ShipBlu

What ShipBlu does

ShipBlu is an Egyptian e-commerce fulfillment and last-mile delivery platform headquartered in Giza (4 Nile Street) with operational presence in Cairo, serving online retailers and merchants across Egypt. Founded in August 2020 by Ali Nasser (CEO) and Ahmad ElKawass (COO), the company combines an AI/ML-powered delivery routing engine with a suite of branded merchant services — ShipBlu Instant Payout (same-day cash advances on cash-on-delivery collections), ShipBlu Verify (delivery verification), ShipBlu Secure (QR-code authentication), and Try & Buy (partial acceptance at the door) — alongside a customer-facing tracking app called myBlu. The platform integrates natively with Shopify, WooCommerce, Magento, BigCommerce, Zammit, and Valu, and is supported by API connectivity for direct merchant integration.

The company monetizes primarily through transaction-based fees on shipping and logistics services (Express and SuperSaver tiers, priced by weight, distance, and service type), supplemented by fees on instant payout services and the sale of packaging materials via its Supplies Shop. Its go-to-market is hybrid: self-serve product-led onboarding for SMB merchants via the web platform and Shopify App Store, combined with a dedicated enterprise sales motion offering custom pricing plans and account management for larger e-commerce accounts. ShipBlu reports operational metrics including an 89% first-attempt delivery success rate, a 94% customer satisfaction rate, and 1-day delivery in Cairo, Giza, and Alexandria, with stated expansion ambitions to reach 99% of the Egyptian population.

The company is privately held and venture-backed, having raised approximately $2.6 million cumulatively across a pre-Seed round (July 2021, led by Nama Ventures with Y Combinator participation) and a $2.4 million Seed round (November 2021, led by Nama Ventures with participation from 1984 Ventures, LoftyInc Capital, Orange Ventures, Starling Ventures, and Y Combinator). ShipBlu competes in the Egyptian e-commerce logistics market against Bosta and Flextock, and operates with a workforce of 101–250 employees under the legal entity ShipBlu Technology LLC.

Name

ShipBlu

Legal name

ShipBlu Technology LLC (شركة شيب بلو تكنولوجي ذ.م.م.)

Website

https://shipblu.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

ShipBlu is an Egypt-based AI-powered e-commerce fulfillment and last-mile delivery platform serving online retailers with same/next-day delivery, real-time tracking, instant cash payouts, and native integrations with Shopify, WooCommerce, and Magento.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Couriers and Express Delivery Services (4921), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

akta.pro secondary industry

Subscription Box & Recurring Order Fulfillment (TLAIADAH)

Keywords

• Last-mile delivery
• E-commerce fulfillment
• Delivery management software
• Shipment tracking platform
• Logistics as a service

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Shipping/Logistics Transaction Fees: ShipBlu charges merchants transaction fees for package delivery and logistics services. The platform facilitates shipping services through third-party providers and charges for these services based on package weight, distance, and service type (Express, SuperSaver).
2. Instant Payout Services: The company offers instant payout services enabling merchants to receive cash faster, likely with associated fees.
3. Packaging Materials Sales: Sale of packaging materials including flyers with QR codes through the Supplies Shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ShipBlu operates an AI-powered e-commerce fulfillment and last-mile delivery platform for Egyptian merchants. The platform provides package delivery, real-time shipment tracking, order monitoring, cash collection, returns management, and same-day merchant payouts, supported by integrations with Shopify, WooCommerce, and Magento, and a consumer-facing myBlu app for end-customer delivery management.

Product overview

ShipBlu is an AI-powered e-commerce fulfillment and last-mile delivery platform for Egyptian merchants. The unified platform consists of the ShipBlu Core Platform for order management and delivery, enhanced by ShipBlu Instant Payout for same-day cash access, ShipBlu Verify for delivery verification, and ShipBlu Secure for QR-based secure delivery. The myBlu consumer app provides customers real-time tracking and delivery management. Additional features include Try & Buy for partial acceptance of shipments. The company competes with Flextock and Bosta in the Egyptian market, having raised $2.4M in seed funding from Nama Ventures and Y Combinator.

