Jüsto
Jüsto is a Mexico-based digital-only online grocery platform delivering fresh produce, pantry staples, household goods, and pharmacy items directly to consumers via its website and mobile apps, serving individual households across Mexico.
- Company typePrivate
- Founded2019
- HeadquartersMexico City, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jüsto does
Jüsto is a Mexico-based digital-only online grocery platform founded in 2019 that operates as a supermarket without physical stores, delivering groceries directly to consumers via a consumer-facing website and native iOS and Android applications. The platform aggregates a broad assortment across 14 departments — fresh produce, pantry staples, dairy, meat, fish, snacks, bulk items, cleaning, bakery, personal care, beverages, frozen foods, deli, alcoholic beverages, and pharmacy — alongside a six-brand private-label portfolio (Jüsto Esencial, Práctico, Artesanal, Ecológico, Frescos, Granel) and a loyalty program (Club Jüsto) offering cashback rewards and digital coupons. Revenue is generated through direct consumer product sales at listed retail prices using a pay-as-you-go model with no subscription fee; accepted payment methods include Visa, Mastercard, American Express, corporate meal vouchers (Pluxee, Sodexo, Edenred, Toka), and cash on delivery. Distribution is multi-channel, combining the proprietary site and apps with an Amazon marketplace partnership expanded in February 2025.
The company raised over US$300 million in combined equity and debt financing across multiple rounds, with General Atlantic as the anchor investor in both the April 2022 Series B (US$152M at a US$552M post-money valuation) and the October 2024 round (US$50M equity plus US$20M HSBC-arranged debt). Despite geographic expansion into Brazil (2021) and Peru (2022), Jüsto failed to achieve profitability and cited negative unit economics as the primary cause of its December 15, 2025 shutdown of Mexico operations, which left over 500 employees on pause. In January 2026, Grupo OMNi — the parent company of Mexican digital bank Bankaool — acquired Jüsto through OMNiLabs with a US$100 million first-year capital commitment to relaunch the platform as the retail layer of a Super App integrating banking, healthcare, and grocery services. The previous co-founder and CEO, Ricardo Weder, did not return under the new ownership, and the company website is observed operating again post-acquisition.
Jüsto firmographics
Firmographics- Name
- Jüsto
- Legal name
- Jüsto
- Website
- https://justo.mx
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jüsto is a Mexico-based digital-only online grocery platform delivering fresh produce, pantry staples, household goods, and pharmacy items directly to consumers via its website and mobile apps, serving individual households across Mexico.
- Ownership category
- akta.pro rank
Jüsto industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- Online Grocery Retailers (Inventory-Holding) (AFAIAMAC), Ethnic Online Grocery & Delivery-First Stores (CRAHAFAO)
Keywords
Where Jüsto is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Jüsto business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Jüsto generates revenue by selling grocery products (fresh produce, pantry, dairy, frozen foods, household goods, personal care, pharmacy items, and alcoholic beverages) directly to consumers at listed retail prices through its website and mobile apps. The company also sells private-label products under its own brands (Jüsto Esencial, Jüsto Artesanal, Jüsto Práctico, Jüsto Ecológico, Jüsto Frescos). Revenue is transactional per order, with no subscription fee required to shop. Additional revenue levers include promotional markdowns, a loyalty cashback program, and third-party brand promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer e-commerce pricing with per-item prices and free delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Jüsto product offering
Product offeringCore offering
Jüsto operates a digital-first online grocery platform in Mexico, selling a broad assortment of grocery products (fresh produce, pantry, dairy, meat, frozen goods, beverages, household cleaning, personal care, pharmacy, and alcoholic beverages) directly to consumers via its website and mobile apps with home delivery. The platform operates without any physical stores and includes six private-label sub-brands, a loyalty program (Club Jüsto), and digital coupons.
