Dedem
Dedem S.p.A. operates Italy's largest automated photo booth network (5,000+ machines, 7M photos/year) alongside diversified leisure, ICT, 3D printing, and simulator businesses, serving consumers, public administration, and shopping centers since 1962.
- Company typePublic
- Founded1962
- HeadquartersRoma, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dedem does
Dedem S.p.A., founded in 1962 in Rome and headquartered in Ariccia, Italy, is a diversified industrial group operating Italy's largest automated photo booth network with over 5,000 machines worldwide (3,700+ in Italy) producing approximately 7 million printed photos annually. The company's flagship Cabine Fototessera product line — including the Viso 7, Viso Evolution, NO LIMITS accessibility booth, Vintage series, and the premium Pininfarina-designed ICONA — uses proprietary digital imaging systems with ICAO-compliant capture for identity documents (passports, ID cards, driver's licenses, residence permits) and digital transmission services (FotoCIE, PDigital) connected to Italian municipal registries and police stations. Supporting mobile apps include Dovunque for geolocation-based booth discovery and ImpressMe for smartphone photo printing with in-app payment, and IoT connectivity enables remote monitoring of the installed fleet.
The group has expanded beyond photo booths into adjacent verticals through a combination of organic build and acquisitions: Leisure & Entertainment (Leisure Group Italia for Family Entertainment Centers, Memopark for kiddie rides, Wappy for gaming zones acquired 2025, Aqua self-service laundromats); ICT solutions (TTS/Trust Technology Services, plus Arcadia and Open1 acquired 2024); 3D printing (Dedem 3D, Selltek, Prototek); driving simulators (Simfor); vending and amusement; and 2D printers/minilabs. Go-to-market combines direct-to-consumer self-service, B2B enterprise sales to shopping centers and public administration, and international distribution partners including Tecnotron (Spain), Fomat, Photomat, and Fotokabin.
In FY2024, Dedem generated approximately €113 million in consolidated revenue with €15.1 million in adjusted EBITDA, distributed across Photo Booth (€46M, 40%), Leisure & Entertainment (€31M), and ICT (€31M). The company completed its IPO on Euronext Growth Milan in July 2025, raising approximately €10 million at a €38.5 million market capitalization with a 25.98% free float. Ownership remains concentrated under the Rizzi family via holding company Ribe & Co. (43.92% ordinary shares, 59.64% voting rights through multi-vote shares), with Alberto Rizzi serving as Chairman and CEO since 2018.
Dedem firmographics
Firmographics- Name
- Dedem
- Legal name
- Dedem S.p.A.
- Website
- https://dedem.it
- Company type
- Public
- Founded year
- 1962
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- Dedem S.p.A. operates Italy's largest automated photo booth network (5,000+ machines, 7M photos/year) alongside diversified leisure, ICT, 3D printing, and simulator businesses, serving consumers, public administration, and shopping centers since 1962.
- Ownership category
- akta.pro rank
Dedem industry classification
Industry- Product category
- Self-service photo booths and leisure technology
- NAICS
- Commercial Photography (541922), Photofinishing (81292), Photography Studios, Portrait (541921)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Dedem is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Dedem business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Photo Booth Operations: Token and coin-operated photo booths generating recurring transaction revenue. Over 3,700 machines in Italy and 5,000+ worldwide. Approximately 7 million photos printed annually. Revenue from standard ID photos, vintage prints, and themed event photos.
- Leisure & Entertainment: Family Entertainment Centers, arcade attractions (Memopark), kiddie rides exported internationally, gaming zones (YOUNGO, Wappy), and experiential entertainment formats (Cube, Green Forest). Revenue from equipment sales, licensing, and operation.
- ICT Solutions: Enterprise IT services including software solutions, cybersecurity, network infrastructure (Teltonika Networks partnership), and educational technology solutions. Includes acquisitions of Arcadia and Open1.
- 3D Printing Products and Services: Sale and distribution of 3D printers and accessories through Dedem 3D and Selltek brands. Prototek provides additive manufacturing services from concept to production. Partnerships with Carbon, Desktop Metal, HP, and Formnext.
- Driving Simulators: Sale and operation of realistic driving simulators for various transport types including passenger, freight, and construction vehicles. Supports left and right-hand drive training.
- E-commerce and Merchandise: Online sales of photo products, 2D printers/minilabs, accessories, and related merchandise through dedicated e-commerce platform.
- Vending and Self-Service: Coin-operated vending machines and self-service solutions including laundry facilities (Aqua) and arcade equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Photo Booth - ID Photos |
| Unit Pricing | Pay-as-you-go | Refund Token |
| Unit Pricing | Multi-year contract | Photo Booth Rental |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Dedem product offering
Product offeringCore offering
Dedem manufactures, distributes, and operates a network of over 5,000 automatic photo booths (Cabine Fototessera) worldwide, with 3,700+ in Italy, producing 7 million printed photos annually for ID documents and entertainment. The group also operates adjacent business lines including amusement rides (Memopark), family entertainment centers (Leisure Group Italia), 3D printing equipment and services (Dedem 3D, Selltek, Prototek), driving simulators (Simfor), ICT solutions (TTS), and self-service laundromats (Aqua).
Product overview
Dedem S.p.A. is a diversified Italian industrial group founded in 1962, operating primarily in photo booth services and leisure/entertainment. The core offering is the Cabine Fototessera (automatic photo booth) network — including Viso 7, Viso Evolution, NO LIMITS, Vintage, and the premium ICONA designed with Pininfarina — supplemented by digital apps (Dovunque, ImpressMe, Trova Cabina), document photo services (FotoCIE, PDigital, Foto Documenti), and cabin rental for events. The group has expanded into adjacent verticals: Additive Manufacturing (Dedem 3D/Selltek, Prototek), driving simulation (Simfor), amusement rides (Memopark), family entertainment centers (Leisure Group Italia), ICT services (TTS), self-service laundromats (Aqua), and e-commerce. The diversified business model integrates hardware (photo booths, simulators, vending machines), software (mobile apps, ICT solutions), and services (maintenance, rental, digital document transmission) under the Dedem S.p.A. holding.
Differentiator
Problem solved
Functional benefit
Brands
- Memopark: Amusement attractions and kiddie rides, exports worldwide with innovative products
- Leisure Group Italia (LGI)
- Selltek
- Prototek
- Simfor
- TTS
- Aqua
- Wappy
- Dedem 3D
Products and services
- Cabine Fototessera (Photo Booth Network) Italy's largest network of automated photo booths (3,700+ in Italy, 5,000+ worldwide) producing ICAO-compliant ID photos for passports, identity cards, driver's licenses, residence permits, plus vintage and themed photo strips. Generates transaction-based revenue from coin/token-operated sessions.
- ICONA Photo Booth Premium photo booth designed with Pininfarina, featuring ergonomic interior, ICAO-compliant photo ID formats, customizable Vintage photo strips, and multilingual voice/visual interface. Targeted at premium retail locations and high-end venues.
- Viso Evolution Photo Booth Fully digital photo booth with modern digital technology, versatile and customizable interface, and multilingual voice/visual guidance. Suitable for both ID photos and vintage strips.
- NO LIMITS Accessible Photo Booth The first accessible photo booth in Italy, designed for users with disabilities requiring wheeled mobility aids. Features widened entry, accessibility-focused interior design, and adapted imaging for inclusive photo capture.
- Vintage Photo Booth (FotoVintage) Vintage-themed photo booth and FotoVintage product producing two strips of four poses in black-and-white and color, with customizable photo frames. Popular across all generations for events and keepsakes.
- Viso 7 Photo Booth Classic indoor and outdoor photo booth with advanced photo development and printing technologies. Features multilingual voice and visual interface for broad user accessibility.
- FotoCIE / PDigital Document Services Services enabling digital photo transmission directly to Italian Municipal Anagrafe offices and police stations for Carta d'Identità Elettronica (CIE) and other government documents, streamlining citizen identity document applications.
- Foto Documenti (Standardized ID Photos) Photo booth service providing standardized ID photos for official documents including driver's license (35x45mm), Carta d'Identità (35x45mm), passport (35x40mm), and residence permit (35x40mm). A single session yields five photos usable across different document types.
- Noleggio Cabine (Photo Booth Rental) Rental service for customizable Dedem photo booths for events including weddings, parties, and corporate functions. Offers Vintage and Custom Booth options with address-specific quotation and delivery.
- Memopark (Amusement Rides) International amusement rides and kiddie rides manufacturer combining Italian craftsmanship with engineering expertise. Exports innovative rides globally, known for success and high profitability in the amusement industry.
- Simfor Driving Simulators Highly realistic driving simulators for various transport types (passenger, freight, construction) with right and left-hand drive configurations. Enables initial and ongoing driver training in safe environments with varied climate and road conditions.
- Leisure Group Italia (LGI) Family Entertainment Centers Family Entertainment Centers and leisure area management within major Italian shopping malls. From creative design to production, execution, and communication, providing full Game Area services (YOUNGO gaming zones, Wappy, Memopark attractions) for foot traffic and customer experience enhancement.
- Aqua Self-Service Laundromats 24-hour self-service laundromats with modern washers and dryers. Offers maximum hygiene, efficiency, and eco-sustainability for laundry of all sizes from clothing and bedding to pet accessories.
- Prototek Additive Manufacturing Services Additive Manufacturing solutions from conceptual design to production methods and material selection. Utilizes ultra-modern technologies from leading 3D printing companies, managed by specialized professional teams. Acquired in 2020.
- Dedem 3D / Selltek 3D Printers Distribution of 3D printers and accessories from internationally leading brands including Carbon, Desktop Metal, and HP for production and professional activities. Selltek brand acquired in 2020 as part of circular economy transition strategy.
- TTS ICT Solutions ICT division providing certified ideas and technologies with global vision to accompany businesses in constant innovation. Includes network infrastructure (Teltonika Networks partnership), cybersecurity (Sangfor distribution), and Soluzioni Scuola (inclusive digital teaching solutions).
- E-Commerce Store Online shopping platform for the full range of Dedem products and best solutions for photographic production. Customers can check item availability and purchase 24/7 including photo products, 2D printers/minilabs, accessories, and related merchandise.
Quantifiable outcome
- 7 million photos printed annually across photo booth network
- +3 more outcomes
Companies that use Dedem
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Dedem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Dedem partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- D34G Racing / Mattia CasadeicoreMotorsport partnership with D34G Racing team and rider Mattia Casadei competing in WorldSSP championship. Dedem provides custom branded FotoVintage experiences at racing events including Misano World Circuit appearances.
- Metropark (Ferrovie dello Stato)coreStrategic agreement to install photo booths at Metropark railway parking facilities operated by Italian State Railways, expanding presence at transportation hubs.
- TecnotroncoreInternational distribution partner for Dedem photo booth products in Spain. Tecnotron has 60+ years of history and serves as the exclusive/near-exclusive channel partner for Spanish market operations.
- FomatminorInternational distribution partner for photo booth products and services in international markets.
- PhotomatminorInternational distribution partner for photo booth products in international markets.
- FotokabinminorInternational distribution partner for photo booth products in international markets.
- CNCC (Consiglio Nazionale Centri Commerciali)minorInstitutional participation in Italian National Council of Shopping Centers, reinforcing commitment to retail real estate innovation and commercial space development.
- IAAPAminorActive membership and participation in International Association of Amusement Parks and Attractions for global industry networking and standards.
- Giffoni Film FestivalminorSponsorship partnership with major Italian film festival for children and youth, supporting cultural events and youth entertainment.
- Osservatorio Nazionale Bullismo e Disagio GiovanileminorPartnership with national observatory for bullying and youth distress awareness, supporting social responsibility initiatives.
- SangforminorTechnology distribution partnership for Sangfor cybersecurity and network solutions within ICT division offerings.
- AMACI (Associazione Musei d'Arte Contemporanea Italiani)minorPartnership with Italian contemporary art museums for cultural projects connecting photography heritage with art institutions.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Dedem competitors and assessment
Company assessmentDirect peers
- ME Group International (formerly Photo-Me International): UK-listed global operator of automated photo booths, ID photo services, and laundry/kiosk solutions with operations across 18+ countries. Most direct comparable to Dedem's core Cabine Fototessera business, with a similar coin/token-driven transaction model and B2G integration capabilities.
Regional players
- Fotocabina: Spanish photo booth operator serving as a regional competitor and adjacent market reference. Comparable business model focused on ID photos and entertainment strips in a different geography from Dedem's Italian stronghold.
Emerging players
- Picsolve: Photo capture and distribution platform for theme parks, attractions, and leisure venues. Comparable to Dedem's Memopark and Leisure Group Italia operations serving the same shopping-center and entertainment-venue customer base with image-based experiences.
- Formlabs: 3D printing hardware and services company overlapping with Dedem 3D, Selltek, and Prototek. Both serve professional additive manufacturing customers with similar B2B go-to-market motions and overlapping product portfolios.
- Driving simulator companies (e.g., Cruden, VI-Grade): Specialist driving simulator manufacturers serving automotive, transport, and construction training markets — directly comparable to Dedem's Simfor subsidiary in target customers, technology, and use cases.
Broad incumbents
- Canon Italia: Dedem's imaging technology partner and broader photography industry incumbent. Comparable on the imaging technology stack and professional photography workflows, though Canon operates at much larger scale across consumer, enterprise, and print segments.
- Stratasys: Global 3D printing leader whose technology is distributed by Dedem 3D/Selltek. Comparable through the partner relationship and overlapping professional/prototyping customer base, though Stratasys operates at vastly larger scale as a manufacturer.
Others
- Pininfarina: Italian design house that co-designed Dedem's ICONA photo booth. Comparable as a strategic design partner creating the premium industrial design positioning that differentiates Dedem from commodity photo booth operators.
- IAAPA member operators (e.g., Europark, Genting): IAAPA-member family entertainment center and amusement operators comparable to Dedem's Memopark and Wappy divisions. Industry peers for benchmarking leisure-attraction unit economics and venue management practices.
- Teltonika Networks: IoT/network infrastructure partner enabling Dedem's connected photo booth operations. Comparable as a technology enabler rather than competitor; relevant for understanding the IoT backbone that supports Dedem's machine fleet management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dedem social profiles
Digital presenceDedem compliance and trust
Trust signalCompliance5 records
Dedem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dedem leadership team
Management profileNumber of profiles
Profiles13 records
Dedem subsidiaries and ownership
Company hierarchySubsidiaries9 records
Dedem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dedem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dedem
What does Dedem do?
Dedem manufactures, distributes, and operates a network of over 5,000 automatic photo booths (Cabine Fototessera) worldwide, with 3,700+ in Italy, producing 7 million printed photos annually for ID documents and entertainment. The group also operates adjacent business lines including amusement rides (Memopark), family entertainment centers (Leisure Group Italia), 3D printing equipment and services (Dedem 3D, Selltek, Prototek), driving simulators (Simfor), ICT solutions (TTS), and self-service laundromats (Aqua).
Is Dedem a public or private company?
Dedem is a public company. It is classified as public and is currently ipo.
When was Dedem founded?
Dedem was founded in 1962. It employs 101 to 250 people.
Where is Dedem based?
Dedem is headquartered in Roma, Italy, in the Europe region.
How does Dedem make money?
Seven revenue lines are on record. Photo Booth Operations are the primary driver. The others are leisure & Entertainment, ICT Solutions, 3D Printing Products and Services, driving Simulators, E-commerce and Merchandise and vending and Self-Service.
Who are Dedem's main competitors?
ME Group International (formerly Photo-Me International) is listed as a direct peer. Fotocabina is listed as a regional player. Emerging players are Picsolve, Formlabs and Driving simulator companies (e.g., Cruden, VI-Grade). Broad incumbents are Canon Italia and Stratasys. Others are Pininfarina, IAAPA member operators (e.g., Europark, Genting) and Teltonika Networks.
Does Dedem have an API?
No public API is recorded for Dedem.
What industry is Dedem in?
Dedem's product category is Self-service photo booths and leisure technology. Its primary akta.pro industry code is IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 541922 and its SIC code is 7330.