Einhorn's Epic Productions

What Einhorn's Epic Productions does

Einhorn's Epic Productions (EEP), operating as Einhorn's Epic Cookies, LLC, is a New York-based independent entertainment studio that develops and produces original franchise fiction for young adult audiences. Founded by co-founders and co-executive producers Heather Einhorn and Adam Staffaroni, the studio builds multi-platform intellectual property that spans scripted podcasts (Lethal Lit: A Tig Torres Mystery, See You in Your Nightmares, Daughters of DC, Nicki Fix's Time Mix), graphic novels (The Curie Society, Absolute Zeros: Camp Launchpad), webcomics (Free Hexel on WEBTOON, House of Slay on Tapas Media), and tie-in novels. The portfolio targets female-forward, diverse hero narratives and includes educational STEM-themed content such as The Curie Society, which carries Junior Library Guild and ALA recognition and has been localized into French.

The studio generates revenue through a hybrid model anchored on publishing and licensing deals with major partners: iHeartRadio co-produces and distributes its podcasts, while MIT Press (The Curie Society series), Scholastic (Lethal Lit: Murder of Crows), and Hachette's Little, Brown Books for Young Readers (Absolute Zeros) handle print publication. A secondary revenue stream comes from the EEP Universe direct-to-consumer e-commerce storefront, which sells branded apparel, accessories, and home goods at unit prices ranging from $3.99 to $41.99. A free "Unicorn Squad" mailing list subscription is used to drive fan engagement, content access, and merchandise demand, and the company maintains an organic social presence on TikTok, Instagram, and YouTube, alongside earned media coverage in the New York Times, Vulture, School Library Journal, and other trade press.

EEP has produced eight-plus distinct IP properties since inception, achieved over one million cumulative audio fiction downloads, and charted multiple titles in the top 5 on Apple Podcasts overall and #1 on Apple Sci-Fi. The company operates with 11-50 employees from a New York headquarters, is privately held by its founders with no disclosed institutional or venture capital backing, and continues to release new content annually across its existing distribution partnerships.

Name

Einhorn's Epic Productions

Legal name

Einhorn's Epic Cookies, LLC

Website

https://eepuniverse.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Einhorn's Epic Productions is an independent New York studio that creates original female-forward, YA franchise fiction across scripted podcasts, graphic novels, webcomics, and tie-in novels, distributed through partners like iHeartRadio, MIT Press, Scholastic, and Hachette.

Ownership category

akta.pro rank

Product category

Multi-Platform Entertainment Content

NAICS

Record Production and Distribution (51225)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audiobook Self-Publishing & Production Services (Narration, Studio, ACX-style) (MPAJAJAJ)

Keywords

• Scripted podcast production
• Graphic novel publishing
• Webcomic content creation
• Entertainment franchise IP
• Young adult fiction

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Media Content Licensing and Production: EEP develops and produces original franchise fiction properties across multiple media formats. Revenue is generated through content production deals with partners like iHeartRadio (podcasts), publishing deals with MIT Press (The Curie Society), Scholastic (Lethal Lit novels), and distribution agreements with WEBTOON and Tapas Media.
2. Merchandise Sales: EEP operates an e-commerce storefront selling branded merchandise including apparel (hoodies, t-shirts, sweatshirts), accessories (stickers, caps, scrunchies, fanny packs), home goods (notebooks, water bottles, posters), and specialty items across their various IP franchises. Prices range from approximately $4.99 to $41.99 per item.
3. Subscription/Membership: EEP offers a 'Unicorn Squad' mailing list subscription that provides exclusive perks including sneak peaks at new shows, free streaming of all podcasts, first access to limited edition merchandise, and advance news on new titles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Einhorn's Epic Productions (EEP Universe) is a creative entertainment studio that develops and produces original multi-platform franchise fiction for young adult audiences. The company creates original IP across scripted podcasts (e.g., Lethal Lit, See You in Your Nightmares, Daughters of DC), graphic novels (The Curie Society with MIT Press, Absolute Zeros with Hachette, Lethal Lit novels with Scholastic), webcomics (Free Hexel on WEBTOON, House of Slay on Tapas), and original music. EEP also operates a direct-to-consumer merchandise storefront and a fan subscription program.

Product overview

EEP Universe is a multi-platform entertainment creative house producing original franchise fiction across scripted podcasts, graphic novels, webcomics, and novels. The portfolio includes Lethal Lit (teen detective podcast series with tie-in novels from Scholastic), The Curie Society (MIT Press science adventure graphic novel), See You in Your Nightmares (horror podcast), Nicki Fix's Time Mix (time travel comedy podcast), Absolute Zeros (Hachette graphic novel), Daughters of DC (political thriller podcast), Free Hexel (Webtoons webcomic with music), and House of Slay (Tapas webcomic). Distribution partners include iHeartRadio, Spotify, Apple Podcasts, Webtoons, and Tapas. The company also operates an e-commerce merchandise store and subscription service for fans.

Differentiator

Problem solved

Functional benefit

Products and services

• Lethal Lit: A Tig Torres Mystery Teen detective scripted podcast and franchise following Cuban American teen Tig Torres as she investigates murders in her hometown of Hollow Falls, with each killing based on scenes from classic literature. Co-produced with iHeartRadio, with tie-in novels published by Scholastic. Targeted at teen and YA listeners.
• The Curie Society Science adventure graphic novel series published by MIT Press, featuring young female scientists recruited by a secret society founded by Marie Curie who undertake missions to protect scientific discoveries. Targeted at YA readers, educators, and libraries, with educator guides available and an ALA Excellence in Young Adult Science Fiction list selection.
• See You in Your Nightmares Original YA scripted horror podcast set at Lutwidge Wellness Center for Sleep Disorders, featuring an experimental AI treatment program called Blossom. Targeted at teen and young adult listeners.
• Nicki Fix's Time Mix Time travel comedy audio adventure following three kids who travel back to 1996 to save a roller rink and their future. Co-produced with iHeartRadio. Targeted at teen and family listeners.
• Absolute Zeros: Camp Launchpad Space-themed graphic novel following Val, Mark, and Pete at Camp Launchpad as they compete against rival camp Camp Star X to save their space camp. Distributed by Hachette / Little, Brown Books for Young Readers. Targeted at middle grade and YA readers.
• Daughters of DC Teen political thriller podcast following four friends at an elite Washington prep school who are thrust into a global conspiracy after being hacked. Co-produced with iHeartRadio. Targeted at teen and YA listeners.
• Free Hexel Sci-fi webcomic and pop music property featuring a dimension-hopping, musically-powered girl, with an original soundtrack and music videos. Distributed on WEBTOON. Targeted at YA webcomic readers.
• House of Slay Webcomic featuring fashion icons with superhero powers fighting against racism, hatred, and bigotry, representing AAPI heritage and diverse voices. Distributed on Tapas Media. Targeted at YA webcomic readers.
• EEP Universe Merchandise Store Direct-to-consumer online merchandise store selling branded products across EEP's titles, including apparel (hoodies, t-shirts, sweatshirts, caps), accessories (stickers, scrunchies, fanny packs), and home goods (notebooks, water bottles, posters). Prices range from approximately $3.99 to $41.99 per item. Targeted at EEP fans and consumers.
• Unicorn Squad Fan Subscription Mailing list subscription service offering members exclusive sneak peaks at new shows and releases, free streaming of all EEP podcasts, first access to limited edition merchandise, and advance news on new titles. Targeted at EEP fans and prospective customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• iHeartRadiocoreStrategic or Co-development PartneriHeartRadio is EEP's primary podcast production and distribution partner. EEP and iHeartRadio co-produce multiple scripted podcast series including Lethal Lit: A Tig Torres Mystery, See You in Your Nightmares, Daughters of DC, and Nicki Fix's Time Mix. iHeartRadio provides executive production support and platform distribution.
• MIT PresscoreStrategic or Co-development PartnerMIT Press published The Curie Society, EEP's first sci-fi graphic novel. The partnership produced Volume 1 and the sequel The Curie Society: Eris Eternal. MIT Press handles print distribution and provided editorial and production support for the educational science content.
• ScholasticcoreStrategic or Co-development PartnerScholastic published Lethal Lit: Murder of Crows, the tie-in novel series based on the podcast. Written by K. Ancrum, the novel expands the Lethal Lit universe created by EEP.
• Hachette Book Group / Little, Brown Books for Young ReaderscoreChannel Partner/ Reseller/ DistributorHachette distributes Absolute Zeros: Camp Launchpad through Little, Brown Books for Young Readers. The graphic novel was released in March 2024.
• WEBTOONmajorChannel Partner/ Reseller/ DistributorWEBTOON hosts EEP's webcomic Free Hexel. The partnership provides digital distribution for EEP's webcomic content alongside their music videos and serialized stories.
• Tapas MediamajorChannel Partner/ Reseller/ DistributorTapas Media hosts House of Slay webcomic. EEP partnered with Tapas to distribute digital comic content featuring fashion icons who fight against bigotry and hate.
• LB InkminorStrategic or Co-development PartnerLB Ink co-produced Absolute Zeros with EEP. LB Ink is listed as a production partner on the graphic novel.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxVJ3WDEsEW3aRN0B5UHZQw
• Instagraminstagram.com/eepuniverse
• TikToktiktok.com/@eepuniverse
• Xx.com/Eintropolis
• LinkedInlinkedin.com/company/einhornsepicproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einhorn's Epic Productions