Product overview
Jüsto is Mexico's first online-only supermarket without physical stores, operating as a digital grocery delivery platform. The core product is the Jüsto online grocery platform accessible via website and mobile apps (iOS and Android). The company sells products across 14 departments: Fruits and Vegetables, Pantry, Dairy and Eggs, Meat and Fish, Snacks and Candy, Bulk Items, Cleaning and Home, Bread and Tortillas, Personal Care and Beauty, Beverages, Frozen Foods, Deli, Beers Wines and Liquors, and Pharmacy. Jüsto offers its own private label products under sub-brands including Jüsto Esencial (value essentials), Jüsto Práctico (convenience foods), Jüsto Artesanal (artisan products), Jüsto Ecológico (organic/ecological products), Jüsto Frescos (fresh produce), and Jüsto Granel (bulk items). Additional offerings include Club Jüsto loyalty program and digital coupons for customer rewards. The platform supports multiple payment methods including major credit cards, meal vouchers (Pluxee, Sodexo, Edenred, Toka), and cash on delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Jüsto Esencial: Jüsto's value/private label brand offering essential household and grocery products at lower prices.
- Jüsto Artesanal
- Jüsto Práctico
- Jüsto Ecológico
- Jüsto Frescos
- Jüsto Granel
Products and services
- Jüsto Online Grocery Platform Mexico's digital supermarket offering online grocery delivery across 14 product departments (fruits and vegetables, pantry, dairy and eggs, meat and fish, snacks and candy, bulk items, cleaning and home, bread and tortillas, personal care and beauty, beverages, frozen foods, deli, beers wines and liquors, and pharmacy) with home delivery to consumers.
- Jüsto iOS Mobile App
Companies that use Jüsto
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Jüsto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Jüsto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and primary.
- Grupo OMNi (Bankaool)flagshipGrupo OMNi, the parent company of Bankaool (a Mexican digital bank), acquired Jüsto in January 2026 for $100 million as part of a Super App ecosystem strategy integrating banking, healthcare, and retail services. OMNi committed $100 million in capital for the first year to relaunch Jüsto's operations under new management, aiming to restore the platform as a digital supermarket and professionalize the startup.
- AmazonprimaryJüsto maintained a strategic partnership with Amazon that had been expanded as recently as February 2025, integrating Jüsto's grocery offerings into Amazon's platform to drive additional sales distribution. This was one of the company's key go-to-market partnerships prior to its operational shutdown.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Jüsto competitors and assessment
Company assessmentPeers
Direct peers
- Cornershop by Uber: Cornershop is an online grocery delivery platform operating across Mexico and Latin America, acquired by Uber. It directly competes with Jüsto's same-day online grocery delivery model for end consumers in Mexico, including partnerships with major retailers.
Broad incumbents
- Walmart de México (Walmex): Walmex is the largest omnichannel grocery retailer in Mexico, operating Walmart, Bodega Aurrera, and Sam's Club formats with significant online grocery capabilities. It competes with Jüsto across price, assortment, and increasingly last-mile delivery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Jüsto social profiles
Digital presenceJüsto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jüsto leadership team
Management profileNumber of profiles
Profiles3 records
Jüsto funding detail
Funding detailFunding overview
Funding rounds8 records
Investors26 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jüsto M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jüsto
What does Jüsto do?
Jüsto operates a digital-first online grocery platform in Mexico, selling a broad assortment of grocery products (fresh produce, pantry, dairy, meat, frozen goods, beverages, household cleaning, personal care, pharmacy, and alcoholic beverages) directly to consumers via its website and mobile apps with home delivery. The platform operates without any physical stores and includes six private-label sub-brands, a loyalty program (Club Jüsto), and digital coupons.
Is Jüsto a public or private company?
Jüsto is a private company. It is classified as corporate owned and is currently operating.
When was Jüsto founded?
Jüsto was founded in 2019. It employs 251 to 500 people.
Where is Jüsto based?
Jüsto is headquartered in Mexico City, Mexico, in the Latin America region.
How does Jüsto make money?
One revenue line is on record: product Sales.
Who are Jüsto's main competitors?
Mercado Libre is listed as a peer. Cornershop by Uber is listed as a direct peer. Walmart de México (Walmex) is listed as a broad incumbent.
Does Jüsto have an API?
No public API is recorded for Jüsto.
What industry is Jüsto in?
Jüsto's product category is Online Grocery Retail. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of AFAIAMAC, Online Grocery Retailers (Inventory-Holding). Its NAICS code is 44511 and its SIC code is 5400.