Differentiator

Problem solved

Functional benefit

Brands

• myBlu: Mobile app for customers to track shipments, manage deliveries, and pay for shipments through various payment methods.
• ShipBlu Upfront
• ShipBlu Verify
• ShipBlu Secure
• BluCast

Products and services

• ShipBlu Core Platform End-to-end e-commerce fulfillment and last-mile delivery platform providing package delivery, order monitoring, real-time tracking, cash collection, and returns management for online retailers and merchants across Egypt.
• ShipBlu Instant Payout Same-day cash payout service that delivers merchant cash collections immediately, enabling e-commerce businesses to access their funds faster for growth, inventory, or marketing needs.
• ShipBlu Verify Verification system for each delivery attempt to enhance trust in delivery legitimacy and reduce reliance on human intervention.
• ShipBlu Secure QR code sent to customers' phones on delivery day to ensure seamless, secure shipping and peace of mind for merchants and customers.
• myBlu Consumer App Customer-facing mobile app for tracking shipments, receiving notifications, managing delivery preferences, and contacting customer support, available on Google Play and the App Store.

Quantifiable outcome

• 89% first-attempt delivery success rate
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShipBlu offers a native app integration available on the Shopify App Store, allowing Shopify merchants to easily connect their stores and sync orders for shipping.
• WooCommercecoreTechnology or IntegrationPre-built integration with WooCommerce platform for WordPress-based e-commerce stores.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for enterprise merchants.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• iMile: iMile is a MENA-focused last-mile delivery company serving e-commerce merchants across the region with cross-border capability, offering a directly comparable service model to ShipBlu but at broader regional scope.
• Talabat (Delivery Hero): Talabat operates last-mile delivery fleets in Egypt across food and quick-commerce, sharing operational parallels with ShipBlu on urban last-mile routing and could expand into e-commerce parcel delivery.

Direct peers

• Bosta: Bosta is an Egyptian last-mile delivery startup and one of ShipBlu's named direct competitors, offering parcel delivery, tracking, and e-commerce fulfillment across Egypt with overlapping customer base and similar product positioning.
• Mylerz: Mylerz is an Egyptian e-commerce fulfillment and last-mile delivery company offering parcel shipping, COD cash collection, and merchant integrations — directly comparable to ShipBlu's core offering.
• Flextock: Flextock is an Egyptian fulfillment and last-mile delivery platform explicitly named as a ShipBlu competitor, serving online merchants with warehousing, pick-and-pack, and shipping services in the same market.

Broad incumbents

• Aramex: Aramex is a regional MENA logistics incumbent providing domestic and international parcel, freight, and e-commerce logistics, overlapping with ShipBlu on Egyptian last-mile delivery for larger merchants.
• Egypt Post: Egypt's national postal operator provides nationwide parcel delivery and COD services that compete with ShipBlu on coverage breadth and price, particularly outside major urban centers.
• DHL Express Egypt: DHL is a global logistics incumbent operating in Egypt with cross-border and domestic parcel services for e-commerce shippers, representing the broader competitor set ShipBlu faces for enterprise volume.

Regional players

• Noon: Noon is a leading regional e-commerce marketplace with its own last-mile delivery network in Egypt and Saudi Arabia, competing both as a ShipBlu customer and as a vertically integrated logistics provider.
• J&T Express: J&T Express is a fast-growing Asian-headquartered parcel network expanding across MENA and Africa, offering e-commerce last-mile delivery that competes with ShipBlu in regional cross-border flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_shipblu
• YouTubeyoutube.com/watch?v=q5PMbAUwKv4&list=PLEG0i0BCv0rvkh1rvJeQF-Tgv4DeF9jHT
• Facebookfacebook.com/shipblu
• LinkedInlinkedin.com/company/shipblu
• Instagraminstagram.com/shipblu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShipBlu