since 2021, overtaking Booking.com, according to SiteMinder data.
- AirbnbmajorAirbnb is one of SiteMinder's distribution channels (450+ OTAs), with the SiteMinder Channel Manager connecting hotels to Airbnb.
- AgodamajorAgoda is a distribution channel partner featured in SiteMinder's Channel Manager and Channels Plus partner network.
- HoppermajorHopper is a Channels Plus partner (OTA) for hotel distribution via SiteMinder.
- Trip.commajorTrip.com is a Channels Plus partner (OTA) for hotel distribution via SiteMinder.
- SabreflagshipSabre is a GDS partner connected to SiteMinder for corporate travel bookings, listed as one of the GDS providers in the SiteMinder integration.
- AmadeusflagshipAmadeus is a GDS partner connected to SiteMinder for corporate travel bookings.
- Travelport (Galileo, Apollo, Worldspan)flagshipTravelport is a GDS partner connected to SiteMinder for corporate travel bookings, including Galileo, Apollo, and Worldspan.
- Google (Hotel Ads)flagshipGoogle Hotel Ads is a key metasearch partner via SiteMinder's Demand Plus and Metasearch Manager products.
- TripadvisorflagshipTripadvisor is a metasearch partner via SiteMinder's Demand Plus and Metasearch Manager products; also integrated via Tripadvisor widget on SiteMinder-built websites.
- TrivagoflagshipTrivago is a metasearch partner via SiteMinder's Demand Plus and Metasearch Manager products.
- CloudbedsmoderateCloudbeds is a PMS integration partner listed on the SiteMinder homepage.
- Oracle HospitalitymoderateOracle is a PMS/technology integration partner listed on the SiteMinder homepage.
- apaleomoderateapaleo is a PMS partner listed on the SiteMinder homepage; described in the PMS Finder as 'Worlds most open PMS for groups and chains. Cloud native, multi-property, API first, self-onboarding.'
- HotelbedsmoderateHotelbeds is a wholesaler/distribution partner listed on the SiteMinder homepage.
- DuettomoderateDuetto is an RMS (Revenue Management System) integration partner listed on the SiteMinder homepage.
- HiJiffymoderateHiJiffy is a guest messaging/conversational AI partner listed on the SiteMinder homepage.
- ProtelmoderateProtel is a PMS integration partner listed on the SiteMinder homepage.
- CendynmoderateCendyn is a hotel technology partner listed on the SiteMinder homepage.
- WiseTech GlobalminorCo-listed ASX 200 technology peer mentioned in market context (not a direct partnership).
- Expedia Group (AI Trust Gap report)minorExpedia Group's AI Trust Gap report cited in coverage of SiteMinder's AI distribution announcements; reflects shared industry interest in AI travel trends.
- Little Hotelier (powered by SiteMinder)flagshipLittle Hotelier is a SiteMinder-owned product for small accommodation providers, powered by SiteMinder's technology, including its own booking engine and channel manager.
Scale indicators16 records
Recent moves6 records
Expansion highlights7 records
SiteMinder competitors and assessment
Company assessmentEmerging players
- IDeaS (SAS): Revenue management software vendor whose pricing engine powers SiteMinder's Dynamic Revenue Plus. As a partner-competitor, IDeaS could expand into distribution and threaten SiteMinder's revenue management ambitions.
- Duetto: Cloud-based revenue management and pricing platform for hotels. SiteMinder's RMS integration partner, but Duetto's open pricing API strategy also positions it as a competing intelligence layer for hoteliers.
Direct peers
- HotelRunner: Cloud-based channel manager and booking engine serving independent hotels, B&Bs, and small chains. Overlaps directly with SiteMinder's distribution and direct booking offerings.
- Cloudbeds: All-in-one hotel management platform offering PMS, channel manager, and booking engine. Competes head-on with SiteMinder for independent hotels and small groups, and is a listed SiteMinder integration partner.
- Mews: Cloud-native PMS for hotels and hospitality, now a strategic distribution partner via SiteMinder Powered. Mews competes with SiteMinder on PMS-adjacent capabilities and serves many of the same independent and group hotel customers across 150+ countries.
- STAAH: Channel manager and distribution platform focused on independent hotels, B&Bs, and hostels in Asia-Pacific and beyond. Directly competes with SiteMinder's Channel Manager product for SMB hotel customers.
- eZee Absolute: Hotel management software with PMS, channel manager, booking engine, and revenue management. Targets independent and small-chain hotels globally and competes across SiteMinder's core product surface.
Broad incumbents
- Sabre Hospitality: Global GDS and hospitality technology provider. SiteMinder integrates with Sabre's GDS for corporate travel distribution, while Sabre's SynXis CRS overlaps with SiteMinder's Groups & Chains offering for larger hotel portfolios.
- Booking.com: World's largest OTA and SiteMinder's flagship distribution partner. Overlaps in hotel booking and metasearch but operates a much broader consumer-facing platform that could reduce dependency on channel managers over time.
- Expedia Group: Major OTA conglomerate including Expedia, Hotels.com, and Vrbo. SiteMinder's other flagship OTA partner; competes in hotel booking and metasearch while distributing hotel supply through SiteMinder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
SiteMinder social profiles
Digital presenceSiteMinder compliance and trust
Trust signalCompliance7 records
SiteMinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiteMinder leadership team
Management profileNumber of profiles
Profiles8 records
SiteMinder subsidiaries and ownership
Company hierarchySubsidiaries2 records
SiteMinder funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiteMinder M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiteMinder
What does SiteMinder do?
SiteMinder operates a unified hotel commerce SaaS platform that connects properties to 450+ distribution channels (OTAs, GDS, metasearch, AI assistants) and combines a channel manager, commission-free booking engine, metasearch/AI demand marketing, payments, business intelligence, and AI-driven revenue management in a single control centre. The platform is used by more than 53,000 hotels across 150+ countries and is sold primarily to independent properties, hotel groups and chains, and hospitality technology partners on subscription and pay-on-performance commission models.
Is SiteMinder a public or private company?
SiteMinder is a public company. It is classified as public and is currently operating.
When was SiteMinder founded?
SiteMinder was founded in 2006. It employs 1,001 to 5,000 people.
Where is SiteMinder based?
SiteMinder is headquartered in Sydney, Australia, in the Oceania region.
How does SiteMinder make money?
Six revenue lines are on record. Platform Subscription (Channel Manager, Booking Engine, etc.) is the primary driver. The others are channels Plus Commission, demand Plus / Metasearch Commission, siteMinder Pay (Payment Processing), dynamic Revenue Plus Add-on and siteMinder Powered (OEM / Embedded Distribution).
Who are SiteMinder's main competitors?
Emerging players on record are IDeaS (SAS) and Duetto. Direct peers are HotelRunner, Cloudbeds, Mews, STAAH and eZee Absolute. Broad incumbents are Sabre Hospitality, Booking.com and Expedia Group.
Does SiteMinder have an API?
Yes. SiteMinder offers a developer-facing API and integration platform that allows third-party hotel technology systems, apps, and hotel experts to connect to the SiteMinder ecosystem. The site lists an "Integrate to SiteMinder's ecosystem" program, and the homepage footer references a "Developer Guide" page at /developer-guide/. Partners can apply to integrate via /integrations/apply-now/. Additionally, SiteMinder has launched MCP (Model Context Protocol) based "Direct Booking MCP" and "Channels Plus MCP" products that expose hotel inventory (live rates, availability, content) to AI platforms such as ChatGPT, Gemini, and Claude for direct booking and agentic travel distribution. Developer documentation is at www.siteminder.com/developer-guide.
What industry is SiteMinder in?
SiteMinder's product category is Hotel distribution and revenue management software. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALAJAD, Hotel Content Aggregators & Connectivity APIs. Its NAICS code is 518 and its SIC code is 7370.