What LifeQ does

LifeQ is a health-technology company founded in 2014 that develops computational systems biology (CSB) software to transform raw photoplethysmography (PPG) sensor data from consumer wearables into validated physiological health insights. Its platform derives more than 150 biomarkers spanning cardiovascular, metabolic, respiratory, sleep, fitness, mental health, and disease-detection categories, and includes proprietary metrics such as BioAge™ (a physiological age indicator) and BioBoost™ (a dynamic behavior-feedback score). The company maintains compliance with GDPR, HIPAA, POPIA, and ISO27001 and is pursuing FDA 21 CFR Part 11 clearance for cardiovascular, sleep, and disease-detection solutions. It operates from Alpharetta, Georgia (US headquarters), Stellenbosch, South Africa, and Amsterdam, Netherlands, under a multi-entity corporate structure (LifeQ Global Ltd, LifeQ B.V., LifeQ, Inc.).

Name

LifeQ

Legal name

LifeQ Global Ltd

Website

https://lifeq.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

LifeQ licenses biometric algorithms and a health-insights platform to wearable OEMs, insurers, and consumers, converting raw wearable sensor data into 150+ physiological biomarkers and proprietary BioAge™ health metrics.

Ownership category

akta.pro rank

Product category

Wearable Biometric Software & Health Intelligence

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), Chronic Disease Management Pathways (e.g., diabetes, CHF, COPD) (HLACAGAG)

Keywords

• Biometric algorithms
• Wearable health monitoring
• Physiological biomarkers
• Remote patient monitoring
• Digital health platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wearable OEM/Embedded Licensing: LifeQ licenses its biometric algorithms to smartwatch and wearable device manufacturers for on-device integration. Major partners include Xiaomi, Samsung, Fossil Group, Suunto, and Montblanc. Manufacturers embed LifeQ technology to enable health monitoring features in their devices.
2. Cloud-Based Biometric Enablement: Subscription-based access to advanced cloud biometrics when wearable devices connect to LifeQ cloud. Unlocks 150+ biometrics across five health suites and disease flagging capabilities.
3. On-Device Biometric Solutions: Real-time biometric feedback solutions for wearable devices including heart rate, HRV, SpO2, sleep tracking, and fitness metrics. Sold as technology licensing to device manufacturers.
4. Insurance Solutions: Insurance-ready platform providing continuous health data for insured populations. Revenue comes from licensing the platform to insurers for risk assessment, underwriting, and customer engagement. Partnered with life insurance industry since 2016.
5. LifeQ Health Consumer App: Consumer-facing mobile application providing health optimization insights, BioAge tracking, and disease detection. Available on Google Play and App Store.
6. LifeQ Lenz Hardware Sales: Proprietary wearable device (LifeQ Lenz) sold directly to consumers. Features up to 7-day battery life, waterproof design, and comprehensive biometric monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

LifeQ develops and licenses Computational Systems Biology (CSB) algorithms that transform raw PPG (photoplethysmography) sensor data from wearable devices into 150+ physiological biomarkers, enabling continuous health monitoring, BioAge™ physiological age assessment, and non-invasive screening for 40+ diseases. The company packages this biometric intelligence as embeddable firmware for OEMs, a cloud-based biometric subscription service, vertical solutions (insurance, senior care, sleep), the LifeQ Health consumer app, and the proprietary LifeQ Lenz wearable band.

Product overview

LifeQ offers a platform-plus-modules architecture centered on its biometric intelligence technology. The core LifeQ Platform provides data security infrastructure (DBN, Avatar, OAASIS, Consulate) with compliance to GDPR, HIPAA, ISO27001, and other standards. The flagship LifeQ Health app delivers consumer-facing insights via BioAge™ and BioBoost™ features, while proprietary wearable devices like LifeQ Lenz provide hardware. Vertical solutions include Senior Care (with fall risk management), 24-Hour Sleep Health, Insurance Solutions, and Wearable/Cloud Enablement modules that extend biometric capabilities to third-party devices and cloud services. The platform processes over 150 physiological biomarkers from PPG sensors to provide near clinical-grade health insights and disease detection.

Differentiator

Problem solved

Functional benefit

Brands

• BioAge™: A proprietary biometric metric that indicates a user's physiological age, influenced by lifestyle choices, exclusive to LifeQ-enabled smartwatches.
• BioBoost™
• LifeQ Lenz
• OAASIS
• DBN (Distributed API Bridging Network)
• Avatar
• Consulate

Products and services

• LifeQ Health

Quantifiable outcome

• 77% more accurate than competitors
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• BlueZonecoreChannel Partner/ Reseller/ Distributor · 7 May 2025Distribution partnership for mainland China market entry. BlueZone will launch LifeQ Lenz wearable device starting May 2025, beginning in major urban centers before nationwide expansion, targeting 2 million paying users by 2026.
• AAIC InvestmentcoreStrategic or Co-development PartnerStrategic partnership to improve healthcare in Africa and lead health tech revolution. AAIC Investment announced strategic investment in LifeQ through AHF2 fund for African healthcare technology advancement.
• GooglecoreTechnology or IntegrationPlatform partner providing cloud infrastructure and platform integration for LifeQ health data services.
• AWScoreTechnology or IntegrationCloud platform partner providing infrastructure for LifeQ's cloud-based biometric enablement and health monitoring services.
• Hannover RecoreTechnology or IntegrationInsurance solution partner providing reinsurance expertise and risk assessment methodology development for LifeQ insurance platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Firstbeat: Firstbeat (now part of Samsung) provides PPG-based heart rate variability, recovery, and stress analytics licensed into consumer wearables — directly competing with LifeQ's biometric algorithm OEM licensing model.
• Valencell: Valencell licenses biometric sensor and algorithm technology (heart rate, SpO2, motion) to wearable OEMs and hearables — a direct competitor in the PPG-algorithm licensing space.
• Oura: Oura sells a consumer wearable ring with a subscription app providing sleep, readiness, and biometric insights — a comparable vertically integrated consumer health-data platform.
• Whoop: Whoop offers a subscription-based wearable providing continuous biometric monitoring, recovery scores, and sleep insights — competing directly with LifeQ Health and LifeQ Lenz at the consumer health subscription layer.

Broad incumbents

• Garmin Health: Garmin operates its own biometric/health API and consumer wearable business, serving the same OEM, insurance, and corporate wellness use cases LifeQ targets — but as part of a vertically integrated hardware portfolio.
• Apple (Health/Apple Watch): Apple's vertically integrated health stack — Watch, HealthKit, and proprietary algorithms — competes directly with LifeQ's licensed intelligence layer, particularly for premium consumer health monitoring.
• Google (Fitbit / Pixel Watch Health): Google's Fitbit health algorithm stack and Pixel Watch serve similar OEM and consumer health use cases; LifeQ is both a partner to OEMs and a competitor to Fitbit's own algorithm layer.
• Philips (Remote Patient Monitoring): Philips offers RPM and connected-care platforms for hospitals and senior care — overlapping with LifeQ's Senior Care and clinical-monitoring use cases as a much larger incumbent.
• Masimo: Masimo is a medical-grade biosensing company (SpO2, pulse oximetry) increasingly extending into consumer wearables via its W1 watch — a credible medical-grade competitor in continuous monitoring.

Emerging players

• Withings: Withings makes connected health devices (scales, watches, sleep mats) and a health subscription app — an emerging integrated competitor in consumer biometric health monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifeqinc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeQ